Agaricus Sido Makmur Sentosa

What Agaricus Sido Makmur Sentosa does

PT Agaricus Sido Makmur Sentosa (ASIMAS) is an Indonesian herbal medicine, cosmetic, and functional food manufacturer headquartered in Lawang, Malang, East Java, operating as a private limited liability company (PT) since 2001. The company runs two integrated business lines: a toll manufacturing (maklon) / OEM-ODM service for marketers, distributors, and SMEs seeking turnkey production from formula development through BPOM registration and packaging; and a portfolio of 12 proprietary branded products (Sterkmen, Artrifit, Jovens, Agaric Herbal Drink, EL Skin EWP, Power Zip, Obasma, Jameela, Grapto Plus, Corebumin, Citra Slim, Agaric Pro) built primarily around the Agaricus blazei Murill (Jamur Dewa) mushroom ingredient.

The company's underlying technology platform consists of integrated extraction, distillation, fine powder processing (10-500 mesh granul mixing), and multi-dosage-form manufacturing capabilities (capsules, tablets/kaplets, teabags, liquid sachets, creams, gels) under a single CPOTB-certified facility. It holds the distinction of being the first Traditional Medicine Industry (IOT) in East Java and maintains a comprehensive certification stack: CPOTB, CPKB, CPPOB, GMP, Halal MUI, HACCP, and ISO, alongside BPOM product licenses spanning traditional medicine (POM TR), supplements (POM SD), functional foods (POM MD), and cosmetics (POM NA). R&D is supported through partnerships with Universitas Gadjah Mada Yogyakarta and a major East Java university.

ASIMAS generates revenue through three primary streams: per-order toll manufacturing (minimum 5,000 bottles per PO, 50% upfront deposit, 20,000-bottle annual minimum per distributor), OEM/ODM branded product manufacturing, and own-brand distribution. Pricing is quote-based with factory-net pricing offered to distributors. Go-to-market operates through an exclusive 'one product, one distributor' national network in Indonesia supporting both MLM and conventional distribution systems, with WhatsApp Business as the primary acquisition channel. No public revenue, funding history, or external ownership is disclosed, and the company has no parent entity, subsidiaries, or app/digital products.

Name

Agaricus Sido Makmur Sentosa

Legal name

PT Agaricus Sido Makmur Sentosa

Website

https://asimas.co.id

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

PT Agaricus Sido Makmur Sentosa (ASIMAS) is an Indonesian herbal medicine, cosmetic, and functional food manufacturer offering toll manufacturing (maklon), OEM/ODM services, and 12 proprietary Agaricus blazei-based branded products to distributors and SMEs across Indonesia.

Ownership category

akta.pro rank

Headquarters

HQ city

Malang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Toll Manufacturing / Maklon Services: Contract manufacturing services for herbal, cosmetic, and functional food products. Clients provide formulas and brand; ASIMAS handles production, BPOM registration, and packaging. Revenue is generated per production order (PO) with a minimum 5,000 bottles per order and 50% deposit upfront.
2. OEM/ODM Branded Product Manufacturing: Original equipment manufacturing and original design manufacturing for clients seeking products under their own brand. Services cover the full cycle from research and formulation to production and regulatory registration.
3. Own Branded Product Sales: Direct sales of proprietary herbal and cosmetic products including Sterkmen, Artrifit, Jovens Jamur Dewa, Agaric Herbal Drink, EL Skin EWP, Power Zip, Obasma, Jameela, Grapto Plus, Corebumin, Citra Slim, and Agaric Pro. Products are distributed through a network of exclusive distributors across Indonesia.
4. BPOM Registration Services: Assisted BPOM registration services for product licensing, including stability data preparation, form completion, product safety documentation, and direct consultations with BPOM. Fee for traditional medicine (BPOM TR) registration is Rp 20,000,000.
5. Exclusive Distributor Arrangements: One product, one distributor model where exclusive distribution rights are granted to distributors for specific products. Suitable for both MLM and conventional marketing systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

PT Agaricus Sido Makmur Sentosa (ASIMAS) is a CPOTB-certified Indonesian contract manufacturer specializing in herbal medicines, functional foods, and cosmetics. The company operates a one-stop service platform covering toll manufacturing (maklon), OEM/ODM production, BPOM registration assistance, and sales of 12 proprietary branded products. Production capabilities span extraction, distillation, fine powder processing, capsule filling, tablet/kaplet compression, tea bag manufacturing, and packaging across multiple dosage forms.

