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FightGravityFilms

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uuid00rp1w7

Namestring
FightGravityFilms
Legal namestring
Fight Gravity Films
Websiteurl
fightgravityfilms.co.uk
Company typeenum
Private
Founded yearint
2012
Descriptiontext

Fight Gravity Films is a London-based, privately held video production company founded in 2012, operating a director-led boutique model with a roster of 15 specialized directors across advertising, branded content, music videos, and narrative filmmaking. The company produces television commercials, digital advertising, brand films, music videos, short films, and documentary content for a diverse international client base that includes Adidas, BMW, McLaren, Nescafé, Nivea, Swarovski, The Balvenie, TikTok, BBC, and others spanning automotive, fashion, beauty, spirits, technology, food and beverage, and non-profit verticals. Its technical capability centers on integrating visual effects, motion graphics, and virtual production with live action filming, exemplified by director Andy Mihov's hybrid workflows applied to campaigns such as Adidas Ubersonic.

The business model is project-based one-time licensing of production services, with revenue generated per engagement rather than through recurring contracts. Go-to-market is direct sales-led: the company wins briefs via creative pitches, director reputations, and portfolio demonstration through its website, Instagram, and Vimeo channels. The company is headquartered at 14 Printing House Yard, Hackney Road, London, and operates with a small team (1-10 employees) supplemented by its roster of freelance directors. Pricing is not publicly disclosed and varies by director, scope, and production complexity. No external funding, acquisitions, or ownership transactions are disclosed, and the firm remains founder-/director-controlled.

Short descriptiontext

Fight Gravity Films is a London-based, director-led boutique video production company founded in 2012, producing commercials, branded content, music videos, and narrative films for global brands via a roster of 15 specialized directors.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersLondon, United Kingdom
HQ citystring
London
HQ countrystring
United Kingdom
HQ regionstring
Europe
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
commercial video production, music video production, branded content creation, narrative film production, advertising film production
Industry4 codes
1VFX & Motion Graphics (CGI, Compositing, 2D/3D)
CodeMPAAAMACPrimaryYes
2VFX Production & Shot Work (CG Integration, Matte Painting, FX)
CodeMPAHABABPrimaryNo
3Animation Services for VFX (Creature/Character, Crowd, Simulation Support)
CodeMPADAHAFPrimaryNo
4Scripted Feature Film Production (Live-Action)
CodeMPADABAAPrimaryNo
NAICS code1 code
  • Motion Picture and Video Production512110
SIC code1 code
  • Services-Motion Picture & Video Tape Production7812
Product category
Video Production Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1Commercial Video Production
TypeOne Time License
Description

Project-based production of television commercials and digital advertising content for brands and agencies

fightgravityfilms.co.uk
2Branded Content Production
TypeOne Time License
Description

Creation of branded content and corporate video content for clients seeking non-traditional advertising formats

fightgravityfilms.co.uk
3Music Video Production
TypeOne Time License
Description

Production of music videos for recording artists and record labels

fightgravityfilms.co.uk
4Narrative Film Production
TypeOne Time License
Description

Development and production of short and feature-length narrative films, trailers, and documentary content

fightgravityfilms.co.uk
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Fight Gravity Films produces campaign, commercial, branded, and narrative films for brands, advertising agencies, record labels, and entertainment clients. Services span planning, production, music, and social content, delivered through a roster of 15 directors with specializations in VFX/live action integration, fashion, automotive, sports, and documentary filmmaking.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Fight Gravity Films is a London-based video production company offering a comprehensive suite of video production services. Their core offerings include Advertising Production Services for commercials and digital ad content, Branded Content Production for brand films and social content, Narrative Content including short films and documentaries, and Music Video Production. The company operates with a roster of directors who specialize across various genres including VFX/live action integration, fashion, automotive, sports, and documentary filmmaking. Services are delivered through their team of 15 directors covering commercial, branded content, narrative, and music video production.

