Standing Together

What Standing Together does

Standing Together (עומדים ביחד, نقف معًا) is a member-owned, democratic, socialist grassroots movement founded in 2014 and headquartered in Tel Aviv-Yafo, Israel, operating as a registered nonprofit association under Israeli law. The organization self-identifies as the largest Jewish-Arab grassroots movement in Israel, uniting Jewish and Palestinian citizens through a network of 14+ geographic local circles across cities including Jerusalem, Tel Aviv-Yafo, Haifa, Be'er Sheva, Western Galilee, the Triangle, Wadi Ara, and the Northern Triangle, supplemented by 12 student circles at universities such as Ben-Gurion University, Bezalel, University of Haifa, Oranim College, and Technion. Governance is structured through an elected National Coordination Team of 25 representatives, a 15-member Secretariat, and an elected workers committee, with a staff of 51-100 distributed across five regional offices in Tel Aviv, Haifa, Jerusalem, Be'er Sheva, and Nazareth.

The movement's core activity is political and social organizing around four pillars: ending the Israeli occupation, achieving peace and independence for both Israelis and Palestinians, ensuring full equality regardless of ethnicity or religion, and advancing social, economic, and environmental justice. Primary outputs include grassroots campaigns (e.g., the 'Minimum 40' housing campaign and climate marches), local demonstrations, petitions, an English-language international podcast (The Long Answer), and electoral organizing, including the February 2024 election of Sally Abed to the Haifa city council as the first Palestinian woman to lead a joint slate in Israel, and the July 2026 launch of the 'A Place for Us All' political party ahead of the October 2026 Knesset election.

Standing Together generates revenue exclusively through donations and merchandise. Its revenue streams consist of monthly recurring donations via the Friends of Standing Together international program (available in USD, GBP, CAD, EUR, ILS, CHF, BRL, and AUD, with tax-deductibility in the US, UK, Canada, and France), one-time donations in 8 currencies at suggested tiers of 18/50/100 ILS or foreign-currency equivalents, and merchandise sales through the website. Distribution channels include the organization's Wix-hosted website, WhatsApp local-circle groups, in-person events and demonstrations, an online shop, and a multi-platform social media presence (Instagram, X/Twitter, Facebook, TikTok, YouTube, LinkedIn, Mastodon, Telegram) reaching 250,000+ followers. There are no proprietary technology products; the organization's competitive position rests on its member base, cross-community organizing model, brand recognition (including TIME 100 Next Emerging Leaders recognition for co-directors Alon-Lee Green and Rula Daood in October 2024), and a democratic governance structure.

Name

Standing Together

Legal name

עומדים ביחד

Website

https://standing-together.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Standing Together is the largest Jewish-Arab grassroots movement in Israel, organizing Jewish and Palestinian citizens through 14+ local and 12 student circles to advance peace, equality, and social justice, funded by international recurring and one-time donations.

Ownership category

akta.pro rank

Product category

Grassroots Political Advocacy and Social Justice Organizing

NAICS

Social Advocacy Organizations (8133), Human Rights Organizations (813311)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

International & Local Implementing NGOs (HLAJAKAD), Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Grassroots political movement
• Peace activism organizing
• Social justice advocacy
• Community organizing circles
• Nonprofit fundraising campaigns

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations - Recurring (Friends of Standing Together): Monthly recurring donations through the Friends of Standing Together program, available in multiple currencies (USD, GBP, CAD, EUR, ILS, CHF, BRL, AUD). Donations are tax-deductible in the US, UK, Canada, and France.
2. One-time Donations: Single-occurrence donations via the website in multiple currencies, with suggested amounts ranging from 18-100 ILS or equivalent in other currencies.
3. Merchandise Sales: The organization sells merchandise through the website (shop), including items supporting peace, equality, and social justice themes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels12 records

Core offering

Standing Together is a Jewish-Arab grassroots political movement that organizes citizens of Israel across ethnic lines through local circles, student circles, and thematic circles to advocate for peace, equality, social justice, and an end to the occupation. Its deliverables to supporters and the public include community organizing campaigns, petitions, demonstrations, electoral political activity, the "Friends of Standing Together" international monthly donor program, merchandise, and the "The Long Answer" podcast.

Product overview

Standing Together is a grassroots political movement, not a technology product company. The organization operates a Wix-based website for member engagement, activism coordination, and donations. The website provides access to local circles (community organizing groups), student circles, petitions, events, volunteer resource bank, job listings, and donation functionality. No distinct branded technology products or SaaS offerings are offered.

