Behind the Badge Foundation
Behind the Badge Foundation is a 501(c)(3) nonprofit that operates the Washington State Law Enforcement Memorial and delivers after-event support to Washington law enforcement survivors, officers, agencies, and communities following line-of-duty deaths.
- Company typePrivate
- Founded1997
- HeadquartersRedmond, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Behind the Badge Foundation does
Behind the Badge Foundation is a 501(c)(3) nonprofit organization founded in 1997 and headquartered in Redmond, Washington. It operates the Washington State Law Enforcement Memorial on the Capitol grounds in Olympia, which honors 350 fallen officers under the WSLEM Criteria and is open to the public 365 days a year. The foundation's primary mission is delivering after-event support to Washington law enforcement families, agencies, and communities following a line-of-duty death, through the Line of Duty Death Response Team (LoDDRT), the Law Enforcement Family Network (LEFN), an online Resource Center, mental health services, peer support, and scholarships. Its customers span five segments: survivors (families of fallen officers), active law enforcement officers, law enforcement agencies, community supporters, and media.
The organization has no proprietary technology platform; its core deliverables are service-based and include memorial maintenance, coordinated response, conferences, podcasts, and educational content housed on its website. Notable programs include the Step to Remember stair climb, First Responders Day, the Wreath Laying Ceremony, the Jayme Biendl Memorial 5K, and the LEFN Conference. The Roll Call Archives function as a searchable record of fallen officers by name, agency, county, year, and circumstances.
Revenue is generated through one-time and recurring donations from individuals, organizations, and community supporters; specialty Washington state license plates sold via the DMV; merchandise sales through an online shop; and volunteer-driven program delivery. The foundation employs a small team of 1-10 staff, supplemented by current and former law enforcement officers, survivors, and civilian community leaders, and is led by Executive Director Brian Johnston, a retired police officer with 36 years of experience who has served in the role since 2019. Distribution is Washington-state-only and relies on direct agency coordination, the DMV, an e-commerce storefront, and the physical memorial site.
Behind the Badge Foundation firmographics
Firmographics- Name
- Behind the Badge Foundation
- Legal name
- Behind the Badge Foundation
- Website
- https://behindthebadgefoundation.org
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Behind the Badge Foundation is a 501(c)(3) nonprofit that operates the Washington State Law Enforcement Memorial and delivers after-event support to Washington law enforcement survivors, officers, agencies, and communities following line-of-duty deaths.
- Ownership category
- akta.pro rank
Behind the Badge Foundation industry classification
Industry- Product category
- Nonprofit Survivor Support Services
- NAICS
- Civic and Social Organizations (8134), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Veterans & Military Family Benefits Administration (BPAIAKAI)
- akta.pro secondary industry
- Victim Services & Witness Assistance (Justice System) (BPAIAFAJ)
Keywords
Where Behind the Badge Foundation is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Behind the Badge Foundation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations: The foundation receives one-time and recurring donations from individuals, organizations, and community supporters to fund its operations and support services.
- License Plates: Washington state specialty license plates featuring the Behind the Badge Foundation branding are sold to show support for the cause.
- Shop/Merchandise: The foundation operates an online shop selling merchandise to support the cause.
- Volunteer Programs: Volunteers contribute to line-of-duty death response teams, survivor support planning, and memorial preservation.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Behind the Badge Foundation product offering
Product offeringCore offering
Behind the Badge Foundation provides free after-event support services to Washington law enforcement survivors, families, agencies, and communities following line-of-duty deaths. Its core offerings include maintenance of the Washington State Law Enforcement Memorial on the Capitol grounds in Olympia (honoring 350 fallen officers), the Line of Duty Death Response Team (LoDDRT), the Law Enforcement Family Network (LEFN) for peer support, and an online Resource Center with educational, grief, and trauma-informed materials, supplemented by mental health services, scholarships, and annual community events.
