Marloo
Marloo is a Swiss architecture and SME consulting firm founded in 2019 by siblings Maria Loosli and Markus Loosli, operating dual divisions in architecture/general planning (residential, retail, industrial, institutional) and business consulting for SMEs across Switzerland, using BIM methodology.
- Company typePrivate
- Founded2019
- HeadquartersOensingen, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Marloo does
Marloo is a privately held Swiss professional services firm based in Oensingen, founded in 2019 by siblings Maria Loosli (dipl. Architektin FH) and Markus Loosli (dipl. Betriebsökonom FH) and operating under a dual-pillar model. The Marloo Architektur division delivers architecture and general-planning services across residential, retail (notably Migros), industrial (Micarna, Lanz Molkerei), healthcare (Acino), and institutional mandates (Schweizerische Rheinhäfen, UBS Fund Management, Immofonds Asset Management), applying BIM methodology for digital construction planning and coordinating specialist sub-consultants for energy planning and construction supervision.
The Marloo Consulting division, led by Markus Loosli, provides industry-independent advisory and interim-management services to Swiss SMEs, covering process optimization, organizational restructuring, change management, and temporary project leadership. Services are billed as project-based or engagement-based professional fees with quote-based pricing and multi-year cadence on larger institutional mandates, and all sales are direct, conducted via the company website, personal networks, and referrals rather than through intermediaries. The firm holds secondary offices in Langenthal (Ringstrasse 40, in the heritage Anliker building) and Malix (Hauptstrasse 67), with documented project coverage spanning the Solothurn, Olten, Bern, Basel, Zürich, and Graubünden regions of Switzerland. Customer segments span private individuals, SMEs, retail operators, industrial firms, and institutional investors, with a portfolio of 30+ completed and ongoing projects and active operating status including work as recent as March 2025.
Marloo firmographics
Firmographics- Name
- Marloo
- Legal name
- Marloo
- Website
- https://marloo.swiss
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Marloo is a Swiss architecture and SME consulting firm founded in 2019 by siblings Maria Loosli and Markus Loosli, operating dual divisions in architecture/general planning (residential, retail, industrial, institutional) and business consulting for SMEs across Switzerland, using BIM methodology.
- Ownership category
- akta.pro rank
Where Marloo is headquartered
LocationHeadquarters
- HQ city
- Oensingen
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Marloo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Architecture Services — Project-Based Fees: Architecture planning and design services billed as project-based professional fees. Covers services including: planning and design, project development, general planning, and client representation. Revenue is earned through project milestones for residential, commercial, industrial, and institutional construction projects.
- KMU Consulting Services — Project/Engagement Fees: Business consulting services for Swiss SMEs, covering organizational analysis, process optimization, restructuring, change management, and temporary project management support. Billed as engagement-based fees for advisory or Manpower support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Architecture services — custom project fees |
| Other | Multi-year contract | KMU Consulting — engagement or hourly support |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Marloo product offering
Product offeringCore offering
Marloo is a Swiss dual-pillar firm combining architecture services and SME (KMU) consulting under one brand. The architecture division delivers planning, design, project development, general planning (Generalplanung), and client representation (Bauherrenvertretung) for residential, commercial, retail, industrial, healthcare, and institutional projects using BIM methodology. The consulting division provides business analysis, process optimization, organizational restructuring, change management, and interim project management (Manpower) support to Swiss small and medium-sized enterprises.
Product overview
Marloo operates as a dual-service firm combining architecture and SME consulting under one roof. The company is organized into two main divisions: Marloo Architektur (led by Maria Loosli, dipl. Architektin FH) provides architecture and construction planning services including project development, general planning, and client representation; while Marloo Consulting (led by Markus Loosli, dipl. Betriebsökonom FH) delivers business analysis, organizational optimization, and process management services for SMEs. The architecture division handles residential, commercial, retail, industrial, office, and healthcare projects, while the consulting division focuses on efficiency improvement, reorganization, and change management.
Differentiator
Problem solved
Functional benefit
Products and services
- Marloo Architektur (Architecture Services) Comprehensive architecture services including planning and project development, strategic planning (feasibility studies, site evaluation, concept studies, owner advisory), general planning (Generalplanung), and client representation (Bauherrenvertretung) for new constructions, conversions, and renovations across residential, commercial, retail, industrial, healthcare, and institutional building typologies. Delivered with BIM (Building Information Modelling) methodology and a sustainability focus. Target clients include private homeowners, retail chains, real estate developers, industrial firms, healthcare providers, asset managers, and public entities.
- Marloo Consulting (KMU-Consulting) Business consulting services for Swiss SMEs covering holistic analysis of processes and structures, organizational efficiency optimization, communication improvement, reorganization, change management, and temporary project leadership or Manpower support. Delivered as either advisory solutions for autonomous client implementation or hands-on interim team augmentation. Target clients are Swiss SME owners and management teams across industries.
