The American Legion Department of Michigan

Name

The American Legion Department of Michigan

Legal name

The American Legion Department of Michigan

Website

https://michiganlegion.org

Company type

Private

Founded year

1919

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Veterans Services

NAICS

Administration of Veterans' Affairs (923140), Administration of Veterans' Affairs (92314), Vocational Rehabilitation Services (62431), Civic and Social Organizations (813410), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Veterans Affairs & Military Family Services (BPAIAHAL)

akta.pro secondary industries

Veterans & Military-to-Civilian Transition Programs (EDAAAOAH), Veterans, Military & Employer/Third-Party Billing Benefits (EDALAJAJ), Military & Veterans Public Health Departments (HLAJAAAI)

Keywords

• Veterans services
• Membership organization
• VA benefits assistance
• Youth civic programs
• Community veteran support

Headquarters

HQ city

Lansing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: The organization generates revenue through annual membership dues paid by veterans and service members. New membership is $50 per member. These dues support the organization's operations, veteran service officers, and programs.
2. Educational Partnership Revenue: Partnership with Columbia Southern University provides scholarship revenue. The organization offers scholarships up to $32,700 for members, spouses, and dependents, along with 15% tuition discounts for Legion family members.
3. Brick Donation Program: The Michigan American Legion Foundation operates a brick donation program where donors purchase memorial bricks at $50, $100, or $200 price points. Proceeds fund veteran services and youth programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The American Legion Department of Michigan is a chartered state-level veterans service organization that delivers VA benefits claims assistance through over 20 accredited service officers, youth civic programs (Boys State, Baseball, Oratorical Contest, Junior Shooting Sports, Student Trooper), veteran support services (Wounded Warriors, Homeless Veterans Task Force, Heroes to Hometown, Reconnect), scholarships, and the monthly Michigan Legionnaire newspaper, funded primarily through $50 annual membership dues and donations.

Product overview

The American Legion Department of Michigan is a veterans' service organization offering a portfolio of membership-based programs centered on four pillars: Veterans Benefits, Americanism, National Security, and Children & Youth. The core offerings include Legion membership with VA benefits assistance, youth programs (Boys State, Baseball, Oratorical Contest, Scouting, Junior Shooting Sports, Student Trooper Law Enforcement Program), veteran services (Wounded Warriors, Homeless Task Force, Heroes to Hometown, Reconnect), publications (Michigan Legionnaire newspaper), and facilities (Wilwin Lodge). Programs are funded through membership dues, brick donations, and partnerships including Columbia Southern University scholarships.

Differentiator

Problem solved

Functional benefit

Brands

• Michigan American Legion Foundation: Foundation focused on veteran services and youth programs, accepts brick donations for funding veteran temporary financial assistance, homeless veterans programs, and youth programs.
• Michigan American Legion Auxiliary
• Michigan American Legion Riders
• Wilwin Lodge at Cygnet Cove
• Michigan Legionnaire

Products and services

• American Legion Membership
• VA Benefits Assistance
• Student Trooper / Youth Cadet Law Enforcement Program
• Michigan Boys State
• Michigan Legion Baseball
• American Legion Oratorical Contest
• Junior Shooting Sports
• Wounded and Returning Warriors Program
• Homeless Veterans Task Force
• Heroes to Hometown
• National Emergency Fund
• Reconnect Program
• Columbia Southern University Scholarship Program
• Michigan Legionnaire Newspaper
• Memorial Brick Program
• Wilwin Lodge Retreat Facility
• Sons of the American Legion Membership

