Aai Labels & Decals (Art Advertising, Inc.)

What Aai Labels & Decals (Art Advertising, Inc.) does

AAi Labels & Decals (legal entity Art Advertising, Inc.) is a U.S. B2B industrial converter that designs and manufactures custom labels, decals, overlays, stickers, signs, and related printed graphics for manufacturers nationwide. Founded in 1969 as Art Sign Company in Jonesboro, Arkansas, and renamed Art Advertising, Inc. in the 1970s, the company has continuously operated for over 50 years and now runs more than 28,000 square feet of production across two Jonesboro facilities. Its product portfolio spans industrial decals, roll labels, custom labels, durable decals, UL-Recognized industrial labels, and promotional labels, supplemented by specialty offerings such as dome decals, holographic labels, and variable-data printing, plus value-added design, kit development, and inventory management services.

The company's technical platform combines six printing technologies under one roof — silk screen, flexography, digital ink jet (roll), thermal transfer, wide-format inkjet, and digital sheetfed — with a recent (2025) addition of a Domino N610i digital inkjet press. This multi-technology stack enables it to serve production runs from 3-piece prototypes to 33-million-piece volume out of a single supplier relationship. Manufacturing operations are ISO 9001:2015 certified (Certificate #150224010102), and the company holds UL Recognition for industrial-grade labels, both of which are gating credentials for regulated industrial OEMs.

Commercially, AAi operates a sales-led, quote-based model: customers request estimates through the website or direct contact, and pricing is determined per project by quantity, materials, and production method. Go-to-market is direct B2B with no disclosed reseller or distributor channel, supported by an organic digital presence (LinkedIn, Facebook, YouTube, Pinterest, email newsletter). In September 2025, Portrait Capital acquired AAi Labels & Decals alongside Sticker Ranch (Texas) to establish the AAi Labels platform, converting an independently owned 55-year-old industrial converter into the foundation asset of a PE-backed label-converting roll-up. No revenue, headcount, or named-customer data is publicly disclosed.

Name

Aai Labels & Decals (Art Advertising, Inc.)

Legal name

Art Advertising, Inc.

Website

https://labelsanddecals.com

Company type

Private

Founded year

1969

Operating status

Operating

Short description

AAi Labels & Decals (Art Advertising, Inc.) is a Jonesboro, Arkansas-based B2B converter that manufactures custom industrial labels, decals, overlays, and signs for U.S. manufacturers using six printing technologies across two facilities, now owned by Portrait Capital.

Ownership category

akta.pro rank

Product category

Custom Industrial Label and Decal Manufacturing

NAICS

Printing and Related Support Activities (3231)

SIC

Plastics Products, Nec (3089), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Prepress, Plate-Making & Artwork Services (IMALAKAM)

akta.pro secondary industries

Packaging & Product Brand Design (BPAFAEAG), Label Application Systems & Print-and-Apply (Equipment) (IMALAKAO)

Keywords

• Custom label manufacturing
• Industrial decal printing
• Flexographic printing services
• Durable product labels
• UL recognized labels

Headquarters

HQ city

Jonesboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Label and Decal Manufacturing: AAi generates revenue through manufacturing and selling custom-printed labels and decals to industrial and commercial customers. The company produces items ranging from prototype quantities (3 pieces) to high-volume production runs (33 million pieces), suggesting a project-based, per-order revenue model. Value-added services include creative design, kit development, and inventory management strategies.
2. Print Services and Finishing: Additional revenue streams include various printing services (screen print, flexographic, digital, wide format), finishing options (doming, holographic), and fulfillment services. The company emphasizes being a one-stop solution from concept to delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AAi Labels & Decals manufactures and sells custom-printed industrial labels, decals, overlays, stickers, roll labels, signs, graphics, displays, and promotional products for industrial and commercial buyers. The company produces custom orders ranging from 3-piece prototypes to 33 million-piece runs using six printing technologies under one roof, and supports customers with design, kitting, and inventory management services.

