Richard Winterton Auctioneers
Richard Winterton Auctioneers is a seventh-generation, family-owned UK auction house founded in 1864, running weekly antiques and home sales from Lichfield and Tamworth salerooms, with online bidding, house clearance, and probate/insurance valuation services for private sellers and buyers.
- Company typePrivate
- Founded1864
- HeadquartersLichfield, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Richard Winterton Auctioneers does
Richard Winterton Auctioneers is a privately held, family-operated UK auction house founded in 1864 and now in its seventh generation, headquartered at the Lichfield Auction Centre in Staffordshire with a secondary saleroom in Tamworth. The company runs a regular weekly Antique & Home Sale programme covering antiques, collectibles, furniture, jewellery, watches, coins, silver, ceramics, glass, art, vehicles, and general household goods, alongside specialist sales and valuation services for probate, insurance, and pre-auction appraisal. A house clearance field service sources consignments directly from residential properties, and valuation days are held at multiple venues including The Auction Café on-site.
Revenue is generated primarily through auction commission (seller fees and buyer's premium on hammered lots), with secondary streams from valuation and house clearance professional services; pricing is quote-based and not publicly disclosed. The technology stack is a proprietary online bidding platform at bid.richardwinterton.co.uk, integrated with the Easy Live Auction online bidding infrastructure and listed on The Saleroom aggregator for broader UK buyer reach. Distribution combines physical salerooms, in-person bidding, digital bidding, postage & packing fulfilment, and field-based house clearance visits, serving a horizontal mix of individual sellers (estate, probate, downsizing) and individual buyers (collectors, enthusiasts, dealers) within a Staffordshire-centric operating geography.
Richard Winterton Auctioneers firmographics
Firmographics- Name
- Richard Winterton Auctioneers
- Legal name
- Richard Winterton Auctioneers
- Website
- https://richardwinterton.co.uk
- Company type
- Private
- Founded year
- 1864
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Richard Winterton Auctioneers is a seventh-generation, family-owned UK auction house founded in 1864, running weekly antiques and home sales from Lichfield and Tamworth salerooms, with online bidding, house clearance, and probate/insurance valuation services for private sellers and buyers.
- Ownership category
- akta.pro rank
Richard Winterton Auctioneers industry classification
Industry- Product category
- Auction Services
- NAICS
- Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944)
- akta.pro primary industry
- Auction-based Generalist Marketplaces (CRAFAAAC)
- akta.pro secondary industries
- Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF), Estate Jewelry & Collection Liquidation Services (CRAKAKAJ)
Keywords
Where Richard Winterton Auctioneers is headquartered
LocationHeadquarters
- HQ city
- Lichfield
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Richard Winterton Auctioneers business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Auction Commission: Traditional auction house revenue model where the company earns commission on items sold at auction. Sellers pay a fee to consign items, and buyers pay a buyer's premium on winning bids. Recent sale examples include: Beatles autographs sold £7,000, Rolex GMT-Master sold £6,600, John Brett painting sold £35,000, Pokemon Base Set booster box sold £16,000.
- Valuation Services: Free valuations offered for items being considered for auction. Revenue generated through successful consignment of valued items to auction sales.
- House Clearance Services: Complete house clearance services including free home visits to assess and value contents for auction.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Richard Winterton Auctioneers product offering
Product offeringCore offering
Richard Winterton Auctioneers is a traditional auction house that conducts weekly and specialist auctions of antiques, collectibles, jewellery, watches, coins, silver, fine art, furniture, and household items at physical salerooms in Lichfield and Tamworth. The firm supplements in-person auctions with online bidding through its own platform and third-party partners, and offers professional valuation services (online, in-person, insurance, and probate) plus complete house clearance services.
Product overview
Richard Winterton Auctioneers operates as a traditional auction house with physical salerooms in Lichfield and Tamworth, Staffordshire, with a heritage dating back to 1864. The company offers a unified platform combining regular on-site auctions with digital capabilities including online bidding and valuations. Core services include Antique & Home Sale auctions featuring antiques, collectibles, jewellery, watches, coins, silver, and furniture, alongside professional valuation services (insurance, probate, and auction valuations) and house clearance. The company maintains physical auction venues supplemented by online bidding through their website and third-party platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Antique & Home Sale Auctions Recurring auction events where antiques, collectibles, furniture, jewellery, watches, coins, silver, pictures, ceramics, glass, and household items consigned by sellers are offered to buyers through competitive bidding, held at the Lichfield Auction Centre.
- Online Bidding Digital bidding service enabling remote buyers to view catalogues and place bids on auction lots via the company's own bidding platform and Easy Live Auction integration.
- House Clearance End-to-end house clearance service including a free home visit to assess, value, and prepare the entire contents of a property for auction consignment, typically used by executors, families, and downsizers.
- Online Valuations Free digital valuation service accessed via the website that allows owners to submit items for assessment and estimated auction value prior to consignment.
- Valuation Days Recurring in-person valuation events held at Tamworth, the Lichfield Auction Centre, and The Auction Café, where members of the public can bring items for free expert appraisal and auction consignment advice.
- Insurance Valuations Professional valuation service producing documented item values to support insurance coverage applications and renewals.
- Probate Valuations Formal valuation service prepared for estate administration and probate purposes, typically required for inheritance tax calculations and estate distribution.
