Ambrosia-supherb

What Ambrosia-supherb does

Ambrosia-Supherb Ltd. (trading as Supherb / Supherb Group) is an Israeli dietary supplement manufacturer founded in 1986 and headquartered in Netanya. The company formulates and produces vitamins, minerals, herbal remedies, probiotics, omega-3 products, and specialty supplements, including a separate 13-SKU probiotic range. Manufacturing is supported by in-house R&D laboratories that control formulation through finished-goods quality assurance, and the company states compliance with the most restrictive European and American quality standards.

The product surface covers eight delivery formats (Tab In Gum, Liquid Gel Capsules, Tablets, Soft Capsules, Hard-Shell Capsules, Liquid, Powder, and Disk-Shaped Tablets) and ten plus branded product lines segmented by life stage and use case, including women's health, kids, beauty-from-within, winter/seasonal, and multivitamins. Branded finished products are sold through a recruited distributor channel, while a parallel private-label and contract manufacturing offering provides end-to-end services (formulation, validation, regulatory documentation, marketing support, aftersales) to third-party brands.

Commercially, Supherb operates a B2B-led model: quote-based pricing on multi-year contracts, an actively recruited global distributor network under a 'Become a distributor' program, and enterprise-tier private-label partnerships where Supherb functions as a turnkey contract manufacturer. No public listings, funding rounds, M&A activity, or named customer logos are disclosed in the source material; markets-served metadata lists only Israel/Middle East, despite the global recruitment messaging.

Name

Ambrosia-supherb

Legal name

Ambrosia Supherb Ltd.

Website

https://supherbgroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

51–100 employees

Short description

Ambrosia-Supherb is an Israeli dietary supplement manufacturer founded in 1986 that produces vitamins, minerals, herbs, probiotics, and omega-3 products across eight delivery formats, selling through a global distributor network and offering private-label contract manufacturing to third-party brands.

Ownership category

akta.pro rank

Product category

Dietary Supplements Manufacturing

NAICS

Pharmaceutical Preparation Manufacturing (325412)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Vitamins & Minerals (Single Nutrients) (CRADAGAB)

akta.pro secondary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

Keywords

• Dietary supplements manufacturing
• Private label supplements
• Contract manufacturing services
• Nutritional supplements
• Vitamin mineral products

Headquarters

HQ city

Netanya

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Branded Food Supplement Sales: Sale of Supherb branded dietary supplements including vitamins, minerals, herbs, probiotics, omega-3, and specialty formulas through distribution channels
2. Private Label Manufacturing: B2B private label supplement manufacturing services where Supherb formulates and produces products tailored to partner brand requirements, including R&D, regulatory support, and aftersales support
3. Contract Manufacturing: End-to-end manufacturing services for third-party brands requiring supplement production capabilities

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Ambrosia-Supherb manufactures and markets vitamins, minerals, nutritional supplements, herbal remedies, and probiotic products under its own Supherb brand, available across multiple delivery formats such as chewing gum, capsules, tablets, liquids, and powders. The company also operates an end-to-end private label and contract manufacturing service for third-party brands, providing R&D formulation, regulatory support, validating processes, educational support, and marketing assistance from its in-house laboratories.

Product overview

Ambrosia-supherb (Supherb) is a leading Israeli food supplement manufacturer established in 1986, operating as a private label contract manufacturer offering end-to-end support including R&D, regulatory support, validation, marketing experience, and educational support. The company produces dietary supplements across eight delivery formats (Tab In Gum, Liquid Gel Capsules, Tablets, Soft Capsules, Hard-Shell Capsules, Liquid, Powder, and Disk-Shaped Tablets) and nine product lines (Vitamins & Minerals, Herbs, Women, Beauty Care, Kids, Omega 3, Probiotics, Unique Formulas, Winter, and Multivitamins). Supherb's products are characterized by clean, natural formulations without artificial flavoring, additives, sweeteners, preservatives, or food coloring, following a 'INSPIRED BY NATURE' philosophy supported by in-house R&D laboratories.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitamins & Minerals

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Aenova Group: European pharmaceutical and nutraceutical contract manufacturer with broad dosage-form capabilities. Comparable to Supherb as a B2B partner offering formulation, manufacturing, and regulatory support for supplement and pharma brands.
• Nature's Bounty: Large US-based vitamin and supplement manufacturer with a broad multi-format product line (tablets, capsules, softgels, gummies). Comparable to Supherb as a multi-format supplement manufacturer with global distribution in vitamins, minerals, herbs, and specialty formulas.
• Glanbia Nutritionals: Global nutrition solutions provider offering premixes, ingredients, and finished product manufacturing for supplement brands. Comparable to Supherb as a B2B partner providing formulation, manufacturing, and quality support to nutrition customers.
• Procaps Group: Latin American–headquartered integrated developer and manufacturer of pharmaceutical and nutraceutical dosage forms, including softgels and capsules. Directly comparable to Supherb as a contract manufacturer of finished dosage supplements with private label capabilities for global brands.
• GNC Holdings: Large specialty retailer and manufacturer of vitamins, minerals, and sports nutrition supplements. Comparable to Supherb as a multi-category supplement manufacturer with substantial private label and contract manufacturing capabilities serving B2B partners.
• Catalent: Large global CDMO offering softgel, capsule, tablet, and liquid dose manufacturing along with R&D and regulatory services. Comparable to Supherb as a turnkey contract manufacturer with multiple delivery formats serving health and nutrition brands.
• Lonza Capsules & Health Ingredients: Global manufacturer of capsules and health ingredients with contract manufacturing services for nutrition customers. Comparable to Supherb for hard-shell and specialty capsule production and supplement ingredient supply.

Direct peers

• Country Life Vitamins: US-based supplement manufacturer producing vitamins, minerals, herbs, and specialty formulas across multiple delivery formats. Comparable to Supherb as a multi-format supplement manufacturer with a similar clean-label and quality positioning.
• NOW Foods: Large family-owned supplement manufacturer with private label and contract manufacturing services. Comparable to Supherb for its multi-format (capsules, tablets, liquids, powders) nutraceutical production and B2B private label offering.

Emerging players

• Adamesh Pharmaceuticals: India-based pharmaceutical and nutraceutical contract manufacturer offering formulations, capsules, tablets, and private label services. Comparable to Supherb as a smaller-scale B2B partner providing end-to-end supplement manufacturing and regulatory support to brands.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ambrosia-supherb-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ambrosia-supherb