Southbrook Healthcare

What Southbrook Healthcare does

Southbrook Healthcare is a privately held, for-profit skilled nursing and long-term care facility operating from a single location at 832 Isabel in Ardmore, Oklahoma. Founded in 1979 and locally owned for more than 45 years, the facility serves Carter County and surrounding communities, employing between 51 and 100 staff. Core service lines include 24-hour skilled nursing care with individualized treatment plans covering IV therapy, wound care, dementia care, and hospice; an in-house rehabilitation program offering physical, occupational, and speech therapy tailored to resident goals; long-term residential care billed on a daily rate; and structured activities plus social services for discharge planning and care coordination. The facility maintains Medicare and Medicaid certification across all beds and accepts HMO, private insurance, and private pay patients.

The business operates on a recurring daily-rate revenue model, with revenue streams classified as subscription recurring for skilled nursing and long-term care, and professional services for rehabilitation. Patient acquisition relies on a sales-led go-to-market motion: 24/7 direct admissions processing, healthcare provider referrals from hospitals and physicians, and family word-of-mouth supported by regional recognition including 'Best of Winner 2024 Ardmore Nursing Home' and 'Americas Best Nursing Homes 2026.' Operational digital touchpoints include an e-card greeting service, online bill pay via credit/debit card or ACH (with a planned Matrix Payment Portal transition), and an online tour scheduling system.

The company appears affiliated with the Elmbrook Homes organization, a multi-facility Oklahoma skilled nursing operator, as indicated by @elmbrookhomes.com email domains and co-branded content. Leadership comprises Craig Kelley as Administrator and Claudia Motal as Director of Nurses. No external funding, venture capital, or private equity involvement is disclosed, and the facility operates within a defined single-market geography with no current expansion signals beyond operational digitalization.

Name

Southbrook Healthcare

Legal name

Southbrook Healthcare

Website

https://southbrookhealthcare.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Southbrook Healthcare is a privately held, 45+ year skilled nursing and long-term care facility in Ardmore, Oklahoma, providing 24-hour nursing, rehabilitation therapy, and dementia care to seniors and post-acute patients in Carter County.

Ownership category

akta.pro rank

Product category

Skilled Nursing & Long-Term Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro industry

PRIMARYHLADADAB

Long-Term Care Nursing Homes (Custodial LTC)

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLADADAA

Short-Term Rehabilitation (Post-Acute) SNFs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLADADAN

Short-Stay Respite SNFs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

Keywords

• Skilled nursing care
• Long-term care
• Rehabilitation therapy
• Post-acute care
• Senior residential care

Headquarters

HQ city

Ardmore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Skilled Nursing Services: Revenue generated from providing 24-hour skilled nursing care, including room and board, medication administration, assistance with activities of daily living, and physician supervision. Services include physical, occupational, and speech therapy rehabilitation programs.
2. Long-term Care: Ongoing residential care services for individuals requiring extended nursing and support services, billed on a daily rate basis.
3. Rehabilitation Services: Short-term rehabilitation programs including physical therapy, occupational therapy, and speech therapy to help residents return to their highest level of function and independence.
4. Private Pay Services: Cable television services charged at $15 per month for Long Term Care residents, with complimentary cable provided for skilled residents.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Southbrook Healthcare operates a single skilled nursing and long-term care facility in Ardmore, Oklahoma, providing 24-hour nursing care, in-house physical/occupational/speech therapy rehabilitation, daily activities programming, and social services such as discharge planning. The facility accepts Medicare, Medicaid, HMO, private insurance, and private-pay patients and serves both short-term post-acute rehabilitation and long-term residential care needs. Admissions are processed 24/7 via direct intake and healthcare provider referrals.

Product overview

Southbrook Healthcare is a skilled nursing and long-term care facility offering a unified set of healthcare services centered on skilled nursing, rehabilitation, activities, and social services. The facility provides these core services as an integrated care model where skilled nursing serves as the primary offering, supported by on-site rehabilitation (physical, occupational, and speech therapy), daily activities programs, and social services for discharge planning. Additional patient-facing digital features include an e-card greeting service, online bill pay, and tour scheduling capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Skilled Nursing Services
• Rehabilitation Services
• Activities Program
• Social Services

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Elmbrook HomescoreOthersSouthbrook Healthcare is part of the Elmbrook Homes organization, as evidenced by email addresses ([email protected], [email protected]) and references to 'Elmbrook Skilled Nursing Facilities' in blog content. Elmbrook manages multiple skilled nursing facilities in Oklahoma.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Genesis HealthCare: Genesis HealthCare is a major U.S. skilled nursing and rehabilitation operator with a similar service mix to Southbrook — skilled nursing, PT/OT/ST, long-term care, and dementia care — but operating at national scale.
• Five Star Senior Living: Five Star Senior Living operates senior living and skilled nursing communities across the U.S. It overlaps with Southbrook on rehabilitation and long-term care service lines, although it has a heavier weighting toward assisted and independent living.
• Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with skilled nursing, assisted living, and memory care services. It is a broad incumbent in the same care continuum Southbrook operates in, though it is significantly larger and more geographically diversified.
• PACS Group: PACS Group operates a large national portfolio of skilled nursing facilities, serving post-acute and long-term residents. It is comparable to Southbrook in service model and payer mix, though at vastly larger scale.
• Life Care Centers of America: Life Care Centers of America operates a nationwide network of skilled nursing and rehabilitation facilities. It is directly comparable to Southbrook in its focus on skilled nursing, post-acute rehabilitation, and long-term care, but operates at substantially greater scale.
• The Ensign Group: The Ensign Group operates a large portfolio of skilled nursing and post-acute care facilities across the U.S. It is a broad incumbent serving the same post-acute, rehabilitation, and long-term care population as Southbrook at materially greater scale.
• National HealthCare Corporation: NHC operates skilled nursing, assisted living, and rehabilitation facilities primarily across the southeastern and midwestern U.S. Its integrated SNF-plus-rehab model closely mirrors Southbrook's offering of skilled nursing paired with in-house therapy services.

Direct peers

• Elmbrook Homes: Elmbrook Homes is the parent/management organization of Southbrook Healthcare and operates multiple skilled nursing facilities in Oklahoma. It is the most direct comparable as the operating umbrella under which Southbrook runs, with shared clinical and administrative resources.
• Grace Living Centers: Grace Living Centers operates a network of skilled nursing and long-term care facilities across Oklahoma, including Ardmore-area communities. It is a direct regional peer with overlapping service lines (skilled nursing, rehabilitation, long-term care) and the same payer mix.

Others

• Amedisys: Amedisys is a major home health and hospice provider, representing a key substitution channel for SNF care. It is adjacent rather than directly competitive, but illustrates the shift toward home- and community-based care that constrains demand for facilities like Southbrook.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SOUTHBROOKHEALTH
• LinkedInlinkedin.com/company/southbrook-healthcare

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southbrook Healthcare