Product and service4 records
1Advertising Production Services
CategoryAdvertising / Commercial Production
Description

Commercial video production services for advertising campaigns, including television commercials and digital ad content for major brand clients (e.g., Adidas, BMW, Citi, Kraken Rum, Nescafé, Nivea, Coral, Toyota, McLaren, Ford).

2Branded Content Production
CategoryBranded Content Production
Description

Custom branded content creation for brands, including brand films, social media content, and branded storytelling (e.g., HP Hong Kong, Lloyds Banking Group 'The Bank of London', Stella McCartney x Adidas collaborations, Swarovski Valentine's Day).

3Narrative Content Production
CategoryNarrative Film Production
Description

Narrative and short film production, including feature trailers, documentaries, and dramatic storytelling content (e.g., BBC Sounds of the Sea, Top Gear television content, 'The Hold' for free-diving champion Alice Hickson).

4Music Video Production
CategoryMusic Video Production
Description

Music video production services for recording artists and record labels, featuring directors with expertise across various musical genres and styles (e.g., AU/RA 'Crack' directed by Andy Mihov).

Scale indicator2 records

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1MJZ
TypeDirect peer
Description

London-based production company with an internationally recognised director roster working across commercials, music videos and branded content. Comparable scale and client mix to Fight Gravity.

2Prettybird
TypeDirect peer
Description

Director-led production company and creative collective representing directors across commercials, music videos and branded content. Closely aligned business model targeting the same brand and agency clients.

3Smuggler
TypeDirect peer
Description

Global director-led production company producing commercials, music videos, and branded content with offices in London and LA. Direct competitor for premium brand TVC and music video commissions.

4Partizan
TypeDirect peer
Description

Global director-led production company headquartered in London/LA producing commercials, music videos and branded content. Competes head-to-head for the same advertiser and music-label clients.

5Pulse Films
TypeDirect peer
Description

London-headquartered production company with a director roster spanning commercials, music videos, documentaries and feature films. Competes for the same global brand TVC and music-video briefs as Fight Gravity.

6Somesuch & Co
TypeDirect peer
Description

London-based production company with a global roster of directors producing commercials, music videos and branded content. Closely mirrors Fight Gravity's director-roster model and category focus.

7Object & Animal
TypeDirect peer
Description

London-based production company representing a roster of directors producing commercials, branded content and music videos. Closely comparable size, model and category focus to Fight Gravity.

8Caviar
TypeDirect peer
Description

London/Brussels/LA-based production company with a director roster spanning commercials, branded content and music videos. Comparable boutique-to-mid scale and similar advertiser client base.

9RSA Films
TypeBroad incumbent
Description

Long-established Ridley Scott-owned production company with a deep director roster producing commercials, branded content, music videos and feature films. Operates at much larger scale but overlaps directly in commercial/music-video production.

10Anonymous Content
TypeDirect peer
Description

London- and LA-based director-led production company representing a roster of directors across commercials, music videos, and long-form content. Directly comparable business model: director roster, sales-led GTM, TVC/branded-content/music-video mix.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers29 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment4 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile4 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles14 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

FightGravityFilms

Video Production Servicesfightgravityfilms.co.uk

Fight Gravity Films is a London-based, director-led boutique video production company founded in 2012, producing commercials, branded content, music videos, and narrative films for global brands via a roster of 15 specialized directors.

What FightGravityFilms does

Fight Gravity Films is a London-based, privately held video production company founded in 2012, operating a director-led boutique model with a roster of 15 specialized directors across advertising, branded content, music videos, and narrative filmmaking. The company produces television commercials, digital advertising, brand films, music videos, short films, and documentary content for a diverse international client base that includes Adidas, BMW, McLaren, Nescafé, Nivea, Swarovski, The Balvenie, TikTok, BBC, and others spanning automotive, fashion, beauty, spirits, technology, food and beverage, and non-profit verticals. Its technical capability centers on integrating visual effects, motion graphics, and virtual production with live action filming, exemplified by director Andy Mihov's hybrid workflows applied to campaigns such as Adidas Ubersonic.