Product overview

Aai Labels & Decals operates as a diversified printing company offering a comprehensive portfolio of label and decal products across multiple print technologies. The core product suite centers on Industrial Decals, Roll Labels, Custom Labels, Durable Decals, Industrial Labels (UL Recognized), and Promotional Labels, complemented by specialty offerings including Dome Decals, Holographic Labels, and Variable Data Printing. The company differentiates through six distinct production technologies: Silk Screen Printing, Flexography, Digital Ink Jet (Roll), Thermal Transfer Labels, Wide Format Inkjet, and Digital Sheetfed, enabling them to serve projects ranging from 3 prototypes to 33 million production pieces. Value-added services including Creative Design, Kit Development, and Inventory Management support the core print products. The company operates from over 28,000 square feet of production space across two facilities in Jonesboro, Arkansas, having been acquired in September 2025 by Portrait Capital as part of a PE-backed AAi Labels platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Decals Custom-printed industrial decals designed to withstand harsh environments while maintaining clarity over time, primarily produced via screen printing for manufacturers requiring durable product marking.
• Roll Labels High-volume label production on rolls using digital ink jet roll-fed technology for efficient industrial and commercial labeling.
• Custom Labels Custom-designed labels for product branding and compliance, produced to customer specifications using selected appropriate printing technology.
• Durable Decals Decals engineered to maintain integrity and clarity over extended periods in demanding industrial environments.
• Industrial Labels (UL Recognized) UL Recognized labels and decals tailored for the toughest industry standards, ensuring products are clearly marked and compliant with industry regulations.
• Promotional Labels Vibrant, attention-grabbing labels designed for marketing and promotional purposes that enhance brand storytelling.
• Signs & Graphics Signage and graphic printing services for various applications including business identification and promotional displays.
• Displays & Exhibits Display and exhibit graphics printing for trade shows, events, and point-of-sale marketing materials.
• Promotional Products Custom printed promotional products and merchandise printing services for marketing and brand promotion.
• Dome Decals 3D dome decals with a raised, bubble-like protective coating over printed graphics for enhanced durability and visual impact.
• Holographic Labels Labels featuring holographic effects for security, brand protection, and visual differentiation.
• Creative Design Services Professional design services assisting customers with artwork creation and branding solutions to support their label and decal projects.
• Kit Development Assembly and kitting services that bundle multiple printed items together for distribution.
• Inventory Management Strategic inventory management services to help customers optimize their label and decal supply chain.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Resource Label Group: PE-backed roll label and flexible packaging converter pursuing a roll-up strategy; closely comparable as a multi-technology label converter with a platform-driven M&A playbook similar to Portrait Capital's.
• WS Packaging Group: Pressure-sensitive label converter offering prime labels and durable labels across flexographic and digital technologies; overlapping customer base in industrial and consumer manufacturing.
• Fortis Solutions Group: PE-backed label converter producing prime labels, durable labels, and shrink sleeves across multiple printing technologies; directly comparable to AAi as a diversified PE-backed label converter.
• Innovative Labeling Solutions: Mid-market converter of prime labels, extended-content labels, and durable labels for industrial and consumer customers using flexographic and digital technologies; competes head-on with AAi for industrial accounts.
• Sticker Ranch: Texas-based custom decal and sticker printer; co-acquired with AAi in September 2025 by Portrait Capital to form the AAi Labels platform, making it the closest direct peer and likely future sister-company for shared customers and procurement.

Emerging players

• 4over: Trade-only commercial printer with label, decal, and signage capabilities across multiple print technologies; competes with AAi on roll labels, decals, and signage through a B2B portal-led motion.

Broad incumbents

• Brady Corporation: Global manufacturer of identification solutions including industrial labels, safety labels, and durable decals serving industrial/equipment customers with UL-Recognized offerings, directly overlapping with AAi's industrial label/decal portfolio.
• CCL Industries: Global specialty label converter with industrial, compliance, and durable label segments; competes with AAi across multiple printing technologies and end markets.
• Avery Dennison: Largest U.S. label materials producer offering roll labels, industrial labels, and durable specialty labels, competing with AAi for industrial/compliance label business.
• Multi-Color Corporation: Large global label converter (now part of Platinum Equity's portfolio) producing premium labels across multiple technologies, comparable to AAi's diversified industrial-label offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/ArtAdvertisingInc
• Facebookfacebook.com/ArtAdvertisingInc
• LinkedInlinkedin.com/company/labelsanddecals
• Pinterestpinterest.com/artadvertising/boards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aai Labels & Decals (Art Advertising, Inc.)