Alpes Inox
Alpes Inox is a family-owned Italian manufacturer founded in 1954 that designs and produces premium stainless steel kitchen products, including modular freestanding kitchens and built-in appliances, sold direct-to-consumer across 30+ European countries.
- Company typePrivate
- Founded1954
- HeadquartersBassano Del Grappa, Italy
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alpes Inox does
Alpes Inox (legal name ALPES-INOX srl) is a family-owned Italian manufacturer of premium stainless steel kitchen products, founded in 1954 by Nico Moretto and headquartered in Bassano del Grappa, Veneto. The company designs and produces its entire catalog — freestanding kitchen modules, built-in hobs, ovens, hoods, sinks, bowls, and accessories — exclusively in AISI 304 (19/10 nickel-chrome) stainless steel with a signature silver satin finish. It operates two main product collections: 'Liberi in cucina', a modular freestanding kitchen system launched in 2010 and expanded with outdoor units in 2015, and 'Strumenti d'oggi', a line of built-in appliances developed through ergonomic study of kitchen movements. Notable proprietary technologies include the 1995 Compasso d'Oro award-winning flip-up hob, the cool door oven, primary air burner systems, and the SEA professional extraction system (1998 Compasso d'Oro honorable mention).
The company sells primarily direct-to-consumer through its e-commerce platform (alpesinox.com, available in Italian, English, and German) with shipping to 30+ European countries, supported by an extensive Italian after-sales service network. Pricing is premium: freestanding kitchen modules range from approximately €2,860 to €36,360, built-in hobs €488 to €3,147, and electric ovens around €2,488 to €3,538. Customer segments include residential homeowners seeking durable, design-forward kitchens and interior designers/architects specifying products for premium residential projects. The company is currently managed by founder Nico Moretto's sons Aldo (CEO, marketing and communication) and Bruno (CEO, purchase and production), maintaining 51-100 employees and family ownership with no external investors, parent company, or disclosed funding.
Alpes Inox firmographics
Firmographics- Name
- Alpes Inox
- Legal name
- ALPES-INOX srl
- Website
- https://alpesinox.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Alpes Inox is a family-owned Italian manufacturer founded in 1954 that designs and produces premium stainless steel kitchen products, including modular freestanding kitchens and built-in appliances, sold direct-to-consumer across 30+ European countries.
- Ownership category
- akta.pro rank
Where Alpes Inox is headquartered
LocationHeadquarters
- HQ city
- Bassano Del Grappa
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Alpes Inox business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Kitchen Product Sales: One-time sales of stainless steel freestanding kitchens, built-in appliances, and accessories. Products are sold directly through the company's e-commerce platform with pricing varying by product type and configuration.
- Freestanding Kitchen Systems: Modular freestanding kitchen elements (Liberi in cucina collection) sold as complete systems or individual modules including cooking, washing, storage, and outdoor units.
- Built-in Appliances: Strumenti d'oggi collection of built-in appliances including hobs, ovens, hoods, sinks, bowls, and accessories sold individually or as part of kitchen configurations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Freestanding Kitchen Modules |
| Unit Pricing | Pay-as-you-go | Built-in Hobs |
| Unit Pricing | Pay-as-you-go | Sinks and Bowls |
| Unit Pricing | Pay-as-you-go | Ovens |
| Unit Pricing | Pay-as-you-go | Hoods |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | Shipping Fees |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Alpes Inox product offering
Product offeringCore offering
Alpes Inox designs and manufactures premium stainless steel kitchen products across two collections: "Liberi in cucina" (freestanding modular kitchen modules for washing, cooking, storage, and outdoor use) and "Strumenti d'oggi" (built-in appliances including hobs, ovens, hoods, sinks, bowls, and accessories). All products are made from AISI 304 stainless steel (19/10 nickel-chrome alloy) with a signature silver satin finish.