Product overview

PT Agaricus Sido Makmur Sentosa (ASIMAS) operates as a toll manufacturing (maklon) company specializing in herbal medicines, cosmetics, and functional foods. The company offers an integrated one-stop service platform encompassing Production, OEM/ODM manufacturing, Research, Exclusive Distribution, and MLM/Conventional supply. The product portfolio comprises 12 branded herbal supplement products (Sterkmen, Artrifit, Jovens, Agaric Herbal Drink, EL Skin EWP, Power Zip, Obasma, Jameela, Grapto Plus, Corebumin, Citra Slim, and Agaric Pro) in various dosage forms including capsules (kapsul), tablets/kaplets, tea bags, and liquid sachets. These products primarily utilize Agaricus blazei Murill (Jamur Dewa) mushroom and other Indonesian herbal ingredients. ASIMAS provides six toll manufacturing service modules: Product Research, Extraction & Distillation, Fine Powder, Tablet/Kaplet Manufacturing, Capsule Filling, and Tea Bag Manufacturing. The company is certified under BPOM (POM TR/SD/MD/NA), GMP, CPOTB, CPKB, HACCP, Halal MUI, and ISO standards.

Differentiator

Problem solved

Functional benefit

Brands

• ASIMAS: Primary brand identity for PT Agaricus Sido Makmur Sentosa, used for maklon services, product manufacturing, and distribution of herbal and cosmetic products.

Products and services

• Sterkmen Herbal supplement in capsule form containing extracts of Pasak Bumi (Eurycomae longifolia), Ginseng (Panax ginseng), Jamur Ganoderma (Ganoderma lucidum), Epimedium brevicorni, and Cordyceps militaris, formulated to help maintain stamina. Distributed to Indonesian consumers via exclusive distributors and agent networks.
• Artrifit Herbal kaplet containing Phyllanthus niruri, Orthosiphon stamineus, Zingiber officinale, Curcuma xanthorrhiza, and Kaempferia galanga, formulated to help relieve muscle aches and joint pain. Sold to distributors and end consumers across Indonesia.
• Jovens | Jamur Dewa Kaplet supplement made from Agaricus blazei Murill (Jamur Dewa) mushroom extract and Temu Putih (Curcuma Zedoariae Rhizoma), designed to help maintain body immunity. Sold to distributors and end consumers nationwide.
• Agaric Herbal Drink Liquid herbal drink in sachet format containing fermented Agaricus Blazei Murill (Jamur Dewa), Propolis, Honey, Rosella, Stevia, and Annona Muricata (Sirsak leaves), formulated to help maintain body resistance.
• EL Skin EWP Collagen hydrolyzed/Nano collagen kaplet supplement (60 kaplet/box) containing collagen triple helix, amylum maydis, and dextrose, designed to support skin, bone, nail, and hair health.
• Obasma Herbal formulation combining Daun Senggugu (Clerodendron serratum), Jinten Hitam (Nigella Sativa), Jeruk Nipis (Citrus aurantifolia), Jahe (Zingiber officinale), and Secang (Caesalpinia Sappan), designed to help relieve throat and treat cough, shortness of breath, asthma, influenza, and allergy symptoms.
• Jameela Herbal capsule containing Andrographis Paniculata, Caricae Folium, Piperis Albi Fructus, Curcumae Xanthorizza Rhizoma, and Tinosporae Caulis, formulated to help alleviate acne and reduce itching, boils, and eczema.
• Grapto Plus Kaplet supplement containing Graptophylli Folium (Daun Wungu), Beta Vulgaris Herba, Basella Rubra Herba, Hibiscus Sabdariffa Flos, and Basillici Herba, designed to help relieve hemorrhoid symptoms and facilitate bowel movements.
• Corebumin Herbal supplement in kaplet form containing Channa striata (Snakehead Fish) extract 500mg, standardized with minimum 70% protein content, designed to help accelerate wound healing and maintain body immunity.
• Citra Slim Tea bag herbal supplement containing Tamarind leaf, Curcuma domestica, and Camelia sinensis leaf, formulated to help reduce body fat.
• Agaric Pro Herbal capsule containing Agaricus blazei Murill (Jamur Dewa) 400mg and Tinospora tuberculata Caulis (Brotowali) 50mg, designed to help relieve symptoms of diabetes (kencing manis).
• Toll Manufacturing / Maklon Services Contract manufacturing services for herbal, cosmetic, and functional food products. Clients provide formulas and brand; ASIMAS handles production, BPOM registration, and packaging. Minimum 5,000 bottles per PO with 50% deposit upfront.
• OEM/ODM Branded Product Manufacturing Original equipment/manufacturing and original design manufacturing services for clients seeking products under their own brand. Covers the full cycle from research and formulation to production and regulatory registration.
• BPOM Registration Services Assisted BPOM registration services for product licensing, including stability data preparation, form completion, product safety documentation, and direct consultations with BPOM. Fee for traditional medicine (BPOM TR) registration is Rp 20,000,000.

