Wisconsin Clean Cities

What Wisconsin Clean Cities does

Wisconsin Clean Cities (WCC) is a nonprofit coalition founded in 1994 and headquartered in Milwaukee, Wisconsin. Designated by the U.S. Department of Energy as a coalition in the Clean Cities and Communities partnership, the organization promotes the adoption of alternative fuels (biodiesel, electricity, ethanol, hydrogen, natural gas, propane, sustainable aviation fuel, and emerging fuels) and environmentally friendly vehicles across Wisconsin. WCC operates with 1–10 employees under Executive Director Fred Schnook and serves a diverse coalition of public and private fleet operators, municipal governments, utilities, dealerships, and workforce/education institutions.

The organization's core offerings center on services rather than proprietary technology products: Technical Assistance & Consulting Services, Strategic Planning & Policy Support, Outreach/Engagement/Education, Market & Partnership Development, and premium Membership-Based Enhancements. WCC runs signature programs including the annual Transportation & Innovation (T&I) Expo, career fairs at technical colleges, Kwik Charge Open House events promoting DC fast-charging infrastructure, and DERA Grant Assistance for diesel fleet upgrades. Historical programs include REV UP Wisconsin (an EV group buy with Nissan and Wisconsin utilities), the Wisconsin Clean Transportation Program, BRAWT (biofuels retail expansion), and CMAQ Eco-Driving training.

WCC operates on a hybrid revenue model combining membership dues (free base membership with premium tiers offering enhanced services), federal and state grants (DOE, EPA, USDA, Public Service Commission of Wisconsin, Wisconsin State Energy Office), and event registration fees (e.g., $35 per attendee for the Lakefront Brewery Tour networking event, $125 per ticket for the WPGA All-Star Support fundraiser). Notable grant-funded programs include $15 million from DOE's American Reinvestment and Recovery Act and $3.7 million from the USDA Biofuels Infrastructure Program. The organization distributes services through direct engagement, coalition membership, technical assistance, and event-based programming targeted at fleet operators, government entities, and tribal communities across Wisconsin.

Name

Wisconsin Clean Cities

Legal name

Wisconsin Clean Cities

Website

https://wicleancities.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Clean Transportation Coalition Services

NAICS

Environment, Conservation and Wildlife Organizations (813312)

SIC

Transportation Services (4700)

akta.pro primary industry

Sustainable Cities, Urban Development & Green Infrastructure (BPADALAL)

Keywords

• Clean transportation coalition
• Alternative fuels promotion
• Fleet electrification consulting
• Clean cities partnership
• Sustainable transportation programs

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Wisconsin Clean Cities operates on a membership-based model where organizations join the coalition for access to technical resources, networking, and collective purchasing/advocacy benefits.
2. Federal and State Grants: As a U.S. Department of Energy-designated coalition, the organization receives grant funding from DOE, EPA, and state agencies for clean transportation programs, diesel emissions reduction, and alternative fuel infrastructure projects.
3. Event Registration Fees: The organization charges registration fees for events, workshops, career fairs, and networking functions. Events such as the Lakefront Brewery Tour are priced at $35 per attendee.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Wisconsin Clean Cities is a U.S. Department of Energy-designated nonprofit coalition that promotes the use of cleaner fuels (biodiesel, electricity, ethanol, hydrogen, natural gas, propane, sustainable aviation fuel, and emerging fuels) and environmentally friendly vehicles across Wisconsin. It delivers technical assistance, consulting, strategic planning, policy support, outreach, education, and market/partnership development to fleet operators, government entities, and member organizations, and operates programs and events such as the annual Transportation & Innovation (T&I) Expo, BRAWT, REV UP Wisconsin, CMAQ Eco-Driving, and Forwarding Wisconsin's Fuel Choice.

