Electric Classic Cars
Electric Classic Cars Limited converts classic cars (Mini, VW Beetle, Land Rover Defender, Fiat 500, Porsche, Ferrari Testarossa) into electric vehicles via bespoke conversion services and bolt-in kits sold to approved companies, serving UK-based classic car enthusiasts and B2B conversion shops.
- Company typePrivate
- Founded2018
- HeadquartersNewtown, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Electric Classic Cars does
Electric Classic Cars Limited is a UK-based private company that converts classic cars from internal combustion to electric drivetrains and sells the underlying technology as model-specific kits. Founded in 2018 by Richard Morgan (Moggy), the company operates a single conversion facility and has completed more than 70 conversions spanning vehicles including the classic Mini, VW Beetle, Land Rover Defender, Fiat 500, Porsche 911/912, Porsche 914, and Ferrari Testarossa. Each bolt-in plug-and-play kit integrates an electric drivetrain (typically Tesla small drive units or equivalent), a sealed steel battery box with integrated battery management system, custom wiring looms, regenerative braking, and a custom dial set designed to preserve the original aesthetic of the instrument cluster.
The core technology is engineered around modularity: kits are designed for specific chassis geometries so that installation time is minimized and the conversion is reversible in principle. Battery packs range from 15kWh to 60kWh with ranges of 50-200 miles, and power outputs span 40kW to 440kW depending on the donor vehicle and customer specification. The company positions its technology as proprietary in the niche of model-specific bolt-in conversions rather than as a general EV platform.
Electric Classic Cars generates revenue through three streams: bespoke full-vehicle conversion services sold directly to individual classic car owners (£45,000 to over £150,000 per conversion), bolt-in kits sold wholesale to approved conversion companies, and branded merchandise (T-shirts, hoodies, mugs, art prints) through a Shopify-powered global e-commerce storefront. The business is entirely founder-owned, with no institutional investors or parent company involvement. Its primary customers are classic car enthusiasts seeking reliable daily-drivable versions of their vehicles and a secondary B2B segment of specialist conversion shops; the operating geography is primarily the United Kingdom, with merchandise and kit sales shipping globally via Shopify.
Electric Classic Cars firmographics
Firmographics- Name
- Electric Classic Cars
- Legal name
- Electric Classic Cars Limited
- Website
- https://electricclassiccars.co.uk
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Electric Classic Cars Limited converts classic cars (Mini, VW Beetle, Land Rover Defender, Fiat 500, Porsche, Ferrari Testarossa) into electric vehicles via bespoke conversion services and bolt-in kits sold to approved companies, serving UK-based classic car enthusiasts and B2B conversion shops.
- Ownership category
- akta.pro rank
Electric Classic Cars industry classification
Industry- Product category
- Automotive EV Conversion Services
- NAICS
- Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (33632), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motors & Generators (3621)
- akta.pro primary industry
- Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes) (IMACACAC)
- akta.pro secondary industries
- EV Platform/Skateboard & Chassis Integration Manufacturing (IMACACAI), Automotive Electric Motors & Actuators Manufacturing (EPS/Brake-by-wire/Seat/Window) (IMACAJAL), Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)
Keywords
Where Electric Classic Cars is headquartered
LocationHeadquarters
- HQ city
- Newtown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Electric Classic Cars business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Classic Car Conversions: Professional conversion of classic cars (Mini, VW Beetle, Land Rover Defender, Porsche 911/912, Porsche 914, Ferrari Testarossa, Fiat 500) from ICE to electric. Full-service conversion at company facility.
- Conversion Kits: Bolt-in plug and play conversion kits sold to approved companies only. Not available for DIY individuals. Includes motor, battery pack, wiring looms, and components.
- Merchandise: Branded merchandise including T-shirts, hoodies, mugs, hats, and art prints sold through e-commerce
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Small car conversion with sub-100 mile range |
| One time/ perpetual license | Multi-year contract | Larger vehicle conversion with 200 mile range |
| Unit Pricing | Pay-as-you-go | Merchandise items |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Electric Classic Cars product offering
Product offeringCore offering
Electric Classic Cars converts classic vehicles (Mini, VW Beetle, Land Rover Defender, Fiat 500, Ferrari Testarossa, Porsche 911/912, Porsche 914) from internal combustion engines to electric drivetrains at its UK workshop. It also designs, manufactures and sells proprietary bolt-in plug-and-play conversion kits to approved partner companies, complemented by a Shopify storefront selling branded merchandise and accessories.
