GREEN×EXPO協会

Name

GREEN×EXPO協会

Legal name

公益社団法人２０２七年国際園芸博博会協会

Website

https://expo2027yokohama.or.jp

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

International Exposition Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Community Environmental & Sustainability Events (Earth Day, Clean-Up Festivals) (MPAGAEAO)

akta.pro secondary industry

Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• International exposition management
• Horticultural expo organization
• Event ticketing services
• Corporate sponsorship programs
• Exhibition venue operations

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorship (Project Sponsorship & General Sponsorship): The association generates revenue through multi-tiered corporate sponsorship programs. Project Sponsorship involves co-creation of specific expo content (e.g., Theme Pavilion Project, Venue Construction Project, Atmosphere Creation Project, Heat Countermeasures Project, Horticultural Culture Project, Venue Operations Project). General Sponsorship involves provision of goods and services. Sponsors are tiered: Diamond, Platinum, Gold, Silver, Bronze, Partner, and Supplier.
2. Admission Ticket Sales: Revenue from selling various types of admission tickets including early-bird day passes (大人4,900円/人, 中人3,000円/人, 小人1,400円/人), regular day passes (大人5,500円/人, 中人3,300円/人, 小人1,500円/人), night tickets (大人3,500円/人), all-period passes (大人28,000円/人), summer passes (大人12,000円/人), special discount tickets (大人2,800円/人), and group discounts. Sales began March 19, 2026. As of June 18, 2026, cumulative tickets sold totaled 462,353 units.
3. Donations and Contributions: The association accepts donations from individuals (minimum 2 units = 20,000 yen) and corporations (minimum 10 units = 100,000 yen), with various tax incentive benefits for donors. Donations are used to fund expo preparation and operations. Donation contributors are publicly acknowledged on the association's website.
4. Commercial Rental and Vendor Fees: Revenue from commercial operations within the venue including general commercial stalls, food and beverage (food courts, restaurants, cafes, fast food), retail shops, convenience stores, green shops, lockers, baggage storage, delivery services, and vending machines. Commercial operators are recruited through public tender and pay fees to operate at the expo site.
5. Official Licensed Merchandise Sales: Revenue from official licensed merchandise featuring the expo's official mascot Tunku Tunku, logo, and sub-graphics. The association operates a Master License Office (MLO) to manage sub-licensee relationships, with official stores in multiple locations (Tokyo, Yokohama, Osaka) and an online store (expo2027shop.jp).
6. Education Travel Programs: The association promotes group educational visits to the expo for schools and students, offering discounted school group tickets (高校生1,700円/人, 中学生・小学生・園児900円/人) and developing dedicated educational materials and content for school groups.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

GREEN×EXPO Association is the public interest incorporated association responsible for organizing and operating the International Horticultural Expo 2027 in Yokohama, Japan. It builds and manages the expo venue (covering approximately 100 hectares in Yokohama's former Kamiseya communication facility site), curates themed pavilions and exhibition zones, sells admission tickets, runs an official online merchandise store, recruits and coordinates volunteers, and broadcasts event content via its official YouTube channel.

Product overview

GREEN×EXPO 2027 is an A1-class International Horticultural Expo (Expo 2027 Yokohama) organized by the Japan Association for the International Horticultural Expo 2027, Yokohama. The expo features the main event spanning March 19 to September 26, 2027 at the former Kamiseya Communication Facility in Yokohama, with approximately 1,000 hectares of flower and greenery displays. The core offerings include five themed Villages (Urban GX, Craft, Farm & Food, Kids, SATOYAMA), flower and greenery exhibitions, theme pavilions (Themed Pavilion, Horticultural Culture Pavilion, Japan Government Pavilion), an online ticket system with various ticket types, an official online store for licensed merchandise featuring the mascot Tunku Tunku, and a volunteer program. The expo aims to realize a sustainable future society centered on plants and flowers.

Differentiator

Problem solved

Functional benefit

Products and services

• International Horticultural Expo 2027 Yokohama (横浜国際園芸博覧会 2027) The flagship A1-class international horticultural exposition certified by the Bureau International des Expositions (BIE) and the International Association of Horticultural Producers (AIPH), featuring horticultural displays, themed pavilions, and cultural programming for individual visitors, families, and international tourists.
• Expo Admission Tickets (入場券) Official admission tickets sold to individual visitors for entry to the International Horticultural Expo 2027, available through online and on-site channels.
• Official Online Store (公式オンラインショップ)

Quantifiable outcome

• Target of 15 million total participants (10 million paid visitors) over a 6-month exhibition period
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

34 partnerships are on record, tiered government co-exhibitor, local government co-exhibitor, international participant, diamond (highest tier), platinum tier, gold tier, silver tier, core village exhibitor, share cycle operator, government, international participant (first to sign), themed commercial exhibitor and regulatory.

