3T-Treningssenter

What 3T-Treningssenter does

3T-Treningssenter (legal entity 3T-Produkter AS, org nr 917 867 119) is a privately held, family-owned chain of fitness centers headquartered at Vestre Rosten 80, 7075 Tiller, Norway. Founded on January 31, 1985 by Dr. Tor Thommesen as Scandinavia's then-largest fitness center, the company operates 18 locations across Trondheim and the surrounding Trøndelag region, including Trondheim, Melhus, Ranheim, Stjørdal, Steinkjer, Levanger, and Orkanger. It claims 42,000–50,000+ active members and approximately 501–1,000 employees, positioning itself as the market leader in Central Norway since 1985.

The core product is a multi-location fitness center network providing Technogym-equipped training studios, 1,000+ weekly group classes, personal training, pool and wellness facilities (saunas, steam sauna, jacuzzi, cold plunge), 14 squash courts, golf simulators (TrackMan IO), cageball, CrossFit, Pilates Reformer, and supervised childcare. Ancillary services are organized through sub-brands: 3T-Klinikken (physiotherapy, chiropractic, naprapathy), 3T-Golf (simulator facility), SPREK Bedrift (corporate wellness), Team 3T (community/loyalty), and 3T-Akademiet (Pilates education). Technology stack is primarily third-party (Technogym, TrackMan, InBody, MOWL app for intelligent cycling) rather than proprietary.

Revenue is generated predominantly through recurring monthly memberships at tiered pricing (Heldag full access 729kr, Student/Senior 499kr, Morning 499kr, Youth 369kr), supplemented by personal training packages (e.g., '12 Uker - All In!'), 3T-Klinikken clinical services, corporate wellness contracts under SPREK Bedrift, sports facility rentals (squash, cageball), fitness testing (VO2 max 1,150kr, lactate 1,350kr, body analysis 249–648kr), childcare (60kr/session or 450kr for 10 clips), and event participation fees. Go-to-market combines direct-to-consumer sales at gym receptions and via 3t.no, with enterprise sales for corporate clients. The company is led today by Hilde Thommesen Holck, daughter of founder Tor Thommesen. No external funding rounds, M&A activity, or public listing is disclosed.

Name

3T-Treningssenter

Legal name

3T-Produkter AS

Website

https://3t.no

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

3T-Treningssenter is a family-owned Norwegian fitness chain operating 18 centers across Trondheim and Trøndelag, serving 42,000–50,000+ members with gyms, group classes, PT, pool/wellness, squash, golf simulators, childcare, and corporate wellness.

Ownership category

akta.pro rank

Product category

Fitness Centers & Health Clubs

NAICS

Fitness and Recreational Sports Centers (713940), Offices of Chiropractors (62131), Offices of Other Health Practitioners (6213), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

Keywords

• Fitness center operations
• Group fitness classes
• Corporate wellness programs
• Personal training services
• Physiotherapy clinic

Headquarters

HQ city

Tiller

HQ country

Norway

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: Monthly recurring membership fees with various tiers including full access (Heldag), student, senior, morning, and youth memberships. Annual contracts with 12-month minimum binding for direct members, with local memberships available without binding.
2. Personal Training Services: Individual PT sessions and PT packages including 12-week All-In programs. PT services include custom training programs and nutritional guidance.
3. 3T-Klinikken Healthcare Services: Physiotherapy, chiropractic, and naprapathy services at on-site clinic with no waiting lists.
4. Squash Court Rentals: Squash courts available at 3T-Rosten, 3T-Leangen, and 3T-Sluppen. Business rental at 200kr per court per 30 minutes for fixed weekly times (minimum 6 months).
5. Childcare Services: Childcare service at 60kr per session or 450kr for 10-clips card. Available for children from 6 weeks to 12 years.
6. Fitness Testing Services: Various fitness tests including VO2 max (1150kr), lactate profile (1350kr), lactate with VO2 max (1950kr), body analysis (249-399kr), and max heart rate tests.
7. Events and Tournaments: Organized events including Trondheim Marathon, L'Étape Trondheim cycling event, squash tournaments (200kr entry), and TV-aksjonen spinning.
8. Cageball Rentals: Indoor football rentals at 3T-Sluppen and Cageball Rosten. Single sessions booked via phone or email, fixed time agreements available.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

3T-Treningssenter operates a chain of 18 fitness centers across Trondheim and the Trøndelag region, providing access to gym training facilities, 1,000+ weekly group classes, swimming, squash, spa/wellness areas, golf simulators, and on-site healthcare services. The company sells monthly membership subscriptions (Student, Senior, Heldag, Morning, Youth tiers) plus ancillary services such as personal training, the 3T-Klinikken physiotherapy/chiropractic/naprapathy clinic, fitness testing, 3T-Golf simulator bays, childcare, cageball, and corporate wellness programs (SPREK Bedrift).

