Blokhut.nl

What Blokhut.nl does

Blokhut.nl is a privately held Dutch e-commerce retailer founded in 1999 and headquartered in Klazienaveen, Netherlands, specializing in wooden garden buildings and adjacent outdoor living products. Its core catalog comprises tuinhuizen (garden houses), blokhutten (log cabins), overkappingen (covered structures), carports, garages, and both wooden and aluminum verandas, with wall thicknesses ranging from 12mm to 92mm and materials including planed pine, Douglas fir, pressure-treated pine, hardwood, and thermowood. The company has expanded into a wellness vertical offering indoor and outdoor saunas, hottubs, cold water baths, and sauna heaters/accessories, and offers complementary categories such as concrete and ceramic outdoor tiles, fencing, outdoor play equipment, and Remmers wood stains.

The business operates a direct-to-consumer model via its own e-commerce storefront at blokhut.nl, supplemented by a physical showroom at Pollux 7 in Klazienaveen and an at-home advisory service where specialists visit customer sites to measure and propose tailored solutions. Custom (maatwerk) design is enabled through integrations with five third-party 3D configurators (Lugarde, Trendhout, Woodpro, Toplawood, Hillhout) and a supplier relationship with Harvia for sauna heaters. Revenue is generated through one-time product sales across a wide price band (approximately €1,000 to over €21,000), optional paid professional montage/installation services including foundations and landscaping, and higher-margin custom orders. The company is privately held with no disclosed external funding, headcount of 1-10 employees, and relies heavily on organic search, content marketing, and social channels (Facebook, Instagram, Pinterest, TikTok) for customer acquisition in the Dutch market.

Name

Blokhut.nl

Legal name

Blokhut.nl

Website

https://blokhut.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Blokhut.nl is a privately held Dutch e-commerce retailer founded in 1999, selling wooden garden houses, log cabins, verandas, saunas, hottubs, and outdoor building products directly to Dutch homeowners via its website, Klazienaveen showroom, and at-home advisory service.

Ownership category

akta.pro rank

Product category

Outdoor Garden Buildings

NAICS

Home Centers (444110), Building Material and Garden Equipment and Supplies Dealers (444), Custom Architectural Woodwork and Millwork Manufacturing (337212)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Outdoor Living Structures Retail (Sheds, Gazebos, Pergolas, Greenhouses) (CRAIAIAG)

akta.pro secondary industry

Pergolas, Gazebos & Shade Structures (HSAPALAD)

Keywords

• Wooden garden buildings
• Log cabins online
• Outdoor saunas
• Garden verandas
• Garden accessories

Headquarters

HQ city

Klazienaveen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Product Sales (One-time): The primary revenue stream is one-time sales of wooden garden buildings (blokhutten, tuinhuizen, overkappingen, carports, garages, priëlen), aluminum verandas, wellness products (saunas, hottubs, accessories), garden accessories (bestrating, tuinmeubelen, schuttingen, buitenspelen), and wood treatment products (beits). Products are sold at fixed prices displayed on the website.
2. Montage / Installation Services: Customers can opt for professional installation services where Blokhut.nl's own montageservice handles full assembly, including foundations and optionally landscaping. The company quotes assembly prices alongside product quotes, providing bundled revenue.
3. Maatwerk (Custom Design) Services: Custom design and bespoke manufacturing services where products are made to order based on customer's specific dimensions, colors, roof types, and features. Revenue is generated through higher-priced custom orders. The company uses partner 3D configurators (Lugarde, Trendhout, Woodpro, Toplawood, Hillhout) to design and sell custom products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Blokhut.nl is a Dutch e-commerce retailer that sells wooden garden buildings (tuinhuizen, blokhutten, overkappingen), wooden and aluminium verandas, carports, garages, saunas, hottubs, and related outdoor accessories (paving, fencing, play equipment, wood stain) directly to residential consumers in the Netherlands. The company complements its online store with a physical showroom, at-home advisory visits, custom 3D-configurator design (via Lugarde, Trendhout, Woodpro, Toplawood, Hillhout), and an optional professional montage (installation) service.