• Japan Government (Ministry of Land, Infrastructure, Transport and Tourism and Ministry of Agriculture, Forestry and Fisheries)government co-exhibitorStrategic or Co-development Partner · 19 March 2027The Japanese government (MLIT and MAFF) co-exhibits with the '日本政府苑' (Japan Government Pavilion/Garden), themed 'Rethinking Japan's Natural Perspective and Advancing to the Future', featuring traditional Japanese garden techniques, agricultural technology, and green infrastructure.
• Yokohama City and Kanagawa Prefecturelocal government co-exhibitorStrategic or Co-development Partner · 19 March 2027The host city and prefecture co-exhibit with dedicated pavilion areas. Yokohama City features a Circular City YOKOHAMA theme with 'Action Zone for Behavioral Change' and 'Advanced Technology Experience Zone'. Kanagawa Prefecture features 'Vibrant INOCHI Forest Kanagawa Hall' with a forest concept.
• Republic of Djiboutiinternational participantStrategic or Co-development Partner · 30 June 2026Djibouti signed an official participation contract with the association on June 5, 2026, and is the most recently announced international participant as of the provided source data.
• Taisei Corporation (大成建設)diamond (highest tier)Strategic or Co-development Partner · 19 June 2026Taisei Corporation serves as a Diamond Partner sponsoring the '魅力的創出プロジェクト' (Attractiveness Creation Project). As the highest-tier sponsor, Taisei provides significant financial and operational support for expo content co-creation.
• Meiji Yasuda Life Insurance (明治安田)platinum tierStrategic or Co-development Partner · 19 June 2026Meiji Yasuda Life Insurance is a Platinum Partner sponsoring the 'にぎわい創出プロジェクト' (Atmosphere Creation Project), contributing to creating a lively expo environment.
• Team P-FACTS (including PIECLEX)platinum tierStrategic or Co-development Partner · 19 June 2026Team P-FACTS, including PIECLEX Corporation, is a Platinum Partner for the '会場運営プロジェクト' (Venue Operations Project), contributing to operational management and the Circular Uniform Social Demonstration Project (P-OC). PIECLEX provides plant-based uniform materials for over 10,000 volunteers and staff.
• The Bank of Yokohama (横浜銀行)platinum tierStrategic or Co-development Partner · 19 June 2026The Bank of Yokohama is a Platinum Partner sponsoring the '機運醸成プロジェクト' (Momentum Creation Project) and the '横浜銀行 GREEN WALL' green wall feature at the entrance, contributing to both financial sponsorship and promotional atmosphere.
• Nippon Life Insurance (日本生命)platinum tierStrategic or Co-development Partner · 19 June 2026Nippon Life Insurance is a Platinum Partner sponsoring the 'テーマ館プロジェクト' (Theme Pavilion Project), supporting the main themed pavilion that showcases nature-based solutions and the connection between all life forms.
• Macnica (マクニカ)platinum tierStrategic or Co-development Partner · 19 June 2026Macnica joined as a Platinum Partner for the 'プロジェクト協賛' (Project Sponsorship) program, contributing to technology and innovation-related expo content co-creation.
• H.I.S.platinum tierStrategic or Co-development Partner · 19 June 2026H.I.S. joined as a Platinum Partner for 'プロジェクト協賛', contributing to travel and tourism-related content and promotional activities.
• Suntory (サントリー)gold tierStrategic or Co-development Partner · 19 June 2026Suntory is a Gold Partner contributing to the expo's refreshment and hospitality offerings, leveraging its beverage and hospitality expertise.
• Shinawa (シンワ)silver tierStrategic or Co-development Partner · 19 June 2026Shinawa Co., Ltd. is a Silver Partner sponsoring the '園芸文化プロジェクト' (Horticultural Culture Project), supporting the horticultural cultural programming at the expo.
• Tokyu Group (東急グループ)core village exhibitorStrategic or Co-development Partner · 19 June 2026Tokyu Group participates as a Village Exhibitor with the '東急にゅうグループ館' (Tokyu Group Pavilion) themed 'GREEN LIFESTYLE 2050', showcasing a new lifestyle that harmonizes nature and the city through co-creation experiences. Tokyu Group is a major local stakeholder as a Yokohama-based conglomerate.
• OpenStreet Co., Ltd. (OpenStreet株式会社)share cycle operatorStrategic or Co-development Partner · 2 February 2026OpenStreet Co., Ltd. has been selected as a share cycle operator for the venue, providing bicycle sharing services to help visitors navigate the large 100-hectare site.
• Docomo Bike Share (株式会社ドコモ・バイクシェア)share cycle operatorStrategic or Co-development Partner · 2 February 2026Docomo Bike Share has been selected as a share cycle operator for the venue, complementing OpenStreet to provide comprehensive bicycle sharing services across the expo site.
• Ministry of Agriculture, Forestry and Fisheries (農林水産省)governmentOthers · 25 July 2025MAFF co-sponsors the Japan Government Pavilion (Garden) and collaborates with the association on multiple initiatives including the 'Reiwa Cherry Blossom Rice Planting Ceremony' along the Aizawa River, agricultural showcases, and educational travel programs.
• Ministry of Land, Infrastructure, Transport and Tourism (国土交通省)governmentOthers · 25 July 2025MLIT co-sponsors the Japan Government Pavilion (Garden) and is responsible for green infrastructure elements of the expo. The ministry also manages special license plates for the event.
• State of Qatarinternational participant (first to sign)Strategic or Co-development Partner · 13 May 2025Qatar was the first country to sign an official participation contract (May 13, 2025). Qatar previously hosted the A1-class International Horticultural Expo 2023 Doha and will transfer the spirit and success of that expo to GREEN×EXPO 2027.
• KT Groupcore village exhibitorStrategic or Co-development Partner · 19 March 2025KT Group participates as a Village Exhibitor with 'Mobi＋ (モビタス)' providing mobility services that deliver 'energy' to people when and where needed, enhancing visitor experience within the venue.
• NTT East (NTT東日本)core village exhibitorStrategic or Co-development Partner · 19 March 2025NTT East participates as a Village Exhibitor with the 'NTT EAST館' expressing a 'Well-being society' where 'industry, nature, and culture' harmonize through experiential exhibits.
• Obayashi Corporation (大林組)core village exhibitorStrategic or Co-development Partner · 19 March 2025Obayashi participates as a Village Exhibitor with '大林組 モリソラミライ' showcasing their vision of harmony between the Earth, society, and people.
• Mitsubishi Group (三菱グループ)core village exhibitorStrategic or Co-development Partner · 19 March 2025Mitsubishi Group participates as a Village Exhibitor with '三菱みんなの未来館' (Mitsubishi Everyone's Future Hall) themed around the importance of symbiosis between nature, people, and society.
• Kajima Corporation (鹿島建設)core village exhibitorStrategic or Co-development Partner · 19 March 2025Kajima participates as a Village Exhibitor with 'KAJIMA TREE', featuring wood from the Osaka-Kansai Expo's roof ring given new life through advanced technology as the GREEN×EXPO symbol.
• Daiwa House Group (大和ハウスグループ)core village exhibitorStrategic or Co-development Partner · 19 March 2025Daiwa House Group participates as a Village Exhibitor with '大和ハウスグループ エンドレスハートパーク' themed 'We Build Future Living', showcasing wind, sun, water, and greenery.
• Toho Leo (東邦レオ)core village exhibitorStrategic or Co-development Partner · 19 March 2025Toho Leo participates as a Village Exhibitor with 'やさしくなりたい。STUDIO', reusing the Panasonic Group Pavilion 'ノモの国' from the Osaka-Kansai Expo, themed around becoming kinder.
• Takenaka Group (竹中グループ)core village exhibitorStrategic or Co-development Partner · 19 March 2025Takenaka Group participates as a Village Exhibitor with '竹中グループ くるくるく', themed 'Regenerative and Well-being Future', exploring the circulation of life and forms through materials.
• Sumitomo Forestry (住友林業)core village exhibitorStrategic or Co-development Partner · 19 March 2025Sumitomo Forestry participates as a Village Exhibitor with '住友林業館「ひゃくの森」' (100 Forests Hall), leveraging its forest and tree expertise since its founding in 1691.
• Sotetsu Group (相鉄グループ)core village exhibitorStrategic or Co-development Partner · 19 March 2025Sotetsu Group participates as a Village Exhibitor with 'SOTETSU PARK', a children-focused area where future railway vehicles symbolize coexistence of cities, people, and living things.
• Shimizu Corporation (清水建設)core village exhibitorStrategic or Co-development Partner · 19 March 2025Shimizu Corporation participates as a Village Exhibitor with 'シミズ 森のまち' (Shimizu Forest City), a child-centered experience space for learning about the global environment through seeing, touching, and creating.
• JA Group (JAグループ)themed commercial exhibitorStrategic or Co-development Partner · 19 March 2025JA Group participates as a themed commercial exhibitor with '「いただきます」を生むチカラ', showcasing the charm of Japanese agricultural products and the culture of food and agriculture.
• Marucho (株式会社丸兆)themed commercial exhibitorStrategic or Co-development Partner · 19 March 2025Marucho Co., Ltd. participates with 'HONEY HARMONY GARDEN', delivering experiences that connect visitors to the importance of small lives and the future of nature and food.
• Meiji Group (明治グループ)themed commercial exhibitorStrategic or Co-development Partner · 19 March 2025Meiji Group participates with 'ORAGA VILLAGE 未来のふるさと' (The Future Hometown), themed around satoyama (rural landscape) and the group's commitment to nature's blessings.
• Yamazaki Pan Group (ヤマザキパングループ)themed commercial exhibitorStrategic or Co-development Partner · 19 March 2025Yamazaki Pan Group participates with 'ヤマザキ「明日の明るい食卓」館' (Yamazaki Tomorrow's Bright Dining Table Hall), showcasing food safety and future dining expectations through exhibits and experiences.
• AIPH (International Association of Horticultural Producers) and BIE (Bureau International des Expositions)regulatoryOthers · 1 October 2024AIPH (International Association of Horticultural Producers) provides approval for the expo as an A1-class International Horticultural Expo. BIE (Bureau International des Expositions) provides official recognition as a certified world expo. The association regularly reports to both bodies and undergoes inspection visits (AIPH conducted a one-year-before inspection in March 2026).