Quantifiable outcome

• Minimum order of 20,000 bottles per year per distributor ensures consistent throughput and recurring revenue from each distribution partnership.
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Universitas Gadjah Mada YogyakartacoreStrategic or Co-development PartnerASIMAS collaborates with Gadjah Mada University for product research and development, including formula development, product form research, and packaging innovation for herbal and cosmetic products.
• Universitas Airlangga SurabayacoreStrategic or Co-development PartnerASIMAS partners with Brawijaya University for product research and development, supporting the company's research and development initiatives alongside Gadjah Mada University.
• Balai Pengawasan Obat dan Makanan Republik Indonesia (BPOM)coreStrategic or Co-development PartnerASIMAS works with BPOM for product safety consultations, stability data review, and product registration processes. BPOM provides regulatory oversight and approval for traditional medicine, supplement, and cosmetic product licenses.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• PT Kimia Farma: State-owned Indonesian pharmaceutical company with nationwide pharmacy distribution and contract manufacturing. Broad incumbent that competes with ASIMAS in toll manufacturing and BPOM-licensed products, with substantial scale and infrastructure advantages.
• PT Kalbe Farma: Indonesia's largest pharmaceutical and consumer health company, with broad presence in herbal supplements, OTC, and nutrition. Broad incumbent that overlaps with ASIMAS in herbal supplements and contract manufacturing, but operates at much greater scale and with a wider portfolio.
• PT Tempo Scan Pacific: Indonesian pharmaceutical and consumer health group with branded supplements, OTC, and cosmetics. Broad incumbent that overlaps with ASIMAS in BPOM-licensed supplements and consumer health products, with greater scale and listed company transparency.
• PT Dexa Medica: Major Indonesian pharmaceutical company with branded generics, herbal supplements, and contract manufacturing services. Broad incumbent that competes with ASIMAS in supplement manufacturing and BPOM-licensed products, with greater scale and international footprint.
• PT Phapros: Indonesian pharmaceutical manufacturer with branded generics and consumer health products. Broad incumbent with overlap in BPOM-licensed supplements and herbal products, with greater scale and a more extensive distribution network.

Direct peers

• PT Martina Berto (Mustika Ratu): Indonesian herbal cosmetics manufacturer under the Mustika Ratu brand. Direct peer in herbal-based cosmetics and traditional beauty products, with similar product positioning and reliance on Indonesian herbal ingredients.
• PT Industri Jamu Borobudur: Indonesian traditional herbal medicine manufacturer with a portfolio of jamu products. Direct peer in traditional medicine (POM TR), herbal supplements, and Indonesian distribution, with similar product categories and regulatory positioning.
• PT Combiphar: Indonesian pharmaceutical and consumer health company with own brands and contract manufacturing capabilities. Direct peer in BPOM-licensed supplements and contract manufacturing for Indonesian marketers, with overlapping service offerings.
• PT Industri Jamu dan Farmasi Sido Muncul: One of Indonesia's largest traditional herbal medicine (jamu) manufacturers with Tolak Angin and other flagship brands. Direct peer to ASIMAS in herbal medicine manufacture, own-brand portfolio, and Indonesian distribution, though at a substantially larger scale.
• PT Air Mancur: Indonesian herbal/traditional medicine manufacturer with a multi-decade operating history. Direct peer in jamu, herbal supplements, and Indonesian distribution through similar channels, with comparable scale and product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PT.ASIMAS
• LinkedInlinkedin.com/company/pt-asimas

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agaricus Sido Makmur Sentosa