Slapshot

What Slapshot does

Slapshot is a privately held AI company founded in 2024 by the team behind Hotspring, a VFX outsourcing platform. The company builds proprietary deep learning models for video understanding and applies them to visual effects post-production tasks that have historically been manual and time-consuming. Its core product suite comprises four AI tools delivered through a browser-based SaaS platform (Slapshot Web): AI Rotoscoping for automated matte generation, AI Camera Tracking for camera solves and point clouds, Video Depth Maps for per-frame depth estimation, and Motion Vectors for surface tracking and retiming. The company also sells an enterprise API called Slapshot Autopilot for fully automated shot processing at scale, and a separate service line called Slapshot Vision that provides synthetic and labeled video data for robotics, autonomous vehicles, and frontier AI research labs.

The technology stack is cloud-native and purpose-built for VFX workflows, processing inputs up to 8K resolution on AWS-hosted infrastructure with isolated ephemeral environments. Outputs are exported in industry-standard formats (EXR, Alembic, GLB, ProRes 4444, Cryptomatte) that integrate natively with Nuke, After Effects, Maya, Blender, DaVinci Resolve, Flame, Premiere Pro, and Final Cut without plugins. The company is pursuing TPN Gold certification for film and TV industry security compliance.

The business model combines a freemium SaaS offering (Free, Lite at $9/month, Starter at $39/month, Pro at $129/month) targeting individual creators and freelancers with usage-based enterprise API pricing and custom contracts for studios and streaming services. The customer base spans 9,000+ creators on the self-serve platform and enterprise logos including Netflix, Crafty Apes, Final Cut London, ETC, and Mr. X. The company operates a flagship channel partnership with Hotspring, whose VFX outsourcing clients (Netflix, Nike, Coca-Cola, Mercedes-Benz, Guinness, Under Armour) are exposed to Slapshot's AI tools through managed services.

Name

Slapshot

Legal name

Slapshot

Website

https://slapshot.ai

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Slapshot is an AI company that builds proprietary deep learning models for VFX post-production tasks including rotoscoping, camera tracking, depth estimation, and motion vectors, serving individual creators, VFX studios, and streaming services via a cloud-native SaaS platform and enterprise API.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (SaaS): Monthly recurring subscriptions with tiered plans (Free, Lite, Starter, Pro) providing allocated export frames, resolution limits, and storage. Additional frames billed at $0.02/frame over quota for standard tools, and $0.25/frame for Autopilot exports.
2. Enterprise API (Autopilot): Enterprise API access for automated VFX processing at scale, targeting studios and streaming services. Billed per-frame consumption with custom volume pricing available for large projects.
3. Enterprise / On-Prem Deployment: Custom deployment options for studios with stringent security requirements, including VPC isolation and data residency controls. Sold via direct enterprise sales.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels5 records

Core offering

Slapshot is an AI-powered VFX automation company that delivers a cloud-native platform for automated rotoscoping, camera tracking, depth estimation, motion vector generation, and generative retiming. It offers a browser-based self-serve SaaS application (Slapshot Web), an enterprise REST API for production-scale pipelines (Slapshot Autopilot), and a data services platform for physical AI training (Slapshot Vision).

Product overview

Slapshot is an AI-powered VFX toolkit platform offering browser-based tools (Slapshot Web) and enterprise API access (Slapshot Autopilot). The core product suite includes four AI tools: AI Rotoscoping for automated matte extraction, AI Camera Tracking for matchmoving, Video Depth Maps for depth estimation, and Motion Vectors for surface tracking and retiming. The portfolio also includes Slapshot Vision for AI training data services targeting robotics and autonomous systems. Slapshot was created by the team behind Hotspring, combining AI automation with managed VFX services. Pricing ranges from free tier to $129/month Pro plan, with enterprise custom pricing available.

Differentiator

Problem solved

Functional benefit

Brands

• Slapshot Vision: The data engine for physical AI, providing training data services including semantic, spatial, and synthetic data for robotics and AI companies.
• Slapshot Autopilot
• Slapshot Web

Products and services

• Slapshot Web Browser-based AI VFX platform offering four integrated tools (Rotoscoping, Camera Tracking, Depth Maps, Motion Vectors). No plugins, installation, or render farm required. Supports resolutions up to 8K with TPN Gold certified infrastructure. Targets individual VFX artists, freelancers, and small studios via self-serve onboarding with free tier.
• Slapshot Autopilot Enterprise API platform for fully automated VFX processing at scale. First autonomous AI system that rotoscopes every layer in a shot automatically without user selection or refinement. Processes hundreds of shots per day through REST API with webhook notifications. Targets studios, streaming services, and production-scale pipelines.
• Slapshot Vision AI data services platform providing ultra-high-quality video datasets for physical AI training. Offers semantic (video-language-action tagging), spatial (segmentation and depth with 3D structure), and synthetic (programmatic Houdini-based photoreal generation) data pipelines for robotics, autonomous vehicles, and frontier AI research labs.

Quantifiable outcome

• Camera tracking work that previously took a day or more can now be completed in under 10 minutes
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• HotspringflagshipStrategic or Co-development Partner · 15 April 2025Hotspring is the parent VFX outsourcing platform created by the same team. Slapshot AI tools are fully integrated into Hotspring's managed VFX services, allowing clients to leverage AI-powered rotoscoping and other tools within Hotspring's outsourcing workflow. Hotspring artists use Slapshot's AI toolkit to accelerate pipelines while human artists QC and refine deliverables.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hotspring: Sister VFX outsourcing platform created by the same founding team. Offers managed rotoscoping, paint/cleanup, compositing, and 3D services to Netflix, Nike, Coca-Cola, and Mercedes-Benz — direct peer in VFX service delivery using Slapshot tooling.
• Runway: AI-native creative video platform offering generative video, rotoscoping-style masking, and motion tracking tools. Closest direct peer in AI-first approach to VFX and video post-production workflows.
• Wonder Dynamics: AI VFX automation platform (acquired by Autodesk) focused on automating compositing and CG integration. Directly comparable as an AI-first VFX automation solution for film and streaming.
• Topaz Labs: AI-powered video enhancement and post-production tools used by professional video editors. Comparable in AI video processing for production pipelines and individual creators.
• Luma AI: AI video understanding and generation company producing 3D capture and generative video tools. Comparable in applying foundation video models to creative and VFX-adjacent workflows.

Broad incumbents

• Adobe: Owner of After Effects (which includes AI rotoscoping via Rotobrush 2.0), Premiere Pro, and other creative tools already installed across studios. Broad incumbent whose native AI features directly overlap Slapshot's rotoscoping and motion-vector offerings.
• Foundry: Developer of Nuke, the industry-standard node-based compositing software used in film and episodic VFX. Foundry ships rotoscoping and tracking tools natively and is a primary integration target for Slapshot.
• Maxon: Developer of Cinema 4D and Redshift rendering, widely used across VFX and motion graphics pipelines. Broad incumbent in the same VFX ecosystem, with overlapping 3D and motion workflows.

Emerging players

• Synthesis AI: Synthetic data provider for computer vision and AI model training. Directly comparable to Slapshot Vision's synthetic data services for physical AI and frontier research labs.
• DeepMotion: AI motion capture and animation company using computer vision to generate 3D motion from video. Comparable as an emerging player applying AI video understanding to animation and motion — adjacent to Slapshot's motion-vector capabilities.

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/slapshot-ai
• Instagraminstagram.com/slapshotai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slapshot