Vincent Price Art Museum Foundation
The Vincent Price Art Museum Foundation is a nonprofit that funds exhibitions, educational programs, and operations at the Vincent Price Art Museum, a free public museum on the East Los Angeles College campus in Monterey Park, California, serving East LA residents, students, and underrepresented Chicano, Latino, and Asian American artists.
- Company typePrivate
- Founded1957
- HeadquartersMonterey Park, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Vincent Price Art Museum Foundation does
The Vincent Price Art Museum Foundation is a nonprofit organization that funds and supports the Vincent Price Art Museum (VPAM), a free public art museum located on the campus of East Los Angeles College in Monterey Park, California. Founded in 1957, the museum operates as a free-admission institution underwritten jointly by the VPAM Foundation and East Los Angeles College. Its core offerings include rotating exhibitions of contemporary and historical art with a programmatic focus on Chicano, Latino, Asian American, and Pacific Islander artists, alongside a permanent exhibition, 'Form and Function in the Ancient Americas,' which surveys cultures from the Nayarit-Jalisco-Colima region of West Mexico (2000–1000 BCE) through the Chimú of Peru (900–1500 CE).
The museum's product surface extends beyond exhibitions into educational programming, including the Museum Studies @ ELAC academic partnership, a Learning Lab, school group tours, and workforce development internship programs. Distribution occurs through in-person visits (Tuesday–Friday 12 PM–4 PM, Saturday 11 AM–5 PM), off-site partner exhibitions such as 'Del Alma' at The Music Center's Dorothy Chandler Pavilion, and virtual tour options for remote audiences. Marketing is driven by organic social media (Instagram, Facebook, YouTube), a monthly newsletter, a WordPress-hosted blog, and earned media coverage from outlets including KCRW, LAist, and Boyle Heights Beat.
The Foundation's revenue model is donation-driven: visitors and supporters contribute through NeonCRM-powered donation pages, supplemented by institutional funding from East Los Angeles College. The museum operates with a small staff (11–50 employees) and serves a primary audience of East LA residents, ELAC students, K–12 school groups, and underrepresented artists seeking exhibition opportunities. The recent scheduling of 'Anida Yoeu Ali: The Buddhist Bug' for September 2026 suggests continued investment in higher-profile contemporary programming.
Vincent Price Art Museum Foundation firmographics
Firmographics- Name
- Vincent Price Art Museum Foundation
- Legal name
- Vincent Price Art Museum Foundation
- Website
- https://vincentpriceartmuseum.org
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Vincent Price Art Museum Foundation is a nonprofit that funds exhibitions, educational programs, and operations at the Vincent Price Art Museum, a free public museum on the East Los Angeles College campus in Monterey Park, California, serving East LA residents, students, and underrepresented Chicano, Latino, and Asian American artists.
- Ownership category
- akta.pro rank
Vincent Price Art Museum Foundation industry classification
Industry- Product category
- Art Museum / Cultural Institution
- NAICS
- Museums (71211), Museums (712110)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industries
- Arts Education & Community Arts Programs (BPAGAHAC), Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)
Keywords
Where Vincent Price Art Museum Foundation is headquartered
LocationHeadquarters
- HQ city
- Monterey Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vincent Price Art Museum Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The museum operates as a free public institution supported by donations through the VPAM Foundation. Visitors and supporters can make donations via the organization's NeonCRM donation page. The museum also benefits from institutional funding from East Los Angeles College.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free public admission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Vincent Price Art Museum Foundation product offering
Product offeringCore offering
The Vincent Price Art Museum Foundation is the nonprofit fundraising and underwriting arm that funds exhibitions, educational programs, and operations at the Vincent Price Art Museum, a free public art museum on the East Los Angeles College campus. The museum presents rotating exhibitions spotlighting Chicano, Latino, Asian American, and Pacific Islander artists, maintains the permanent "Form and Function in the Ancient Americas" exhibition spanning cultures from 2000 BCE to 1500 CE, and offers educational programming including the Learning Lab, School Tours, Museum Studies @ ELAC, and Workforce Development internships.
