Abbaye de Stavelot

What Abbaye de Stavelot does

Abbaye de Stavelot is a 1,000-year-old monastic cultural heritage complex located in Stavelot, in Belgium's Ardennes region, operated by the non-profit association Espaces, Tourisme & Culture asbl (ET&C). The site is listed among Wallonia's exceptional heritage properties and is anchored by three permanent museums: the Historical Museum of the Principality of Stavelot-Malmedy (with 3D virtual exploration of the 11th-century abbey church ruins), the Spa-Francorchamps Circuit Museum (motorsport heritage with PS4 racing simulators), and the Guillaume Apollinaire Museum — the only museum in the world dedicated to the French poet. A continuous program of temporary exhibitions (Martin Parr, Joel Sartore National Geographic PHOTO ARK, Laurent Durieux, Albert t'Serstevens, a 2024-2025 space exploration show co-produced with Cité de l'Espace Toulouse and Eurospace Center, and a 2026 Japan-themed show) drives repeat visitation. The abbey also operates seven event venues with capacities from 15 to 500 persons, an on-site brasserie serving regional cuisine, a gift shop, and a newly launched abbey-branded beer ('Stavelot', a 6% blonde ale co-developed with Belgium Peak Beer). The business model is multi-stream direct-to-consumer: walk-in and online ticket sales (€11 adult, €4.50 school), group bookings (€9 for 15+ adults, €7/student for guided tours), venue rentals (€500–€1,500), brasserie and gift shop revenue, and a B2B exhibition-licensing program that rents traveling shows to other cultural institutions. Customer segments are individual tourists/families, school groups, corporate and event clients, and F&B visitors. Marketing is multi-channel: a multilingual website (FR/NL/EN/DE), email newsletter, press kits, partnerships with regional tourism bodies (Maison du Tourisme de Spa, Fédération Wallonie-Bruxelles, Loterie nationale, RTBF, L'Avenir), and free summer aperitif-concert events.

Name

Abbaye de Stavelot

Legal name

Espaces, Tourisme & Culture asbl

Website

https://abbayedestavelot.be

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Abbaye de Stavelot is a 1,000-year-old Belgian heritage complex operating three permanent museums, rotating exhibitions, seven event venues, a brasserie, and a licensed abbey beer, serving tourists, school groups, and corporate clients.

Ownership category

akta.pro rank

Product category

Cultural Heritage Tourism / Museum Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Historical Sites (712120)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

Keywords

• Heritage museum operations
• Cultural event venues
• Temporary art exhibitions
• Educational tourism programs
• Abbey beer production

Headquarters

HQ city

Stavelot

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Museum Admission Tickets: Ticket sales for all-in visits covering 3 museums and temporary exhibition. Individual tickets at €11, with discounts for children (€9.50), seniors (€9.50), and free entry for children 0-5 years. Group rates available for 15+ persons at €9 per adult. School groups at €4.50 per student.
2. Venue Rental: Rental of historic rooms and spaces for events, seminars, and meetings. Multiple venues available from 15 to 500 persons capacity. Pricing varies by venue: François Prume Salle at €1500, Monks Refectory at €1500/day, Festival Cellar at €500, Artists' Lounge at €500.
3. Brasserie de l'Abbaye: On-site restaurant serving regional dishes, beers, cheeses, and charcuterie. Offers abbey-branded beer 'Stavelot' developed with Belgium Peak Beer.
4. Abbey Boutique: Gift shop selling abbey merchandise, branded beer, and specialty items.
5. Exhibition Rental: Traveling exhibition rental program offering exhibition concepts and materials to other institutions. Includes press cartoon exhibitions, automotive comics, Knights Templar, Golden Ratio, Che Guevara, and more.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Abbaye de Stavelot operates a cultural heritage complex featuring three permanent museums (Spa-Francorchamps Circuit Museum, Historical Museum of the Principality of Stavelot-Malmedy, and the world's only Guillaume Apollinaire Museum), rotating temporary exhibitions on photography, space exploration, and contemporary art, historic event venue rentals for 15 to 500 persons, an on-site Brasserie de l'Abbaye, a proprietary Stavelot abbey beer developed with Belgium Peak Beer, and a gift shop offering branded merchandise.

