North American Table Tennis

What North American Table Tennis does

North American Table Tennis (NATT) operates the JOOLA NA Teams tournament, a team-based table tennis competition held in the Washington, DC metropolitan area (Rockville, MD). Founded in 1998, the company is a small private for-profit organization (1–10 employees) that runs a recurring, USATT-sanctioned team event with 14+ skill-tiered divisions, capped historically at 212 teams and expanding to 250 teams for the 2026 edition.

The company's product is a tournament operations platform: online registration, team captain tools (including a Team Finder for recruiting roster partners), USATT membership validation, and ancillary e-commerce for merchandise and spectator passes. The technical footprint is a standard event-management website with payment processing, rather than a sophisticated technology platform. There is no disclosed AI/ML, proprietary data pipeline, or patent portfolio.

NATT's revenue model is primarily per-team entry fees of $1,199 per team, supplemented by USATT membership pass-through revenue, merchandise (e.g., $20 shirts), and spectator passes ($20). The business has scaled from 159 teams / 633 players in 2021 to 226 teams / 912 players in 2024, with a soft 2025 (855 players) and 2026 early registration at 250 teams. The JOOLA USA title sponsorship (in place since ~2021) is the principal commercial anchor, and the customer base is a long-tail of club players and teams, with growing international participation from the UK, Japan, Canada, and Finland.

Name

North American Table Tennis

Legal name

North American Table Tennis

Website

https://natabletennis.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

North American Table Tennis operates the JOOLA NA Teams tournament, a USATT-sanctioned team competition in the Washington, DC area serving club players across 14+ skill tiers. The private company runs event registration, team matchups, and sponsor activation, scaling from 159 teams in 2021 to 226 in 2024.

Ownership category

akta.pro rank

Product category

Table Tennis Tournament Management

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Debate Tournament & League Organizers (EDAMAOAE)

Keywords

• Table tennis tournaments
• Tournament management software
• Competitive team events
• Sports registration platform
• USATT membership services

Headquarters

HQ city

Rockville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tournament Entry Fees: Primary revenue stream from team entry fees for the annual JOOLA NA Teams tournament. Entry is limited to 212 teams per tournament, with each team paying $1199 for the main PGroups event. Additional division events are included as part of the tournament structure.
2. USATT Memberships: Basic and Pro membership sales through the tournament registration platform. Basic Membership at $25 and Pro Membership at $75, required for tournament participation.
3. Merchandise: T-shirt sales (various sizes from S to 3XL) at $20 per item, with first shirt free. Spectator passes at $20 for non-playing attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

North American Table Tennis organizes and operates the JOOLA NA Teams tournament series, an annual team-based table tennis competition capped at 212 teams, held in the Washington, DC metropolitan area over Thanksgiving weekend. The company sells tournament entry fees, processes USATT membership subscriptions (Basic $25 and Pro $75), and runs a Team Finder platform that enables players to form teams for competition. Revenue is driven primarily by per-team entry fees priced at $1,199 per team for the PGroups main event, with prize money of $15,000 for first place.

Product overview

North American Table Tennis (NATT) provides a tournament management platform for table tennis competitions, specifically hosting the JOOLA NA Teams tournament series. The platform offers tournament registration, player lookup via USATT ID, team management, results tracking, and scheduling functionality for annual table tennis team competitions held in Washington, DC.

Differentiator

Problem solved

Functional benefit

Products and services

• JOOLA NA Teams Tournament Annual team-based table tennis competition held in Washington, DC over Thanksgiving weekend, capped at 212 teams with entry fee of $1,199 per team for the PGroups main event. Includes division events from Div 1 through Div 14 plus crossover events for top teams, with prize money of $15,000 for first place, $6,000 for second, $2,400 for third-fourth, and $750 for fifth-eighth. Requires USATT membership for participation.
• USATT Basic Membership Entry-level annual USATT membership subscription at $25 per year, required for tournament participation and providing USATT rating verification and tournament eligibility.
• USATT Pro Membership Enhanced annual USATT membership subscription at $75 per year providing additional benefits for frequent tournament players beyond the basic tier.
• Tournament Branded T-Shirts Official tournament-branded t-shirts available in sizes S through 3XL at $20 per item, with the first shirt provided free with tournament registration.
• Spectator Pass Single-event entry pass for non-playing spectators priced at $20, allowing attendees to observe high-level competitive matches at the annual tournament.

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• JOOLA USAflagshipStrategic or Co-development Partner · 1 January 2021JOOLA serves as the title sponsor for the JOOLA NA Teams tournament series. The partnership includes naming rights (JOOLA NA Teams), equipment featuring (JOOLA Prime 40+ ABS balls), and prize money sponsorship. JOOLA benefits from brand exposure to the table tennis community, while NATT benefits from the established JOOLA brand recognition and financial support for prize payouts.
• USATT (USA Table Tennis)coreStrategic or Co-development PartnerThe tournament requires USATT membership for participation and uses USATT ratings for seeding and division placement. USATT is the national governing body for table tennis in the United States, providing legitimacy and regulatory framework for tournament operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Butterfly (Tamasu Co.):
• World Table Tennis (WTT): WTT operates the global professional table tennis tour sanctioned by the ITTF, running high-prize events worldwide. It is comparable to NATT as the closest direct tournament organizer in the same sport, though at much larger scale and with a different audience (elite individual pros vs. team-based amateur/mid-tier).
• JOOLA: JOOLA is a major table tennis equipment manufacturer and the title sponsor of the JOOLA NA Teams tournament. It is comparable as a tournament organizer and event sponsor (JOOLA runs multiple events globally) while also being NATT's most important commercial partner.

Direct peers

• USA Table Tennis (USATT): USATT is the national governing body for table tennis in the United States. It is directly comparable to NATT as the regulatory and membership backbone for organized table tennis competition in North America, with NATT's tournament requiring USATT membership and rating integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/natabletennis
• LinkedInlinkedin.com/company/north-american-table-tennis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American Table Tennis