Product overview
The Vincent Price Art Museum is a free public museum located at East Los Angeles College in Monterey Park, California. The museum operates as a unified cultural institution offering exhibitions programming, permanent collections, and educational programs. The core offerings include rotating exhibitions featuring contemporary and historical art with focus on Latino, Asian American, and Pacific Islander artists; a permanent exhibition "Form and Function in the Ancient Americas" showcasing Ancient American cultural artifacts; and educational programs including Learning Lab, School Tours, Museum Studies @ ELAC, and Workforce Development Programs. All exhibitions are underwritten by the Vincent Price Art Museum Foundation and East Los Angeles College.
Differentiator
Problem solved
Functional benefit
Products and services
- Exhibitions Program Rotating and current exhibitions program showcasing contemporary and historical art with emphasis on Chicano, Latino, Asian American, and Pacific Islander artists, presented at the museum and partner venues. Open to the general public free of charge.
- Form and Function in the Ancient Americas The museum's ongoing permanent exhibition highlighting cultures from the Ancient American collection, spanning from the Nayarit-Jalisco-Colima region of West Mexico (2000 BCE – 1000 BCE) to the Chimú of Peru (900-1500 CE). Open free to the public during museum hours.
- Learning Lab Hands-on educational program providing interactive learning experiences for visitors of all ages at the museum.
- School Tours Guided tours designed for school groups providing educational art experiences aligned with curriculum standards.
- Museum Studies @ ELAC Academic partnership with East Los Angeles College offering museum studies education and training for students.
- Workforce Development Programs Internship and workforce development programs providing professional experience in museum operations and arts administration.
- Collections The museum's permanent collection spanning Ancient American artifacts and diverse cultural art holdings, displayed in rotating and permanent exhibitions.
- VPAM Blog Online blog platform providing educational content, artist profiles, and museum updates for the public.
Companies that use Vincent Price Art Museum Foundation
Customer profileSegments3 records
Ideal customer profiles3 records
Vincent Price Art Museum Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vincent Price Art Museum Foundation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- East Los Angeles College (ELAC)coreVPAM is located on the ELAC campus and maintains deep educational partnerships including the Museum Studies @ ELAC program, the annual ELAC Juried Student Art Exhibition, and collaborative exhibition programming. ELAC co-underwrites all exhibitions alongside the VPAM Foundation.
- The Music Center (Los Angeles)flagshipVPAM partnered with The Music Center to present 'Del Alma: Latina Portraits from the Vincent Price Art Museum' at the Dorothy Chandler Pavilion, running through June 30. The exhibition featured Chicano and Latino artists including Patssi Valdez and Diane Gamboa, with public visitation available through pre-scheduled tours.
- VPAM FoundationcoreThe VPAM Foundation is the fundraising arm of the museum, described as 'our fundraising organization.' It supports the museum through donations and community fundraising efforts. All exhibitions are underwritten by the VPAM Foundation.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Vincent Price Art Museum Foundation competitors and assessment
Company assessmentDirect peers
- Hammer Museum: The Hammer Museum is a Westwood-based art museum affiliated with UCLA offering free admission. Comparable to VPAM as a free LA art institution with educational programming, though operating at much larger scale and broader curatorial scope.
- Self Help Graphics & Art: Self Help Graphics & Art is a Boyle Heights-based arts nonprofit promoting Chicano and Latino art through exhibitions, workshops, and community programming. Closely comparable to VPAM in its East LA focus, Chicano artist support, and community-driven cultural mission.
- LA Plaza de Cultura y Artes: LA Plaza is a Los Angeles-based cultural institution focused on Mexican-American and Latino arts, history, and culture. Highly comparable to VPAM due to shared Chicano/Latino community focus and free-admission mission serving diverse LA communities.
