Affiliated Group

What Affiliated Group does

Affiliated Group AB is a Swedish venture studio headquartered in Stockholm that develops, scales, and exits digital brands across a deliberately diversified set of verticals. The firm follows a five-step methodology (Identify, Build, Grow, Manage, Portfolio) and runs an active portfolio of 10 digital properties spanning bank and energy comparison (Bankfinder, Bankify, Elmarknad), B2B energy advisory (Savera), service lead generation (Cleanify), construction trades (Kakelbolaget, Fasadum, Roofer, Glaskompaniet), a digital agency for trade firms (ViaMedia), and a programmatic advertising joint venture (Adyllic.com). Brands move through explicit Active, Validating, and Sold stages, with Glaskompaniet demonstrating a build-to-exit cycle of only three months.

The underlying technology is described as digital brand development and platform building, with in-house competencies in business development, digitalization, IT, web and app development, brand development, and data-driven marketing. No proprietary AI/ML models, APIs, SDKs, or patented technology are disclosed; the studio's edge is positioned as operational craftsmanship and partnership curation rather than technical defensibility. Revenue mechanics span multiple streams: joint ventures (shared risk and value), IP management (licensing/royalties), brand ownership (transaction fees from buying and selling brands and domains), sweat equity (operational work in exchange for ownership shares), asset investments, and capital investments. Seed checks per project range from 0.5 to 5 MSEK on attractive ownership terms, and co-investment partners include Nornan Invest AB, Sogram Invest AB, North Hitech AB, and Curlew Invest AB.

Distribution is entirely through owned digital platforms targeting the Nordic region, with the Adyllic.com joint venture positioned globally in programmatic advertising. The studio is led by founder Oliwer Brewitz with a team of 1–10, and the firm is incorporated as a private limited company (aktiebolag) in Sweden. Customer concentration is fragmented across consumer end-users, SMB leads, trade contractors, and adtech advertisers, with no disclosed enterprise contracts or anchor customers.

Name

Affiliated Group

Legal name

Affiliated Group AB

Website

https://affiliated.se

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Affiliated Group AB is a Stockholm-based venture studio that builds, validates, and exits digital brands across Nordic finance, energy, construction, lead generation, and adtech via joint ventures, sweat equity, and active ownership.

Ownership category

akta.pro rank

Product category

Venture Studio Services

NAICS

Management of Companies and Enterprises (551), Advertising Agencies (541810)

SIC

Services-Management Consulting Services (8742), Investment Advice (6282)

akta.pro primary industry

Corporate Venture Studios & Incubators (Build/launch ventures) (FSANAHAC)

akta.pro secondary industries

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI), Corporate Strategic Partnership & Ecosystem Investment Arms (FSANAHAF)

Keywords

• Venture studio
• Digital brand development
• Business incubation services
• Digital portfolio management
• Brand investment platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Joint Ventures: Building companies together with other actors where risk and value are shared.
2. IP Management: Managing and developing intangible assets with focus on long-term value and growth.
3. Brand Ownership: Buying and selling brands and domains with strong identity and growth potential.
4. Sweat Equity: Investing time, expertise and operational effort in exchange for ownership shares.
5. Asset Investments: Investment of intangible assets that have been developed and validated with data.
6. Capital Investments: Investing capital in scalable business models with long-term growth potential.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Affiliated Group AB is a venture studio that builds, validates, and scales digital brands across finance, energy, construction, media, lead generation, and e-commerce. It operates a portfolio of owned sub-brands (Savera, Elmarknad, Bankfinder, Bankify, ViaMedia, Kakelbolaget, Cleanify, Fasadum, Roofer, Adyllic.com) and provides entrepreneurs and investors engagement models including joint ventures, IP management, brand ownership, sweat equity, asset investments, and capital investments, typically deploying 0.5-5 MSEK of seed capital per project.

Product overview

Affiliated Group operates as a venture studio that develops and scales digital brands across diverse industries including finance, energy, construction, media, e-commerce, and lead generation. The company follows a portfolio model with three stages: Active (established brands), Validating (brands in market testing), and Sold (successfully exited). The core portfolio includes comparison platforms (Bankfinder, Bankify, Elmarknad), service marketplaces (Savera, Cleanify), digital agencies (ViaMedia), and construction services (Kakelbolaget, Fasadum, Roofer), plus the global adtech offering Adyllic.com. Beyond brand ownership, the company offers business model services including Joint Ventures, IP-Management, Brand Ownership, Sweat Equity, Asset Investments, and Capital Investments. The company also provides operational competencies in business development, digitalization, IT, brand development, web/app development, and marketing.

