ClickMint

What ClickMint does

ClickMint (legal entity Miint Labs, LLC) is a managed revenue infrastructure provider for direct-to-consumer ecommerce brands, founded in 2024 by Kyle Mitnick following his 2012-2023 tenure leading the affiliate-marketing agency Advertise Purple. The company builds and operates channel-adapted shopping funnels for paid traffic sources — dedicated post-click infrastructure for TikTok discovery traffic, Meta paid social, branded search, and affiliate-driven visits — with the explicit thesis that different traffic sources require different on-site architectures rather than a single generic funnel. Its core platform layers automated funnel diagnostics (scanning for revenue friction such as low product-card info-density, non-contextual hero bounces, and buried filters), A/B experiment management with control-group-isolated lift measurement and confidence-interval reporting, and channel-level revenue attribution that breaks out TikTok, Meta, Search, and Affiliate RPU.

The offering is positioned against both agencies and CRO software: ClickMint executes operator-side rather than delivering recommendations, isolates incremental lift against controls before scaling, and bills against revenue accountability rather than hours. Clients receive quantified outcomes — the company reports averages of 2.6x revenue-per-user lift and 40%+ CAC reduction across its client base, with named case studies showing outcomes ranging from +10.9% CVR (Gelato Pique) to +373% revenue per session (BLVCK) and modeled $1.7M annualized opportunity (national wholesale brand). The platform currently sits on a $315M+ ecommerce revenue dataset and claims 5,000+ brands served historically through the founders' prior agency across the U.S., EU, U.K., and APAC.

ClickMint operates a direct enterprise sales motion with demo-led conversion and a free audit lead-magnet, complemented by a strategic channel partnership with Advertise Purple that has onboarded 65+ brands since August 2025 and was formalized in March 2026. Pricing is custom enterprise on multi-year contracts and not publicly disclosed. The company is registered as a California LLC, privately held by its founder, with no disclosed institutional funding.

Name

ClickMint

Legal name

Miint Labs, LLC

Website

https://clickmint.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

ClickMint (Miint Labs, LLC) is a managed revenue infrastructure provider that builds and operates channel-adapted shopping funnels — for TikTok, Meta, search, and affiliate traffic — for direct-to-consumer ecommerce brands, combining funnel diagnostics, controlled A/B experimentation, and operator-led execution on multi-year enterprise contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Malibu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Managed Revenue Infrastructure Services: ClickMint provides managed revenue infrastructure services for DTC brands, combining funnel diagnostics, channel-adapted experimentation, and hands-on operator execution. The company operates as a managed system behind paid channels to increase RPU without requiring more traffic spend.
2. Channel-Adapted Funnel Solutions: Solutions for TikTok Discovery Funnel, Meta Funnel, Search Funnel, and Affiliate Funnel. Each channel-specific solution includes partner traffic audit, matched landing page build, attribution instrumentation, offer continuity layer, RPU tracking per channel, and ongoing optimization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

ClickMint builds and operates channel-adapted shopping funnels for direct-to-consumer ecommerce brands running paid traffic on TikTok, Meta, paid search, and affiliate channels. The company delivers managed revenue infrastructure that combines automated funnel diagnostics, A/B experimentation, and hands-on operator execution to increase revenue per user and lower blended CAC without increasing media spend. Pricing is custom enterprise under multi-year managed-services contracts, sold through a consultative demo-led motion with free audits as the entry point.

Product overview

ClickMint is a managed revenue infrastructure platform for DTC ecommerce brands that combines funnel diagnostics, channel-adapted experimentation, and operator-led execution. The core platform consists of four channel-adapted shopping funnels (TikTok Discovery Funnel, Meta Funnel, Search Funnel, and Affiliate Funnel) supported by automated diagnostic scanning, A/B experiment management, and channel-level revenue reporting. The platform reports average outcomes of 2.6x RPU lift and 40%+ CAC reduction across its client portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• TikTok Discovery Funnel Channel-adapted shopping funnel designed for discovery-led traffic from TikTok. Builds post-click architecture matched to discovery intent to help DTC brands convert social discovery traffic into purchases.
• Meta Funnel Channel-adapted shopping funnel designed for paid social traffic from Meta (Facebook and Instagram). Optimizes the post-click experience with conversion logic matched to the intent of paid social visitors.
• Search Funnel Channel-adapted shopping funnel designed for high-intent branded search traffic. Routes search visitors to intent-matched landing pages and captures purchase signals for retargeting.
• Affiliate Funnel Channel-adapted shopping funnel designed for affiliate-driven visits. Creates partner-matched landing pages that preserve referral context and borrowed trust from creator, publisher, and influencer traffic.

Quantifiable outcome

• 2.6x average RPU lift across client base
• +7 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• Advertise PurplecoreChannel Partner/ Reseller/ Distributor · 1 August 2025Strategic partnership making ClickMint the preferred conversion optimization partner for Advertise Purple's affiliate client portfolio. Advertise Purple began testing the platform in August 2025 with over 65 brands now implementing ClickMint experiments. The partnership addresses the shift toward channel-adapted ecommerce funnels for affiliate-driven traffic, with trials showing conversion rate improvements ranging from 42% to 121%.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Conversion Rate Experts: Conversion Rate Experts is a specialized CRO consultancy that helps ecommerce and SaaS companies improve conversion through structured experimentation and funnel analysis, directly comparable to ClickMint's managed CRO offering for DTC ecommerce brands.
• Common Thread Collective: Common Thread Collective is a DTC growth agency combining paid media, creative, and CRO services for ecommerce brands. Its operator-led growth model and DTC focus make it a close peer to ClickMint's managed revenue infrastructure approach.
• Inflow: Inflow is a full-service digital marketing agency focused on ecommerce and DTC brands, offering paid media, SEO, CRO, and lifecycle services. Its multi-channel CRO and ecommerce specialization overlap directly with ClickMint's channel-adapted funnel services.
• Hawke Media: Hawke Media is a full-service

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/clickmint

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClickMint