Verbois
Verbois is a privately held Quebec-based manufacturer of customizable solid wood residential furniture, selling exclusively through retail partners in Canada and the United States via its Icone and Livo sub-brands.
- Company typePrivate
- Founded1999
- HeadquartersRivière-du-loup, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Verbois does
Verbois is a privately held Canadian manufacturer of contemporary solid wood residential furniture, founded in 1999 and headquartered at a 35,000 square foot automated factory in Rivière-du-Loup, Quebec. The company designs and produces customizable furniture across four categories — dining room, living room, bedroom, and home office — using three premium wood species (ash, birch/merisier, walnut) and more than twenty finishes, supported by a 10-year limited warranty. Manufacturing combines robotic cells, CNC machines, RFID-based parts routing, conveyor systems, laser cutting for fabrics, and collaborative robotics with human artisans, integrated through an ERP system in place since 2008.
Verbois generates revenue exclusively through B2B wholesale to a network of authorized retail partners; it does not sell directly to consumers. Two flagship sub-brands anchor the distribution model: Icone by Verbois, exclusive to Must Société in Quebec and select retailers across Canada and the United States, and Livo by Verbois, exclusive to Ameublement Tanguay in Quebec and select retailers in North America. Products are positioned as 100% Quebec-made, design-forward, and customizable for residential consumers seeking durable alternatives to mass-produced furniture.
In June 2021, the company was acquired by five native Bas-Saint-Laurent entrepreneurs, marking a local succession that preserved regional ownership and continuity of management. The customer base spans residential consumers (end buyers via retailers) and furniture retailers (channel partners), with marketing conducted through social media, a Find a Store locator, and a dedicated retailer portal. Verbois does not publicly disclose pricing, revenue, or headcount.
Verbois firmographics
Firmographics- Name
- Verbois
- Legal name
- Verbois
- Website
- https://verbois.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Verbois is a privately held Quebec-based manufacturer of customizable solid wood residential furniture, selling exclusively through retail partners in Canada and the United States via its Icone and Livo sub-brands.
- Ownership category
- akta.pro rank
Where Verbois is headquartered
LocationHeadquarters
- HQ city
- Rivière-du-loup
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Verbois business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Furniture Sales through Retail Partners: Verbois generates revenue through selling furniture to consumers exclusively via retail partners. The company does not sell directly to consumers. Products are distributed through authorized retailers in Quebec and select retailers across Canada and the United States. The company offers customization options (wood species, finishes, sizes, leg types) adding value to the core product offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | No direct-to-consumer pricing available |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Verbois product offering
Product offeringCore offering
Verbois designs, manufactures, and distributes contemporary solid wood residential furniture (dining, living, bedroom, and office) from a 35,000 sq ft automated factory in Rivière-du-Loup, Quebec. Products are sold exclusively through authorized retail partners across Quebec, Canada, and the United States, with extensive customization across three wood species and more than twenty finishes, supported by a 10-year limited warranty.
Product overview
Verbois is a Quebec-based manufacturer of contemporary solid wood furniture, founded in 1999 and acquired by local entrepreneurs in 2021. The company operates a 35,000 square foot automated factory in Rivière-du-Loup, Quebec. Their product portfolio centers on customizable residential furniture across four main categories: dining room (tables, chairs, buffets), living room (bookcases, entertainment units, side tables), bedroom (beds, dressers, night tables), and office furniture (desks). They offer three premium wood species (ash, birch/merisier, and walnut) with over twenty carefully selected finishes. The company operates two sub-brands: Icone by Verbois (exclusively at Must Société and select retailers) and Livo by Verbois (exclusively at Ameublement Tanguay and select retailers). All products are manufactured 100% in Canada with a 10-year limited warranty and incorporate state-of-the-art automation technology including robotic cells, CNC machines, RFID tracking, and conveyor systems.
Differentiator
Problem solved
Functional benefit
Brands
- Icone by Verbois: Premium furniture collection available exclusively at Must Société in Quebec and select retailers in Canada and the United States.
- Livo by Verbois
Products and services
- Icone by Verbois Premium designer furniture sub-brand exclusive to Must Société in Quebec and select retailers across Canada and the United States, featuring contemporary tables, bedroom furniture, dining sets, and storage solutions.
- Livo by Verbois Contemporary furniture sub-brand exclusive to Ameublement Tanguay in Quebec and select retailers across Canada and the United States, offering customizable bedroom and living room pieces.
- Dining Room Furniture Complete dining room collections including tables, chairs, stools, benches, buffets, and side boards, available in three wood species with over twenty finishes.
- Living Room Furniture Living room pieces including bookcases, entertainment units (TV stands), and occasional tables, mixing solid wood and wood veneer with metal accents.
- Bedroom Furniture Bedroom collections featuring beds, dressers, chests, mirrors, and night tables, with soft-close drawers and customizable finishes.
- Office Furniture Home office furniture including desks with storage solutions, featuring solid wood tops, glass elements, and various hardware finish options.
- YORK Dining Table Dining table from the Icone by Verbois collection, available in multiple dimensions (4072, 4084, 4094, 42106) with solid wood construction.
- BREEZE Dining Table Dining table available in fixed (BREEZE F) and extendable (BREEZE E) versions, with multiple dimension options.
- MACY Collection Icone by Verbois collection including dining table (MACY F: 4072, 4084, 4294, 42106), side table (MACY TCA 2648), and buffet (MACY BUF 1854 with 2 or 4 door options).