Differentiator

Problem solved

Functional benefit

Brands

• Savera: Digital energy advisor for companies and housing cooperatives
• Elmarknad
• Bankfinder
• ViaMedia
• Bankify
• Kakelbolaget
• Cleanify
• Fasadum
• Roofer
• Adyllic

Products and services

• Savera Digital energy advisor for businesses and housing cooperatives that provides energy consulting services to optimize energy usage and reduce costs.
• Elmarknad Digital marketplace for electricity and energy services in the Nordic region, enabling businesses and consumers to compare energy suppliers and contracts.
• Bankfinder Platform helping consumers find the right bank and savings account by comparing financial products and services across multiple providers.
• ViaMedia Digital agency serving construction and service companies, providing web development and digital marketing services.
• Bankify Smart comparison service for banking services and financial products, currently in validation phase.
• Kakelbolaget Tile and ceramic products retailer serving both private individuals and businesses, in market validation phase.
• Cleanify Platform connecting customers with professional cleaning services, operating as a lead generation marketplace within the premium segment.
• Fasadum Facade renovation and maintenance services for housing associations and property owners, currently in validation phase.
• Roofer Roof renovation and roof replacement services with focus on quality and sustainability, in validation phase.
• Adyllic.com Global service provider for programmatic advertising, combining brand-building expertise with programmatic and media investment capabilities. Offers strategic consulting, campaign execution, and full transparency across the programmatic value chain.

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Sogram Invest ABcoreStrategic or Co-development Partner · 15 November 2025Joint launch of Adyllic.com - a global service provider in programmatic advertising. Partnership combines Affiliated's experience in building digital brands and business models with Sogram Invest's deep expertise in programmatic and media investments. Creates a complete offering for advertisers seeking efficiency, transparency and global reach.
• Nornan Invest ABcoreStrategic or Co-development Partner · 15 April 2025Joint venture partner in Savera AB launch - innovative energy advisory service for companies. Nornan Invest AB co-invested with Affiliated and five individual investors to launch the digital energy advisory brand targeting businesses where energy is a strategic issue for profitability.
• North Hitech ABcoreStrategic or Co-development Partner · 15 May 2020Co-founded Elmarknad.se - a digital comparison service for electricity and energy. North Hitech contributed deep technical expertise in digital platforms while combining with Affiliated's brand building capabilities.

Scale indicators2 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Founders Factory: Global venture studio backing and building startups alongside corporate partners; comparable in combining capital, operational resources and brand-building expertise with founders.
• Atomic: Venture studio founding companies from scratch in partnership with operators; similar to Affiliated's collaborative joint venture and sweat-equity model.
• Science Inc. Operational venture studio that builds, funds and scales digital businesses across multiple verticals using a similar staged model (build → validate → exit), making it a direct functional analogue.
• Rocket Internet: One of the largest venture studios historically, building and scaling digital business models through operational involvement and equity — analogous to Affiliated's model of actively owning and scaling digital brands.
• Highline Beta: Corporate venture studio that co-creates new ventures with established companies — closely analogous to Affiliated's partnership model with Nornan Invest, Sogram Invest and others.
• Entrepreneur First: Talent-first venture builder that turns individual founders into startup teams around structured stages — analogous to Affiliated's repeatable build-out playbook.
• Antler: Global venture studio identifying founders and co-building companies from scratch; directly comparable to Affiliated's structured Identify → Build → Scale methodology and equity-for-sweat model.
• Pioneer Square Labs: Seattle-based venture studio that builds and launches companies using a structured ideation-to-launch process, comparable in operation to Affiliated's five-step methodology.
• Betaworks: Venture studio/seed-stage investor that builds and grows internet companies from concept through to scale, very similar to Affiliated's approach of launching multiple digital brands under one operating umbrella.

Regional players

• Local Globe: European early-stage venture firm focused on mission-driven tech companies with operational involvement; geographically adjacent and comparable in providing hands-on scaling support in the EMEA market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/affiliated-group-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliated Group