Product overview
Alpes Inox is an Italian manufacturer of premium stainless steel kitchen products with 70 years of experience. The company operates two main product collections: (1) 'Liberi in cucina' - a collection of freestanding kitchen modules including washing elements, cooking elements, washing-cooking combinations, island units, storage units, columns, and outdoor kitchens; and (2) 'Strumenti d'oggi' - a collection of built-in kitchen appliances including built-in hobs, flip-up hobs, countertop hobs, electric ovens, hoods (GA, CFE, SEA), undermount sinks, built-in sinks, countertop sinks, undermount bowls, built-in bowls, and a comprehensive range of accessories including faucets, cutting boards, dish racks, waste sorting units, ladle racks, plate racks, steamers, colanders, ridged cooking trays, and hood accessories. All products are made from AISI 304 stainless steel with distinctive silver satin finish. The freestanding 'Liberi in cucina' modules offer customization in materials, sizes and assemblies for both interior and exterior use, while 'Strumenti d'oggi' provides built-in solutions designed with ergonomic studies of kitchen movements and gestures.
Differentiator
Problem solved
Functional benefit
Brands
- Liberi in cucina: Collection of freestanding kitchens - modular system of independent elements that goes beyond the traditional concept of cooking
- Strumenti d'oggi
Products and services
- Liberi in cucina Collection A collection of freestanding stainless steel kitchen modules that can be customized with different materials, sizes and assemblies. Includes washing elements, cooking elements, washing-cooking combinations, islands, storage units, columns, and outdoor units, each combining major kitchen functions. Targeted at residential homeowners and design professionals.
- Strumenti d'oggi Collection A collection of built-in kitchen appliances including bowls, sinks, hobs, ovens, hoods and accessories. Designed through detailed study of movements and gestures in the kitchen for ergonomics and functionality. Targeted at residential homeowners and interior designers for kitchen renovations and new constructions.
- Freestanding Washing Elements Freestanding washing modules that serve as worktops with multiple functions including preparation, storage and waste disposal. Available in various sizes with drawers and dedicated accessories. Part of the Liberi in cucina collection.
- Freestanding Cooking Elements Innovative, reliable and elegantly simple freestanding cooking modules with gas and induction cooking options. Forms the beating heart of the modular Liberi in cucina kitchen system.
- Combined Washing and Cooking Elements Combined freestanding modules bringing together washing, preparation, cooking and storage functions in a limited space. Complete, self-sufficient and elegant modular kitchen system from Liberi in cucina.
- Island Units Universal freestanding modules that work on all four sides, merging functions of preparation, washing, cooking, storage and waste disposal. Part of the Liberi in cucina collection.
- Outdoor Kitchens Freestanding outdoor kitchen carts designed for outdoor cooking, grilling and frying. Elegant units configurable to bring together all tools for cooking en plein air. Part of the Liberi in cucina collection.
- Built-in and Flip-up Hobs Gas, induction, electric barbecue and award-winning flip-up hobs made of AISI 304 stainless steel. The flip-up design pivots 90 degrees to free working space below. Part of the Strumenti d'oggi collection.
- Electric Ovens Built-in electric ovens made of AISI 304 stainless steel with silver satin finish, featuring enamelled cooking chamber, pull-out guides, soft-close door with triple glass and cool door technology. Part of the Strumenti d'oggi collection.
- Extractor Hoods (GA, CFE, SEA) Range of extractor hoods including GA extractor hoods, CFE hoods with extendable filters, and SEA professional extraction systems with four speeds and automatic shut-off. Part of the Strumenti d'oggi collection.
- Sinks (Undermount, Built-in, Countertop) Stainless steel sinks available in undermount, built-in, and countertop configurations with a stainless steel drainage unit. Multipurpose working spaces combining washing, preparation, storage and waste disposal. Part of the Strumenti d'oggi collection.
- Bowls (Undermount and Built-in) Round, oval or square stainless steel bowls available in undermount and built-in versions. Range from minimal to professional sizes with high vertical walls. Part of the Strumenti d'oggi collection.
- Kitchen Accessories Range of stainless steel kitchen accessories including faucets, cutting boards, dish racks, waste sorting units, ladle racks, plate racks, steamers, colanders, ridged cooking trays, and hood accessories.
