Vereniging van Verf- en Drukinktfabrikanten

What Vereniging van Verf- en Drukinktfabrikanten does

Vereniging van Verf- en Drukinktfabrikanten (VVVF) is the Dutch trade association representing paint and printing ink manufacturers in the Netherlands. Founded in 1886 and headquartered in Den Haag, VVVF operates with a small staff (1–10 employees) and represents 65 member companies plus 25 extraordinary members, a footprint the organization describes as covering nearly the entire Dutch sector. The association's core services center on three product lines: (1) VeiligmetVerf, a proprietary digital distribution system that delivers safety data sheets (veiligheidsinformatiebladen) from manufacturers through wholesalers to professional painters and applicators, integrated with participant ERP systems via automated web/FTP uploads on the Lisam/PubliChem technology backbone; (2) Verf & Inkt Magazine, a quarterly industry publication covering regulation, sustainability, and sector news; and (3) vocational training programs (Verfvakman and Verfengineer) delivered in partnership with training institutes VAPRO and ROVC.

VVVF generates revenue primarily through membership dues from its ~90 members, supplemented by magazine advertising, training program delivery, and VeiligmetVerf service fees. The organization joined the Mengend Nederland coalition in 2020 alongside four other Dutch formulation-industry associations (NVZ, NCV, NAV, VLK), collectively representing 350 companies with approximately €5 billion in combined turnover, enabling joint advocacy on REACH, ARIE, sustainability, and other chemical regulations. In April 2024, VVVF extended its reach beyond its B2B manufacturer base by co-launching a consumer-facing sustainability campaign, 'Spoel verf nooit door de gootsteen,' with building materials retailers and government support from the Ministry of Infrastructure and Water Management. The association is registered in the EU Transparency Register (ID 9096546101761-12) and has no parent company, subsidiaries, or external equity ownership, operating as a member-governed not-for-profit under Dutch association law.

Name

Vereniging van Verf- en Drukinktfabrikanten

Legal name

Vereniging van Verf- en Drukinktfabrikanten

Website

https://vvvf.nl

Company type

Private

Founded year

1886

Operating status

Operating

Headcount range

1–10 employees

Short description

VVVF is the Dutch trade association for paint and printing ink manufacturers, representing 65 members and 25 extraordinary members covering nearly the entire national sector through advocacy, its VeiligmetVerf safety data sheet distribution platform, Verf & Inkt Magazine, and vocational training programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Den Haag

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: VVVF generates revenue through membership fees from its 65 members and 25 extraordinary members representing the Dutch paint and printing ink industry.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

VVVF is a sector trade association that represents Dutch paint and printing ink manufacturers through collective advocacy, regulatory engagement, and member services. It distributes chemical safety data sheets to professional users via the VeiligmetVerf platform, publishes the Verf & Inkt sector magazine, and runs industry training and certification programs such as Verfvakman and Verfengineer in cooperation with VAPRO and ROVC.

Product overview

VVVF is a Dutch industry association for paint and printing ink manufacturers, not a product company. Its primary service offerings include VeiligmetVerf.nl (a safety data sheet distribution system that connects manufacturers, wholesalers, and professional painters/applicators), the Verf & Inkt Magazine (industry publication), and educational programs through VAPRO and ROVC. The association facilitates compliance, safety information distribution, and professional development within the Dutch coatings industry.

Differentiator

Problem solved

Functional benefit

Brands

• VeiligmetVerf: Safety information platform for paint products, distributing safety data sheets through the supply chain from manufacturer to professional end-user.
• Verf & Inkt Magazine

Products and services

• VeiligmetVerf Safety Data Sheet Distribution
• Verf & Inkt Magazine
• Verfvakman Training Program
• Verfengineer Training Program
• VVVF Industry Representation and Advocacy