Differentiator

Problem solved

Functional benefit

Brands

• Friends of Standing Together (FOST): The international monthly donor program of Standing Together, enabling global supporters to contribute monthly to the movement.

Products and services

• Friends of Standing Together (Monthly Donor Program) International monthly recurring donation program of Standing Together. Tax-deductible in the US, UK, Canada, and France, with suggested tiers in USD ($18/$25/$100+), GBP (£10/£18/£25+), EUR (€18/€25/€50+), CAD (C$24/C$50/C$100+), AUD (A$18/A$25/A$50+), CHF (Fr18/Fr25/Fr50+), ILS (₪50/₪100/₪200+) plus custom amounts. Monthly donors receive exclusive benefits including Zoom conversations with movement leadership.
• One-Time Donation Program
• Standing Together Merchandise Shop Online merchandise store on the standing-together.org website selling items supporting the movement's peace, equality, and social justice themes; revenue supports movement activities.
• The Long Answer Podcast Podcast co-hosted by Sally Abed and Jess Bricker and produced by Yoshi Fields, covering peace, equality, and social justice topics from the perspective of the Standing Together movement, distributed via standard podcast channels.
• Local Organizing Circles Membership Free membership in one of 14+ geographically organized local circles (Jerusalem, Tel Aviv-Yafo, Haifa, Be'er Sheva, Western Galilee, Heart of Galilee, Triangle-Sharon, Nazareth and the Valley, Central Sharon, Wadi Ara, Northern Triangle, etc.) plus 12+ student circles at Israeli universities (Ben-Gurion, Bezalel, University of Haifa, Oranim College, Technion), enabling members to participate in organizing, petitions, demonstrations, and decision-making through national assemblies.

Quantifiable outcome

• Largest Jewish-Arab grassroots movement in Israel with local circles across the country
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Friends of Standing TogethercoreGTM or Marketing PartnerInternational fundraising arm of the movement. Enables tax-deductible donations for supporters in the US, UK, Canada, France, and Australia. Provides monthly donor program with exclusive benefits including Zoom conversations with movement leadership.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Breaking the Silence: Israeli NGO of military veterans who speak out against the occupation. Comparable grassroots advocacy model, Israeli operations, and media-driven awareness campaigns.
• Association for Civil Rights in Israel (ACRI): Israel's premier civil rights advocacy organization working on equality, democracy, and minority rights. Comparable mission scope (equality, anti-discrimination) and Israeli advocacy focus.
• Peace Now (Shalom Achshav): Long-standing Israeli grassroots peace movement opposing settlement expansion and advocating for a two-state solution. Most directly comparable peer in mission, grassroots methodology, and Israeli political focus.
• B'Tselem: Leading Israeli human rights organization documenting human rights violations in the occupied territories. Comparable in advocacy focus, Israeli-based operations, and donor-supported nonprofit model.
• Rabbis for Human Rights: Israeli rabbinical organization advocating for human rights and equality. Comparable Jewish-led advocacy organization focused on social justice within Israel.

Regional players

• IfNotNow: US-based movement of American Jews opposing the occupation. Comparable advocacy mission and Jewish-led organizing model but focuses on US Jewish community rather than Israeli society.
• J Street: US-based Jewish American pro-peace, pro-two-state advocacy organization. Comparable pro-peace mission but operates primarily in US political/lobbying space rather than Israeli grassroots organizing.
• Americans for Peace Now: US affiliate of Israeli Peace Now movement, advocating for Israeli-Palestinian peace from the American Jewish community. Comparable peace advocacy mission but with US-focused operations and policy engagement.

Broad incumbents

• New Israel Fund: Major funder of progressive Israeli civil society organizations. Comparable values (democracy, equality, social justice) and serves as both peer and potential funding source for many of the same grassroots movements.

Emerging players

• Gisha – Legal Center for Freedom of Movement: Israeli NGO focused on protecting freedom of movement for Palestinians in Gaza. Comparable Israeli-based advocacy organization targeting specific aspects of the occupation; smaller scope than Standing Together's broader social justice mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/omdimbeyachad
• YouTubeyoutube.com/channel/UCEE8M44MkYm6wqN8HN98jnA
• Facebookfacebook.com/standingtogetherenglish
• LinkedInlinkedin.com/company/%D7%A2%D7%95%D7%9E%D7%93%D7%99%D7%9D-%D7%91%D7%99%D7%97%D7%93-%D9%86%D9%82%D9%81-%D9%85%D8%B9%D9%8B%D8%A7-standing-together
• Instagraminstagram.com/standing.together.movement
• TikTokvm.tiktok.com/ZSJXQNHau

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standing Together