What Botella does

Botella AS is a Norwegian B2B wholesale supplier of specialty Mediterranean and Italian food ingredients for professional kitchens (storhusholdning). Based in Oslo and operating since 2012 as a privately held Norwegian limited company (AS), it sells through an account-based e-commerce storefront at botella.no, distributing core categories of frying and olive oils, vinegars and balsamic vinegars from Modena, canned San Marzano tomatoes, Italian pasta and risotto, Spanish rice and legumes, olives, truffle products, spices, and a curated wine portfolio that includes Talia label still wines and a Champagne assortment (Le Brun de Neuville, Francis Orban, Allouchery-Perseval). Ancillary items include professional cleaning chemistry (Botella B12 Premium Cleaner), oil-testing devices, and olive wood smoking chips. Customer sign-up is gated by a 'Bli kunde' account flow with login-gated pricing, and some items are quoted 'Pris på forespørsel', consistent with B2B negotiated pricing.

The business model is direct sales to restaurants, hotels, catering companies, and institutional food-service operators across Norway only, with no disclosed Nordic or international shipping. A defining element of the go-to-market is the free used-frying-oil collection service that creates a recurring closed-loop operational dependency between the kitchen and Botella's logistics, anchoring the relationship beyond mere catalog pricing. Revenue, headcount specifics, and ownership structure are not publicly disclosed; the company is privately held with no institutional investors, no acquisitions, no parent company, and no funding rounds on record in the input data.

From a capability standpoint, Botella competes on specialty product curation rather than technology. Differentiation rests on assortment depth (DOP tomatoes, aged balsamic, premium olive oils, award-winning wines, truffle specialties), a logistics-enabled retrieval service for used oil that competitors typically do not offer as integrated, and a recognized wine program that has accumulated Gambero Rosso, AIS Vitae, Luca Maroni, and Merum accolades in 2024-2025. There are no AI/ML, software platform, or proprietary technology components disclosed; the company's digital footprint is a standard WooCommerce-style e-commerce storefront with customer-account functionality.

Name

Botella

Legal name

Botella AS

Website

https://botella.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Botella AS is a Norwegian B2B wholesaler, based in Oslo, supplying professional kitchens with specialty Mediterranean ingredients such as oils, vinegars, tomatoes, pasta, spices, and wines, plus a free used-frying-oil collection service.

Ownership category

akta.pro rank

Product category

Specialty Foodservice Wholesale

NAICS

Food Manufacturing (311), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Fruit and Vegetable Canning, Pickling, and Drying (31142)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

Keywords

• Wholesale food distribution
• Professional kitchen supply
• Culinary oil wholesale
• Mediterranean food ingredients
• Used cooking oil collection

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Food & Beverage Wholesale: Revenue from selling food oils (frying oils, olive oils), vinegars, balsamic, spices, tomatoes, pasta, rice, wine, champagne, and related products to professional kitchens and catering businesses in Norway. Products sold in bulk quantities suitable for commercial food service operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Botella AS is a Norwegian wholesale supplier of specialty culinary ingredients for professional large-scale kitchens (storhusholdning). The company sells frying oils, olive oils, vinegars, balsamic vinegars, spices, canned tomatoes, Italian pasta and risotto, Spanish rice, legumes, olives, truffle products, sauces and pestos, and an extensive selection of wines (red, white, champagne, prosecco, rosé). It complements the product portfolio with a free used cooking oil collection and recycling service, plus ancillary items such as professional cleaning chemicals and oil-testing equipment.

Product overview

Botella is a Norwegian food service wholesaler operating an e-commerce platform for professional kitchens. The product portfolio is organized as a unified online store offering core food categories including cooking and frying oils (rapeseed and olive oils), vinegars and balsamic vinegars, canned tomatoes, spices, an extensive wine selection (red, white, champagne, prosecco), Italian pasta and risotto, legumes and Spanish rice, olives, truffles, sauces and pestos. The company also provides ancillary products including professional cleaning chemicals, oil testers, and smoking chips, plus a free used frying oil collection service for proper disposal. The offering is a single e-commerce platform with multiple product categories rather than a modular software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Cooking and Frying Oils (Rapsoljer og Frityroljer) Rapeseed frying oils, cooking oils, and emulsified oils supplied in commercial bulk sizes for professional kitchens in Norway.
• Olive Oils (Olivenoljer) Extra virgin and flavored olive oils sourced from Spain and Italy for professional culinary use.
• Vinegars (Eddik) Range of culinary vinegars including apple cider, white wine, sherry, red wine, raspberry, neutral, and Pedro Ximenez varieties in professional pack sizes.
• Balsamic Vinegars (Balsamico) Traditional and cream balsamic vinegars from Modena, including organic and aged varieties for professional kitchens.
• Wine (Vin) Broad selection of red, white, rosé, Prosecco, and Champagne wines for professional foodservice customers.
• Pasta and Risotto Italian pasta in multiple formats and flavors plus risotto rice varieties for professional kitchen use.
• Tomatoes and Canned Goods (Tomater og Hermetikk) Canned tomatoes and tomato-based canned goods, including San Marzano DOP, passata, polpa, and flavored sauces.
• Spices (Krydder) Specialty spices and seasonings including pepper varieties, Indian spices, and Long Pepper for professional kitchens.
• Legumes and Spanish Rice (Belgfrukt og Spansk Ris) Italian and Spanish legumes and rice varieties, including Bomba, Maratelli, and Brazal ris, plus cooked chickpeas and beans.
• Olives (Oliven) Whole olives and olives in oil supplied to professional kitchens.
• Truffles (Trøffel) Truffle-based specialty products including tapenade, oil, caviar, jarred truffle, and truffle honey.
• Sauces and Pestos (Saus og Pesto) Tomato-based sauces with basil, chili, and mushroom, plus Pesto Genovese, for professional kitchen use.
• Cleaning Products and Smoking Chips (Rengjøring og Røkspon) Professional cleaning products for ovens and frying equipment, plus olive wood smoking chips for fish and meat.
• Oil Tester (Oljetester) Professional handheld device that measures frying oil temperature and oxidation to determine when oil must be replaced, helping avoid premature oil changes.
• Used Frying Oil Collection Service Free pickup of used frying oil from professional kitchen customers, enabling proper disposal and recycling.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Botella.no
• LinkedInlinkedin.com/company/botella-as

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botella