Scale indicators9 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Floriade Almere 2022: Organizer of Floriade 2022, the most recent A1-class International Horticultural Expo held before Doha 2023. Operates an analogous theme-village structure, multi-year site preparation, and horticulture-driven exhibition model.
• Expo 2020 Dubai (Legacy Operator): Organizer of Expo 2020 Dubai, a recent mega-expo with comparable multi-tiered sponsorship, ticket, and pavilion structures. Relevant for benchmarking sponsor pipeline build-out and post-event legacy planning.
• Qatar National Tourism Council (Expo 2023 Doha Horticultural Expo): Organizer of the most recent A1-class International Horticultural Expo (Doha 2023), which Qatar is leveraging as the template for its participation in GREEN×EXPO 2027. Directly comparable as the prior edition of the same expo category.
• Japan Association for Expo 2025 Osaka: The organizing association for Expo 2025 Osaka-Kansai, the most directly comparable peer as the immediately preceding international expo held in Japan. Both organizations structure national/international pavilions, multi-tiered corporate sponsorships, ticket sales, and government-backed expo operations under similar nonprofit frameworks.
• Royal Horticultural Society: Operator of the Chelsea Flower Show and other world-leading horticultural exhibitions. Comparable as an established organizer of large-scale, ticketed, sponsor-supported horticultural shows with international participant ecosystems.

