Rainbow Distributors
Rainbow Distributors distributes traffic signal cable, roadway lighting cable, traffic signals, LEDs, poles, pull boxes, and hardware.
- Company typePrivate
- Founded1995
- HeadquartersSanford, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Rainbow Distributors does
Rainbow Distributors supplies products and components for traffic signal and roadway infrastructure projects. The company offers traffic signal assemblies, LED traffic and pedestrian signals, signal poles, pole mounting hardware, underground pull boxes, and various types of wire and cable. It also provides services including traffic signal assembly, pole threading, backplate taping, and wire grounding. Rainbow Distributors works with multiple manufacturers to distribute components such as aluminum poles, LED modules, and traffic-related hardware. It manages inventory across warehouses to support product availability for infrastructure projects.
Rainbow Distributors firmographics
Firmographics- Name
- Rainbow Distributors
- Legal name
- Rainbow Distributors USA INC.
- Website
- https://rainbowdistributorsusa.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rainbow Distributors distributes traffic signal cable, roadway lighting cable, traffic signals, LEDs, poles, pull boxes, and hardware.
- Ownership category
- akta.pro rank
Where Rainbow Distributors is headquartered
LocationHeadquarters
- HQ city
- Sanford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Rainbow Distributors business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Product Distribution: Distribution of traffic signal equipment, wire and cable, hardware, and related infrastructure products to government entities and contractors. Revenue is generated through product sales with quote-based pricing.
- Value-Added Assembly Services: Assembly services including LED installation in traffic signals, pole threading, and backplate taping are offered as add-on services to product sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | Pay-as-you-go | Quote-based pricing for all products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Rainbow Distributors product offering
Product offeringCore offering
Rainbow Distributors distributes traffic signal cable, roadway lighting cable, traffic signals, LEDs, poles, pull boxes, hardware, and conduit for transportation infrastructure projects. The company also offers value-added assembly services, including pre-assembled traffic signals with LEDs installed at shipment, in-house pole threading, backplate taping, and a proprietary Wire Grounding Unit. Products are stocked at twin warehouses in Sanford, Florida and supplied primarily to government transportation departments and electrical contractors across the southeastern United States.
Product overview
Rainbow Distributors USA is a national distributor specializing in the traffic signal market, offering a comprehensive portfolio of products for transportation infrastructure. The core offering centers on traffic signal equipment including signals, LEDs, and assemblies, complemented by an extensive wire and cable portfolio (traffic signal cable, span wire, highway lighting cable, fiber optic cable). The company provides complete infrastructure solutions through pull boxes, conduit (PVC and HDPE), poles, and mounting hardware. Value-added services include pre-assembled traffic signals with LEDs installed at shipment, in-house pole threading, and proprietary Wire Grounding Units. Key vendor partnerships include Hubbell/Quazite, Leotek, Advanced Digital Cable, Maclean Senior, Republic Wire, Dura-stress, Mobotrexate, and Durant, representing over 300 manufacturers.
Differentiator
Problem solved
Functional benefit
Products and services
- State-Specific Signal Cable
Companies that use Rainbow Distributors
Customer profileSegments2 records
Ideal customer profiles2 records
Rainbow Distributors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Rainbow Distributors partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered key and minor.
- Hubbell/QuazitekeyKey distribution partner for Hubbell/Quazite products including polymer concrete pull boxes, lids, and traffic signal cabinet bases.
- LeotekkeyKey distributor for Leotek LED traffic signal and lighting products.
- Advanced Digital CablekeyKey distribution partner for Advanced Digital Cable products including specialty cables for traffic signal applications.
- Maclean SeniorkeyKey distributor for Maclean Senior products including pole line hardware and accessories.
- Republic WirekeyKey distribution partner for Republic Wire wire and cable products.
- Dura-stresskeyKey distribution partner for Dura-stress products.
- MobotrexatekeyKey distribution partner for Mobotrexate traffic signal housings and equipment.
- DurantkeyKey distribution partner for Durant Stataflex loop sealant and performance coatings.
- ACP InternationalminorVendor partner for specialty products.
- General CableminorWire and cable manufacturer vendor.
- Preformed Line Products (PLP)minorVendor for guy grips, lashing rods, and related hardware.