- HUDSON Collection Icone by Verbois bedroom collection featuring night tables (HUDSON CH 1723: 1 or 2 drawer), bed frames (HUDSON LIT: twin, double, king), and dressers (HUDSON COM: 3 or 6 drawer with soft-close).
- URBAN Collection Livo by Verbois bedroom collection including URBAN SEM 1834 chest of drawers, customizable in walnut, birch, or ash with a wide selection of finishes.
- VESPER Collection Icone by Verbois multi-purpose collection including dining tables, coffee tables, side tables (VESPER TCA), entertainment units (VESPER BTV), bookcases (VESPER BIB), and desks (VESPER BUR).
- RONDO Collection Livo by Verbois collection featuring RONDO TCA 2438 coffee table and RONDO TBO 1620 side table, contemporary designs available at select retailers.
- LIV Collection Livo by Verbois collection featuring LIV BTV 1872 entertainment unit, LIV TBO 1515 side table, and LIV TCA 2438 coffee table.
- FLORA Collection Livo by Verbois collection featuring FLORA TDE 4260 extendable dining table and bed options, available exclusively at select retailers.
Quantifiable outcome
- 35,000 square feet of modern manufacturing space with ongoing technological investments
- +1 more outcomes
Companies that use Verbois
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Verbois technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Verbois partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Must SociétécoreMust Société is the exclusive retail partner for the Icone by Verbois collection in Quebec, with the collection also available at select retailers in Canada and the United States.
- Ameublement TanguaycoreAmeublement Tanguay is the exclusive retail partner for the Livo by Verbois collection in Quebec, with the collection also available at select retailers in Canada and the United States.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Verbois competitors and assessment
Company assessmentDirect peers
- Canadel: Quebec-based (Louiseville) custom furniture manufacturer specializing in signature dining, kitchen, and bedroom collections sold through a retailer network across North America. Closely comparable to Verbois as a fellow Quebec solid-wood custom producer with a furniture-dealer go-to-market model.
- Copeland Furniture: Burlington, Vermont-based manufacturer of solid wood household furniture (dining, bedroom, office) sold through a network of independent dealers across North America. Highly comparable to Verbois in core material (solid hardwood), mid-premium positioning, configure-to-order model, and dealer-channel distribution.
- Palliser Furniture: Canadian (Winnipeg-headquartered) vertically integrated residential furniture manufacturer with broad upholstery and case goods lines sold through large North American retailers. Comparable to Verbois as a Canadian-made residential furniture producer with North American retailer partnerships, though at a much larger scale.
- EQ3: Canadian contemporary furniture manufacturer and retailer with showrooms across Canada and selective US presence. Comparable to Verbois in contemporary design language, North American manufacturing positioning, and mid-premium price tier spanning living, dining, bedroom, and home office.
- Bensen: Vancouver-based designer and manufacturer of contemporary wood furniture (sofas, chairs, tables, case goods) sold through authorized dealers in North America, Europe, and Japan. Comparable to Verbois in custom-made contemporary wood furniture, craftsmanship-led positioning, and dealer distribution model.
- Room & Board: Minneapolis-based manufacturer and retailer of modern home furniture (sofas, beds, dining, office) with strong customization capabilities and made-to-order offerings. Comparable to Verbois in solid wood case goods, configure-to-order customization, and design-forward premium positioning targeting discerning residential consumers.
Emerging players
- Maiden Home: US-based direct-to-consumer premium furniture brand offering sofas, sectionals, dining, and bedroom pieces made in the US and abroad. Comparable to Verbois in mid-premium contemporary positioning and craftsmanship-led brand story, but competes via DTC rather than retail partners.
- Article: Canadian-founded direct-to-consumer furniture retailer offering modern sofas, dining, bedroom, and office at mid-market prices. Comparable to Verbois in target consumer and modern design sensibility, but competes purely on price-led DTC model rather than retail-partner distribution.
Broad incumbents
- Ethan Allen: Large US-based vertically integrated furniture manufacturer and retailer with owned-and-operated design centers across North America. Comparable to Verbois in solid wood household furniture manufacturing and custom options, but operates at vastly greater scale and through owned retail rather than independent partners.
- West Elm: Williams-Sonoma-owned modern home furnishings retailer carrying dining, living, bedroom, and home office furniture from a broad portfolio of vendors and own-label production. Comparable to Verbois in modern design aesthetic and dining/bedroom/office category overlap, but competes as a broad multi-brand retailer rather than a single-brand manufacturer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Verbois social profiles
Digital presenceVerbois financial estimates
Financial estimateRevenue estimate
Valuation estimate
Verbois leadership team
Management profileNumber of profiles
Profiles3 records
Verbois funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Verbois M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Verbois
What does Verbois do?
Verbois designs, manufactures, and distributes contemporary solid wood residential furniture (dining, living, bedroom, and office) from a 35,000 sq ft automated factory in Rivière-du-Loup, Quebec. Products are sold exclusively through authorized retail partners across Quebec, Canada, and the United States, with extensive customization across three wood species and more than twenty finishes, supported by a 10-year limited warranty.
Is Verbois a public or private company?
Verbois is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Verbois founded?
Verbois was founded in 1999. It employs 11 to 50 people.
Where is Verbois based?
Verbois is headquartered in Rivière-du-loup, Canada, in the North America region.
How does Verbois make money?
One revenue line is on record: furniture Sales through Retail Partners.
Who are Verbois's main competitors?
Direct peers on record are Canadel, Copeland Furniture, Palliser Furniture, EQ3, Bensen and Room & Board. Emerging players are Maiden Home and Article. Broad incumbents are Ethan Allen and West Elm.
Does Verbois have an API?
No public API is recorded for Verbois.