Alpega Group

What Alpega Group does

Alpega Group is a private European logistics software company that operates a cloud-based transportation management and freight exchange platform connecting shippers, carriers, and logistics service providers across 80 countries. The product architecture spans a Transport Management System (TMS), Transport Execution, freight procurement (TenderEasy), and Europe's largest consolidated digital freight marketplace, formed by integrating three acquired freight exchanges: Wtransnet (Iberia and Southern Europe), Teleroute (Western Europe), and BursaTransport (Central and Eastern Europe). Supporting modules include Real-time Visibility, Smart Booking, Analytics and Reporting, Reusable Packaging Management (RPM), and SAP Fusion. The platform processes 350,000+ daily freight offers across 80,000+ verified carriers, and the company markets itself as Europe's largest connected freight network.

The business runs a hybrid revenue model combining SaaS platform subscriptions (across TMS, Transport Execution, and TenderEasy modules) with marketplace commissions from freight exchange transactions. The go-to-market is enterprise-led, targeting large multinational shippers and logistics service providers, with named customers spanning automotive (BMW, MAN, Magna, KTM, Bosch), chemicals and industrial (Ineos, Invista, Henkel, Hilti), healthcare and medical devices (Hartmann, Coloplast), beverages (Heineken, Pernod Ricard), and materials (Magna). Distribution combines direct enterprise field sales for complex, multi-site deployments with self-service platform access for carriers and mid-market shippers. Pricing is quote-based and not publicly disclosed. Marketing channels include an eBook and whitepaper library, webinars, industry events, the Logistics Unlocked podcast, a YouTube channel, and LinkedIn.

Independent analyst recognition supports the company's market positioning: Challenger placement in the 2026 Gartner Magic Quadrant for TMS, Strong Performer designation in BCG's 2025 Digital Freight Platforms report, and a commissioned Forrester Total Economic Impact study citing 150% ROI and an 8-month payback period for TMS customers. The platform serves eight industry verticals including Agriculture, Paper and Packaging, Pharmaceuticals, FMCG and Retail, Food, Automotive, Chemicals, and Semiconductor and High-Tech. Corporate structure is consolidation-oriented: Wtransnet, Teleroute, BursaTransport, and the Road Heroes driver job board operate as wholly-owned subsidiaries with retained brands under the Alpega umbrella. No revenue, headcount, funding, or ownership data is publicly disclosed.

Name

Alpega Group

Legal name

Alpega Group

Website

https://alpega.com

Company type

Private

Operating status

Operating

Short description

Alpega Group is a private European logistics software provider that connects shippers, carriers, and logistics service providers through a cloud-based transportation management system and Europe's largest consolidated digital freight exchange across 80 countries.

Ownership category

akta.pro rank

Product category

Transportation Management Software

SIC

Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier/Ship-From TMS (Shipper-Facing Execution) (TLAEAAAA)

akta.pro secondary industries

Spot Load Boards (Open Marketplace) (TLAEAJAA), Transportation Procurement & Sourcing Platforms (RFP/RFQ, Bid Optimization) (TLAEAIAA), Dynamic Pricing / Instant Quote & Book (API/Embedded Freight) (TLAEAJAF), Appointment Scheduling & Dock/Carrier Check-in (TMS Adjacent) (TLAEAAAJ)

Keywords

• Transportation management software
• Freight exchange marketplace
• Logistics software platform
• Freight procurement software
• Shipment visibility platform

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to TMS, Transport Execution, TenderEasy, and other platform modules. Provides recurring revenue from shippers, carriers, and LSPs accessing the platform.
2. Freight Exchange Marketplace: Digital freight marketplace generating transaction value through carrier-shipper matching across 80 countries with 350K daily freight offers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Alpega Group provides a cloud-based transportation management and logistics software platform that connects shippers, carriers, and logistics service providers across 80 countries. The offering spans a Transport Management System (TMS), a Transport Execution module, freight procurement (TenderEasy), Europe's largest digital freight marketplace (Freight Exchange comprising Wtransnet, Teleroute, and BursaTransport), and supporting modules such as Real-time Visibility, Smart Booking, Analytics & Reporting, and Reusable Packaging Management.

Product overview

Alpega Group offers a unified platform-plus-modules architecture for transportation and logistics management across Europe. The core platform connects shippers, carriers, and logistics service providers across 80 countries. Key products include the Transport Management System (TMS) for load planning and carrier management, Transport Execution for shipment tracking, Freight Exchange (comprising Wtransnet, Teleroute, and BursaTransport) as Europe's largest digital freight marketplace, and TenderEasy for freight procurement and tender management. Supporting modules include Real-time Visibility (RTV) for live shipment tracking, Smart Booking for capacity automation, Analytics & Reporting, Reusable Packaging Management (RPM), and SAP Fusion integration. Platform-level features include Business Transport Excellence, Logistics Network, and Interfaces for seamless integrations. Services encompass Cloud Transformation, Alpega Partners, and Sustainability initiatives. The platform processes 350K+ daily freight transactions across 80K+ verified carriers.

