Park Studios

What Park Studios does

Park Studios is a privately held, founder-owned photography and creative community business based in Atlanta, Georgia, operated by Kyu and Alice Park. The company's core offering is portrait photography services — including custom family and motherhood sessions, school portraits, and signature styled portrait events such as the 10th annual Motherhood Series and the Legacy Portrait Series — delivered either at a natural light studio or on location. An associate photographer (Becca) supports session volume, and the studio space is also rented out to other photographers and creatives as an ancillary revenue stream.

Beyond photography services, Park Studios operates three adjacent brands under "The Park collection of brands": NAPCP (National Association of Professional Child Photographers, founded 2009), a global directory and membership community for portrait and child photographers that includes 1:1 mentorship with Alice Park; Elevate, a community and summit for creative small business owners; and Creativity Camp, an all-girls summer program for ages 8–12. Together these brands extend the company's footprint from a regional Atlanta photography studio into a multi-stream community and education platform with national/global reach on the membership side.

The business generates revenue through a mix of one-time session fees, subscription-based NAPCP membership, studio rental transaction fees, summer program registration, and professional services fees for mentorship. Go-to-market is primarily event-driven and direct-to-consumer, using the Session online booking platform, Eventbrite, Instagram (@alicepark), and email newsletters. The company is founder-operated with no disclosed external funding and a headcount in the 11–50 range.

Name

Park Studios

Legal name

Park Studios

Website

https://aliceparkphotography.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Park Studios is an Atlanta-based, founder-owned photography studio offering custom family, motherhood, and school portrait sessions, signature portrait events, studio rentals, and a portfolio of community brands (NAPCP, Elevate, Creativity Camp) serving families, photographers, and creative small business owners.

Ownership category

akta.pro rank

Product category

Portrait Photography Services

NAICS

Photography Studios, Portrait (541921), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYMPAIAHAA

Recording Studios (Commercial, Project, Mobile)

Media, Entertainment & Sports/Music & Audio (Recording, Publishing, Streaming)/Music Production Services (Studios, Producers, Session Musicians)

SECONDARYEDAMALAH

Arts & Design Camps (Visual Arts, Crafts, Design Thinking)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Summer & Holiday Enrichment Camps (Multi-Activity, Academic)

Keywords

• Portrait photography services
• Photography studio rental
• Signature portrait events
• Photographer community membership
• Creative youth programs

Headquarters

HQ city

Istanbul

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Portrait Sessions: One-time photography sessions offered with Alice Park (owner) or Becca (associate photographer). Sessions are booked directly through online platforms and priced per session.
2. Signature Portrait Events: Limited-series portrait events including Motherhood Series (annual, 10th edition), Legacy Portrait Series, and Atlanta School Picture Day. These themed events offer styled portrait experiences with florals, makeup, and specific dates.
3. Studio Rental: The studio space is available for rental to other photographers and creatives, generating recurring revenue from the physical asset.
4. Creativity Camp: All-girls summer experience for ages 8-12, blending creative courses with confidence-building activities. Summer 2026 program offered.
5. 1:1 Mentorship Program: Exclusive mentorship service provided by Alice Park to NAPCP members, helping photographers grow their business and scale their studio. Offered July-December 2026.
6. NAPCP Membership: Annual membership to the National Association of Child and Portrait Photographers, providing directory listing, community access, and mentorship opportunities. Founded in 2009.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels5 records

Core offering

Park Studios is a portrait photography studio offering custom family, motherhood, child, and headshot portrait sessions with founder Alice Park and associate photographer Becca, plus signature styled portrait events (Motherhood Series, Legacy Portrait Series, School Picture Day) and natural-light studio rentals. The studio also runs affiliated brands including NAPCP (photographer association founded 2009), Elevate (creative small business community), and Creativity Camp (girls' summer program ages 8–12), along with 1:1 mentorship for NAPCP members.

Product overview

Park Studios is a photography studio offering a portfolio of interconnected services centered on portrait photography and creative community building. The core offerings include Custom Portrait Sessions (with Alice Park and associate photographer Becca), School Portraits, Studio Rental, and Signature Portrait Events such as the Motherhood Series and Legacy Portrait Series. Beyond studio services, the company operates several related brands: Creativity Camp (an all-girls summer creative experience for ages 8-12), the Elevate Experience (a community for creative small business owners), and NAPCP (the National Association of Portrait & Child Photographers, a global directory and professional community founded in 2009). Additionally, Alice Park offers 1:1 mentorship exclusively for NAPCP members. The company was founded by Kyu and Alice Park in Atlanta, Georgia.