Product overview
Behind the Badge Foundation operates as a nonprofit organization providing a comprehensive suite of services centered around the Washington State Law Enforcement Memorial (a physical memorial on the Capitol grounds) and after-event support for line-of-duty deaths. The core offerings include the Memorial and Roll Call Archives (documenting fallen officers), the Line of Duty Death Response Team (LoDDRT) for immediate response services, the Law Enforcement Family Network (LEFN) for ongoing family support with peer programs and wellness tools, and a Resource Center with educational materials for survivors, officers, families, agencies, and community supporters. Additional services include Mental Health support, Scholarships, and specialty license plates. The organization hosts annual events including Step to Remember, First Responders Day, LEFN Conference, and Wreath Laying Ceremony.
Differentiator
Problem solved
Functional benefit
Products and services
- Washington State Law Enforcement Memorial A physical memorial on the Capitol grounds in Olympia, Washington, engraving the names of Washington law enforcement officers who died in the line of duty. Open to the public 365 days a year and free to visit.
- Line of Duty Death Response Team (LoDDRT) A coordinated response team providing immediate after-event support to law enforcement agencies and families following a line-of-duty death, including memorial planning and logistical assistance.
- Law Enforcement Family Network (LEFN) An ongoing network that connects active Washington law enforcement officers and their families, offering peer support, podcasts, wellness tools, and an annual conference.
- Resource Center Online database offering free educational materials, coping strategies, trauma-informed resources, and grief support tools organized into categories for survivors, officers, families, agencies, community supporters, and media.
- Mental Health Services Trauma-informed mental health support and resources for law enforcement personnel, survivors, and families affected by line-of-duty deaths.
- Behind the Badge Foundation License Plates Specialty Washington State license plates available for purchase through the Washington State DMV to show support for the foundation and its mission.
- Peer Support Programs Peer-to-peer support resources including support lines and wellness tools for officers, families, and survivors.
- Scholarships Financial scholarship programs available for survivors and eligible recipients of fallen Washington law enforcement officers.
- Roll Call Archives Online archive documenting fallen Washington law enforcement officers with details including name, agency, date of death, county, and circumstances, sortable by name, county, year, and agency.
- Events Program Annual community events including Step to Remember (stair climb), First Responders Day, LEFN Conference, Wreath Laying Ceremony, and Jayme Biendl Memorial 5K.
- Petition for Inclusion Process A formal petition process by which officers' names can be considered for engraving on the Washington State Law Enforcement Memorial, reviewed by the Memorial Committee against WSLEM criteria.
Quantifiable outcome
- Largest after-event provider in Washington State
- +2 more outcomes
Companies that use Behind the Badge Foundation
Customer profileSegments4 records
Ideal customer profiles4 records
Behind the Badge Foundation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Behind the Badge Foundation partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- H1 UnlimitedminorThrough the Legacy on the Water program, Behind the Badge Foundation partners with H1 Unlimited to create visible tributes for Washington's fallen officers. Participating hydroplanes at Water Follies Apollo Columbia Cup (Tri-Cities) and Seafair and Apollo Mechanical Cup (Seattle) carry memorial decals honoring officers who died in the line of duty.
- MarinersminorPartnership with Seattle Mariners at T-Mobile Park for community support events honoring Washington law enforcement.
- Dwellers DrinkeryminorVenue partner for the First Responders Day event in Lake Stevens, a community event honoring fallen officers.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Behind the Badge Foundation competitors and assessment
Company assessmentEmerging players
- Badge of Life: Mental-health-focused organization addressing PTSD and suicide prevention among law enforcement. Adjacent to Behind the Badge Foundation's Mental Health Services and peer support offerings, but narrower in scope.
Direct peers
- First H.E.L.P. Provides confidential support and resources to first responders and their families following line-of-duty injuries or deaths. Closely aligned with Behind the Badge Foundation's survivor and family-services mandate.
