BlephEx by Rysurg

What BlephEx by Rysurg does

BlephEx by Rysurg, operating as BlephEx, LLC and headquartered in Brentwood, Tennessee, is a privately held medical device company that develops and markets the BlephEx system for professional in-office eyelid hygiene. The company's core technology is a handheld, FDA-regulated device that performs Microblepharoexfoliation (MBE), a controlled mechanical cleaning of the eyelid margin using a disposable micro-sponge tip. The procedure is designed to remove accumulated bacterial biofilm, debris, and scurf from the lid margin, addressing conditions such as blepharitis and dry eye. The product portfolio spans the BlephEx Handpiece and Charger, disposable Procedural Tip Packs, LashCam and LashCam IR WiFi magnification cameras (80X) for visualization, Lid Cleanser foam and liquid formulations with naturally derived ingredients (Manuka Honey, Dead Sea Salt), a Heated USB Eye Mask, and an Anatomical Eyelid Model for training.

The company sells through a hybrid model: an enterprise field-sales motion targeting ophthalmologists and optometrists who join the BlephEx provider network and perform the in-office procedure as a private-pay service, supplemented by a channel-partner network of regional distributors covering Australia/New Zealand, Germany, Netherlands, Republic of Ireland, Spain, and the United Kingdom. Direct e-commerce on blephex.com handles supplies, cleansers, and smaller accessories for providers and end consumers. Revenue streams consist of hardware sales (handpiece, LashCam, accessories), recurring consumable sales (procedural tip packs at $795 per box of 20, priced at roughly $40 per patient encounter), and adjunct hygiene products. The procedure itself is priced by individual providers and is not insurance-covered.

BlephEx holds granted patents on its MBE procedure and methods, and has pursued legal action to defend its brand and intellectual property. The company maintains a 20+ member advisory board (11 Ophthalmic, 8 Optometry members) anchored by Medical Director Dr. John Hovanesian, and runs what it describes as the industry's first Lid Hygienist Certification program for ocular technicians. The company is founder-controlled, with no disclosed funding rounds, no parent entity, and no institutional investors referenced in available materials.

Name

BlephEx by Rysurg

Legal name

BlephEx, LLC.

Website

https://blephex.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

BlephEx by Rysurg is a private medical device company that develops the FDA-regulated BlephEx system for professional in-office eyelid hygiene, serving ophthalmologists and optometrists globally through distributors, a provider network, and direct e-commerce sales of devices, consumables, and Lid Cleansers.

Ownership category

akta.pro rank

Product category

Ophthalmic Medical Devices

NAICS

Ophthalmic Goods Manufacturing (339115), Surgical and Medical Instrument Manufacturing (339112)

SIC

Ophthalmic Goods (3851), Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLAHAJAF

Dry Eye & Ocular Surface Devices (Meibography, Tear Osmolarity, IPL, Thermal Pulsation)

Healthcare & Life Sciences/Medical Devices & Diagnostics/Ophthalmic Devices (Vision Care & Surgical)

Keywords

• Eyelid hygiene devices
• Blepharitis treatment systems
• Ophthalmic medical equipment
• Professional eye care tools
• Dry eye therapy products

Headquarters

HQ city

Brentwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. BlephEx Device System Sales: Sales of the core BlephEx handheld device and charger for professional in-office use. Price determined by consultation (call for pricing).
2. Procedural Tip Packs (Consumables): Recurring sales of disposable procedural tip packs - box of 20 patient procedural tip packs at $795. Each procedure uses two disposable tips per patient.
3. Lid Cleanser Products: Sales of BlephEx Lid Cleanser Foam ($11.95) and Liquid ($13.95) for routine eyelid hygiene in both professional and personal care settings.
4. LashCam Camera: Sale of LashCam WiFi camera ($4,995.00) for personal cosmetic viewing and educational use.
5. Accessories and Education Tools: Sales of Heated USB Eye Mask ($29.95) for personal care and Anatomical Eyelid Model ($250) for educational/training purposes.
6. Professional Procedure Fees: Eye care providers charge patients for the in-office BlephEx procedure. Pricing varies by provider and geographic location. Procedure is not covered by insurance (private pay).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

BlephEx by Rysurg develops and sells a professional microblepharoexfoliation (MBE) system used by eye care practitioners to clean the eyelid margin and treat blepharitis and dry eye disease. The BlephEx handheld handpiece uses precision rotation and disposable, sterile micro-sponge tips to physically debride bacterial biofilm, scurf, and debris from the eyelid margin during an in-office procedure. The product line is extended with complementary diagnostic (LashCam IR WiFi camera), home-care (lid cleansers, heated USB eye mask), and educational (anatomical eyelid model) offerings.

Product overview

BlephEx is a professional eyelid hygiene system consisting of a core handheld device (the BlephEx Handpiece) and complementary products. The core BlephEx device performs mechanical microblepharoexfoliation (MBE) procedures in clinical settings. Supporting products include the LashCam WiFi camera for magnified eyelid imaging, BlephEx Lid Cleanser (foam and liquid formulations with Manuka Honey and Dead Sea Salt) for routine hygiene, Procedural Tip Packs for the device, a Heated USB Eye Mask for personal care, and an Anatomical Eyelid Model for educational demonstrations.