Quantifiable outcome
- Door does not exceed 50°C even at high oven temperatures
- +1 more outcomes
Companies that use Alpes Inox
Customer profileSegments2 records
Ideal customer profiles2 records
Alpes Inox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Alpes Inox partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights3 records
Alpes Inox competitors and assessment
Company assessmentBroad incumbents
- Franke: Swiss-headquartered global manufacturer of kitchen sinks, hoods, and cooking appliances, with a strong stainless-steel sink heritage. Comparable on stainless steel kitchen sinks and accessories product lines that overlap with Alpes Inox's 'Strumenti d'oggi' collection.
- Scavolini: Large Italian kitchen manufacturer offering a broad premium-to-mid premium kitchen portfolio. Comparable as an Italian kitchen producer in overlapping price tiers and channels, but with significantly broader scale and SKU coverage than Alpes Inox.
- SMEG: Italian manufacturer of premium design-led kitchen appliances (ovens, hobs, hoods, sinks). Comparable as an Italian premium appliance maker with overlapping product categories (built-in hobs, ovens, hoods, sinks) and a similar design-conscious European customer base.
Direct peers
- Boffi: Italian manufacturer of premium designer kitchens, bathrooms, and storage systems. Directly comparable as a high-end Italian kitchen maker serving architects, designers, and luxury residential customers, with documented historical collaboration between Alpes-Inox and Boffi-affiliated RB Rossana dating to the 1960s.
- Poggenpohl: German premium kitchen manufacturer with a long heritage (since 1892). Comparable as a European premium kitchen brand serving high-end residential customers with a focus on design and craftsmanship.
- Valcucine: Italian premium kitchen manufacturer focused on innovative, sustainable, and customizable kitchens. Comparable as a design-forward Italian kitchen brand serving architects and end consumers in the premium residential segment.
- Arclinea: Italian premium kitchen brand (LVMH-affiliated) known for professional-grade stainless steel and integrated kitchen systems. Comparable on premium positioning, stainless-steel material expertise, and a similar European residential and contract customer base.
- Modulnova: Italian premium kitchen manufacturer known for modular and customizable kitchen systems. Comparable on premium positioning, modular architecture (akin to Alpes Inox's 'Liberi in cucina'), and Italian design-led customer base.
- Officine Gullo: Florence-based maker of bespoke stainless steel and metal kitchens for residential and professional kitchens. Highly comparable as a premium Italian stainless-steel kitchen manufacturer targeting design-led residential and contract customers with a similar material-driven aesthetic.
- Bulthaup: German manufacturer of premium designer kitchens with a strong craft and modular-system identity. Comparable as a European premium kitchen maker emphasizing modularity, craftsmanship, and architect/designer channel sales.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Alpes Inox social profiles
Digital presenceAlpes Inox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alpes Inox leadership team
Management profileNumber of profiles
Profiles9 records
Alpes Inox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alpes Inox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alpes Inox
What does Alpes Inox do?
Alpes Inox designs and manufactures premium stainless steel kitchen products across two collections: "Liberi in cucina" (freestanding modular kitchen modules for washing, cooking, storage, and outdoor use) and "Strumenti d'oggi" (built-in appliances including hobs, ovens, hoods, sinks, bowls, and accessories). All products are made from AISI 304 stainless steel (19/10 nickel-chrome alloy) with a signature silver satin finish.
Is Alpes Inox a public or private company?
Alpes Inox is a private company. It is classified as family owned and is currently operating.
When was Alpes Inox founded?
Alpes Inox was founded in 1954. It employs 51 to 100 people.
Where is Alpes Inox based?
Alpes Inox is headquartered in Bassano Del Grappa, Italy, in the Europe region.
How does Alpes Inox make money?
Three revenue lines are on record. Kitchen Product Sales are the primary driver. The others are freestanding Kitchen Systems and built-in Appliances.
Who are Alpes Inox's main competitors?
Broad incumbents on record are Franke, Scavolini and SMEG. Direct peers are Boffi, Poggenpohl, Valcucine, Arclinea, Modulnova, Officine Gullo and Bulthaup.
Does Alpes Inox have an API?
No public API is recorded for Alpes Inox.