Differentiator

Problem solved

Functional benefit

Brands

• NAPCP: National Association of Professional Child Photographers - a professional association and global directory for portrait and child photographers.
• Creativity Camp
• Elevate (The Elevate Experience)

Products and services

• Custom Portrait Sessions with Alice Park Professional on-location or in-studio portrait sessions led by founder Alice Park, focused on connection, creativity, and capturing meaningful memories for families and individuals.
• Custom Portrait Sessions with Becca On-location custom portrait sessions conducted by associate photographer Becca, designed to capture authentic, in-between family moments for Park Studios clients throughout 2026.
• Signature Portrait Events Themed, styled portrait events including the Motherhood Series (10th annual edition, Spring 2026), the Legacy Portrait Series (April 18, 2026), and Atlanta School Picture Day (May 9, 2026), offering florals, light makeup touch-ups, and curated portrait experiences.
• Studio Rental Rental of Park Studios' natural light photography studio space to other photographers and creatives for their own shoots and projects.
• Creativity Camp All-girls summer experience for ages 8–12 that blends creative courses with confidence-building activities such as art, storytelling, and self-expression, offered as a Summer 2026 program.
• 1:1 Mentoring with Alice Park One-on-one mentorship program offered exclusively to NAPCP members, providing direct guidance from Alice Park on business growth, studio scaling, and team building (offered July–December 2026).
• NAPCP Membership Annual membership to the National Association of Professional Child Photographers (NAPCP), a global directory and professional community providing networking, educational resources, and access to Alice Park's 1:1 mentorship for portrait and child photographers.
• Elevate Experience The Elevate Experience is a creative pursuit by Alice and Kyu Park that ignites creative small business owners in all aspects of their journey through community, online engagement (Instagram @letselevate.co), and the annual Elevate Summit event.
• Atlanta School Picture Day Relaxed, thoughtfully guided school portrait session designed to capture a natural, authentic image of children for Atlanta-area schools, scheduled for May 9, 2026.

Quantifiable outcome

• 10th Annual Motherhood Series - indicating sustained demand and brand loyalty over a decade

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Click Community (formerly Clickin Moms): Subscription-based online community and education platform for photographers (originally aimed at mom photographers). Closely comparable to NAPCP on the community/membership and education axis, with overlapping member demographics and similar business model.
• ShootProof: Galleries, contracts, and marketing tools for portrait and wedding photography studios. Comparable to Park Studios' portrait and school portrait business because ShootProof powers the same back-office workflows and consumer-facing proofing/sales experience.
• The Portrait Masters: Education, workshops, and mentorship platform serving portrait photographers worldwide. Directly parallels NAPCP's education and 1:1 mentorship offerings with founder Alice Park, both serving working portrait professionals.
• Pic-Time: Gallery, sales, and workflow platform built for portrait and wedding photography studios. Comparable because Park Studios' portrait and school portrait operations rely on similar client-proofing, sales, and album infrastructure that Pic-Time powers for thousands of studios.
• SmugMug: Photo storage, portfolio, gallery, and print-sales platform serving professional and enthusiast photographers. Comparable to Park Studios as a hybrid creative-services-plus-platform play that monetizes both photographers and end consumers around imagery.

Broad incumbents

• Lifetouch: Largest U.S. school and community portrait photography operator with national contracts. Comparable to Park Studios' Atlanta School Picture Day as the entrenched scale incumbent in the same school portrait category that Park Studios is attempting to displace locally.
• Dorian Studio: National school portrait and yearbook photography chain. Comparable to Park Studios' school portrait offering as another scaled incumbent in the same category with broader geographic reach.

Emerging players

• CreativeLive: Online education platform for creative entrepreneurs, with deep photography and business course catalogs. Comparable to the education/community components of NAPCP and Elevate, both serving creatives seeking business and craft development.
• Peerspace: Marketplace for booking hourly venue and studio rentals. Comparable to Park Studios' studio rental offering because both monetize underused creative studio space to photographers and content creators, though Peerspace operates at marketplace scale.

Others

• Giggster: Marketplace for hourly rentals of unique locations including photography studios. Comparable to Park Studios' studio rental revenue stream because Giggster sits in the same space-rental demand pool that Park Studios targets with its natural-light studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/alicepark
• Facebookfacebook.com/aliceparkphotography
• LinkedInlinkedin.com/company/parkstudioco

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Park Studios