- 100 Club of Washington State: Washington-based nonprofit providing financial assistance and support to families of fallen law enforcement officers and firefighters in the Pacific Northwest. Directly competes for the same state-level donor and agency constituency.
- Tunnel to Towers Foundation: Major nonprofit supporting families of fallen first responders and military, including mortgage payoff programs. Adjacent mission around fallen-service-member families, though broader across fire, military, and police.
- Spirit of Blue Foundation: Nonprofit that provides safety equipment, training, and support to law enforcement agencies and officer families. Comparable agency-coordination and officer/family-support model, with a different funding mechanism (grants).
- Police Unity Tour: Law enforcement-led awareness and fundraising organization supporting the National Law Enforcement Officers Memorial and surviving family programs. Comparable awareness/fundraising-event operating model and survivor-support mission.
- Wounded Blue: Nonprofit supporting wounded and injured law enforcement officers and their families with resources, advocacy, and benefits navigation. Overlaps with Behind the Badge Foundation's benefits-navigation, mental health, and family-support services.
- National Law Enforcement Officers Memorial Fund: Operates the National Law Enforcement Officers Memorial in Washington, D.C. and the Officer of the Month program. Closest analog to Behind the Badge Foundation's memorial-construction, memorial-maintenance, and Roll Call/archival function, but at national scope.
- Concerns of Police Survivors (C.O.P.S.): National nonprofit dedicated to supporting surviving families of law enforcement officers killed in the line of duty. Directly comparable to Behind the Badge Foundation's survivor support, peer support, and trauma-resource mandate, but operating at national scale.
- Officer Down Memorial Page (ODMP): Maintains a comprehensive online database of fallen U.S. law enforcement officers with biographical and incident details. Comparable to Behind the Badge Foundation's Roll Call Archives product and line-of-duty-death documentation mission.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Behind the Badge Foundation social profiles
Digital presenceBehind the Badge Foundation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Behind the Badge Foundation leadership team
Management profileNumber of profiles
Profiles1 record
Behind the Badge Foundation funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Behind the Badge Foundation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Behind the Badge Foundation
What does Behind the Badge Foundation do?
Behind the Badge Foundation provides free after-event support services to Washington law enforcement survivors, families, agencies, and communities following line-of-duty deaths. Its core offerings include maintenance of the Washington State Law Enforcement Memorial on the Capitol grounds in Olympia (honoring 350 fallen officers), the Line of Duty Death Response Team (LoDDRT), the Law Enforcement Family Network (LEFN) for peer support, and an online Resource Center with educational, grief, and trauma-informed materials, supplemented by mental health services, scholarships, and annual community events.
Is Behind the Badge Foundation a public or private company?
Behind the Badge Foundation is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Behind the Badge Foundation founded?
Behind the Badge Foundation was founded in 1997. It employs 1 to 10 people.
Where is Behind the Badge Foundation based?
Behind the Badge Foundation is headquartered in Redmond, United States, in the North America region.
How does Behind the Badge Foundation make money?
Four revenue lines are on record. Donations are the primary driver. The others are license Plates, shop/Merchandise and volunteer Programs.
Who are Behind the Badge Foundation's main competitors?
Badge of Life is listed as an emerging player. Direct peers are First H.E.L.P., 100 Club of Washington State, Tunnel to Towers Foundation, Spirit of Blue Foundation, Police Unity Tour, Wounded Blue, National Law Enforcement Officers Memorial Fund, Concerns of Police Survivors (C.O.P.S.) and Officer Down Memorial Page (ODMP).
Does Behind the Badge Foundation have an API?
No public API is recorded for Behind the Badge Foundation.
What industry is Behind the Badge Foundation in?
Behind the Badge Foundation's product category is Nonprofit Survivor Support Services. Its primary akta.pro industry code is BPAIAKAI, Veterans & Military Family Benefits Administration, with a secondary code of BPAIAFAJ, Victim Services & Witness Assistance (Justice System). Its NAICS code is 8134 and its SIC code is 8300.