What Egg Firm does

EGG FIRM (株式会社EGG FIRM / Kabushiki Kaisha EGG FIRM) is a Japanese anime production and management company founded on March 10, 2015, by Nobuhiro Osawa (大澤信博) and headquartered in Nakano, Tokyo. The company functions primarily as a B2B production coordinator and production-committee participant: it plans anime projects, secures IP from publishers, contracts animation studios (including Studio Bind, its joint venture with WHITE FOX; J.C.STAFF; and A-1 Pictures), manages production schedules and budgets, and coordinates publicity, licensing, and rights management. Its slate of more than 40 productions since 2015 centers on flagship light-novel adaptations including Mushoku Tensei: Jobless Reincarnation, Is It Wrong to Try to Pick Up Girls in a Dungeon? (DanMachi, seasons 1–5), and the Sword Art Online franchise (multiple seasons, Progressive films, and GGO II), alongside newer titles such as Ruri no Houseki, Busamen Gachi Fighter, and the upcoming original series Tempal (October 2026) and the original SAO theatrical film Integral Domain (2028).

EGG FIRM earns revenue through three streams: (1) animation production services — producer fees, production management fees, and coordination income; (2) licensing and rights management — IP licensing to merchandise manufacturers, game developers, and additional media adaptations; and (3) direct merchandise sales via the J.C.STAFF STORE e-commerce platform operated jointly with J.C.STAFF and Movic, selling limited-edition art books, replica cels, and original-artwork goods. Pricing is not publicly disclosed and is negotiated project-by-project. The company's go-to-market is enterprise field sales and production-committee participation rather than direct-to-consumer marketing; promotion is conducted through AnimeJapan, Aniplex Online Fest, dedicated anime websites, YouTube promotional videos, and an active X (Twitter) presence.

On February 2, 2026, Aniplex — a subsidiary of Sony Music Entertainment Japan — acquired EGG FIRM as a wholly-owned subsidiary, with operations continuing unchanged. The acquisition places EGG FIRM within the Sony anime ecosystem (alongside Aniplex of America and related streaming/distribution assets), providing access to global streaming, theatrical, and music distribution infrastructure while preserving the company's role as an independent production coordinator. The company remains privately held with no disclosed venture funding, and has grown organically through production contracts and production-committee participation rather than external capital.

Name

Egg Firm

Legal name

株式会社EGG FIRM (エッグファーム)

Website

https://eggfirm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

EGG FIRM is a Tokyo-based B2B anime production coordinator and production-committee participant that plans, finances, and manages anime projects for publishers like Kadokawa and SB Creative, working with studios including Studio Bind, J.C.STAFF, and WHITE FOX. Since February 2026 it has operated as a wholly-owned subsidiary of Aniplex (Sony Music Entertainment Japan).

Ownership category

akta.pro rank

Product category

Anime Production Services

NAICS

Other Performing Arts Companies (71119)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Anime Production (MPADACAF)

Keywords

• Anime production services
• Animation production management
• Anime licensing rights
• Production committee coordination
• Anime merchandising

Headquarters

HQ city

Nakanoku

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Animation Production Services: Egg Firm produces anime series as a production company or production committee member, receiving fees for planning, production management, and coordination services. Revenue comes from production fees, licensing rights, and distribution income from TV broadcast, streaming, and theatrical releases.
2. Licensing and Rights Management: The company manages IP rights and licenses anime content for merchandise, games, and additional media adaptations. Revenue is generated through licensing fees from third-party manufacturers and game developers.
3. Merchandise Sales: Egg Firm sells merchandise including limited edition art books, replica cels (サスティナブル原画), and goods featuring original artwork from their productions through J.C.STAFF STORE and other retail channels.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

EGG FIRM is a Japanese anime production company that plans, produces, manages, and licenses anime content as a production coordinator and investor in production committees. The company oversees anime projects from concept through distribution, working with partner animation studios such as Studio Bind, J.C.STAFF, WHITE FOX, and A-1 Pictures. Revenue is earned through production fees, licensing rights, distribution income from TV broadcast and streaming, and merchandise sales.

