Agape Events
Agape Events is a Dallas-Fort Worth-based, founder-owned event planning and decorating service delivering wedding, shower, birthday, corporate, and memorial event coordination with published tiered packages starting at $1,500.
- Company typePrivate
- Founded2019
- HeadquartersFort Worth, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Agape Events does
Agape Events, LLC is a privately-held, founder-owned event planning and decorating service operating from a home office in the Dallas-Fort Worth Metroplex. Founded by Sandy Russell, a certified event planner with over 20 years of experience, and co-owned with her husband Danny Russell, the company delivers full-service event planning, partial planning, day-of coordination, balloon and floral decorations, custom backdrops, and setup/teardown for weddings, baby and bridal showers, birthday parties, corporate events, memorial services, and non-profit fundraisers across DFW and surrounding cities within approximately one hour.
The business is purely service-based with no proprietary technology platform; value delivery relies on human creative design, project management, logistical coordination, and physical installation labor, including Danny Russell's mechanical/fabrication expertise for custom structural builds. Pricing is structured in three published tiers — Day-of Coordination from $1,500, Partial Planning from $3,500, and Full Planning from $5,000 — with a 50% non-refundable retainer at contract signing, a 10% military/first responder discount, and a tiered referral reward program ($50 for events under $1,000, $100 for events over $1,000).
Agape Events operates exclusively as a direct-to-consumer service business, acquiring customers through its website (Calendly-based consultation booking), Instagram and Facebook, an active planning-tips blog, client testimonials, and earned-media features in DFW Network Magazine, Voyage Dallas, and Kickin' It Local. The company is bootstrapped, with no disclosed external funding or institutional investors, and is supported by a team of seven assistants alongside the two owners.
Agape Events firmographics
Firmographics- Name
- Agape Events
- Legal name
- Agape Events, LLC
- Website
- https://agapeevents.net
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Agape Events is a Dallas-Fort Worth-based, founder-owned event planning and decorating service delivering wedding, shower, birthday, corporate, and memorial event coordination with published tiered packages starting at $1,500.
- Ownership category
- akta.pro rank
Agape Events industry classification
Industry- Product category
- Event Planning and Decorating Services
- NAICS
- Other Amusement and Recreation Industries (7139)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Pre-Wedding Events Planning (Engagement Party, Bridal Shower, Bachelor/Bachelorette) (HSACABAK)
- akta.pro secondary industries
- Balloon Decor & Installations (HSACAOAC), Event Signage, Props & Custom Installations (HSACAOAG)
Keywords
Where Agape Events is headquartered
LocationHeadquarters
- HQ city
- Fort Worth
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Agape Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Event Planning Services: Full-service event planning, partial planning, and day-of coordination services. Revenue is generated through service fees for planning and coordination work, typically quoted based on event complexity and scope.
- Event Decorating Services: Balloon decorations, floral arrangements, custom backdrops, table styling, and thematic decorations. Services include both design and installation.
- Setup and Tear-Down Services: Physical setup and breakdown of event spaces, included as part of comprehensive packages or as standalone services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Day-of Coordination |
| Subscription | Pay-as-you-go | Partial Planning |
| Subscription | Pay-as-you-go | Full Planning |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Agape Events product offering
Product offeringCore offering
Agape Events provides full-service, partial, and day-of event planning and coordination for weddings, plus in-house event decorating services including balloon installations (garlands, backdrops, arches, centerpieces, sculptures), floral arrangements, custom backdrops, tablescapes, and complete setup/tear-down. Offerings extend to baby and bridal showers, birthday parties, corporate events, and memorials across the Dallas-Fort Worth Metroplex, packaged through retainer-based contracts starting at $1,500 for day-of coordination and $5,000 for full planning.
Product overview
Agape Events offers a unified suite of event planning and decorating services primarily for the Dallas-Fort Worth Metroplex. The core offerings include Wedding Planning Services (with tiered packages: Full Planning at $5000+, Partial Planning at $3500+, and Day-of Coordination at $1500+), Baby & Bridal Shower Services, Corporate Event Services, Balloon Decorations, Birthday Party Services, and Memorial Services. Additional offerings include a Referral Reward Program and Military/First Responder discount. The company does not operate a software platform but provides in-person service delivery with flexible engagement levels from full-service planning to day-of support only.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Planning Services End-to-end wedding planning and coordination service for couples, encompassing three engagement tiers—Full Planning, Partial Planning, and Day-of Coordination—along with decorating, vendor coordination, timeline management, and setup/tear-down. Target customers are engaged couples in the Dallas-Fort Worth Metroplex, including those planning multi-cultural weddings and celebrations ranging from intimate elopements to grand events.
- Baby & Bridal Shower Services Planning and decoration service for baby and bridal showers, covering theme selection, vendor coordination, custom florals, tablescapes, signage, and backdrop installation. Designed for individual hosts and families in the DFW area seeking a stress-free, fully styled shower experience.
- Birthday Party Services Planning and decoration service for birthday parties including children's parties and milestone birthdays (50th, 70th, 80th), covering venue selection, vendor coordination, themed decorations, and day-of coordination. Targeted at families and individual hosts in North Texas.