Product overview

Blokhut.nl is a Dutch e-commerce platform specializing in outdoor living structures and garden products. The core offering consists of wooden garden houses (tuinhuizen), log cabins (blokhutten), covered structures (overkappingen), verandas (in both wood and aluminium), carports, and garages. The wellness division includes indoor and outdoor saunas, hot tubs, and accessories. Complementary products include paving (betontegels, keramische tegels), fencing (schuttingen), outdoor play equipment, and wood stain (beits). The company operates a maatwerk (custom design) service using integrated 3D configurators from Lugarde, Trendhout, Woodpro, Toplawood, and Hillhout, enabling customers to personalize dimensions, materials, colors, and features. A professional montage (installation) service with over 25 years of experience is offered alongside e-commerce sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Tuinhuis (Garden Houses) Wooden garden houses available in various roof types, wall thicknesses (12mm–92mm), and wood types (vuren, Douglas, grenen, hardhout). Suitable as workspace, hobby room, storage, or guest accommodation. Targeted at Dutch residential homeowners.
• Blokhut (Log Cabins) Classic log cabins for garden storage, home office, or relaxation, available in multiple roof types and wood species with customizable dimensions and wall thicknesses. Targeted at Dutch residential homeowners.
• Overkappingen (Carports and Covered Structures) Wooden carports and covered outdoor structures in various styles providing shelter for vehicles, bicycles, or outdoor seating areas. Targeted at Dutch residential homeowners.
• Veranda (Wooden and Aluminium Verandas) Verandas and serres that extend living space outdoors, available in wooden and aluminium variants with options for side walls, sliding walls, lighting, heating, and sun shading. Can be freestanding or attached to buildings. Targeted at Dutch residential homeowners.
• Carports en Garages Wooden carports and garages for protecting vehicles, bicycles, and tools from weather, available in single and double models with various roof types and materials. Targeted at Dutch residential homeowners.
• Binnensauna (Indoor Saunas) Indoor saunas including corner models, family L-shaped units, and panorama designs, with options for infrared and various wood finishes. Targeted at Dutch residential homeowners seeking home wellness installations.
• Buitensauna (Outdoor Saunas) Outdoor saunas including barrel saunas, cube models, oval designs, and pod-style units made from weather-resistant materials like thermowood and vuren for year-round outdoor use. Targeted at Dutch residential homeowners building garden wellness setups.
• Hottub (Hot Tubs) Outdoor hot tubs in various models including round, square, and rectangular designs, available in thermowood and untreated vuren with external stainless steel heating options. Targeted at Dutch residential homeowners seeking garden wellness products.
• Saunakachels en Toebehoren (Sauna Heaters and Accessories) Sauna heaters including electric Harvia Legend models and wood-burning Harvia Linear compact units, plus sauna stones, smoke exhaust systems, and accessories. Targeted at Dutch residential sauna owners.
• Wellness Accessoires Wellness accessories including sauna steam fragrance sets, care sets, ice baths, LED lighting strips, buckets, ladles, lamps, and heaters. Targeted at Dutch residential sauna and hottub owners.
• Beits (Wood Stain) Remmers wood stain products available in multiple colors including antracietgrijs, dennengroen, douglas, kleurloos, mahonie, palissander, pine lariks, teak, and wit. Targeted at Dutch residential homeowners maintaining wooden garden buildings.
• Betontegels (Concrete Tiles) Concrete garden tiles including Carré, Estetico, and Finess series in various colors, sizes, and finishes for terraces, driveways, and garden paths. Targeted at Dutch residential homeowners.
• Keramische Buitentegels (Ceramic Outdoor Tiles) Ceramic outdoor tiles including Ceradin and Cerasolid series in various sizes and finishes for durable, low-maintenance outdoor surfaces. Targeted at Dutch residential homeowners.
• Buitenspelen (Outdoor Play Equipment) Outdoor play items including Blue Rabbit self-build kits, swings, climbing walls, cable cars, animal enclosures, and playground accessories for children's garden enjoyment. Targeted at Dutch families with children.
• Schuttingen (Fences) Garden fencing including tuinschermen (garden screens) in various wood types (Douglas, vuren, Red Class Wood) and profiles (rhombus, plank), plus decorative top caps. Targeted at Dutch residential homeowners.
• Maatwerk Houtbouw (Custom Wood Construction Service) Custom design and build service using 3D configurators (Lugarde, Trendhout, Woodpro, Toplawood, Hillhout) for personalized garden houses, cabins, verandas, and overkappingen. Includes home consultation and installation services. Targeted at Dutch residential homeowners with specific dimension, material, or design requirements.
• Montage Service (Professional Installation) Professional installation service for all products including foundation, paving, and full assembly, leveraging more than 25 years of experience in wood construction. Targeted at Dutch residential customers who prefer not to self-build.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• LugardecoreTechnology or IntegrationLugarde provides a 3D configurator tool integrated into the Blokhut.nl website, allowing customers to design custom luxury garden buildings (blokhutten, tuinhuizen, overkappingen) in 3D. Customers can personalize materials, dimensions, and options directly on Blokhut.nl's site through the Lugarde configurator.
• TrendhoutcoreTechnology or IntegrationTrendhout provides a 3D configurator for Blokhut.nl to showcase and sell luxury custom overkappingen (overhead structures) and veranda's. The tool enables customers to personalize wood types, dimensions, and options.
• WoodprocoreTechnology or IntegrationWoodpro provides a 3D configurator for Blokhut.nl to offer affordable garden buildings, blokhutten, and overkappingen. Customers can customize dimensions and options to design their ideal outdoor structure.
• ToplawoodcoreTechnology or IntegrationToplawood provides a 3D configurator for Blokhut.nl to sell premium, modern garden buildings and overkappingen with high-quality materials and sleek designs.
• HillhoutcoreTechnology or IntegrationHillhout provides a 3D configurator through Blokhut.nl for premium outdoor living spaces. The modular system allows customers to design outdoor spaces by choosing style, layout, and colors.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Intratuin: Intratuin is a leading Dutch garden center chain selling plants, garden furniture, and outdoor structures. It is a broad incumbent serving the same Dutch homeowner customer with broader garden offerings, including some competing garden buildings.
• Praxis: Praxis is a major Dutch home improvement retailer with many brick-and-mortar stores and online operations. It is a broad incumbent that competes with Blokhut.nl for DIY-oriented homeowners building outdoor structures and landscaping.
• Welkoop: Welkoop is a Dutch retail chain for garden, pet, and outdoor products. It is a broad incumbent serving rural and suburban Dutch consumers, with overlapping offerings in fencing, outdoor structures, and garden accessories.
• Hornbach (Netherlands): Hornbach is a large European home improvement retailer with a Dutch e-commerce and store presence, offering lumber, garden buildings, and outdoor structures. It is a broad incumbent that competes for Blokhut.nl's customers with a much wider assortment and larger marketing reach.