Differentiator

Problem solved

Functional benefit

Brands

• LashCam: WiFi camera designed to display high-resolution, 80X magnification images for personal cosmetic viewing or educational use related to eyelid hygiene
• LashCam IR

Products and services

• BlephEx Handpiece and Charger

Quantifiable outcome

• Procedure may be repeated every 4 to 6 months as part of routine eyelid hygiene

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered regional.

• OptiMed (Australia/New Zealand)regionalChannel Partner/ Reseller/ DistributorDedicated distributor for healthcare professionals and patients in Australia and New Zealand. Located at Unit 1a, 7-9 Orion Rd, Lane Cove, NSW 2066. Contact: 1300 657720 or +61294201133.
• bon Optic Vertriebsges. mbH (Germany)regionalChannel Partner/ Reseller/ DistributorDistributor in Germany offering local support and guidance to healthcare professionals interested in incorporating BlephEx. Located at Stellmacherstraße 14 23556 Lübeck Germany. Contact: 0451/80 9000.
• BlephEx Nederland (Netherlands)regionalChannel Partner/ Reseller/ DistributorDistributor for healthcare professionals in the Netherlands providing information and assistance regarding BlephEx. Located at W.M. Dudokweg 55 1703 DC Heerhugowaard The Netherlands. Contact: 088 9191850.
• Scopeophthalmics (Republic of Ireland)regionalChannel Partner/ Reseller/ DistributorTrusted distributor offering support and resources for healthcare professionals in Republic of Ireland. Located at Suite 5, Westland House, Westland Park, Willow Road, Dublin 12. Contact: 1800 816 005.
• EyeSee Solutions (Spain)regionalChannel Partner/ Reseller/ DistributorDistributor dedicated to providing local healthcare professionals with guidance and support for implementing BlephEx in Spain. Contact: Óscar González, Managing Director. Phone: 0034 667 155 225.
• BIB Ophthalmic Instruments (United Kingdom)regionalChannel Partner/ Reseller/ DistributorDistributor offering comprehensive support and resources for healthcare professionals in the United Kingdom. Located at 8 The Orbital Centre, Cockerel Close, Gunnels Wood Road, Stevenage, Herts. SG1 2NB. Contact: +014 38 740823.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• NuLids: NuLids makes a handheld, patient-use device for daily eyelid hygiene and Meibomian gland stimulation, targeting a similar blepharitis/dry eye condition. It intersects with BlephEx on the device-for-eyelid-cleaning category but is positioned for at-home rather than in-office professional use.
• Mibo Medical Group: Mibo Medical Group produces in-office dry eye and blepharitis treatment devices (e.g., Mibo Thermoflo, Mibo Blephex-related thermal systems) sold through ophthalmology and optometry channels. It is comparable as an emerging player directly competing in the in-office professional eyelid/dry eye treatment device category.

Others

• Bruder Healthcare: Bruder Healthcare sells moist heat eye compresses and ocular hygiene products sold through eye care professionals, overlapping with BlephEx's ocular surface comfort and at-home care product line. It is comparable as an adjacent seller of dry eye/blepharitis adjunctive products, not a direct competitor in in-office mechanical cleaning.

Broad incumbents

• Bausch + Lomb: Bausch + Lomb is a major global eye health company with a dry eye and ocular surface franchise (e.g., SootheXP, Biotrue) and surgical device portfolio. It serves the same ophthalmologist and optometrist customer base as BlephEx and has the scale to compete or acquire in the in-office eyelid hygiene category.
• TearScience (Johnson & Johnson Vision): TearScience, now part of J&J Vision, developed the LipiFlow thermal pulsation system for Meibomian gland dysfunction and dry eye, a condition adjacent to BlephEx's blepharitis focus. Both compete for the same ophthalmologist chair time in the dry eye/ocular surface workflow, but LipiFlow is part of a much broader J&J Vision portfolio.
• Alcon: Alcon is one of the largest global eye care companies with deep presence in ophthalmic surgical devices, contact lenses, and dry eye products (e.g., Systane). It is comparable as a broad incumbent capable of launching or acquiring competing in-office eyelid hygiene devices and reaching the same ophthalmologist customers.
• Théa Pharmaceuticals: Théa is a European ophthalmic specialty company with a strong portfolio in dry eye, lid hygiene (Blephagel, Blephaclean), and ocular surface disease. It targets the same ophthalmologist and optometry channel as BlephEx across Europe and could introduce competing in-office treatments.

Regional players

• Scope Ophthalmics: Scope Ophthalmics is a UK/Ireland-based eye care company with a portfolio of dry eye and lid hygiene products (e.g., Thealoz, Blephaclean). It is comparable as a regional player already acting as BlephEx's distributor in Ireland and partially overlapping in the eyelid hygiene category.
• I-MED Pharma: I-MED Pharma is a Canadian eye care company offering dry eye and ocular surface products (e.g., I-LID 'N LASH, I-DROP) sold through eye care professionals. It is comparable as a regional competitor in the eyelid hygiene and dry eye category with overlapping distribution to optometrists.

Direct peers

• OCuSOFT: OCuSOFT is a leading manufacturer of eyelid hygiene products (OCuSOFT Lid Scrub) and dry eye/blepharitis therapies sold through ophthalmologists and optometrists. It directly competes with BlephEx in the eyelid hygiene category, with overlapping customer base of eye care professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blephex-by-rysurg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BlephEx by Rysurg