Product overview

Wisconsin Clean Cities is a nonprofit coalition that serves as a U.S. Department of Energy-designated organization in the Clean Cities and Communities partnership. The organization offers a comprehensive portfolio of services centered on promoting cleaner fuels (Biodiesel, Electricity, Ethanol, Hydrogen, Natural Gas, Propane, Sustainable Aviation Fuel, and Emerging Fuels) and environmentally friendly vehicles. Core offerings include Technical Assistance & Consulting Services, Strategic Planning & Policy Support, Outreach/Engagement/Education, and Market & Partnership Development. Premium offerings include Membership Based Enhancements with advanced technical tools and exclusive events. The organization runs signature event programs including the annual Transportation & Innovation (T&I) Expo and various career fairs. Historical programs include REV UP Wisconsin (EV group buy), Wisconsin Clean Transportation Program, CMAQ Eco-Driving Project, Forwarding Wisconsin's Fuel Choice, and BRAWT (Biofuels Retail Advancement). The organization also provides DERA grant assistance for diesel fleet upgrades and hosts Kwik Charge Open House events to promote EV infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Alternative Fuels Promotion Fuel-neutral promotion of biodiesel, electricity, ethanol, hydrogen, natural gas, propane, sustainable aviation fuel, and emerging fuels to support a healthier environment and stronger economy throughout Wisconsin.
• Technical Assistance & Consulting Services Technical assistance and consulting support provided to fleets and organizations transitioning to alternative fuels and cleaner transportation technologies.
• Strategic Planning & Policy Support Strategic planning and policy support services that help organizations develop and implement clean transportation strategies, including fleet coaching.
• Outreach, Engagement & Education Outreach, engagement, and education services that raise awareness about alternative fuels and sustainable transportation options.
• Market & Partnership Development Facilitation of market development and strategic partnerships to advance clean transportation solutions across Wisconsin.
• Coalition Membership Program Coalition membership offering organizations access to technical resources, networking, advocacy, collective benefits, exclusive events, and priority assistance in clean transportation.
• Transportation & Innovation (T&I) Expo Annual exposition featuring a 30,000 sq ft expo hall with alternative fuel vehicles, exhibit booths, ride and drive opportunities, expert-led sessions, and networking for sustainable transportation industry leaders from the Midwest and Canada.
• REV UP Wisconsin Electric vehicle group buy program that partnered with Nissan North America and Wisconsin utility companies to provide discounts on Nissan LEAF vehicles, adding over 150 new EVs to Wisconsin roads.
• Wisconsin Clean Transportation Program Four-year initiative awarded $15 million through the American Reinvestment and Recovery Act to significantly reduce petroleum consumption by increasing alternative fuel vehicles and infrastructure across Wisconsin.
• Congestion Mitigation and Air Quality (CMAQ) Eco-Driving Project Eco-driving training program for over-the-road trucks teaching techniques to maximize vehicle energy efficiency, including progressive shifting, efficient route planning, and anti-idling practices.
• Forwarding Wisconsin's Fuel Choice $510,000 two-year program designed to implement policy, barrier reduction, training and educational initiatives to expand the alternative fuels market in Wisconsin.
• Biofuels Retail Advancement in Wisconsin Transportation (BRAWT) Program funded by $3.7 million from the USDA Biofuels Infrastructure Program to expand and support installation of ethanol blending equipment at retail fuel stations throughout Wisconsin.
• DERA Grant Assistance Diesel Emissions Reduction Act grant program assistance that helps fleets upgrade, retrofit, and turn over older diesel vehicles with funding support.
• Kwik Charge Open House Events Events celebrating Kwik Trip's DC Fast Charger installations at various Wisconsin locations, promoting EV infrastructure and alternative fuel vehicle support.
• Career Fairs in Clean Technology Career fairs hosted at technical colleges and universities to attract potential employees to the alternative fuels and cleaner technology fields.
• Tribal Partnership Program Dedicated tribal partnership program supporting Wisconsin tribal nations and their business ventures in clean energy access and sustainable infrastructure.

Quantifiable outcome

• 32 million gallons of petroleum displaced by WCC members in 2017
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

32 partnerships are on record, tiered core and minor.