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Mengend NederlandcoreStrategic or Co-development PartnerCoalition of five Dutch chemical product associations (NVZ, NCV, NAV, VLK, VVVF) formed in mid-2020 to advocate for sustainable and safe production in the Netherlands. Combined membership represents 350 companies with approximately €5 billion annual turnover. Promotes favorable business climate and level playing field through joint representation.
• NVZ (Nederlandse Vereniging voor ontsmettingsmiddelen)coreStrategic or Co-development PartnerAssociation for disinfection and cleaning products, member of Mengend Nederland coalition
• NCV (Nederlandse Cosmetica Vereniging)coreStrategic or Co-development PartnerCosmetics association, member of Mengend Nederland coalition
• NAV (Nederlandse Aerosolen Vereniging)coreStrategic or Co-development PartnerAerosol products association, member of Mengend Nederland coalition
• VLK (Vereniging Lijm en Kit)coreStrategic or Co-development PartnerAdhesives and sealants association, co-organizer of events with VVVF (such as Arbo & Milieu themabijeenkomst), member of Mengend Nederland coalition
• Milieu CentraalminorStrategic or Co-development PartnerIndependent environmental knowledge organization that conducted consumer research on painting habits in 2023 under commission from VVVF. Findings showed approximately half of consumers rinse paint tools under the tap.
• Dutch retailers (bouwmarkten)minorGTM or Marketing PartnerJoint sustainability campaign 'Spoel verf nooit door de gootsteen' with building materials retailers and paint producers since April 2024
• Ministry of Infrastructure and Water Management (Ministerie van Infrastructuur en Waterstaat)minorOthersGovernment ministry that provided financial support for the consumer research on painting habits conducted by Milieu Centraal
• VAPROminorOthersTraining institute offering the 'Verfvakman' professional course with five modules for the paint industry workforce
• ROVCminorOthersTraining institute offering the 'Verfengineer' professional course comprising four ROVC courses for paint technology
• Arbocatalogus schilderen vastgoedonderhoudminorOthersOccupational catalog for painters and real estate maintenance, linked from VeiligmetVerf resources

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• VLK (Vereniging Lijm en Kit): Dutch trade association for adhesives and sealants, coalition partner in Mengend Nederland, and shares staff with VVVF. Closest structural peer by size, mandate, and shared operational arrangement.
• NVZ (Nederlandse Vereniging voor Zeep, Detergenten en Onderhoudsproducten): Partner member of the Mengend Nederland coalition that VVVF co-founded. Directly comparable as a Dutch chemical-product trade association with shared regulatory and sustainability remit, differing only in subsector focus.
• NAV (Nederlandse Aerosolen Vereniging): Dutch aerosol products association and Mengend Nederland coalition member. Comparable small Dutch trade association operating in the chemical/formulation space alongside VVVF.
• NCV (Nederlandse Cosmetica Vereniging): Dutch cosmetics trade association and Mengend Nederland coalition partner. Functional peer to VVVF as a national industry association with regulatory and sustainability advocacy mandate.

Regional players

• American Coatings Association (ACA): US trade association for the paint and coatings industry. Functional peer to VVVF in advocating for manufacturers on regulation, sustainability, and industry standards, but operating in the North American market.
• British Coatings Federation (BCF): UK trade association for paint, printing ink, and coatings manufacturers. Closely analogous to VVVF in mission (industry representation, regulatory advocacy, sustainability) but serves the United Kingdom rather than the Netherlands.
• AFICAM (French coatings association): French trade association for the paints, coatings, inks, and adhesives industry. Mirrors VVVF's role as a national representative body and a member of overlapping CEPE/European advocacy networks.
• Verband der deutschen Lack- und Druckfarbenindustrie (VdL): German trade association for the paint and printing ink industry. Plays the same national representation role as VVVF but in Germany, with comparable membership, sustainability, and regulatory advocacy programs.

Broad incumbents

• CEPE (European Council of the Paint, Printing Ink and Artists' Colours Industry): The EU-level trade association for the paint, printing ink, and artists' colours industry. Direct functional peer to VVVF but operating at the European rather than national level, with overlapping membership and shared regulatory advocacy scope.

Others

• Lisam Systems (PubliChem): Technology provider for VVVF's VeiligmetVerf safety data sheet distribution system. Adjacent ecosystem participant — enables VVVF's core digital service but is a supplier rather than a peer association.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/vvvf-verfeninkt
• Xtwitter.com/vvvf_nl
• Facebookfacebook.com/verfeninkt

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vereniging van Verf- en Drukinktfabrikanten