Differentiator

Problem solved

Functional benefit

Brands

• Wtransnet: Freight exchange platform - part of the Alpega Transport Execution Platform serving Spain and Southern European markets
• Teleroute
• BursaTransport
• Road Heroes
• TenderEasy
• Logistics Unlocked
• Business Transport Excellence
• Logistics Network
• Alpega Partners
• Cloud Transformation
• Real-time Visibility (RTV)
• Smart Booking
• Reusable Packaging Management (RPM)

Products and services

• Transport Management System (TMS) Transportation management software for load planning, carrier assignment, dock scheduling, and proof of delivery, used by shippers and logistics teams to run transport operations from a single platform.
• Transport Execution Software module for managing transport orders, carrier assignment, and shipment milestones from first assignment through final delivery, used by shippers and LSPs.
• TenderEasy Freight procurement software for managing carrier tenders and lane awards at speed, used by shippers to award transport lanes in days rather than months.
• Freight Exchange Europe's largest digital freight marketplace offering access to 350,000+ daily freight offers across 80 countries through integrated regional exchanges (Wtransnet, Teleroute, BursaTransport), used by carriers and shippers to find loads and capacity.
• Real-time Visibility (RTV) Real-time shipment tracking module providing live milestone updates from first move to final delivery, used by shippers and LSPs to monitor in-transit freight.
• Smart Booking Capacity booking solution enabling carriers and shippers to request, confirm, and execute transport orders in one flow within minutes, reducing manual back-and-forth.
• Analytics & Reporting Transport analytics and freight reporting module turning shipment data into dashboards and KPIs used by shippers and LSP operations teams.
• Reusable Packaging Management (RPM) Module for tracking, monitoring, and optimizing reusable packaging and assets throughout the supply chain, used by shippers to manage returnable containers and packaging pools.
• Cloud Transformation Service offering that helps businesses migrate to and run scalable, secure cloud-based logistics solutions on the Alpega platform.
• SAP Fusion SAP integration module for transport order management, enabling Alpega TMS to connect with SAP ERP environments used by enterprise shippers.
• Road Heroes Job platform connecting truck drivers with employment opportunities, operated as a wholly owned sub-brand of Alpega Group.

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• WtransnetcoreTechnology or IntegrationWtransnet is one of three freight exchanges integrated into the Alpega Transport Execution Platform, serving the Iberian/Spanish market with digital freight matching capabilities.
• TeleroutecoreTechnology or IntegrationTeleroute is one of three freight exchanges integrated into the Alpega Transport Execution Platform, serving European markets with digital freight marketplace services.
• BursaTransportcoreTechnology or IntegrationBursaTransport (operated via 123cargo.eu) is one of three freight exchanges integrated into the Alpega Transport Execution Platform, serving Eastern European and international markets.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FourKites: Supply chain visibility and dynamic appointment scheduling platform serving shippers, carriers, and 3PLs - directly comparable to Alpega's RTV and dock/dock scheduling capabilities.
• Transporeon (Trimble): European-headquartered TMS and freight procurement/visibility platform acquired by Trimble in 2023 - direct head-to-head competitor with Alpega across TMS, carrier sourcing, and real-time visibility, particularly in Europe.
• project44: Real-time transportation visibility platform extending into yard, execution, and tendering; competes directly with Alpega's RTV and Smart Booking modules and is moving into the shipper TMS adjacency.
• Turvo: Cloud-native TMS collaboration platform for shippers, brokers, and carriers with built-in visibility and capacity matching - directly comparable newer-generation competitor to Alpega's Transport Execution and Freight Exchange.
• MercuryGate International: Multi-modal TMS provider for shippers, 3PLs, and brokers with deep execution and rating capabilities - comparable specialist TMS competitor to Alpega's core Transport Execution product.

Broad incumbents

• Descartes Systems Group: Public logistics technology vendor offering TMS, transportation visibility, and freight broker/marketplace solutions through acquisitions like MacroPoint and ShipRush - comparable end-to-end logistics software play with broader North American scale.
• Blue Yonder: Panasonic-owned supply chain platform with TMS, YMS, and visibility; competes for large enterprise transportation management RFPs against Alpega's TMS and visibility modules.
• SAP (Transportation Management / TM): Embedded TMS module within SAP's ERP stack, frequently bundled into enterprise deals at low incremental cost - the most consequential incumbent competitor for Alpega's shipper TMS business.
• Manhattan Associates: Enterprise supply chain and TMS vendor positioned as a Leader in Gartner's TMS Magic Quadrant - the primary incumbent Alpega competes against for large shipper TMS deals.
• Oracle Transportation Management (OTM): Oracle's enterprise TMS, often deployed alongside Oracle Cloud ERP/WMS - competes with Alpega for large multinational shipper TMS contracts and frequently anchors incumbent replacement decisions Alpega targets.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/alpegagroup
• LinkedInlinkedin.com/company/alpega

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpega Group