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uuid00rp7ti

Namestring
URL
Legal namestring
Ultimate Rap League
Websiteurl
urltv.tv
Company typeenum
Private
Founded yearstring
-
Short descriptiontext

Ultimate Rap League produces and distributes MC battle rap content and operates the URLTV streaming platform, delivering live battle events and an archive of past performances to fans of the battle rap genre.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
battle rap content, MC battle events, hip-hop streaming, rap battle media, video streaming platform
Industry3 codes
PRIMARYMPAKAAAI
Combat Sports Leagues (MMA, Boxing, Wrestling)
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)
SECONDARYMPAKAHAK
Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Combat Sports Promotions (Boxing, MMA, Wrestling)
SECONDARYMPACABAH
Multi-Channel Networks (MCNs) & Creator Management Platforms
Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/User-Generated Video & Creator Platforms
NAICS code1 code
  • Promoters of Performing Arts, Sports, and Similar Events without Facilities71132
SIC code1 code
  • Services-Miscellaneous Amusement & Recreation7990
Product category
Battle Rap Streaming Media
Cost components4 values
Personnel, Operations, Technology or R&D, Marketing or Sales
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Ultimate Rap League produces and distributes MC battle rap content, organizing and hosting rap battle events and making them available to viewers. It operates the URLTV streaming app as the primary destination for both live battle events and an archive of past battles.

Differentiator
Functional benefit
Problem solved
Product and service2 records
1URLTV Streaming App
CategoryBattle rap / hip-hop video streaming
Description

URLTV is a branded streaming application operated by Ultimate Rap League that streams live MC battle rap events and provides access to an archive of past battles. It is aimed at consumers of battle rap and hip-hop culture.

2MC Battle Rap Content (Live Events & Archive)
CategoryOriginal battle rap media production
Description

First-party MC battle rap content produced and distributed by Ultimate Rap League, covering live battle rap events and a library of past battles available to viewers via the URLTV app and website.

No data
Peers8 records
1Complex Networks
TypeBroad incumbent
Description

Complex is a large hip-hop and youth culture media company producing editorial, video, and event content. While broader than URL, Complex covers battle rap adjacent culture and competes for hip-hop audience time and advertising dollars.

2Patreon
TypeOthers
Description

Patreon is a creator monetization platform used by many battle rappers to fund content directly from fans. It is an adjacent enabling platform that influences how URL's talent can be monetized outside of the URLTV ecosystem.

3Mass Appeal
TypeBroad incumbent
Description

Mass Appeal is a hip-hop culture media and content company producing documentaries, shows, and editorial content. It competes with URL for hip-hop audience attention and for endemic brand sponsorship budgets.

4Don't Flop
TypeDirect peer
Description

Don't Flop is a UK-based battle rap league that produces and distributes head-to-head rap battle content. It competes with URL for international battle rap talent and audience, with a comparable event and online distribution model.

5Caffeine
TypeEmerging player
Description

Caffeine is a live streaming platform focused on entertainment, gaming, and creator content with low-latency broadcast tools. It serves as an alternative distribution channel for battle-style and live event content that competes with URLTV for audience.

6Barstool Sports
TypeBroad incumbent
Description

Barstool Sports operates a large sports and pop culture digital media business with live events, original video, and a strong social presence. While not battle-rap focused, it competes for similar young, male-skewing audiences and for live event sponsorships.

7King of the Dot (KOTD)
TypeDirect peer
Description

KOTD is one of the longest-running MC battle rap leagues globally and the most direct competitor to URL. Both operate league formats, host live battle events, and distribute content online to overlapping battle rap audiences.

8Loaded Lux
TypeDirect peer
Description

Loaded Lux is a prominent battle rap personality and event organizer who has run his own battle cards and digital content properties. He represents a talent-led alternative to URL for marquee battle rap events and audience attention.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

URL

Battle Rap Streaming Mediaurltv.tv

Ultimate Rap League produces and distributes MC battle rap content and operates the URLTV streaming platform, delivering live battle events and an archive of past performances to fans of the battle rap genre.

URL firmographics

Firmographics
Name
URL
Legal name
Ultimate Rap League
Website
https://urltv.tv
Company type
Private
Operating status
Operating
Headcount range
11–50 employees
Short description
Ultimate Rap League produces and distributes MC battle rap content and operates the URLTV streaming platform, delivering live battle events and an archive of past performances to fans of the battle rap genre.
Ownership category
akta.pro rank

URL industry classification

Industry
Product category
Battle Rap Streaming Media
NAICS
Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)
SIC
Services-Miscellaneous Amusement & Recreation (7990)
akta.pro industry
PRIMARYMPAKAAAI
Combat Sports Leagues (MMA, Boxing, Wrestling)
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)
SECONDARYMPAKAHAK
Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters
Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Combat Sports Promotions (Boxing, MMA, Wrestling)
SECONDARYMPACABAH
Multi-Channel Networks (MCNs) & Creator Management Platforms
Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/User-Generated Video & Creator Platforms

Keywords

  • Battle rap content
  • MC battle events
  • Hip-hop streaming
  • Rap battle media
  • Video streaming platform

Where URL is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

URL business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Operations, Technology or R&D, Marketing or Sales

URL product offering

Product offering

Core offering

Ultimate Rap League produces and distributes MC battle rap content, organizing and hosting rap battle events and making them available to viewers. It operates the URLTV streaming app as the primary destination for both live battle events and an archive of past battles.