Product overview

Abbaye de Stavelot is a cultural heritage complex operating three permanent museums (the Spa-Francorchamps Circuit Museum, Historical Museum of the Principality of Stavelot-Malmedy, and Guillaume Apollinaire Museum) alongside rotating temporary exhibitions. The site offers venue rental services for events and meetings, a brasserie restaurant, an abbey beer product, and a gift shop. The organization is managed by Espaces, Tourisme & Culture asbl.

Differentiator

Problem solved

Functional benefit

Brands

• Brasserie de l'Abbaye: On-site restaurant and café serving regional dishes, beers, cheeses, and charcuterie
• Espaces, Tourisme & Culture (ET&C)

Products and services

• Musée du Circuit de Spa-Francorchamps

Quantifiable outcome

• Belgium's 5th largest ESA contributor status contributes to national space exploration prominence

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• Belgium Peak BeerminorStrategic or Co-development PartnerBeer development partner for the Stavelot Abbey beer. Belgium Peak Beer, located in Waimes in the Belgian highlands, developed the recipe for the abbey's new blonde beer (6% ABV) with notes of malt, cereals, and fruity undertones.
• Centre Culturel de Stavelot-Trois-PontscoreStrategic or Co-development PartnerCo-organizer of exhibitions including the Albert t'Serstevens photography exhibition. Partnership with family t'Serstevens, MAHAS, and Musée du Circuit for this exhibition.
• Musée de la Photographie de CharleroiminorStrategic or Co-development PartnerSource of photographs from the Albert t'Serstevens Fund for the 2026 photography exhibition.
• MAHAS (Musée d'Art, d'Histoire et d'Archéologie de Stavelot)coreStrategic or Co-development PartnerPartner in the Albert t'Serstevens photography exhibition and broader cultural initiatives.
• Musée du CircuitcoreStrategic or Co-development PartnerSister museum within the abbey complex. Partner in exhibitions including Albert t'Serstevens (displaying period racing car in the Gallery).
• Family t'SerstevensminorStrategic or Co-development PartnerProvides photographs from the Albert t'Serstevens Fund for exhibition use.
• Cité de l'Espace (Toulouse, France)coreStrategic or Co-development PartnerCo-development partner for the 'From the Earth to the Stars' space exhibition, bringing real space artifacts and educational content.
• Eurospace Center (Transinne, Belgium)coreStrategic or Co-development PartnerBelgian partner in the space exhibition collaboration.
• Anne Frank House (Amsterdam)coreStrategic or Co-development PartnerProvided the Anne Frank exhibition in partnership with Kulturelle Aktion Verviers and the abbey for educational programming on WWII history.
• Cartooning for Peace (Paris)coreStrategic or Co-development PartnerInternational network of 225 cartoonists. Co-presented press cartoon exhibition on freedom of expression with abbey.
• Maison du Tourisme de SpaminorGTM or Marketing PartnerRegional tourism partner promoting the abbey as part of the Spa-Stavelot tourism circuit.
• Fédération Wallonie-BruxellesminorGTM or Marketing PartnerGovernment body supporting culture and tourism in the Wallonia-Brussels Federation.
• Loterie nationale / Nationale LoterijminorGTM or Marketing PartnerBelgian National Lottery supporting cultural heritage projects.
• KeolisminorGTM or Marketing PartnerPublic transport operator partner.
• RTBF (La Une, La Trois)minorGTM or Marketing PartnerBelgian public broadcaster partners for media coverage and promotion.
• L'avenirminorGTM or Marketing PartnerRegional newspaper partner for press coverage.
• VediaminorGTM or Marketing PartnerRegional media partner.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Abbayestavelot
• Facebookfacebook.com/AbbayedeStavelot
• LinkedInlinkedin.com/company/abbaye-de-stavelot-et-c

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abbaye de Stavelot