5 Star Roofing & Restoration

What 5 Star Roofing & Restoration does

5 Star Roofing & Restoration, LLC is a privately held, family-owned roofing contractor founded in 2019 and headquartered in Greensboro, North Carolina, with additional offices in Wilmington (NC), Charleston (SC), Richmond (VA), and Knoxville (TN). The company provides residential and commercial roofing services — repair, replacement, inspection, installation, rejuvenation, and metal roofing — alongside complementary exterior services in vinyl siding and gutters. It holds GAF Master Elite Residential Contractor, GAF President's Club, GAF Triple Excellence Award, GAF Metal Certification, NRCA membership, and an A+ BBB rating, placing it among the top 2% of U.S. roofers by credential and giving it access to GAF's lifetime limited warranties.

The business operates with dedicated in-house installation crews trained to manufacturer specifications rather than subcontractors, and supports its sales process with a ROOFR satellite-imagery integration for instant roof measurement and digital estimates. Its go-to-market is sales-led and community-led: outside sales representatives conduct in-person consultations and earn $65,000–$140,000, while the company actively navigates insurance claims on behalf of homeowners after storm damage and offers financing through GoodLeap. Marketing combines location-targeted SEO, a 70+ article educational blog, the 'Covered' branded podcast on Spotify, earned media coverage (Fox 8 News), and community programs including the 'Roofs of Honor' initiative providing free roofs to veterans and first responders.

Revenue is generated entirely on a project-based, quote-driven basis across residential homeowners (primary segment) and commercial property owners including apartment buildings, assisted living facilities, and hotels. Pricing is not publicly disclosed; free estimates are standard. The company is co-owned by Eddie Leiss and Shannon Leiss with no disclosed venture capital, private equity, parent company, or M&A activity. Five physical offices, multi-state licensing (NC, VA, SC, TN), and the addition of a commercial roofing vertical indicate an actively scaling regional roll-up strategy constrained primarily by the capital base of a family-owned operating model.

Name

5 Star Roofing & Restoration

Legal name

5 Star Roofing & Restoration, LLC

Website

https://www.5starroofingusa.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

5 Star Roofing & Restoration is a family-owned, GAF Master Elite roofing contractor serving residential and commercial customers across North Carolina, South Carolina, Virginia, and Tennessee from offices in Greensboro, Wilmington, Charleston, Richmond, and Knoxville. It offers roof repair, replacement, inspection, siding, gutters, and insurance-claim support.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Roof Installation & Replacement (HSAPAKAA)

akta.pro secondary industries

Storm & Hail Exterior Restoration (Roof/Siding/Gutters) (HSAPAKAM), Skylight Repair & Resealing (Roof-Integrated) (HSAGAKAK)

Keywords

• Residential roofing services
• Commercial roofing services
• Storm damage restoration
• Insurance claim assistance
• Exterior home services

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Services: One-time project-based revenue from roof repair, replacement, and installation services for residential and commercial properties. Pricing varies based on roof size, materials, and scope of work. Company offers financing options through GoodLeap for customer convenience.
2. Gutter Installation and Replacement: Revenue from gutter installation, replacement, and gutter guard protection systems. Services include K-style gutters, box profile gutters, and various finish options.
3. Vinyl Siding Services: Siding replacement and installation services including vinyl siding, James Hardie fiber cement, and other exterior materials. Average project costs range from $5,000 to $20,000+ depending on materials and scope.
4. Commercial Roofing Services: Specialized commercial services including flat roof systems, TPO, PVC, EPDM membranes, and ongoing maintenance contracts for commercial properties including apartments, assisted living facilities, and hotels.
5. Insurance Claims Navigation: Assists homeowners with insurance claims for storm damage, providing documentation, cost estimates, and support throughout the claims process.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

5 Star Roofing & Restoration is a roofing and exterior services contractor that installs, repairs, and replaces residential and commercial roofs, gutters, siding, and windows. The company emphasizes storm-damage restoration and assists property owners with the insurance-claim process from inspection through completion.

Product overview

5 Star Roofing & Restoration is a residential and commercial roofing company offering a comprehensive suite of exterior home services. The core product portfolio centers on roofing services (repair, replacement, inspection, rejuvenation, installation, and metal roofing specialty) with complementary services in vinyl siding and gutters. For commercial clients, the company provides specialized flat roofing solutions using TPO, PVC, and asphalt membrane systems along with related insulation and cover board products. The company also offers digital estimation services through satellite imagery integration, insurance claim assistance, and flexible financing options. The service model combines core craftsmanship services with supporting offerings including a homeowner education podcast (Covered) to create a comprehensive customer experience from initial consultation through project completion and ongoing maintenance.