Product overview
Electric Classic Cars operates as the world's largest classic car converter, offering a portfolio of bolt-in plug-and-play EV conversion kits for iconic vehicles including the Mini, VW Beetle, Land Rover Defender, Fiat 500, Ferrari Testarossa, and Porsche models (911/912 and 914). Each conversion kit includes electric drivetrain, battery pack with integrated BMS, wiring looms, and custom instrumentation, with power options ranging from 40kW to 440kW and range from 50 to 200 miles depending on vehicle and specification. The company also sells accessories (home battery pack frame for Nissan Leaf 40kWh) and a comprehensive range of branded merchandise through its Shopify-powered e-commerce platform. Conversion services are offered to approved companies only, with typical costs ranging from £45k for small vehicles with sub-100 mile range to over £150k+ for larger vehicles with 200 mile range.
Differentiator
Problem solved
Functional benefit
Products and services
- Classic Mini EV Conversion Kit
Quantifiable outcome
- Cost savings on fuel bills, road tax, and congestion charges
- +1 more outcomes
Companies that use Electric Classic Cars
Customer profileSegments2 records
Ideal customer profiles2 records
Electric Classic Cars technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Electric Classic Cars partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Electric Classic Cars competitors and assessment
Company assessmentDirect peers
- ECD Automotive Design: ECD restores and electrifies classic Land Rover Defenders in the US/UK, overlapping directly with ECC's Defender conversion kit and targeting the same HNW enthusiast segment.
- Zelectric Motors: Zelectric Motors converts vintage Volkswagen Beetles, microbuses, and Porsche 911s to electric drivetrains, directly competing with ECC on classic-car EV conversions using a similar bespoke-shop model.
- Everrati Automotive: Everrati restores and electrifies iconic classics such as the Porsche 911 (964/911), Ford GT40, and Land Rover Series, overlapping with ECC's high-end classic-EV conversion offering and B2C luxury model.
- Zero EV: Zero EV produces bolt-in EV conversion kits for classics like the Land Rover Defender and Triumph Stag, directly competing with ECC's bolt-in plug-and-play kit licensing model.
- Lunaz Design: Lunaz upcycles and electrifies classic luxury cars including Rolls-Royce, Bentley, Jaguar, and Range Rover, directly competing in the high-end classic-EV conversion segment served by ECC's exotic kits.
- RBW EV Cars: RBW builds new electric classic-styled roadsters and electrifies classic MGBs in the UK, providing a comparable mix of classic EV conversions with a UK manufacturing base.
Broad incumbents
- Jaguar Classic: Jaguar Classic offers factory-backed E-Type Zero and other electrification programs, competing as an OEM incumbent in the classic-EV conversion category.
- Volkswagen Group Components: Volkswagen has launched its own e-classics initiative (e-Beetle, e-Golf conversions) using its modular EV drive, representing an OEM incumbent that could compete in the same classic-EV space as ECC.
Emerging players
- Classics Garage: Classics Garage in Belgium develops turn-key EV powertrains and components for classic-car conversions, providing kits and components comparable to ECC's bolt-in offering with a European base.
- ArcLine Motor Company: ArcLine (previously Arc Vehicles) builds electric restomods of classic and iconic vehicles, offering a comparable EV-classic conversion product targeting HNW enthusiasts.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Electric Classic Cars social profiles
Digital presenceElectric Classic Cars financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electric Classic Cars leadership team
Management profileNumber of profiles
Profiles1 record
Electric Classic Cars funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electric Classic Cars M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electric Classic Cars
What does Electric Classic Cars do?
Electric Classic Cars converts classic vehicles (Mini, VW Beetle, Land Rover Defender, Fiat 500, Ferrari Testarossa, Porsche 911/912, Porsche 914) from internal combustion engines to electric drivetrains at its UK workshop. It also designs, manufactures and sells proprietary bolt-in plug-and-play conversion kits to approved partner companies, complemented by a Shopify storefront selling branded merchandise and accessories.
Is Electric Classic Cars a public or private company?
Electric Classic Cars is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Electric Classic Cars founded?
Electric Classic Cars was founded in 2018. It employs 1 to 10 people.
Where is Electric Classic Cars based?
Electric Classic Cars is headquartered in Newtown, United States, in the North America region.
How does Electric Classic Cars make money?
Three revenue lines are on record. Classic Car Conversions are the primary driver. The others are conversion Kits and merchandise.
Who are Electric Classic Cars's main competitors?
Direct peers on record are ECD Automotive Design, Zelectric Motors, Everrati Automotive, Zero EV, Lunaz Design and RBW EV Cars. Broad incumbents are Jaguar Classic and Volkswagen Group Components. Emerging players are Classics Garage and ArcLine Motor Company.
Does Electric Classic Cars have an API?
No public API is recorded for Electric Classic Cars.
What industry is Electric Classic Cars in?
Electric Classic Cars's product category is Automotive EV Conversion Services. Its primary akta.pro industry code is IMACACAC, Electric Drive Unit / E-Axle Manufacturing (Motors/Inverters/Gearboxes), with a secondary code of IMACACAI, EV Platform/Skateboard & Chassis Integration Manufacturing. Its NAICS code is 33635 and its SIC code is 3714.