Alta Commercial Real Estate Services

What Alta Commercial Real Estate Services does

Alta Commercial Real Estate Services, Inc. is a privately held, founder-led commercial real estate brokerage incorporated in Texas and headquartered at 7026 Old Katy Road, Suite 207, Houston, TX 77024. Founded in 2006 by Robert L. Avary — who has worked in the Houston commercial real estate market since 1985 and holds the CCIM (Certified Commercial Investment Member) designation — the firm provides office and industrial brokerage services exclusively across the Houston metropolitan area. Its service portfolio comprises five core offerings: Office Brokerage Services, Industrial Brokerage Services, Lease Transactions Services (covering new leases, relocations, renewals, and expansions), Investment Transactions Services (buy- and sell-side investor representation), and Selling Services (property disposition with broad-market exposure).

The company represents tenants, buyers, and landlords on both sides of transactions, requiring deep familiarity with Houston submarkets including the Energy Corridor, Galleria/Uptown, Greenspoint, CBD, Westchase, The Woodlands, Katy, and Sugar Land. For industrial assignments, the firm claims specialized expertise in property-specific requirements such as cranes, clear heights, and fire protection. There is no proprietary technology, no digital platform, and no mobile product; the operating model is relationship-driven and built on direct broker representation by the founder.

The revenue model is transaction-fee based: the firm earns commissions on completed leasing and investment transactions representing tenants, buyers, and landlords, with fees typically structured as a percentage of lease value or sale price, or as a negotiated flat fee per deal. Pricing is not publicly disclosed. The go-to-market motion is sales-led and referral-driven — testimonials from past clients (largely SMB tenants) are the primary marketing asset, supported by a basic informational website (altacres.com). Customer segments served include office space tenants and buyers (primary), industrial space tenants and buyers (manufacturing, warehouse, distribution), and landlords and property owners seeking disposition or leasing representation. The firm has 1-10 employees, no external investors, no parent company, no subsidiaries, no funding rounds, and no M&A activity on record.

Name

Alta Commercial Real Estate Services

Legal name

Alta Commercial Real Estate Services, Inc.

Website

https://altacres.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Alta Commercial Real Estate Services is a Houston-based, founder-led commercial real estate brokerage serving SMB tenants, buyers, and landlords with office and industrial leasing, renewal, expansion, investment, and disposition services across the Houston metropolitan area.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYFSAEAJAB

Commercial Real Estate Brokerage (Leasing & Sales)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJABAA

Office Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

SECONDARYBPAJABAJ

Tenant Representation & Corporate Services Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Commercial real estate brokerage
• Office space leasing
• Industrial property brokerage
• Tenant representation services
• Investment property transactions

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Commercial Real Estate Brokerage Commissions: Earn commissions on completed leasing and investment transactions representing tenants, buyers, and landlords. Fees are typically a percentage of the transaction value or a negotiated flat fee per deal.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Alta Commercial Real Estate Services provides office and industrial commercial real estate brokerage in the Houston market. The firm represents tenants, buyers, and landlords in new leases, relocations, renewals, expansions, and investment transactions, focusing on bottom-line performance and long-term flexibility for clients. Services are delivered through direct, founder-led broker representation.

Product overview

Alta Commercial Real Estate Services is a Houston-based commercial real estate brokerage firm founded in 2006. The company offers a unified suite of services centered on office and industrial real estate transactions. Its core product portfolio consists of Office Brokerage Services, Industrial Brokerage Services, Lease Transactions Services, Investment Transactions Services, and Selling Services. The company represents tenants, buyers, and landlords in new leases, relocations, renewals, expansions, and property dispositions throughout the Houston market.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Brokerage Services Commercial real estate brokerage services for office space, including identifying client requirements, reviewing financial and operational objectives, and negotiating transactions on behalf of tenants, buyers, and landlords.
• Industrial Brokerage Services Specialized brokerage services for manufacturing plants, warehouses, and distribution facilities, with expertise in property-specific needs such as cranes, clear heights, and fire protection.
• Lease Transactions Services Services covering new leases, relocations, renewals, and expansions for office and industrial space in the Houston market area.
• Investment Transactions Services Custom solutions for investors focused on bottom line performance and long-term flexibility, including buying and selling commercial properties.
• Selling Services Property disposition services with guidance from local experts providing fresh market information, broad-market exposure, and personalized service.

Quantifiable outcome

• Saved clients approximately 12% in rental obligations through research and negotiation
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Colliers International: Global commercial real estate services firm offering brokerage, valuation, and advisory services with a strong Texas presence including Houston. Comparable to Alta because Colliers competes for office and industrial tenant and investor representation assignments in Houston, but at a significantly larger scale and with broader geographic reach.
• Cushman & Wakefield: Global commercial real estate services firm with Houston-area brokerage teams covering office, industrial, retail, and capital markets. Comparable to Alta because both firms pursue office and industrial leasing and investment transactions in Houston, but Cushman & Wakefield offers a much broader service portfolio and institutional client base.
• CBRE Group: The world's largest commercial real estate services firm offering brokerage, valuation, property management, and capital markets globally with a major Houston presence. Comparable because CBRE handles the same office and industrial leasing and investment transactions as Alta, but operates at vastly greater scale, with technology platforms, research, and institutional client relationships that Alta cannot match.
• JLL (Jones Lang LaSalle): Global commercial real estate services and investment management firm with a large Houston office covering office, industrial, retail, and capital markets. Comparable to Alta in that JLL competes for the same Houston tenant representation, landlord leasing, and investment sale assignments, but as a full-service global incumbent rather than a boutique.
• Newmark Group: Commercial real estate advisory and services firm with capital markets, leasing, and valuation capabilities across major U.S. markets including Texas. Comparable to Alta because Newmark handles the same Houston office and industrial leasing and investment assignments, but at a national scale with a much broader service offering.

Direct peers

• Transwestern: National commercial real estate firm with a significant Houston office, offering tenant representation, landlord leasing, and capital markets services across office and industrial product types. Directly comparable because both firms compete for the same Houston office and industrial tenant and landlord mandates, with Transwestern representing a larger-scale competitor in the same geography.
• Lee & Associates: National commercial real estate brokerage firm operating on a principal-owned model with offices across the U.S. including Texas. Comparable to Alta because Lee & Associates competes for office and industrial tenant and landlord representation assignments and follows a similar relationship-driven brokerage model, though at greater scale through its office network.
• NAI Partners: Houston-based commercial real estate services firm providing brokerage, property management, and project management across office, industrial, retail, and land. Highly comparable because NAI Partners operates in the same Houston market with a similar full-service brokerage model, competing directly for tenant and landlord representation mandates.
• Marcus & Millichap: National investment real estate brokerage firm specializing in the sale of commercial properties including office, industrial, and multifamily assets. Comparable to Alta in that Marcus & Millichap handles commercial investment transactions (a core Alta service) and competes for investor clients, though its model is sales-floor brokerage rather than relationship-led tenant rep.

Regional players

• Caldwell Companies: Houston-based commercial real estate services firm providing tenant representation, landlord leasing, property management, and project management. Comparable to Alta because Caldwell operates in the same Houston market with overlapping office and industrial brokerage services, representing a mid-sized regional competitor versus Alta's boutique model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alta-commercial-real-estate-services-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alta Commercial Real Estate Services