Southbrook Healthcare
Southbrook Healthcare is a privately held, 45+ year skilled nursing and long-term care facility in Ardmore, Oklahoma, providing 24-hour nursing, rehabilitation therapy, and dementia care to seniors and post-acute patients in Carter County.
- Company typePrivate
- Founded1979
- HeadquartersArdmore, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Southbrook Healthcare does
Southbrook Healthcare is a privately held, for-profit skilled nursing and long-term care facility operating from a single location at 832 Isabel in Ardmore, Oklahoma. Founded in 1979 and locally owned for more than 45 years, the facility serves Carter County and surrounding communities, employing between 51 and 100 staff. Core service lines include 24-hour skilled nursing care with individualized treatment plans covering IV therapy, wound care, dementia care, and hospice; an in-house rehabilitation program offering physical, occupational, and speech therapy tailored to resident goals; long-term residential care billed on a daily rate; and structured activities plus social services for discharge planning and care coordination. The facility maintains Medicare and Medicaid certification across all beds and accepts HMO, private insurance, and private pay patients.
The business operates on a recurring daily-rate revenue model, with revenue streams classified as subscription recurring for skilled nursing and long-term care, and professional services for rehabilitation. Patient acquisition relies on a sales-led go-to-market motion: 24/7 direct admissions processing, healthcare provider referrals from hospitals and physicians, and family word-of-mouth supported by regional recognition including 'Best of Winner 2024 Ardmore Nursing Home' and 'Americas Best Nursing Homes 2026.' Operational digital touchpoints include an e-card greeting service, online bill pay via credit/debit card or ACH (with a planned Matrix Payment Portal transition), and an online tour scheduling system.
The company appears affiliated with the Elmbrook Homes organization, a multi-facility Oklahoma skilled nursing operator, as indicated by @elmbrookhomes.com email domains and co-branded content. Leadership comprises Craig Kelley as Administrator and Claudia Motal as Director of Nurses. No external funding, venture capital, or private equity involvement is disclosed, and the facility operates within a defined single-market geography with no current expansion signals beyond operational digitalization.
Southbrook Healthcare firmographics
Firmographics- Name
- Southbrook Healthcare
- Legal name
- Southbrook Healthcare
- Website
- https://southbrookhealthcare.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Southbrook Healthcare is a privately held, 45+ year skilled nursing and long-term care facility in Ardmore, Oklahoma, providing 24-hour nursing, rehabilitation therapy, and dementia care to seniors and post-acute patients in Carter County.
- Ownership category
- akta.pro rank
Southbrook Healthcare industry classification
Industry- Product category
- Skilled Nursing & Long-Term Care
- NAICS
- Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing and Residential Care Facilities (623)
- SIC
- Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)
- akta.pro secondary industries
- Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA), Short-Stay Respite SNFs (HLADADAN)
Keywords
Where Southbrook Healthcare is headquartered
LocationHeadquarters
- HQ city
- Ardmore
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Southbrook Healthcare business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Skilled Nursing Services: Revenue generated from providing 24-hour skilled nursing care, including room and board, medication administration, assistance with activities of daily living, and physician supervision. Services include physical, occupational, and speech therapy rehabilitation programs.
- Long-term Care: Ongoing residential care services for individuals requiring extended nursing and support services, billed on a daily rate basis.
- Rehabilitation Services: Short-term rehabilitation programs including physical therapy, occupational therapy, and speech therapy to help residents return to their highest level of function and independence.
- Private Pay Services: Cable television services charged at $15 per month for Long Term Care residents, with complimentary cable provided for skilled residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Skilled Nursing Care - Daily Rate |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Southbrook Healthcare product offering
Product offeringCore offering
Southbrook Healthcare operates a single skilled nursing and long-term care facility in Ardmore, Oklahoma, providing 24-hour nursing care, in-house physical/occupational/speech therapy rehabilitation, daily activities programming, and social services such as discharge planning. The facility accepts Medicare, Medicaid, HMO, private insurance, and private-pay patients and serves both short-term post-acute rehabilitation and long-term residential care needs. Admissions are processed 24/7 via direct intake and healthcare provider referrals.
Product overview
Southbrook Healthcare is a skilled nursing and long-term care facility offering a unified set of healthcare services centered on skilled nursing, rehabilitation, activities, and social services. The facility provides these core services as an integrated care model where skilled nursing serves as the primary offering, supported by on-site rehabilitation (physical, occupational, and speech therapy), daily activities programs, and social services for discharge planning. Additional patient-facing digital features include an e-card greeting service, online bill pay, and tour scheduling capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Skilled Nursing Services
- Rehabilitation Services
- Activities Program
- Social Services
Companies that use Southbrook Healthcare
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Southbrook Healthcare technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Southbrook Healthcare partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Elmbrook HomescoreSouthbrook Healthcare is part of the Elmbrook Homes organization, as evidenced by email addresses ([email protected], [email protected]) and references to 'Elmbrook Skilled Nursing Facilities' in blog content. Elmbrook manages multiple skilled nursing facilities in Oklahoma.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Southbrook Healthcare competitors and assessment
Company assessmentBroad incumbents
- Genesis HealthCare: Genesis HealthCare is a major U.S. skilled nursing and rehabilitation operator with a similar service mix to Southbrook — skilled nursing, PT/OT/ST, long-term care, and dementia care — but operating at national scale.