• Nissan North AmericacoreStrategic or Co-development Partner · 1 August 2016Partnered with Nissan for REV UP WISCONSIN, Wisconsin's first electric vehicle group buy program offering discounts up to $10,000 on Nissan LEAF vehicles through utility company partnerships.
• Alliant EnergycoreGTM or Marketing Partner · 1 August 2016Utility partner in REV UP WISCONSIN EV group buy program, offering discounts to employees and customers.
• Public Service Commission of Wisconsin, Office of Energy InnovationcoreStrategic or Co-development Partner · 28 October 2015Awarded $3.7 million through USDA Biofuels Infrastructure Program to expand ethanol blending equipment at retail fuel stations through the BRAWT program.
• Wisconsin State Energy OfficecoreStrategic or Co-development Partner · 1 August 2009Awarded $15 million (maximum allowable) through DOE's American Reinvestment and Recovery Act funding for the Wisconsin Clean Transportation Program, with WCC handling marketing, outreach, and education.
• U.S. Department of Energy - Clean Cities and CommunitiescoreStrategic or Co-development PartnerWisconsin Clean Cities is a U.S. Department of Energy-designated coalition in the Clean Cities and Communities partnership, providing official recognition and access to federal resources, programs, and initiatives for clean transportation across Wisconsin.
• Wisconsin State Energy OfficecoreStrategic or Co-development PartnerState agency partner for energy programs including the Wisconsin Clean Transportation Program and Forwarding Wisconsin's Fuel Choice initiative, administering state-level energy policy and DOE grant funding.
• Wisconsin State Technical College SystemcoreStrategic or Co-development PartnerPartnership with technical colleges for training programs, first responder training, and workforce development in clean transportation technologies.
• Madison Gas and ElectriccoreGTM or Marketing PartnerUtility partner in REV UP WISCONSIN EV group buy program.
• Minnesota PowerminorGTM or Marketing PartnerUtility partner in REV UP WISCONSIN EV group buy program.
• We EnergiescoreGTM or Marketing PartnerUtility partner in REV UP WISCONSIN EV group buy program and Wisconsin Clean Transportation Program.
• Wisconsin Public ServicecoreGTM or Marketing PartnerUtility partner in REV UP WISCONSIN EV group buy program and career fair partnerships.
• Xcel EnergycoreGTM or Marketing PartnerUtility partner in REV UP WISCONSIN EV group buy program and career fair partnerships.
• SlipstreamcoreStrategic or Co-development PartnerPartner in career fairs and clean transportation initiatives, focusing on workforce development and alternative fuels education.
• Wisconsin Public ServicecoreStrategic or Co-development PartnerCo-hosting career fairs at UW-Green Bay and other technical colleges to attract students to alternative fuels and cleaner technology fields.
• Xcel EnergycoreStrategic or Co-development PartnerPartner in career fairs at Chippewa Valley Technical College to promote clean transportation careers.
• WPPI EnergycoreStrategic or Co-development PartnerPartner in career fair at Madison Area Technical College focusing on EV technology and clean transportation careers.
• Bergstrom AutomotiveminorGTM or Marketing PartnerBringing electric cars to Madison Area Technical College career fair for student exposure to EV technology.
• Potawatomi VenturescoreStrategic or Co-development PartnerHost of WCC Annual Meeting at Wgema Campus; recognized by US DOE for best-in-class workplace charging environment; developing eco-friendly data center.
• City of Madison Fleet ServiceminorStrategic or Co-development PartnerT&I 2027 Expo planner supporting sustainable transportation event.
• HDRminorStrategic or Co-development PartnerT&I 2027 Expo planner providing engineering and consulting expertise.
• Madison Gas and Electric (MGE)minorStrategic or Co-development PartnerT&I 2027 Expo planner and utility partner.
• Pieper PowerminorStrategic or Co-development PartnerT&I 2027 Expo planner and member providing electrical services.
• American Lung Association in WisconsinminorStrategic or Co-development PartnerBRAWT program partner focused on health benefits of ethanol use.
• Wisconsin Biofuels AssociationminorStrategic or Co-development PartnerBRAWT program partner representing biofuels industry.
• Wisconsin Corn Growers AssociationminorStrategic or Co-development PartnerBRAWT program partner representing corn producers.
• Wisconsin Department of Agriculture, Trade and Consumer ProtectionminorStrategic or Co-development PartnerBRAWT program partner in state agriculture department.
• Wisconsin Petroleum Marketers and Convenience Store AssociationminorStrategic or Co-development PartnerBRAWT program partner representing fuel retailers.
• Waukesha County Technical CollegecoreStrategic or Co-development PartnerPartner in CMAQ Eco-Driving Project providing over-the-road truck eco-driving training.
• U.S. Department of Energy's National Energy Technology LaboratorycoreStrategic or Co-development PartnerFunding source for Forwarding Wisconsin's Fuel Choice program through DOE's Office of Energy Efficiency and Renewable Energy.
• U.S. EPA Region 5 (Air and Radiation Division)coreStrategic or Co-development PartnerPartner for DERA 101 webinars, with Tony Maietta providing expertise on diesel emission reduction and EPA grant programs including DERA and Clean School Bus Program.
• WisDOTcoreStrategic or Co-development PartnerWisconsin Department of Transportation partner for WEVI grant informational webinars and clean transportation programs.
• Wisconsin Sustainable Business CouncilcoreStrategic or Co-development PartnerCo-hosting the 19th Annual SBC Conference, the premier B2B sustainability event in the Upper Midwest.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WICleanCities
• YouTubeyoutube.com/wccsea
• Facebookfacebook.com/WisconsinCC
• LinkedInlinkedin.com/company/wisconsin-clean-cities
• Instagraminstagram.com/wicleancities

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wisconsin Clean Cities