Product overview

EGG FIRM is an anime production and management company founded in 2015, operating primarily as a production coordinator and investor in anime content. The company produces and manages anime series including Mushoku Tensei, DanMachi, Sword Art Online franchise, and various other titles through partnerships with animation studios like Studio Bind, J.C.STAFF, WHITE FOX, and A-1 Pictures. Their core business encompasses three main divisions: Animation Production Services (handling planning, production, and investment), Advertising Production Services, and other ventures including game and publication production. EGG FIRM was acquired by Sony's Aniplex in February 2026 as a wholly-owned subsidiary while maintaining its business operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Mushoku Tensei: Jobless Reincarnation (無職転生 ～異世界行ったら本気だす～) Anime series based on light novel by Rifujin na Motobe (MF Books/Kadokawa), produced by EGG FIRM with animation by Studio Bind. The series is currently in its third season as of 2026 and is one of EGG FIRM's flagship franchises.
• Tempal: Item no Chikara (テムパル～アイテムの力～) Original anime series produced by EGG FIRM with animation by J.C.STAFF, featuring original story, character designs, and creative direction, scheduled for October 2026 broadcast.
• Ruri no Houseki (瑠璃の宝石) Anime adaptation of manga by Keiichiro Shibuya (HARTA COMIX/Kadokawa), produced and overseen by EGG FIRM with animation by Studio Bind, broadcasting from July 6, 2025.
• Busamen Gachi Fighter (ブサメンガチファイター) TV anime adaptation of manga by Ryo Hiromatsu serialized in Monthly Big Gangan, produced by EGG FIRM with animation by WHITE FOX, broadcasting from July 6, 2025.
• Classroom of the Girl I Hate and Got Arranged to Marry (クラスの大嫌いな女子と結婚することになった。) Anime adaptation of light novel by Ameno Seiju (MF Bunko J/Kadokawa), produced by EGG FIRM with animation by Studio Gokui and AXsiZ, broadcasting from January 2025.
• Is It Wrong to Try to Pick Up Girls in a Dungeon? (ダンジョンに出会いを求めるのは間違っているだろうか) Long-running anime franchise based on light novel by Fujino Omori (GA Bunko/SB Creative), with EGG FIRM as producer and J.C.STAFF handling animation. Multiple seasons and films produced across the franchise.
• Sword Art Online Series (ソードアート・オンライン) Major anime franchise based on light novel by Reki Kawahara. EGG FIRM has produced multiple seasons, films, and spin-offs including SAO Progressive films, GGO series, with animation by A-1 Pictures. A new original theatrical film Sword Art Online: Integral Domain is scheduled for 2028.
• Animation Production Services (アニメーション・プロデュース事業) Core business of planning, producing, and investing in anime productions. EGG FIRM oversees anime projects from concept through distribution, participating in production committees and coordinating with animation studios, publishers, and broadcasters.
• Advertising Production Services (宣伝制作事業)

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered supporting, core and flagship.

• MovicsupportingChannel Partner/ Reseller/ Distributor · 27 September 2024Movic operates the J.C.STAFF STORE e-commerce platform in partnership with EGG FIRM and J.C.STAFF. The store sells official merchandise and limited edition goods featuring artwork from EGG FIRM's anime productions.
• Studio BindcoreStrategic or Co-development Partner · 1 November 2018Studio Bind is a joint venture animation studio co-founded by EGG FIRM and WHITE FOX in November 2018. The studio was specifically created to produce Mushoku Tensei: Jobless Reincarnation and has since produced multiple EGG FIRM projects including Onimai: I'm Now Your Sister?! and Ruri no Houseki (瑠璃の宝石). Studio Bind represents EGG FIRM's dedicated in-house production capability.
• J.C.STAFFflagshipStrategic or Co-development Partner · 1 January 2015J.C.STAFF is a long-standing animation production partner that has worked with EGG FIRM on numerous projects since EGG FIRM's founding, including Saiki Kusuo no Psi-nan series, Danmachi seasons 1-3, and more recent titles like 2.5 Soutere (2.5次元の誘惑). The two companies jointly operate the J.C.STAFF STORE e-commerce platform for merchandise sales.
• Kadokawa / SB CreativeflagshipStrategic or Co-development Partner · 1 January 2015Kadokawa and its subsidiary SB Creative are key IP partners providing source materials for major EGG FIRM productions. EGG FIRM has produced anime adaptations of Kadokawa-published works including Mushoku Tensei (MF Books/Kadokawa) and Danmachi (GA Bunko/SB Creative). These partnerships involve production committee participation and licensing arrangements.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/egg_firm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Egg Firm