Direct peers

• Tuinmaximaal: Tuinmaximaal is a Dutch e-commerce retailer focused on garden buildings, overkappingen, and verandas. It competes directly with Blokhut.nl in the same niche, offering similar wooden outdoor structures to Dutch consumers with comparable pricing and delivery models.
• Tuin- en Landschap (Tuin-Landschapsarchitect): Dutch online retailer offering garden structures, sheds, and landscaping products. Comparable to Blokhut.nl as a direct online competitor in the same outdoor buildings category with similar product assortment and Dutch consumer focus.
• Gadero: Gadero is a major Dutch online retailer specializing in garden wood, blokhutten, overkappingen, and outdoor structures. It directly competes with Blokhut.nl in the same product category, serving Dutch homeowners with similar wood-construction products and complementary accessories.
• Hillhout: Hillhout is a Dutch supplier of premium outdoor living structures and a Blokhut.nl configurator partner. It offers modular outdoor spaces and competes directly in the same Dutch premium segment that Blokhut.nl serves.
• Woodpro: Woodpro is both a Blokhut.nl partner (providing a 3D configurator) and an independent Dutch retailer of wooden garden buildings and overkappingen. It is a direct peer offering the same product category and even a comparable configurator-driven online design experience.
• Lugarde: Lugarde is a Dutch manufacturer and retailer of premium garden houses and bespoke wooden outdoor buildings. While a configurator partner of Blokhut.nl, Lugarde also sells direct, making it a direct competitor in the premium custom-blokhut segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Blokhut.nl
• Instagraminstagram.com/blokhut.nl
• Pinterestnl.pinterest.com/blokhutnl
• TikToktiktok.com/@blokhutklazienaveen
• LinkedInlinkedin.com/company/blokhut-nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blokhut.nl