- Corporate Event Services Full-service corporate event planning for businesses, including planning, vendor coordination, scheduling, branded signage, décor, and setup/tear-down. Designed for small to medium-sized local businesses hosting conferences, team-building retreats, company celebrations, and grand openings.
- Memorial Services Compassionate memorial and celebration of life planning service including venue arrangement, logistics management, vendor coordination, and dignified, personalized decoration. Intended for families in the DFW Metroplex arranging tributes for loved ones.
- Balloon Decoration Services Custom balloon decoration service including garlands, backdrops, centerpieces, arches, and sculptural balloon installations designed and installed by the Agape team. Offered standalone or as part of broader event packages for weddings, showers, corporate events, and parties in the DFW area.
Companies that use Agape Events
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
Agape Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Agape Events partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- DFW Network MagazineminorDFW Network Magazine featured Agape Events in their publication and awarded them a Community Impact Award at their Summer Showcase event. This media partnership provides exposure and credibility within the local DFW business community.
- Voyage DallasminorFeatured in Voyage Dallas as part of their 'Hidden Gems' series profiling local business owners. Provides brand exposure and storytelling platform for founder Sandy Russell.
- Kickin' It LocalminorFeatured in Kickin' It Local article titled 'Bringing Joy and Faith to Every Celebration.' Media coverage highlighting the company's faith-based approach and community impact.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Agape Events competitors and assessment
Company assessmentEmerging players
- Zola: Wedding planning platform combining registry, website, and vendor planning tools. Comparable to Agape Events as an alternative route for couples to plan weddings, increasingly competing for the planning-stage relationship that Agape owns.
- HoneyBook: Business management platform for event planners and creative professionals. Comparable to Agape Events as enabling infrastructure that other small event studios use for CRM, invoicing, and workflow, setting a baseline of digital tooling Agape lacks.
Direct peers
- Chancey Charm: Wedding and event planning franchise with multiple U.S. chapters offering full-service planning, design, and coordination. Comparable to Agape Events in core offering (full-service wedding planning with decor) and target client (engaged couples seeking turn-key service).
- Inspired Events: Event planning and design company serving weddings, corporate, and social events. Comparable to Agape Events in offering tiered planning packages together with custom decor and on-site coordination.
- Bella Event Design: Full-service wedding and event design firm specializing in custom decor, florals, and event styling. Comparable to Agape Events in combining planning and balloon/floral installations as a bundled service for weddings and private events.
- Styled Events: Nationwide event design and planning studio with strong balloon and custom decor capabilities. Comparable to Agape Events in combining design-heavy decor (especially balloon installations) with full-service wedding and event planning.
- Allure Events by Meline: Wedding and event planning firm offering planning, design, and coordination services. Comparable to Agape Events in providing full-service wedding planning with custom decor and on-site coordination for social and corporate clients.
Broad incumbents
- The Knot Worldwide: Parent of The Knot and WeddingWire, the dominant wedding marketplace and planning content platform. Comparable as a counterpart to Agape Events' planning services through its vendor marketplace, planning tools, and inspiration content.
- David Tutera: Celebrity event designer and lifestyle brand offering wedding and event planning services and product lines. Comparable to Agape Events as a higher-end event design brand, although operating at a national scale and premium price point.
Regional players
- L Marie Events: Dallas-Fort Worth based wedding and event planner offering full-service planning, design, and coordination. Directly comparable to Agape Events in geography (DFW market), service mix, and target customer (local engaged couples and corporate clients).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Agape Events social profiles
Digital presenceAgape Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agape Events leadership team
Management profileNumber of profiles
Profiles2 records
Agape Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agape Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agape Events
What does Agape Events do?
Agape Events provides full-service, partial, and day-of event planning and coordination for weddings, plus in-house event decorating services including balloon installations (garlands, backdrops, arches, centerpieces, sculptures), floral arrangements, custom backdrops, tablescapes, and complete setup/tear-down. Offerings extend to baby and bridal showers, birthday parties, corporate events, and memorials across the Dallas-Fort Worth Metroplex, packaged through retainer-based contracts starting at $1,500 for day-of coordination and $5,000 for full planning.
Is Agape Events a public or private company?
Agape Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Agape Events founded?
Agape Events was founded in 2019. It employs 11 to 50 people.
Where is Agape Events based?
Agape Events is headquartered in Fort Worth, United States, in the North America region.
How does Agape Events make money?
Three revenue lines are on record. Event Planning Services are the primary driver. The others are event Decorating Services and setup and Tear-Down Services.
Who are Agape Events's main competitors?
Emerging players on record are Zola and HoneyBook. Direct peers are Chancey Charm, Inspired Events, Bella Event Design, Styled Events and Allure Events by Meline. Broad incumbents are The Knot Worldwide and David Tutera. L Marie Events is listed as a regional player.
Does Agape Events have an API?
No public API is recorded for Agape Events.
What industry is Agape Events in?
Agape Events's product category is Event Planning and Decorating Services. Its primary akta.pro industry code is HSACABAK, Pre-Wedding Events Planning (Engagement Party, Bridal Shower, Bachelor/Bachelorette), with a secondary code of HSACAOAC, Balloon Decor & Installations. Its NAICS code is 7139 and its SIC code is 7990.