Quantifiable outcome

• $660,000,000 in VA benefits secured for Michigan veterans and families in FY2023
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Columbia Southern UniversitycoreStrategic or Co-development PartnerEducational partnership providing scholarships up to $32,700 for members, spouses, and dependents. Also includes 15% tuition discount and one-course scholarship for the Legion Family. The partnership demonstrates mutual commitment to veteran education and workforce development.
• Michigan American Legion FoundationcoreOthersThe Foundation supports veteran services and youth programs. Operates the Brick Program accepting donations of $50, $100, or $200 for memorial bricks placed at Department HQ. Funds support veteran temporary financial assistance, homeless veterans programs, and youth initiatives.
• Michigan Veterans CoalitioncoreStrategic or Co-development PartnerCoalition of veteran organizations (American Legion, VFW, DAV, Vietnam Veterans of America) operating 72 certified Veteran Service Officers. In FY2023, the coalition delivered $660 million in VA benefits to Michigan veterans. Coalition faces funding challenges with $211,000 budget cut in FY2025.
• Michigan American Legion AuxiliarycoreOthersPart of the Legion Family organization supporting veterans and their families. Together with SAL, comprises the three-pronged Legion Family approach to serving the veteran community.
• Michigan Sons of the American LegioncoreOthersDetachment of Michigan with elected officers and committees. Founded in 1932, SAL includes males whose parents or grandparents served in the U.S. military. The Detachment has its own leadership structure including Commander, Zone Commanders, and committee chairmen.
• Michigan State Police Training AcademyminorStrategic or Co-development PartnerPartnership providing Youth Cadet Law Enforcement Program at MSP Training site in Lansing. High school students spend one week learning law enforcement career aspects including firearms safety, self-defense, underwater rescue, CSI, and physical training.
• Wilwin Lodge at Cygnet CoveminorOthersVeteran retreat facility operated under Legion direction. Hosts events including the annual Legion Female Veteran Retreat. Provides recreational and therapeutic services for veterans and their families.

Scale indicators6 records

Recent moves6 records

Emerging players

• Wounded Warrior Project: WWP is a newer, digitally native nonprofit focused on post-9/11 wounded veterans, offering direct service programs that partially overlap with the Legion's Wounded and Returning Warriors Program. Represents the modern donor-funded VSO model the Legion increasingly competes with for younger veteran mindshare.
• Student Veterans of America: SVA is a campus-based veteran support organization focused on higher education transition, overlapping with the Legion's education partnerships and scholarship programs but targeting the post-9/11 student veteran demographic the Legion struggles to recruit.

Direct peers

• Paralyzed Veterans of America: PVA is a congressionally chartered VSO providing benefits assistance and advocacy specifically for veterans with spinal cord injuries and related disabilities. Competes with the Legion for VA claims resources and donor funding for the catastrophically wounded segment.
• AMVETS (American Veterans): AMVETS is a national congressionally chartered veterans service organization offering VA claims assistance, advocacy, and community programs that directly parallel The American Legion's Four Pillars, competing for the same veteran membership pool.
• Vietnam Veterans of America - Michigan State Council: Vietnam Veterans of America is a congressionally chartered VSO that, together with the Legion and VFW, forms the Michigan Veterans Coalition. It directly competes for the same Vietnam-era veteran demographic and offers similar benefits assistance.
• Marine Corps League: Marine Corps League is a federally chartered veterans organization serving Marines, FMF Corpsmen, and Navy Chaplains, offering overlapping community, advocacy, and youth programs (e.g., Young Marines) that compete for the same veteran member base in Michigan.
• Veterans of Foreign Wars (VFW) - Department of Michigan: VFW is one of the two largest congressionally chartered veterans service organizations alongside The American Legion. The Michigan Department of VFW directly competes for the same veteran membership pool, offers overlapping VA claims assistance, and co-operates with the Legion inside the Michigan Veterans Coalition.
• Disabled American Veterans (DAV) - Department of Michigan: DAV is a major veterans service organization focused on benefits claims and advocacy for disabled veterans. It is explicitly part of the same Michigan Veterans Coalition as The American Legion and serves overlapping claimant populations in Michigan.
• Military Order of the Purple Heart: Purple Heart is a congressionally chartered VSO for combat-wounded veterans, providing benefits assistance and advocacy overlapping with the Legion's VA claims services, particularly relevant to the Wounded and Returning Warriors Program.

Broad incumbents

• The American Legion (National Organization): The national parent organization that charters the Michigan Department. Operates the same Legion Family model nationally, sets policy, and shares brand and benefits infrastructure, but does not directly compete with the Michigan Department for state-level member delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/michiganlegion
• Facebookfacebook.com/TheAmericanLegionDepartmentofMichigan
• LinkedInlinkedin.com/company/the-american-legion-department-of-michigan

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The American Legion Department of Michigan