Others

• Japan Flower Association (Nippon Hana no Kai): Japan's leading horticultural promotion foundation and a content partner for GREEN×EXPO 2027's flower/green exhibitions. Adjacent as a thematic peer in domestic horticultural exhibition organization.
• Keidanren (Japan Business Federation): The current GREEN×EXPO Association Chairman is also Keidanren President, creating an institutional peer linkage. Keidanren is a key corporate coordination body for major national projects including expos and is relevant as a channel for sponsorship mobilization.
• Bureau International des Expositions (BIE): The international regulator overseeing World Expos; co-certified GREEN×EXPO 2027 alongside AIPH. Adjacent as the governing body for the broader expo category in which the association operates.

Broad incumbents

• AIPH (International Association of Horticultural Producers): The international regulator that approves A1-class horticultural expos including GREEN×EXPO 2027. Functions as both an industry overseer and a community of national organizing committees, providing comparable operational frameworks across the global horticultural expo ecosystem.

Emerging players

• Singapore Gardens by the Bay: A permanent botanical/horticultural attraction integrating themed gardens, flower displays, and corporate sponsorship/partnership models. Comparable in venue concept (themed horticulture zones) and recurring revenue architecture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/expo2027_japan?s=21&t=fts6QA6u00Rn1hSuQetD8Q
• YouTubeyoutube.com/@expo2027japan
• Facebookfacebook.com/profile.php?id=61551860066434
• Instagraminstagram.com/expo2027japan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREEN×EXPO協会