The business model is project-based one-time licensing of production services, with revenue generated per engagement rather than through recurring contracts. Go-to-market is direct sales-led: the company wins briefs via creative pitches, director reputations, and portfolio demonstration through its website, Instagram, and Vimeo channels. The company is headquartered at 14 Printing House Yard, Hackney Road, London, and operates with a small team (1-10 employees) supplemented by its roster of freelance directors. Pricing is not publicly disclosed and varies by director, scope, and production complexity. No external funding, acquisitions, or ownership transactions are disclosed, and the firm remains founder-/director-controlled.

FightGravityFilms firmographics

Firmographics
Name
FightGravityFilms
Legal name
Fight Gravity Films
Website
https://fightgravityfilms.co.uk
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
1–10 employees
Short description
Fight Gravity Films is a London-based, director-led boutique video production company founded in 2012, producing commercials, branded content, music videos, and narrative films for global brands via a roster of 15 specialized directors.
Ownership category
akta.pro rank

FightGravityFilms industry classification

Industry
Product category
Video Production Services
NAICS
Motion Picture and Video Production (512110)
SIC
Services-Motion Picture & Video Tape Production (7812)
akta.pro primary industry
VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)
akta.pro secondary industries
VFX Production & Shot Work (CG Integration, Matte Painting, FX) (MPAHABAB), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF), Scripted Feature Film Production (Live-Action) (MPADABAA)

Keywords

  • Commercial video production
  • Music video production
  • Branded content creation
  • Narrative film production
  • Advertising film production

Where FightGravityFilms is headquartered

Location

Headquarters

HQ city
London
HQ country
United Kingdom
HQ region
Europe

Offices1 record

Markets served

FightGravityFilms business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Commercial Video Production: Project-based production of television commercials and digital advertising content for brands and agencies
  2. Branded Content Production: Creation of branded content and corporate video content for clients seeking non-traditional advertising formats
  3. Music Video Production: Production of music videos for recording artists and record labels
  4. Narrative Film Production: Development and production of short and feature-length narrative films, trailers, and documentary content

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

FightGravityFilms product offering

Product offering

Core offering

Fight Gravity Films produces campaign, commercial, branded, and narrative films for brands, advertising agencies, record labels, and entertainment clients. Services span planning, production, music, and social content, delivered through a roster of 15 directors with specializations in VFX/live action integration, fashion, automotive, sports, and documentary filmmaking.

Product overview

Fight Gravity Films is a London-based video production company offering a comprehensive suite of video production services. Their core offerings include Advertising Production Services for commercials and digital ad content, Branded Content Production for brand films and social content, Narrative Content including short films and documentaries, and Music Video Production. The company operates with a roster of directors who specialize across various genres including VFX/live action integration, fashion, automotive, sports, and documentary filmmaking. Services are delivered through their team of 15 directors covering commercial, branded content, narrative, and music video production.

Differentiator

Problem solved

Functional benefit

Products and services

  • Advertising Production Services Commercial video production services for advertising campaigns, including television commercials and digital ad content for major brand clients (e.g., Adidas, BMW, Citi, Kraken Rum, Nescafé, Nivea, Coral, Toyota, McLaren, Ford).
  • Branded Content Production Custom branded content creation for brands, including brand films, social media content, and branded storytelling (e.g., HP Hong Kong, Lloyds Banking Group 'The Bank of London', Stella McCartney x Adidas collaborations, Swarovski Valentine's Day).
  • Narrative Content Production Narrative and short film production, including feature trailers, documentaries, and dramatic storytelling content (e.g., BBC Sounds of the Sea, Top Gear television content, 'The Hold' for free-diving champion Alice Hickson).
  • Music Video Production Music video production services for recording artists and record labels, featuring directors with expertise across various musical genres and styles (e.g., AU/RA 'Crack' directed by Andy Mihov).

