Alliance Fire Protection Services

What Alliance Fire Protection Services does

Alliance Fire Protection Services, Inc. (AFPS) is a privately held, full-service fire protection and life safety company founded in January 1999 and headquartered in Loganville, Georgia. The firm sells inspection, testing, maintenance, design, and installation services covering fire alarm systems (NFPA 72), automatic sprinkler systems (NFPA 25), fire extinguishers (NFPA 10), kitchen hood and industrial suppression (NFPA 17/17A/96), exit signs and emergency lighting (NFPA 101), special hazards and clean agent suppression (NFPA 2001), and 24/7 central station monitoring. The monitoring offering uses cellular communicators (iGSMCF) that bypass traditional phone lines and can report water-flow and tamper-switch inputs from sprinkler systems directly to the central station, supported by a custom inspection-tracking system that manages customer compliance calendars and AHJ documentation.

AFPS serves commercial property owners and facility managers across Metro Atlanta and multiple Georgia counties (Fulton, DeKalb, Gwinnett, Cobb, Clayton, Henry, Newton, Paulding and others), with selective capability in clean-agent suppression for data-centric facilities and access control/CCTV integrations. Its go-to-market is direct enterprise field sales with on-site assessments and quote-based pricing, supplemented by phone, email and a website 'Get a Quote' funnel. The company employs 50+ inspectors, fitters, technicians, designers and sales staff holding 38+ NICET certifications and 64 years of combined technician experience.

Revenue is generated through a mix of professional services (scheduled inspections and corrective work on multi-year contracts), recurring subscription monitoring, and hardware sales for new system installation, tenant modifications, and access control/CCTV. The firm is WBENC-certified as a Women-owned Business Enterprise, an NFPA and AFAA corporate member, and is privately held with no disclosed outside funding, M&A activity or parent company.

Name

Alliance Fire Protection Services

Legal name

Alliance Fire Protection Services, Inc.

Website

https://alliancefire.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Alliance Fire Protection Services is a Loganville, Georgia-based fire and life safety service firm providing NFPA-compliant inspection, maintenance, design and installation of fire alarm, sprinkler, extinguisher, suppression and monitoring systems for commercial properties across Metro Atlanta.

Ownership category

akta.pro rank

Product category

Fire Protection and Life Safety Services

NAICS

Security Systems Services (56162)

SIC

Services-Testing Laboratories (8734)

akta.pro industry

PRIMARYIMAIAJAC

Fire Alarm Systems (Inspection/Testing/Monitoring/Service)

Industrials, Manufacturing & Construction/Industrial Services & Facility Operations/Fire Protection & Life Safety Services (Inspection/Testing/Sprinklers)

SECONDARYIMAFALAD

Fire Protection Systems Contracting (Sprinklers, Alarms, Suppression)

Industrials, Manufacturing & Construction/Construction & Civil Engineering/Specialty Trade Contractors (MEP, HVAC, Plumbing, Electrical)

SECONDARYBPAKAFAC

Fire Alarm Monitoring & Dispatch

Business & Public Services/Security & Investigations Services/Alarm Monitoring & Emergency Dispatch Services

SECONDARYHSAHAFAG

Testing, Inspection, Maintenance & Compliance Services (NFPA/Local Code)

Home & Personal Services/Home Security, Alarm & Smart Home Services/Fire, Smoke & Carbon Monoxide Detection Systems

Keywords

• Fire protection services
• Fire alarm inspection
• Fire sprinkler maintenance
• Life safety systems
• Fire suppression installation

Headquarters

HQ city

Loganville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Fire Alarm Inspection and Service: Inspection, testing, and maintenance of fire alarm systems per NFPA 72 requirements. Includes annual, semi-annual, quarterly, and monthly inspection schedules as required by code and local AHJ.
2. Fire Sprinkler Inspection and Service: Inspection, testing, and maintenance of automatic sprinkler systems per NFPA 25. Includes visual and mechanical inspections of system components.
3. Fire Extinguisher Service: Annual maintenance on all types of fire extinguishers per NFPA 10. Includes inspection, testing, and certification.
4. Kitchen Hood and Industrial Suppression: Inspection, maintaining, recharging, and hydrostatic testing of kitchen fire suppression systems per NFPA 17, 17A, and 96.
5. 24/7 Monitoring Services: Central station monitoring of fire alarm systems and sprinkler systems. Uses cellular platform to eliminate phone line dependency.
6. System Installation and Tenant Modification: Design and installation of new fire protection systems and modifications to existing systems.
7. Access Control and CCTV Systems: Security system installation including access control (proximity cards, fobs, keypads) and CCTV camera systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alliance Fire Protection Services is a full-service fire protection and life safety company serving the Metro Atlanta area. The company inspects, tests, maintains, designs, and installs fire alarm systems, automatic sprinkler systems, fire extinguishers, kitchen hood and industrial suppression systems, exit signs and emergency lighting, special hazard/clean agent systems, and 24/7 cellular monitoring, along with access control and CCTV security systems. All work is performed in compliance with NFPA standards and Georgia fire codes for commercial property owners and facility managers.

