Proximate Learning

What Proximate Learning does

Proximate Learning LLC is a North Carolina-based health-sector workforce development and organizational learning consulting firm founded in 2016 by Dr. Kirsten Rodgers. The company designs and delivers customized learning, leadership, and capacity-building solutions for small to midsize health organizations, federal public health agencies, and national nonprofit intermediaries; named engagements include the Centers for Disease Control and Prevention, Project Firstline, Public Health AmeriCorps, the National Network of Public Health Institutes, and Emory Centers / Rollins School of Public Health. Its service portfolio spans eight offerings — curriculum design, training/instruction, coaching, project management, data modernization, organizational development, and talent retention — organized around two proprietary frameworks, "Proximal Zones" and the "Proximate Approach".

The firm is privately held, structured as an LLC with no disclosed outside investors or funding rounds. It is headquartered in Matthews, NC with a second office in Charlotte, NC, and fields a roster of approximately 13 team members, predominantly senior consultants holding specialized credentials such as MCHES, EdD, and MPH. Engagements are won on a quote-based, multi-year contract basis, reflecting customized rather than productized delivery. The company distributes thought leadership through an Insights Blog and external article placements to support pipeline development in a narrow public-health buyer segment. No AI/ML capabilities, patents, certifications, or formal awards are disclosed in the source material.

Name

Proximate Learning

Legal name

Proximate Learning LLC

Website

https://proximatelearning.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Proximate Learning is a North Carolina-based health-sector workforce development and organizational learning consulting firm founded in 2016, delivering customized curriculum, training, coaching, and capacity-building services to federal public health agencies, national nonprofits, and small to midsize health organizations.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Development Consulting

NAICS

Professional and Management Development Training (611430), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Healthcare & Life Sciences (EDAAAPAA)

akta.pro secondary industries

Corporate Learning & Training Content Development (EDAGAKAC), Workplace Culture, Engagement & Wellbeing Training (EDABAIAG), Leadership & People Skills (Influence, Managing Up, Supervisory Readiness) (EDAAAKAI)

Keywords

• Workforce development consulting
• Healthcare learning solutions
• Organizational development services
• Leadership development consulting
• Professional training services

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Development Services: Consulting and professional services revenue including curriculum design, instruction facilitation, project management, data modernization, organizational development, and talent retention services. Delivered through customized learning solutions created by expert consultants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Proximate Learning delivers customized learning, workforce development, and organizational consulting services to small and midsize health organizations. Offerings include curriculum design, training and instruction, one-on-one and group coaching, employee retention systems, project management, data modernization, organizational development, and talent retention. The firm applies its proprietary Proximal Zones methodology and Proximate Approach to help health agencies build sustainable growth cultures.

Product overview

Proximate Learning is a professional services firm (not a software technology company) that provides customized workforce development and learning solutions for health professionals and organizations. Rather than a unified software product, the company offers a portfolio of consulting and training service offerings including: Training and Instruction (workforce development courses and virtual trainings), Coaching (one-on-one and group coaching on topics including Learning Agility, Change Management, and Culture), Employee Retention Systems (recruiting, hiring, and engagement programs), Project Management (program coordination from funding to delivery), Curriculum Design (human-centered learning approaches), Data Modernization (data systems assessment and translation), Organizational Development (policy auditing and culture assessment), and Talent Retention services. The company combines strengths-based performance models, equity frameworks, and tested metrics with agile learning concepts to create adaptive development environments. Founded in 2016, the firm serves small to midsize health organizations and emphasizes building sustainable learning cultures connected to organizational values.