- Five Star Senior Living: Five Star Senior Living operates senior living and skilled nursing communities across the U.S. It overlaps with Southbrook on rehabilitation and long-term care service lines, although it has a heavier weighting toward assisted and independent living.
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with skilled nursing, assisted living, and memory care services. It is a broad incumbent in the same care continuum Southbrook operates in, though it is significantly larger and more geographically diversified.
- PACS Group: PACS Group operates a large national portfolio of skilled nursing facilities, serving post-acute and long-term residents. It is comparable to Southbrook in service model and payer mix, though at vastly larger scale.
- Life Care Centers of America: Life Care Centers of America operates a nationwide network of skilled nursing and rehabilitation facilities. It is directly comparable to Southbrook in its focus on skilled nursing, post-acute rehabilitation, and long-term care, but operates at substantially greater scale.
- The Ensign Group: The Ensign Group operates a large portfolio of skilled nursing and post-acute care facilities across the U.S. It is a broad incumbent serving the same post-acute, rehabilitation, and long-term care population as Southbrook at materially greater scale.
- National HealthCare Corporation: NHC operates skilled nursing, assisted living, and rehabilitation facilities primarily across the southeastern and midwestern U.S. Its integrated SNF-plus-rehab model closely mirrors Southbrook's offering of skilled nursing paired with in-house therapy services.
Direct peers
- Elmbrook Homes: Elmbrook Homes is the parent/management organization of Southbrook Healthcare and operates multiple skilled nursing facilities in Oklahoma. It is the most direct comparable as the operating umbrella under which Southbrook runs, with shared clinical and administrative resources.
- Grace Living Centers: Grace Living Centers operates a network of skilled nursing and long-term care facilities across Oklahoma, including Ardmore-area communities. It is a direct regional peer with overlapping service lines (skilled nursing, rehabilitation, long-term care) and the same payer mix.
Others
- Amedisys: Amedisys is a major home health and hospice provider, representing a key substitution channel for SNF care. It is adjacent rather than directly competitive, but illustrates the shift toward home- and community-based care that constrains demand for facilities like Southbrook.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Southbrook Healthcare social profiles
Digital presenceSouthbrook Healthcare financial estimates
Financial estimateRevenue estimate
Valuation estimate
Southbrook Healthcare leadership team
Management profileNumber of profiles
Profiles2 records
Southbrook Healthcare funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Southbrook Healthcare M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Southbrook Healthcare
What does Southbrook Healthcare do?
Southbrook Healthcare operates a single skilled nursing and long-term care facility in Ardmore, Oklahoma, providing 24-hour nursing care, in-house physical/occupational/speech therapy rehabilitation, daily activities programming, and social services such as discharge planning. The facility accepts Medicare, Medicaid, HMO, private insurance, and private-pay patients and serves both short-term post-acute rehabilitation and long-term residential care needs. Admissions are processed 24/7 via direct intake and healthcare provider referrals.
Is Southbrook Healthcare a public or private company?
Southbrook Healthcare is a private company. It is classified as corporate owned and is currently operating.
When was Southbrook Healthcare founded?
Southbrook Healthcare was founded in 1979. It employs 51 to 100 people.
Where is Southbrook Healthcare based?
Southbrook Healthcare is headquartered in Ardmore, United States, in the North America region.
How does Southbrook Healthcare make money?
Four revenue lines are on record. Skilled Nursing Services are the primary driver. The others are long-term Care, rehabilitation Services and private Pay Services.
Who are Southbrook Healthcare's main competitors?
Broad incumbents on record are Genesis HealthCare, Five Star Senior Living, Brookdale Senior Living, PACS Group, Life Care Centers of America, The Ensign Group and National HealthCare Corporation. Direct peers are Elmbrook Homes and Grace Living Centers. Amedisys is listed as an others.
Does Southbrook Healthcare have an API?
No public API is recorded for Southbrook Healthcare.
What industry is Southbrook Healthcare in?
Southbrook Healthcare's product category is Skilled Nursing & Long-Term Care. Its primary akta.pro industry code is HLADADAB, Long-Term Care Nursing Homes (Custodial LTC), with a secondary code of HLADADAA, Short-Term Rehabilitation (Post-Acute) SNFs. Its NAICS code is 62311 and its SIC code is 8051.