- Valuations for Auction Expert assessment of items prior to their inclusion in upcoming auction sales, providing reserve estimates and consignment advice to sellers.
- Postage & Packing Shipping and handling service for purchased auction lots, particularly supporting remote buyers who cannot collect items in person.
- Ivory & CITES Regulations Advisory Specialist advisory service providing guidance on ivory trading restrictions and CITES compliance for affected auction items.
Companies that use Richard Winterton Auctioneers
Customer profileSegments2 records
Ideal customer profiles2 records
Richard Winterton Auctioneers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Richard Winterton Auctioneers partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Easy Live AuctioncoreEasy Live Auction provides the online bidding infrastructure for Richard Winterton auctions, enabling remote buyers to participate in sales. The platform is listed alongside the company's own bidding platform as an option for viewing and bidding on auctions.
- The SaleroomminorThird-party auction aggregator platform that lists Richard Winterton Auctioneers' catalogue items, expanding visibility to their established buyer community across the UK.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Richard Winterton Auctioneers competitors and assessment
Company assessmentBroad incumbents
- Christie's: Global incumbent auction house dominating fine art and luxury categories. Overlaps with Richard Winterton in jewellery, watches, and art; a credible alternative for high-net-worth consignors that the regional house cannot always retain.
- Bonhams: Global auction house with significant UK operations across fine art, watches, jewellery, and collectibles. Wider portfolio and scale than Richard Winterton, but overlapping categories (especially watches and jewellery) create direct competition for higher-value consignments.
Direct peers
- Hansons Auctioneers: UK regional auction house operating from Derbyshire, running regular antiques, fine art, and collectibles auctions with both physical salerooms and online bidding. Directly comparable to Richard Winterton in scale, geography, and category mix.
- Sworders Fine Art Auctioneers: Essex-based UK auctioneers running fine art, antiques, and collectibles sales with online bidding. Comparable regional UK auction house with similar diversified category coverage.
- Dreweatts: Newbury-based UK auction house covering fine art, antiques, jewellery, and collectibles with online bidding through The Saleroom. Comparable mid-sized UK regional auction model with multi-category scope.
- Lyon & Turnbull: Edinburgh-based UK auction house specialising in antiques, fine art, jewellery, watches, and collectibles with online bidding. Comparable multi-category auction model with stronger Scottish geographic positioning.
- Halls Fine Art: Shropshire-based regional UK auction house conducting fine art, antiques, and jewellery sales. Comparable geographic and scale profile to Richard Winterton's Staffordshire operations.
- Fellows & Sons: Birmingham-based auction house specialising in watches, jewellery, and antiques with strong online bidding presence. Closely comparable on category focus (watches and jewellery), auction-only model, and regional UK positioning.
Others
- Easy Live Auction: Online live-bidding platform integrated with Richard Winterton's auction infrastructure. Enabling partner rather than competitor, but exemplifies the technology layer increasingly important to regional auction houses.
- The Saleroom: UK online auction aggregator platform that already lists Richard Winterton lots. Acts as a distribution and discovery channel rather than a direct competitor, but represents the broader shift toward digital aggregation that could pressure traditional auctioneers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Richard Winterton Auctioneers social profiles
Digital presenceRichard Winterton Auctioneers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Richard Winterton Auctioneers leadership team
Management profileNumber of profiles
Richard Winterton Auctioneers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Richard Winterton Auctioneers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Richard Winterton Auctioneers
What does Richard Winterton Auctioneers do?
Richard Winterton Auctioneers is a traditional auction house that conducts weekly and specialist auctions of antiques, collectibles, jewellery, watches, coins, silver, fine art, furniture, and household items at physical salerooms in Lichfield and Tamworth. The firm supplements in-person auctions with online bidding through its own platform and third-party partners, and offers professional valuation services (online, in-person, insurance, and probate) plus complete house clearance services.
Is Richard Winterton Auctioneers a public or private company?
Richard Winterton Auctioneers is a private company. It is classified as family owned and is currently operating.
When was Richard Winterton Auctioneers founded?
Richard Winterton Auctioneers was founded in 1864. It employs 11 to 50 people.
Where is Richard Winterton Auctioneers based?
Richard Winterton Auctioneers is headquartered in Lichfield, United Kingdom, in the Europe region.
How does Richard Winterton Auctioneers make money?
Three revenue lines are on record. Auction Commission is the primary driver. The others are valuation Services and house Clearance Services.
Who are Richard Winterton Auctioneers's main competitors?
Broad incumbents on record are Christie's and Bonhams. Direct peers are Hansons Auctioneers, Sworders Fine Art Auctioneers, Dreweatts, Lyon & Turnbull, Halls Fine Art and Fellows & Sons. Others are Easy Live Auction and The Saleroom.
Does Richard Winterton Auctioneers have an API?
No public API is recorded for Richard Winterton Auctioneers.
What industry is Richard Winterton Auctioneers in?
Richard Winterton Auctioneers's product category is Auction Services. Its primary akta.pro industry code is CRAFAAAC, Auction-based Generalist Marketplaces, with a secondary code of CRAKAKAF, Auction Houses (Luxury Watches & Jewelry). Its NAICS code is 458310 and its SIC code is 5944.