Product overview

Alliance Fire Protection Services is a full-service fire protection company serving the Metro Atlanta area. The company offers a unified portfolio of interconnected fire and life safety products and services: Fire Alarm Systems (NFPA 72 compliant early detection), Fire Sprinkler Systems (NFPA 25 compliant water-based suppression), Fire Extinguishers (NFPA 10 compliant), Kitchen Hood/Industrial Fire Suppression (NFPA 17/17A compliant wet chemical systems), Exit Signs/Emergency Lighting (NFPA 101 compliant), Special Hazards/Clean Agent Systems (NFPA 2001 compliant FM200 systems), 24-hour Monitoring Services (cellular-based, including sprinkler-only monitoring), and Access Control/CCTV Security Systems. These services are designed to work together as a comprehensive life safety solution, with 24-hour emergency response and guaranteed service times.

Differentiator

Problem solved

Functional benefit

Products and services

• Fire Alarm Systems

Quantifiable outcome

• 30-minute guaranteed confirmation call and 4-hour on-site technician response for emergency service
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core.

• Silent Knight (by Honeywell)coreTechnology or IntegrationVendor partner providing fire alarm system products. Silent Knight is a manufacturer of fire alarm control panels and related detection equipment used in AFPS installations.
• SiemenscoreTechnology or IntegrationVendor partner providing fire protection products including fire alarm systems and fire safety equipment.
• VikingcoreTechnology or IntegrationVendor partner for fire sprinkler products including sprinkler heads, valves, and system components.
• Reliable Fire SprinklercoreTechnology or IntegrationVendor partner providing fire sprinkler system components and products.
• AnsulcoreTechnology or IntegrationVendor partner providing fire suppression products including kitchen hood suppression systems and special hazard suppression.
• AmerexcoreTechnology or IntegrationVendor partner providing fire extinguishers and suppression equipment.
• BuckeyecoreTechnology or IntegrationVendor partner providing fire extinguishers and suppression products.
• Badger Fire ProtectioncoreTechnology or IntegrationVendor partner providing fire protection products including fire extinguishers and suppression systems.
• National Fire Protection Association (NFPA)coreOthersAFPS is a corporate member of NFPA, following all NFPA standards (NFPA 72, 25, 10, 17, 17A, 96, 101, 2001, 13) for fire protection services.
• NICET (National Institute for Certification in Engineering Technologies)coreOthersAFPS employs technicians with NICET certifications. NICET is the national certification society for engineering technology professionals in fire protection.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• APi Group Corporation: Public safety services holding company whose Safety and Security segment includes fire suppression, sprinkler, alarm, and monitoring businesses; competes in the same end markets as AFPS but at significantly greater scale and with a global service footprint.
• Pye-Barker Fire & Safety: Largest privately held U.S. fire and life safety services consolidator, offering full inspection, installation, monitoring, suppression, and sprinkler services nationally — overlaps with AFPS across the full life safety stack and represents the most active acquirer of regional operators like AFPS.
• Cintas Fire Protection (Cintas Corporation): National fire protection and life safety services arm of Cintas, providing inspection, testing, and maintenance of fire extinguishers, sprinklers, alarms, suppression, and emergency lighting — overlapping services and customer base to AFPS but at national scale.

Regional players

• State Fire & Safety: Multi-state fire and life safety services company specializing in inspection, testing, and maintenance of fire alarm, sprinkler, suppression, and extinguisher systems for commercial customers — direct comparable to AFPS in services delivered.
• Witt Companies / Witt O'Brien's Fire: Multi-state fire and life safety services provider covering fire alarm, sprinkler, suppression, and special hazards across the U.S. — comparable service mix to AFPS with a broader multi-state footprint.
• Eagle Fire (Georgia / Southeast): Southeast U.S. fire protection services company headquartered in the Atlanta region, offering inspection, installation, and service for sprinkler, alarm, suppression, and extinguisher systems — directly competing peer in AFPS's home market.
• Fire Systems Inc. Regional fire protection contractor offering sprinkler, alarm, suppression, and extinguisher inspection and installation across the Southeast — comparable full-service offering to AFPS at a similar scale tier.
• Vanguard Fire & Security Systems: Southeast/Mid-Atlantic fire alarm and life safety integrator providing inspection, installation, monitoring, and service across fire alarm, sprinkler, and security systems — overlaps with AFPS in fire alarm monitoring and integrated services.

Direct peers

• Koorsen Fire & Security: Privately held, multi-state fire protection, suppression, and security services company providing inspection, installation, and monitoring across fire alarms, sprinklers, extinguishers, and security — directly comparable full-service model to AFPS.

Emerging players

• Frontline Fire Protection: Smaller, fast-growing fire and life safety services operator providing inspection, installation, and monitoring of fire alarm, sprinkler, and suppression systems to commercial customers — emerging regional competitor with a similar growth profile to AFPS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AllianceFireATL
• Facebookfacebook.com/Fire5004
• LinkedInlinkedin.com/company/alliance-fire-protection-services

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Fire Protection Services