Companies that use FightGravityFilms

Customer profile

Named customers29 records

Segments4 records

Ideal customer profiles4 records

FightGravityFilms technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

FightGravityFilms partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

FightGravityFilms competitors and assessment

Company assessment

Direct peers

  • MJZ: London-based production company with an internationally recognised director roster working across commercials, music videos and branded content. Comparable scale and client mix to Fight Gravity.
  • Prettybird: Director-led production company and creative collective representing directors across commercials, music videos and branded content. Closely aligned business model targeting the same brand and agency clients.
  • Smuggler: Global director-led production company producing commercials, music videos, and branded content with offices in London and LA. Direct competitor for premium brand TVC and music video commissions.
  • Partizan: Global director-led production company headquartered in London/LA producing commercials, music videos and branded content. Competes head-to-head for the same advertiser and music-label clients.
  • Pulse Films: London-headquartered production company with a director roster spanning commercials, music videos, documentaries and feature films. Competes for the same global brand TVC and music-video briefs as Fight Gravity.
  • Somesuch & Co: London-based production company with a global roster of directors producing commercials, music videos and branded content. Closely mirrors Fight Gravity's director-roster model and category focus.
  • Object & Animal: London-based production company representing a roster of directors producing commercials, branded content and music videos. Closely comparable size, model and category focus to Fight Gravity.
  • Caviar: London/Brussels/LA-based production company with a director roster spanning commercials, branded content and music videos. Comparable boutique-to-mid scale and similar advertiser client base.
  • Anonymous Content: London- and LA-based director-led production company representing a roster of directors across commercials, music videos, and long-form content. Directly comparable business model: director roster, sales-led GTM, TVC/branded-content/music-video mix.

Broad incumbents

  • RSA Films: Long-established Ridley Scott-owned production company with a deep director roster producing commercials, branded content, music videos and feature films. Operates at much larger scale but overlaps directly in commercial/music-video production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

FightGravityFilms social profiles

Digital presence

FightGravityFilms financial estimates

Financial estimate

Revenue estimate

Valuation estimate

FightGravityFilms leadership team

Management profile

Number of profiles

Profiles14 records

FightGravityFilms funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

FightGravityFilms M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FightGravityFilms

What does FightGravityFilms do?

Fight Gravity Films produces campaign, commercial, branded, and narrative films for brands, advertising agencies, record labels, and entertainment clients. Services span planning, production, music, and social content, delivered through a roster of 15 directors with specializations in VFX/live action integration, fashion, automotive, sports, and documentary filmmaking.

Is FightGravityFilms a public or private company?

FightGravityFilms is a private company. It is classified as unknown and is currently operating.

When was FightGravityFilms founded?

FightGravityFilms was founded in 2012. It employs 1 to 10 people.

Where is FightGravityFilms based?

FightGravityFilms is headquartered in London, United Kingdom, in the Europe region.

How does FightGravityFilms make money?

Four revenue lines are on record. Commercial Video Production is the primary driver. The others are branded Content Production, music Video Production and narrative Film Production.

Who are FightGravityFilms's main competitors?

Direct peers on record are MJZ, Prettybird, Smuggler, Partizan, Pulse Films, Somesuch & Co, Object & Animal, Caviar and Anonymous Content. RSA Films is listed as a broad incumbent.

Does FightGravityFilms have an API?

No public API is recorded for FightGravityFilms.

What industry is FightGravityFilms in?

FightGravityFilms's product category is Video Production Services. Its primary akta.pro industry code is MPAAAMAC, VFX & Motion Graphics (CGI, Compositing, 2D/3D), with a secondary code of MPAHABAB, VFX Production & Shot Work (CG Integration, Matte Painting, FX). Its NAICS code is 512110 and its SIC code is 7812.

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