Differentiator

Problem solved

Functional benefit

Products and services

• Training and Instruction Facilitating workforce development courses, virtual trainings, and tailored sessions on topics including Public Health Intervention Methods, Using Evidence-based Interventions, Community Assessments, Maintaining Successful Partnerships, and Managing Change in Health Systems.
• Coaching One-on-one and group coaching services focused on Strengths Finder, Communication, Strategic Planning and Execution, Learning Agility, Change Management, Relationship Management, and Culture development for health leaders and teams.
• Employee Retention Systems Comprehensive systems covering recruiting and hiring, incentivizing learning, catalyzing growth environments, assessing organization culture, and engaging employees, designed to help health organizations retain talent.
• Project Management Coordinating health programs from start to finish including onboarding new staff, securing funding, budgeting, reporting, project tracking, and people management.
• Curriculum Design Partnering with health organizations to develop human-centered approaches for equitable and effective learning curriculum for workforce development initiatives.
• Data Modernization Assessing needs and assets, modernizing data systems, and translating data for community, organization, and professional use within health agencies.
• Organizational Development Auditing system policies and practices, assessing culture, and creating customized solutions to strengthen health organizations' growth cultures and leadership capacity.
• Talent Retention Coaching and training existing talent while guiding talent recruitment, hiring, and retainment strategies for health organizations.

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National Network of Public Health InstitutescoreStrategic or Co-development PartnerCollaborative partnership for developing nationwide workforce development curricula addressing public health training needs.
• Centers for Disease Control and Prevention (CDC)coreStrategic or Co-development PartnerCurriculum development collaboration through Project Firstline for healthcare infection control and prevention training nationwide.
• Project FirstlinecoreStrategic or Co-development PartnerCollaborative curriculum development for infection control training providing healthcare workers foundational knowledge for preventing disease spread.
• Public Health AmeriCorpscoreStrategic or Co-development PartnerPartnership for developing workforce development curricula supporting public health AmeriCorps program participants.
• Emory Centers for Public Health Training and Technical AssistanceminorStrategic or Co-development PartnerProfessional association through team member Dr. Lillian Madrigal who serves as Director of Implementation Science & Practice at Emory Centers, facilitating curriculum design and technical assistance delivery.
• Rollins School of Public HealthminorStrategic or Co-development PartnerAcademic partnership through Dr. Lillian Madrigal's faculty position as Assistant Research Professor, supporting research and evaluation design collaboration.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Korn Ferry: Global leadership and talent consulting firm whose Leadership Architect framework is the certification Proximate Learning's founder holds. Overlaps directly in leadership development, executive coaching, and organizational design — but operates at vastly larger scale with enterprise and global reach.
• DDI (Development Dimensions International): Long-established leadership and workforce development firm offering assessments, training, and coaching programs comparable to Proximate Learning's coaching and leadership practice, but at significantly larger scale with global delivery infrastructure.
• ICF International: Large consulting and digital services firm with a public-sector health and workforce development practice, including training and capacity-building services for federal health agencies that compete directly with Proximate Learning's federal engagements.
• Optum Advisory Board Company: Healthcare strategy research and consulting firm (now part of Optum) that serves health system leaders with workforce, leadership, and operational benchmarking offerings overlapping Proximate Learning's executive and organizational development practice.

Direct peers

• Center for Creative Leadership: Nonprofit specializing in leadership development research, training, and coaching — directly comparable to Proximate Learning's leadership and executive development practice, with a similar focus on evidence-based frameworks and applied learning.
• Public Health Foundation: Nonprofit focused on public health workforce performance improvement, training, and quality improvement — closely aligned with Proximate Learning's health-sector workforce development and capacity-building offerings, with comparable size and mission.
• FranklinCovey: Training and consulting firm offering leadership, workforce, and organizational development programs with content-and-coaching delivery comparable to Proximate Learning's offerings — though FranklinCovey is productized and scaled, while Proximate Learning is custom.

Emerging players

• Manatt Health: Healthcare-focused consulting practice with deep public health and health workforce policy expertise, competing for similar state and federal engagements. Larger and broader than Proximate Learning, but overlapping in health-sector workforce and organizational consulting.

Others

• National Network of Public Health Institutes: Network of public health institutes that collaborates with Proximate Learning on workforce development curricula and could be considered both a partner and adjacent service provider in the public health workforce training space.
• AcademyHealth: Health services research and policy membership organization that operates workforce and training programs intersecting with Proximate Learning's public health practice — more an ecosystem enabler than a direct competitor, but overlapping in audience.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ProxLearn
• Facebookfacebook.com/proximatelearning
• LinkedInlinkedin.com/company/proximate-learning

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Proximate Learning