Differentiator

Problem solved

Functional benefit

Products and services

  • URLTV Streaming App URLTV is a branded streaming application operated by Ultimate Rap League that streams live MC battle rap events and provides access to an archive of past battles. It is aimed at consumers of battle rap and hip-hop culture.
  • MC Battle Rap Content (Live Events & Archive) First-party MC battle rap content produced and distributed by Ultimate Rap League, covering live battle rap events and a library of past battles available to viewers via the URLTV app and website.

Companies that use URL

Customer profile

Ideal customer profiles1 record

URL technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

URL competitors and assessment

Company assessment

Broad incumbents

  • Complex Networks: Complex is a large hip-hop and youth culture media company producing editorial, video, and event content. While broader than URL, Complex covers battle rap adjacent culture and competes for hip-hop audience time and advertising dollars.
  • Mass Appeal: Mass Appeal is a hip-hop culture media and content company producing documentaries, shows, and editorial content. It competes with URL for hip-hop audience attention and for endemic brand sponsorship budgets.
  • Barstool Sports: Barstool Sports operates a large sports and pop culture digital media business with live events, original video, and a strong social presence. While not battle-rap focused, it competes for similar young, male-skewing audiences and for live event sponsorships.

Others

  • Patreon: Patreon is a creator monetization platform used by many battle rappers to fund content directly from fans. It is an adjacent enabling platform that influences how URL's talent can be monetized outside of the URLTV ecosystem.

Direct peers

  • Don't Flop: Don't Flop is a UK-based battle rap league that produces and distributes head-to-head rap battle content. It competes with URL for international battle rap talent and audience, with a comparable event and online distribution model.
  • King of the Dot (KOTD): KOTD is one of the longest-running MC battle rap leagues globally and the most direct competitor to URL. Both operate league formats, host live battle events, and distribute content online to overlapping battle rap audiences.
  • Loaded Lux: Loaded Lux is a prominent battle rap personality and event organizer who has run his own battle cards and digital content properties. He represents a talent-led alternative to URL for marquee battle rap events and audience attention.

Emerging players

  • Caffeine: Caffeine is a live streaming platform focused on entertainment, gaming, and creator content with low-latency broadcast tools. It serves as an alternative distribution channel for battle-style and live event content that competes with URLTV for audience.

Market position

Customer concentration

URL social profiles

Digital presence

URL financial estimates

Financial estimate

Revenue estimate

Valuation estimate

URL leadership team

Management profile

Number of profiles

Profiles1 record

URL funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

URL M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about URL

What does URL do?

Ultimate Rap League produces and distributes MC battle rap content, organizing and hosting rap battle events and making them available to viewers. It operates the URLTV streaming app as the primary destination for both live battle events and an archive of past battles.

When was URL founded?

URL was founded in -1. It employs 11 to 50 people.

Where is URL based?

URL is headquartered in New York, United States, in the North America region.

Who are URL's main competitors?

Broad incumbents on record are Complex Networks, Mass Appeal and Barstool Sports. Patreon is listed as an others. Direct peers are Don't Flop, King of the Dot (KOTD) and Loaded Lux. Caffeine is listed as an emerging player.

Does URL have an API?

No public API is recorded for URL.

What industry is URL in?

URL's product category is Battle Rap Streaming Media. Its primary akta.pro industry code is MPAKAAAI, Combat Sports Leagues (MMA, Boxing, Wrestling), with a secondary code of MPAKAHAK, Combat Sports Pay-Per-View (PPV) & Premium Fight Event Promoters. Its NAICS code is 71132 and its SIC code is 7990.

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Contact sales
Live signals
PR NewswireUltimate Rap League Presents 'Any Given Sunday 2'The Ultimate Rap League (URL) announced its return to Atlanta with the 'Any Given Sunday 2' battle rap event, featuring Tsu Surf versus Cortez as the headlining grudge match at Center Stage Theater on March 27, 2021. The event includes three additional battles: Danny Myers vs. Ave, Charlie Clips vs. Lu Castro, and Calicoe vs. Chess, with tickets available through Ticketmaster and live streaming on Caffeine. URL founder Smack White stated the card was curated with battles he has personally wanted to see, positioning the event as a significant moment in battle rap culture.PR NewswireThe Ultimate Rap League Presents Queen of The Ring's Watch the Throne 4The Ultimate Rap League announced it will present Queen of the Ring's "Watch the Throne 4" all-female battle rap event on November 14, 2020, exclusively on the Caffeine streaming platform. The event marks QOTR's tenth anniversary and features six matchups between top female battlers including Lady Luck vs. Ms. Hustle and 40 B.A.R.R.S. vs. O'fficial. The partnership extends the existing URL-Caffeine agreement to include the QOTR platform, with battles later streaming on URL's app across multiple devices.PR NewswireThe Ultimate Rap League Debuts VOD Feature on AppThe Ultimate Rap League (URL) announced on October 19, 2020 the release of its first fully intergender battle card, Kings vs. Queens, through an enhanced Video on Demand feature on the URL App. The league is offering full card streaming for $7.99 as part of its subscription-based platform, which has evolved over one year since its BETA stage. The company, which transitioned from DVD to YouTube to its own app, also maintains a partnership with Caffeine for live streaming of major tournaments including Summer Madness, NOME, and Ultimate Madness.PR NewswireURL Presents Kings vs. Queens: The First Full Co-Ed Battle of Extreme Top Tier TalentThe Ultimate Rap League (URL) and Queen of the Ring (QOTR), two leading battle rap leagues, announced they will present the KINGS vs QUEENS co-ed battle rap event exclusively on Caffeine TV on October 17, 2020. The event features top male and female battle rap artists competing in a battle-of-the-sexes format, marking a union of the premier male and female brands in the industry. Industry leaders frame the collaboration as a cultural milestone that evolved the sport by demonstrating gender does not determine lyrical prowess.