- OFSminorFiber optic cable vendor partner.
- OmniminorVendor for HDPE roll pipe products.
- National StrandminorSpan wire manufacturer vendor.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Rainbow Distributors competitors and assessment
Company assessmentDirect peers
- Temple, Inc. Temple, Inc. is a traffic signal and lighting equipment distributor serving DOTs and contractors with poles, signals, LEDs, and related hardware. Highly comparable product mix, customer base, and value-added assembly model to Rainbow Distributors.
- Lightle Enterprises of Ohio: Lightle Enterprises distributes traffic signal poles, hardware, and traffic control products to government and contractor customers in the Midwest. Comparable as a regional traffic-signal specialty distributor with similar assembly and customization services.
- Traffic Control Corporation: Traffic Control Corporation supplies traffic signals, cabinets, controllers, and related hardware to DOTs and contractors. Direct comparable in product category and customer segment for the traffic-signal distribution niche.
- Control Products Corporation: Control Products manufactures and distributes traffic signal cabinets, conflict monitors, and intersection hardware. Comparable as a traffic-signal specialist serving similar government and contractor buyers.
Broad incumbents
- Graybar Electric Company: Graybar is one of North America's largest distributors of electrical, communications, and data networking products. Comparable as a broad-line electrical distributor that overlaps with Rainbow's wire, cable, and conduit categories, though Graybar does not specialize in traffic-signal-only distribution.
- WESCO International: WESCO is a Fortune 500 distributor of electrical, communications, and utility products with global reach. Comparable broad-line overlap on electrical apparatus and wire/cable, but operating at much larger scale and broader customer base than Rainbow.
- Border States Electric: Border States Electric is an employee-owned distributor of electrical products and services serving utility, contractor, and commercial customers across the central US. Comparable on electrical apparatus and wire/cable distribution with regional focus similar in shape to Rainbow's southeastern concentration.
- Rexel USA: Rexel is a global electrical distribution group operating in the US, supplying electrical products and solutions to commercial, industrial, and residential markets. Comparable broad-line overlap on wire, cable, conduit, and electrical hardware categories.
- White Cap (formerly HD Supply Construction Solutions): White Cap is a national distributor of construction supplies and infrastructure products serving contractors. Comparable as a broader construction/infrastructure distributor that overlaps with Rainbow's contractor-customer channel and certain hardware/conduit categories.
Emerging players
- Polly Products: Polly Products manufactures and distributes traffic safety and signal support products. Comparable as a smaller specialty player in adjacent traffic infrastructure products with partial overlap on signal mounting hardware.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Rainbow Distributors social profiles
Digital presenceRainbow Distributors compliance and trust
Trust signalCompliance2 records
Rainbow Distributors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rainbow Distributors leadership team
Management profileNumber of profiles
Profiles1 record
Rainbow Distributors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rainbow Distributors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rainbow Distributors
What does Rainbow Distributors do?
Rainbow Distributors distributes traffic signal cable, roadway lighting cable, traffic signals, LEDs, poles, pull boxes, hardware, and conduit for transportation infrastructure projects. The company also offers value-added assembly services, including pre-assembled traffic signals with LEDs installed at shipment, in-house pole threading, backplate taping, and a proprietary Wire Grounding Unit. Products are stocked at twin warehouses in Sanford, Florida and supplied primarily to government transportation departments and electrical contractors across the southeastern United States.
Is Rainbow Distributors a public or private company?
Rainbow Distributors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rainbow Distributors founded?
Rainbow Distributors was founded in 1995. It employs 11 to 50 people.
Where is Rainbow Distributors based?
Rainbow Distributors is headquartered in Sanford, United States, in the North America region.
How does Rainbow Distributors make money?
Two revenue lines are on record. Product Distribution is the primary driver. The others are value-Added Assembly Services.
Who are Rainbow Distributors's main competitors?
Direct peers on record are Temple, Inc., Lightle Enterprises of Ohio, Traffic Control Corporation and Control Products Corporation. Broad incumbents are Graybar Electric Company, WESCO International, Border States Electric, Rexel USA and White Cap (formerly HD Supply Construction Solutions). Polly Products is listed as an emerging player.
Does Rainbow Distributors have an API?
No public API is recorded for Rainbow Distributors.