FightGravityFilms

What FightGravityFilms does

Fight Gravity Films is a London-based, privately held video production company founded in 2012, operating a director-led boutique model with a roster of 15 specialized directors across advertising, branded content, music videos, and narrative filmmaking. The company produces television commercials, digital advertising, brand films, music videos, short films, and documentary content for a diverse international client base that includes Adidas, BMW, McLaren, Nescafé, Nivea, Swarovski, The Balvenie, TikTok, BBC, and others spanning automotive, fashion, beauty, spirits, technology, food and beverage, and non-profit verticals. Its technical capability centers on integrating visual effects, motion graphics, and virtual production with live action filming, exemplified by director Andy Mihov's hybrid workflows applied to campaigns such as Adidas Ubersonic.

The business model is project-based one-time licensing of production services, with revenue generated per engagement rather than through recurring contracts. Go-to-market is direct sales-led: the company wins briefs via creative pitches, director reputations, and portfolio demonstration through its website, Instagram, and Vimeo channels. The company is headquartered at 14 Printing House Yard, Hackney Road, London, and operates with a small team (1-10 employees) supplemented by its roster of freelance directors. Pricing is not publicly disclosed and varies by director, scope, and production complexity. No external funding, acquisitions, or ownership transactions are disclosed, and the firm remains founder-/director-controlled.

Name

FightGravityFilms

Legal name

Fight Gravity Films

Website

https://fightgravityfilms.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Fight Gravity Films is a London-based, director-led boutique video production company founded in 2012, producing commercials, branded content, music videos, and narrative films for global brands via a roster of 15 specialized directors.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (512110)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)

akta.pro secondary industries

VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), Scripted Feature Film Production (Live-Action) (MPADABAA)

Keywords

• Commercial video production
• Music video production
• Branded content creation
• Narrative film production
• Advertising film production

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Commercial Video Production: Project-based production of television commercials and digital advertising content for brands and agencies
2. Branded Content Production: Creation of branded content and corporate video content for clients seeking non-traditional advertising formats
3. Music Video Production: Production of music videos for recording artists and record labels
4. Narrative Film Production: Development and production of short and feature-length narrative films, trailers, and documentary content

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Fight Gravity Films produces campaign, commercial, branded, and narrative films for brands, advertising agencies, record labels, and entertainment clients. Services span planning, production, music, and social content, delivered through a roster of 15 directors with specializations in VFX/live action integration, fashion, automotive, sports, and documentary filmmaking.

Product overview

Fight Gravity Films is a London-based video production company offering a comprehensive suite of video production services. Their core offerings include Advertising Production Services for commercials and digital ad content, Branded Content Production for brand films and social content, Narrative Content including short films and documentaries, and Music Video Production. The company operates with a roster of directors who specialize across various genres including VFX/live action integration, fashion, automotive, sports, and documentary filmmaking. Services are delivered through their team of 15 directors covering commercial, branded content, narrative, and music video production.

Differentiator

Problem solved

Functional benefit

Products and services

• Advertising Production Services Commercial video production services for advertising campaigns, including television commercials and digital ad content for major brand clients (e.g., Adidas, BMW, Citi, Kraken Rum, Nescafé, Nivea, Coral, Toyota, McLaren, Ford).
• Branded Content Production Custom branded content creation for brands, including brand films, social media content, and branded storytelling (e.g., HP Hong Kong, Lloyds Banking Group 'The Bank of London', Stella McCartney x Adidas collaborations, Swarovski Valentine's Day).
• Narrative Content Production Narrative and short film production, including feature trailers, documentaries, and dramatic storytelling content (e.g., BBC Sounds of the Sea, Top Gear television content, 'The Hold' for free-diving champion Alice Hickson).
• Music Video Production Music video production services for recording artists and record labels, featuring directors with expertise across various musical genres and styles (e.g., AU/RA 'Crack' directed by Andy Mihov).

Named customers29 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• MJZ: London-based production company with an internationally recognised director roster working across commercials, music videos and branded content. Comparable scale and client mix to Fight Gravity.
• Prettybird: Director-led production company and creative collective representing directors across commercials, music videos and branded content. Closely aligned business model targeting the same brand and agency clients.
• Smuggler: Global director-led production company producing commercials, music videos, and branded content with offices in London and LA. Direct competitor for premium brand TVC and music video commissions.
• Partizan: Global director-led production company headquartered in London/LA producing commercials, music videos and branded content. Competes head-to-head for the same advertiser and music-label clients.
• Pulse Films: London-headquartered production company with a director roster spanning commercials, music videos, documentaries and feature films. Competes for the same global brand TVC and music-video briefs as Fight Gravity.
• Somesuch & Co: London-based production company with a global roster of directors producing commercials, music videos and branded content. Closely mirrors Fight Gravity's director-roster model and category focus.
• Object & Animal: London-based production company representing a roster of directors producing commercials, branded content and music videos. Closely comparable size, model and category focus to Fight Gravity.
• Caviar: London/Brussels/LA-based production company with a director roster spanning commercials, branded content and music videos. Comparable boutique-to-mid scale and similar advertiser client base.
• Anonymous Content: London- and LA-based director-led production company representing a roster of directors across commercials, music videos, and long-form content. Directly comparable business model: director roster, sales-led GTM, TVC/branded-content/music-video mix.

Broad incumbents

• RSA Films: Long-established Ridley Scott-owned production company with a deep director roster producing commercials, branded content, music videos and feature films. Operates at much larger scale but overlaps directly in commercial/music-video production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/fightgravityfilms
• Xx.com/go_fgf
• Facebookfacebook.com/fightgravityfilms
• LinkedInlinkedin.com/company/fightgravityfilms

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FightGravityFilms