Differentiator

Problem solved

Functional benefit

Brands

• Covered Podcast: 5 Star Roofing's own podcast created to give homeowners honest roofing knowledge
• Roofs of Honor

Products and services

• Residential Roofing Installation and Replacement Full roof replacement and new installation services for homeowners, including shingle and other roofing systems, performed to GAF certification standards.
• Residential Roof Repair Targeted repair services for residential roofs to address leaks, storm damage, missing shingles, flashing issues, and other localized problems.
• Storm Damage Restoration and Insurance Claim Assistance End-to-end storm damage response including inspection, damage documentation, insurance claim filing and coordination, and completion of restoration work for homeowners.
• Commercial Roofing Services Roofing installation, repair, and replacement for commercial properties such as apartments, assisted-living facilities, hotels, and small to mid-sized commercial buildings.
• Gutter Installation and Repair Installation and repair of gutters, typically bundled with roofing projects to ensure proper drainage and roof system performance.
• Siding Installation and Repair Siding installation and repair services for residential and commercial properties, often paired with roofing or storm damage restoration work.
• Window Installation and Replacement Window installation and replacement services provided as part of the company's full exterior home services scope.
• Roof Inspection and Assessment On-site and remote roof inspection and assessment services used to scope projects, document storm damage, and generate estimates for property owners.

Quantifiable outcome

• Only 2% of roofers achieve GAF Master Elite status
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• GAFflagshipTechnology or IntegrationGAF is the largest residential shingle manufacturer and provides commercial roofing products including TPO, PVC, asphalt membranes, and insulation. As a GAF Master Elite and President's Club contractor, 5 Star has access to lifetime warranties and exclusive product lines.
• GAF Habitat for HumanitycoreStrategic or Co-development PartnerPartnership with local Habitat for Humanity affiliate to install GAF roofs for families in need, providing safe affordable housing and demonstrating community commitment.
• The Family Room TriadcoreStrategic or Co-development PartnerFoster Care Resource Center partnership providing essential resources, supplies, and encouragement to local foster families. Supports children and families in foster care in the Triad region.
• Little League BaseballminorGTM or Marketing PartnerLocal Little League partnership supporting young athletes with equipment, uniforms, and resources while investing in next generation and promoting teamwork.
• The Salvation ArmyminorStrategic or Co-development PartnerVolunteer partnership where team members united with The Salvation Army to ring bells and spread warmth during holiday season.
• Heroes Center (High Point, NC)minorStrategic or Co-development PartnerIn 2020, provided a new roof for the Heroes Center in High Point, NC to support local veterans and honor their service and sacrifices.
• Stokes County Hornets Youth BasketballminorGTM or Marketing PartnerSponsorship of youth basketball team supporting character development and physical fitness for young people in the community.
• National Women in RoofingminorStrategic or Co-development PartnerStaff participation in Operation Christmas Child charitable initiative along with National Women in Roofing organization.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bone Dry Roofing: Multi-state residential and commercial roofing contractor operating across the Midwest and Southeast with comparable in-house crew model and storm-damage restoration focus, directly competing for the same homeowner and small-commercial segments.
• Baker Roofing Company: Regional roofing contractor based in North Carolina offering residential and commercial roofing, repair, and replacement — overlapping with5 Star across the Piedmont Triad customer base and commercial verticals.
• Mr. Roof: Multi-state residential roofing company with similar direct-sales, insurance-claim support, and one-time project revenue model; competes head-to-head for storm-damage and replacement work in the Southeast.
• Weather Shield Roofing: Regional residential and commercial roofing contractor offering GAF-certified installations, storm-damage repair, and insurance-claim support; competes in overlapping Southeast homeowner markets.
• RoofClaim: National roofing contractor specifically built around insurance-claim-driven roof replacements; the closest peer in terms of insurance-claim-navigation go-to-market and one-time ticket size.
• Feazel: Multi-state residential and commercial roofing, siding, and gutter contractor in the Midwest/Southeast with comparable insurance-claim support model and digital sales presence.

Broad incumbents

• Tecta America: Large national commercial roofing platform with extensive commercial flat-roof, TPO/PVC, and maintenance capabilities — overlapping with 5 Star's commercial line and representing a credible consolidator competitor.
• Nations Roof: National commercial roofing contractor with mobile crews servicing low-slope commercial accounts (apartments, hotels, healthcare) — directly comparable to 5 Star's commercial apartment/assisted-living/hotel book.
• Tremco Roofing: Established manufacturer/installer of commercial roofing systems with national service footprint; comparable to 5 Star's commercial TPO/PVC offering but operating at much larger scale.
• Roofing Corporation of America: Private-equity-backed platform acquiring regional roofing contractors; comparable to 5 Star as both a direct commercial competitor and a potential acquirer of regional operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeopen.spotify.com/show/1Zf8HOPuP90HDSBI74Ldtk
• Xx.com/5_roofing
• Facebookfacebook.com/5starroofingusa
• LinkedInlinkedin.com/company/5-star-roofing-restoration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 5 Star Roofing & Restoration