- Japanese American National Museum: JANM is a Little Tokyo-based museum dedicated to preserving and sharing the experience of Japanese Americans. Comparable to VPAM as a community-rooted cultural institution showcasing an underrepresented ethnic community's artistic and historical contributions in Los Angeles.
- The Broad: The Broad is a contemporary art museum in downtown Los Angeles offering free general admission. Comparable to VPAM as a free LA art museum, though operating at significantly larger scale with a different curatorial focus on postwar contemporary art.
- Pacific Asia Museum at USC: Pacific Asia Museum is a Pasadena-based museum at USC focused on Asian and Pacific Islander art and culture. Highly comparable to VPAM's Asian American curatorial focus, though operating with different institutional structure and historical collection emphasis.
- Museum of Contemporary Art Los Angeles (MOCA): MOCA is a downtown Los Angeles contemporary art museum. Comparable to VPAM as a free LA art museum presenting rotating exhibitions, though MOCA operates at significantly larger institutional scale and broader contemporary art scope.
Broad incumbents
- The Getty Center: The Getty Center is a major Los Angeles art institution offering free general admission with extensive collections spanning European art, photography, and decorative arts. Comparable to VPAM as a free LA art museum with educational programming, though operating at vastly larger scale with broader curatorial scope.
Emerging players
- Self-Realization Fellowship Lake Shrine: A Pacific Palisades-based cultural and spiritual site offering art collections and gardens to the public. Partially comparable as a small LA cultural institution with community access programs, though its mission differs from VPAM's ethnic-community focus.
Regional players
- LA Plaza de Cultura y Artes (alternate reference): Mexican-American cultural institution serving the broader LA region with Chicano art focus. Comparable in mission to VPAM but with different geographic focus and institutional scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Vincent Price Art Museum Foundation social profiles
Digital presenceVincent Price Art Museum Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vincent Price Art Museum Foundation leadership team
Management profileNumber of profiles
Vincent Price Art Museum Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vincent Price Art Museum Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vincent Price Art Museum Foundation
What does Vincent Price Art Museum Foundation do?
The Vincent Price Art Museum Foundation is the nonprofit fundraising and underwriting arm that funds exhibitions, educational programs, and operations at the Vincent Price Art Museum, a free public art museum on the East Los Angeles College campus. The museum presents rotating exhibitions spotlighting Chicano, Latino, Asian American, and Pacific Islander artists, maintains the permanent "Form and Function in the Ancient Americas" exhibition spanning cultures from 2000 BCE to 1500 CE, and offers educational programming including the Learning Lab, School Tours, Museum Studies @ ELAC, and Workforce Development internships.
Is Vincent Price Art Museum Foundation a public or private company?
Vincent Price Art Museum Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vincent Price Art Museum Foundation founded?
Vincent Price Art Museum Foundation was founded in 1957. It employs 11 to 50 people.
Where is Vincent Price Art Museum Foundation based?
Vincent Price Art Museum Foundation is headquartered in Monterey Park, United States, in the North America region.
How does Vincent Price Art Museum Foundation make money?
One revenue line is on record: donations and Fundraising.
Who are Vincent Price Art Museum Foundation's main competitors?
Direct peers on record are Hammer Museum, Self Help Graphics & Art, LA Plaza de Cultura y Artes, Japanese American National Museum, The Broad, Pacific Asia Museum at USC and Museum of Contemporary Art Los Angeles (MOCA). The Getty Center is listed as a broad incumbent. Self-Realization Fellowship Lake Shrine is listed as an emerging player. LA Plaza de Cultura y Artes (alternate reference) is listed as a regional player.
Does Vincent Price Art Museum Foundation have an API?
No public API is recorded for Vincent Price Art Museum Foundation.
What industry is Vincent Price Art Museum Foundation in?
Vincent Price Art Museum Foundation's product category is Art Museum / Cultural Institution. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of BPAGAHAC, Arts Education & Community Arts Programs. Its NAICS code is 71211.