Product overview

3T-Treningssenter is a chain of 18 fitness centers across Trondheim and Trøndelag, operating as a unified membership platform with facilities ranging from basic gym equipment to specialized offerings. The core product is the fitness center network providing access to training studios, group fitness classes (1000+ weekly), and wellness facilities. Key modules include Personal Training (PT), the 3T-Klinikken clinical services (physiotherapy, chiropractic, naprapathy), pool and wellness areas, 14 squash courts, golf simulators, CrossFit, Pilates Reformer, childcare services, and corporate wellness programs (SPREK Bedrift). Additional services include fitness testing (VO2-max, lactate, body composition), intelligent cycling via the MOWL app, cageball, and seasonal memberships.

Differentiator

Problem solved

Functional benefit

Brands

• 3T-Klinikken: Healthcare clinic offering physiotherapy, chiropractic, and naprapathy services at 3T centers.
• 3T-Golf
• SPREK Bedrift
• Team 3T
• 3T-Akademiet

Products and services

• 3T Fitness Center Memberships Monthly subscription access to any of 18 fitness centers across Trondheim and Trøndelag, including gym floor, 1,000+ weekly group classes, swimming pool, squash courts, sauna, steam sauna, hot tub, and childcare at select locations. Available in tiers such as Heldag (Full Day, 729kr/month), Student (499kr/month with 30% discount), Senior (499kr/month, age 65+), Morning (499kr/month), and Youth (369kr/month, age 14–15). Annual contracts with 12-month minimum binding for full-access plans; local memberships available without binding.
• Personal Training (PT) One-on-one personal training with certified trainers, including individualized training programs and nutrition guidance. Includes the 12-week All-In customized training program package. Available to members and non-members.
• 3T-Klinikken Healthcare clinic offering physiotherapy, chiropractic, and naprapathy treatments with no waiting lists. Helps members and patients return to a pain-free daily life. Operated as a wholly-owned subsidiary of 3T.
• 3T-Golf Golf simulator facility featuring 5 TrackMan IO golf simulators in Trondheim's largest simulator bays, with lounge area, free equipment rental, and camera-secured bag hotel storage. Bookable per session.
• SPREK Bedrift (Corporate Wellness) Corporate wellness program offering organized group training, personal training, physiotherapists, active breaks, and workplace wellness solutions for companies. Sold via direct enterprise sales. Buyers are typically HR, HSE, or People & Culture teams at Norwegian companies seeking employee health and culture initiatives.
• Fitness Testing Services Standalone fitness testing services including VO2 max tests (1150kr), lactate profile tests (1350kr), combined lactate profile with VO2 max (1950kr), body composition analysis using InBody/Technogym CheckUp (249-399kr for groups, 399kr individual, 648kr non-members with day pass), max heart rate tests, and FTP tests as part of MOWL intelligent cycling.
• Childcare Service (Barnepass) Supervised childcare service for children aged 6 weeks to 12 years at 3T-Leangen and 3T-Rosten, with age-appropriate activities. Priced at 60kr per child per session or 450kr for a 10-clips card.
• Cageball (Indoor Football) Indoor football rentals on smaller courts at 3T-Sluppen and Cageball Rosten, available for both members and non-members. Single sessions booked via phone or email with fixed weekly time agreements available.
• Pilates Reformer Studio Reformer Pilates studio with classes offered at 3T-Rosten, with expansion planned to additional locations based on demand. Class bookings through standard 3T booking system.

Quantifiable outcome

• 14 free squash courts at one location (3T-Rosten)
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Nidaros SquashklubbcoreStrategic or Co-development PartnerClose collaboration with Nidaros Squash Club for squash activities. The club is open to all levels and organizes squash in the Trondheim area. 3T hosts club tournaments and courses. Partnership supports both competitive and recreational squash participation.
• Danske BankcoreStrategic or Co-development PartnerDanske Bank won 3T's 'Årets sprekeste bedrift 2026' award. 3T provides SPREK Bedrift corporate wellness services to Danske Bank, including employee fitness programs and activity initiatives. Partnership demonstrates corporate wellness solution delivery.
• CageballminorChannel Partner/ Reseller/ DistributorCageball operates indoor football facilities at 3T-Sluppen and Cageball Rosten (neighbor building to 3T-Rosten). Cageball is a separate company that runs the cageball booking and operations, with 3T providing the venue.
• Various Sports Clubs in TrøndelagminorGTM or Marketing Partner3T supports and sponsors multiple sports clubs in Trøndelag at both youth and elite levels, including handball and football clubs. Also supports events like Trondheim Marathon, L'Étape Trondheim, TV-aksjonen, and community events like 'Jentebølgen'.

Scale indicators6 records

Recent moves28 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/3TTrening
• LinkedInlinkedin.com/company/3t-treningssenter
• Instagraminstagram.com/3ttrening
• TikToktiktok.com/@3ttrening
• Xx.com/3t_trening

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3T-Treningssenter