Shelfforce AI
- Company typePrivate
- Founded2025
- HeadquartersGold Coast, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Shelfforce AI firmographics
Firmographics- Name
- Shelfforce AI
- Legal name
- Shelfffy Pty Ltd
- Website
- https://shelfforce.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Shelfforce AI industry classification
Industry- Product category
- Retail Execution Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Digital Robotics (HDAAAIAI), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Shelfforce AI is headquartered
LocationHeadquarters
- HQ city
- Gold Coast
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Shelfforce AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription + Usage-based: Hybrid model combining monthly/annual subscription tiers with per-audit (credit) consumption. Subscriptions include monthly audit allocations; additional audits billed per credit. API access is free for read/write operations; only image analysis consumes credits.
- API Developer Pricing: Pure pay-as-you-go API at $0.10 per image analysis. No monthly minimum. Volume discounts available at 100k+ images/month. REST API with OpenAPI spec, TypeScript & Python SDKs, webhook delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for evaluation and small teams |
| Subscription | Monthly | Entry-level subscription for small teams |
| Subscription | Monthly | Mid-market subscription with higher volume |
| Subscription | Monthly | High-volume professional tier |
| Subscription | Annual | Enterprise-scale subscription |
| Subscription | Multi-year contract | Custom enterprise deployment |
| Usage-based | Pay-as-you-go | Developer API pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Shelfforce AI product offering
Product offeringCore offering
Shelfforce AI is an AI-powered retail shelf analytics platform that turns photos taken by field teams into structured product, pricing, and compliance data, then delivers automated reports. It uses multiple AI agents (Extraction, Analyst, Writer, Delivery) to detect products, count facings, read price tags, flag anomalies, and generate formatted reports in PDF, Excel, or PowerPoint. Field teams submit photos via mobile apps, email, WhatsApp, web link, or the REST API; the platform is built for offline-first operation in fragmented traditional-trade channels.
Product overview
Shelfforce AI is a unified retail shelf analytics platform built around AI-powered photo analysis. The core platform transforms shelf photos into structured compliance, distribution, and pricing data using multi-agent workflows (Extraction Agent, Analyst Agent, Writer Agent, Delivery Agent). Field teams capture photos via mobile apps (iOS/Android), email, or WhatsApp; AI processes images and generates reports delivered as PDF, Excel, or PowerPoint. The platform includes a conversational AI Agent for natural language queries, route optimization for field teams, and task management. Pricing spans Free, Starter ($49/mo), Growth ($149/mo), Pro ($499/mo), Scale ($899/mo), Enterprise (custom), and a Developer API plan ($0.10/image). Native integrations with Salesforce, HubSpot, Shopify, QuickBooks, and Xero are included, plus REST API access for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Shelfforce AI Platform AI-powered retail shelf analytics platform that transforms shelf photos taken by field teams into verified field intelligence. Combines computer vision analysis with multi-agent workflows (Extraction, Analyst, Writer, Delivery) to deliver structured compliance, distribution, and pricing data, plus automated reports and a conversational Ask Data Agent.
- Shelfforce API REST API for programmatic shelf analysis and retail data retrieval. Enables developers and AI agents to submit images for AI-powered shelf analysis, manage tasks and inventory, create store locations, and query share-of-shelf and compliance reports. Bearer token authentication, webhooks, and SDKs included.
- Shelfforce Mobile Apps (iOS and Android) Native mobile applications that allow field teams to capture shelf photos, manage tasks, track routes, and receive reports. Built with offline-first architecture that queues data locally and syncs automatically when connectivity returns; supports traditional trade environments with 2G networks and entry-level Android devices.
- Shelfforce Developer API Plan Standalone pay-as-you-go API access at $0.10 per image analysis credit. Read and write endpoints are free; only image analysis consumes credits. Includes REST API with OpenAPI spec, TypeScript and Python SDKs, webhook delivery, sandbox environment, and volume discounts at 100k+ images per month.
- Shelfforce Enterprise Plan Custom-pricing Enterprise deployment for large CPG/FMCG accounts with unlimited audits and users, SSO (SAML, OIDC), dedicated success manager, white-glove onboarding, 24/7 support, custom integrations, data residency, on-prem/VPC deployment, audit log exports, and DPA. Sold via direct enterprise sales.
Quantifiable outcome
- 90% faster audits - customer testimonial from Sarah Chen at Nestlé
- +8 more outcomes
Companies that use Shelfforce AI
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Shelfforce AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability10 records
Feature7 records
Shelfforce AI partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- SalesforcecoreOut-of-the-box integration with Salesforce CRM for retail execution data synchronization.
- HubSpotcoreOut-of-the-box integration with HubSpot marketing/sales platform.
- ShopifycoreOut-of-the-box integration with Shopify e-commerce platform for retail data synchronization.
- QuickBookscoreOut-of-the-box integration with QuickBooks accounting software.