Quantifiable outcome
- Comprehensive project coverage from strategic planning through Bauvollendung (project completion), with multidisciplinary team leadership of specialist planning teams.
Companies that use Marloo
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Marloo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Marloo partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- S+B Baumanagement AGcoreS+B Baumanagement AG (Olten) is a general planning firm with whom Maria Loosli previously worked and continues to collaborate on general planning mandates. Marloo has executed at least two general planning mandates for S+B: Wankdorf City 3 (Immofonds Asset Management AG) and Albanteich Promenade residential project in Basel Stadt. The relationship reflects ongoing project-based collaboration between Marloo and S+B.
- Integral Baumanagement AGcoreIntegral Baumanagement AG is a construction and project management firm for which Maria Loosli has executed architecture and general planning mandates (Acino Basel, Spenglerpark Münchenstein for UBS Fund Management AG). The partnership involves Marloo acting as architect and general planner on Integral-led projects.
- Specialized Planning Partners (Energy Planning, Construction Supervision)minorMarloo regularly networks with specialized planning offices to bring additional specialized expertise and resources to projects, including energy planning specialists and engaged construction supervision partners. These are informal professional networks rather than formal partnerships.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Marloo competitors and assessment
Company assessmentOthers
- Wüest Partner AG: Swiss real estate advisory, consulting, and data firm serving institutional investors, developers, and asset managers. Adjacent to Marloo's enterprise mandate clients (UBS, Immofonds) and adjacent to its architecture practice in the Swiss real estate value chain, but not a direct architecture or general planning competitor.
Direct peers
- Halter AG: Swiss general planning and real estate development firm combining architecture, construction, and development services. Comparable to Marloo's general planning and institutional project mandate work, with stronger in-house construction capabilities.
- Integral Baumanagement AG: Construction and project management firm for which Marloo acts as architect and general planner on mandates including Spenglerpark (UBS Fund Management) and Acino Basel. Directly comparable general planning peer operating in the same Swiss institutional client segment.
- Stücheli Architekten AG: Established Swiss architecture firm with comparable service offering across planning, design, and general planning for commercial, institutional, and residential projects. Comparable as a mid-sized Swiss architecture practice operating in the same enterprise and developer client segment.
- Helbling Holding AG: Swiss professional services group offering management and business consulting alongside engineering services. Comparable to Marloo's consulting division (KMU process optimization, change management) in serving Swiss SMEs with organizational and operational advisory work.
- BHP - Brugger und Partner AG: Swiss management consulting firm focused on SME and mid-market clients across organizational development, process optimization, and change management. Directly comparable to Marloo Consulting's service offering for Swiss KMU clients.
- S+B Baumanagement AG: General planning firm based in Olten with which Maria Loosli previously worked and continues to collaborate on general planning mandates (Wankdorf City 3, Albanteich Promenade). Directly comparable to Marloo's architecture and general planning practice, serving similar institutional clients in the Solothurn/Olten region.
Broad incumbents
- Itten+Brechbühl AG: One of Switzerland's largest architecture and general planning firms, serving institutional, commercial, and residential clients nationwide. Operates in the same Swiss architecture and general planning space as Marloo, but at materially larger scale and with a much broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Marloo social profiles
Digital presenceMarloo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marloo leadership team
Management profileNumber of profiles
Profiles1 record
Marloo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marloo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marloo
What does Marloo do?
Marloo is a Swiss dual-pillar firm combining architecture services and SME (KMU) consulting under one brand. The architecture division delivers planning, design, project development, general planning (Generalplanung), and client representation (Bauherrenvertretung) for residential, commercial, retail, industrial, healthcare, and institutional projects using BIM methodology. The consulting division provides business analysis, process optimization, organizational restructuring, change management, and interim project management (Manpower) support to Swiss small and medium-sized enterprises.
Is Marloo a public or private company?
Marloo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Marloo founded?
Marloo was founded in 2019. It employs 1 to 10 people.
Where is Marloo based?
Marloo is headquartered in Oensingen, Switzerland, in the Europe region.
How does Marloo make money?
Two revenue lines are on record. Architecture Services — Project-Based Fees are the primary driver. The others are KMU Consulting Services — Project/Engagement Fees.
Who are Marloo's main competitors?
Wüest Partner AG is listed as an others. Direct peers are Halter AG, Integral Baumanagement AG, Stücheli Architekten AG, Helbling Holding AG, BHP - Brugger und Partner AG and S+B Baumanagement AG. Itten+Brechbühl AG is listed as a broad incumbent.
Does Marloo have an API?
No public API is recorded for Marloo.