- XerocoreOut-of-the-box integration with Xero accounting platform for financial data synchronization.
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Shelfforce AI competitors and assessment
Company assessmentDirect peers
- Trax (NielsenIQ): Trax is the leading computer vision platform for retail shelf analytics, serving global CPG brands with image recognition, share-of-shelf, and store-audit products — now owned by NielsenIQ. It is the most direct competitor to Shelfforce's photo-based shelf intelligence offering.
- Repsly: Repsly is a retail execution and field activity management platform for CPG brands, combining mobile field tools with merchandising and audit analytics. It overlaps with Shelfforce on field-team workflows, photo capture, and retail compliance reporting.
- Aforza: Aforza is a cloud retail execution platform purpose-built for consumer goods companies, covering store visits, perfect store audits, and order capture on Salesforce. It competes head-on with Shelfforce in CPG field execution.
- Planorama: Planorama provides image-recognition-based retail execution solutions that detect products on shelves and measure compliance for CPG brands. Its visual recognition stack overlaps directly with Shelfforce's Extraction and Analyst agents.
- ParallelDots: ParallelDots builds image-recognition APIs for retail use cases including shelf analytics and product detection. It is a comparable AI-vision vendor competing for CPG shelf-intelligence budgets.
- Neurolabs: Neurolabs applies synthetic-data computer vision to retail shelf recognition, including SKU detection on cluttered shelves. Its technology overlaps with Shelfforce's Extraction agent approach for emerging-market retail.
- StoreCheck: StoreCheck provides mobile retail audit and execution software used by CPG brands and merchandising agencies. It competes with Shelfforce on field-team task management and in-store compliance verification.
Broad incumbents
- Salesforce (Field Service / Consumer Goods Cloud): Salesforce offers broad CRM, Field Service, and Consumer Goods Cloud capabilities that include retail execution workflows. It is a horizontal incumbent that competes with Shelfforce via platform bundles rather than specialist shelf CV.
- NielsenIQ: NielsenIQ is the global leader in retail measurement and now owns Trax. It competes with Shelfforce through its full retail-data stack, including syndicated shelf and share-of-shelf reporting for FMCG brands.
Emerging players
- Vue.ai: Vue.ai offers AI products for retail including image tagging, visual search, and merchandising analytics. It overlaps with Shelfforce on computer vision applied to retail, though its focus is broader than shelf audits.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Shelfforce AI social profiles
Digital presenceShelfforce AI compliance and trust
Trust signalCompliance3 records
Shelfforce AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shelfforce AI leadership team
Management profileNumber of profiles
Shelfforce AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shelfforce AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shelfforce AI
What does Shelfforce AI do?
Shelfforce AI is an AI-powered retail shelf analytics platform that turns photos taken by field teams into structured product, pricing, and compliance data, then delivers automated reports. It uses multiple AI agents (Extraction, Analyst, Writer, Delivery) to detect products, count facings, read price tags, flag anomalies, and generate formatted reports in PDF, Excel, or PowerPoint. Field teams submit photos via mobile apps, email, WhatsApp, web link, or the REST API; the platform is built for offline-first operation in fragmented traditional-trade channels.
Is Shelfforce AI a public or private company?
Shelfforce AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shelfforce AI founded?
Shelfforce AI was founded in 2025. It employs 1 to 10 people.
Where is Shelfforce AI based?
Shelfforce AI is headquartered in Gold Coast, Australia, in the Oceania region.
How does Shelfforce AI make money?
Two revenue lines are on record. Subscription + Usage-based is the primary driver. The others are API Developer Pricing.
Who are Shelfforce AI's main competitors?
Direct peers on record are Trax (NielsenIQ), Repsly, Aforza, Planorama, ParallelDots, Neurolabs and StoreCheck. Broad incumbents are Salesforce (Field Service / Consumer Goods Cloud) and NielsenIQ. Vue.ai is listed as an emerging player.
Does Shelfforce AI have an API?
Yes. REST API that turns shelf photos into structured product data. Submit images for AI-powered shelf analysis, manage tasks and inventory, and retrieve compliance and share-of-shelf reports. Supports Bearer token authentication (API keys with sf_live_ or sf_test_ prefix), OpenAPI 3.1 specification, webhooks for event-driven notifications (analysis.completed, task.created, task.completed, etc.), idempotency keys for safe retries, and batch submissions. Read and write endpoints are free; only image analysis consumes credits at $0.10 per image. Rate limits enforced per tier using a 60-second fixed window. Base URL: https://api.shelfforce.ai/v1. Developer documentation is at docs.shelfforce.ai.
What industry is Shelfforce AI in?
Shelfforce AI's product category is Retail Execution Software. Its primary akta.pro industry code is HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms, with a secondary code of HDAAAIAI, Robotic Process Automation (RPA) & Digital Robotics. Its NAICS code is 513210 and its SIC code is 7372.