I Love Ice Cream Cakes

What I Love Ice Cream Cakes does

I Love Ice Cream Cakes is a consumer-facing brand and operating division of Rich Products Corporation, a family-owned food manufacturer headquartered at One Robert Rich Way in Buffalo, NY. The brand markets a portfolio of branded and licensed frozen ice cream cake products—including Carvel, OREO, REESE'S, Funfetti, Baileys, HEATH, Disney, and Jon Donaire—manufactured by Rich Products and distributed through grocery retailers, mass merchants, and club stores across the United States. Products are sold as ready-to-serve round and themed cakes in suggested retail price bands of $11.99 to $19.99, serving between 6 and 12 people, and are merchandised in bakery freezer cases at major national chains (Walmart, Publix, Kroger, ShopRite) and a long tail of regional banners.

The core offering combines Rich Products' manufacturing capabilities with inbound trademark licenses from Carvel Franchisor SPV LLC, Mondelēz International, The Hershey Company (including the HEATH subsidiary), Hometown Food Company, Diageo plc (Baileys), and Disney. The underlying product technology is conventional ice cream cake manufacturing and licensed brand product development, with signature differentiators such as Carvel's chocolate Crunchies used across multiple SKUs. The company's website functions as a brand inspiration, occasion-based content marketing, and retail product locator channel; the firm does not sell directly to consumers via e-commerce.

Revenue is generated through one-time wholesale sales to retail grocery partners rather than through subscription or recurring contracts, with retail pricing standardized by SKU. Go-to-market combines channel partnerships (leveraging Rich Products' existing retailer relationships and 100+ global production locations) with product-led brand innovation, including seasonal limited-time offerings and exclusive retail launches. The brand is positioned as America's #1 selling ice cream cake portfolio through its Carvel heritage and competes in a frozen novelties category that posted 7-8% dollar sales growth in early 2024.

Name

I Love Ice Cream Cakes

Legal name

I Love Ice Cream Cakes

Website

https://iloveicecreamcakes.com

Company type

Private

Operating status

Operating

Short description

I Love Ice Cream Cakes is a Buffalo, NY-based brand division of family-owned Rich Products Corporation that manufactures and distributes licensed branded ice cream cakes (Carvel, OREO, REESE'S, Funfetti, Baileys) through major U.S. grocery retailers for family celebration occasions.

Ownership category

akta.pro rank

Product category

Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Ice Cream Cakes & Frozen Dessert Bakery Manufacturing (AFAHAEAH)

akta.pro secondary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Ice cream cakes
• Frozen desserts
• Licensed brand cakes
• Retail frozen bakery
• Celebration desserts

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Ice Cream Cake Retail Sales: I Love Ice Cream Cakes, a division of Rich Products Corporation, generates revenue by manufacturing and distributing licensed-brand ice cream cakes to grocery retailers, mass merchants, and club stores nationwide. Products are sold as grab-and-go frozen desserts at suggested retail prices ranging from $11.99 to $19.99.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

I Love Ice Cream Cakes manufactures and distributes a portfolio of branded, licensed ice cream cakes under the Carvel, OREO, REESE'S, Funfetti, Baileys, HEATH, Jon Donaire, and Disney Frozen sub-brands through grocery retailers, mass merchants, and club stores nationwide. Products are sold as ready-to-serve frozen desserts in bakery freezer cases at suggested retail prices ranging from $11.99 to $19.99, serving between 6 and 12 people per cake.

Product overview

I Love Ice Cream Cakes is a portfolio of ice cream cake brands operated as a division of Rich Products Corporation. The offering consists of multiple sub-brand ice cream cake lines including Carvel (the core brand featuring iconic products like Fudgie the Whale and Cookie Puss with signature chocolate Crunchies), licensed brands (Oreo, Reese's, Funfetti, Baileys), and the Jon Donaire sub-brand. Products range from classic vanilla and chocolate varieties to premium offerings featuring licensed candy flavors (HEATH toffee, Reese's peanut butter cups) and novelty themes (Disney Frozen 2, seasonal varieties). Distribution is through major grocery retailers nationwide including Walmart, Publix, Kroger, ShopRite, and others, supported by a consumer-facing product locator tool.

Differentiator

Problem solved

Functional benefit

Brands

• Carvel: Ice cream cake brand featuring iconic products like Fudgie the Whale and Cookie Puss, known for signature chocolate crunchies
• OREO
• REESE'S
• Funfetti
• Jon Donaire
• Baileys

Products and services

• Carvel Ice Cream Cakes The core Carvel-branded ice cream cake line featuring signature products including Fudgie the Whale, Cookie Puss, and Carvel chocolate Crunchies, including seasonal and novelty varieties. Distributed through grocery retailers nationwide.
• Oreo Ice Cream Cakes Ice cream cakes featuring the iconic Oreo cookie flavor profile, combining chocolate and vanilla ice cream with Oreo cookie pieces. Licensed from Mondelēz International.
• Reese's Ice Cream Cakes Premium ice cream cakes featuring Reese's peanut butter and chocolate combination, including chunks of real Reese's Peanut Butter Cups. Licensed from The Hershey Company.
• Funfetti Ice Cream Cakes Birthday cake-flavored ice cream cakes featuring colorful sprinkles and the classic Funfetti celebratory theme, in partnership with Hometown Food Company.
• Baileys Ice Cream Cakes Premium ice cream cakes featuring Baileys Irish Cream-flavored ice cream with chocolate swirls and coffee-flavored icing. Non-alcoholic dessert launched at Walmart nationwide.
• Jon Donaire Ice Cream Cakes Ice cream cakes under the Jon Donaire brand, part of the Rich Products consumer brands portfolio offered at retail grocery.
• HEATH Ice Cream Cake Premium ice cream cake featuring crushed pieces of real HEATH Milk Chocolate English Toffee Bar layered between vanilla ice cream, finished with chocolate whipped icing and Hershey's chocolate syrup drizzle. Available at ShopRite, Publix, Stop & Shop, Meijer, Tops, Market Basket, Acme, and Hy-Vee.
• Carvel Ice Cream Crunchie Cakes Round Carvel ice cream cakes in chocolate, strawberry, mint, and orange varieties with Crunchies layered on the inside, top, and sides. SRP $11.99, serves up to 6 people.
• Carvel Cookie Dough Ice Cream Cake Ice cream cake filled with real chocolate chip cookie dough pieces, blended with Carvel vanilla and chocolate ice cream separated by Carvel chocolate crunchies, topped with whipped icing and chocolate drizzle. SRP $14.99.
• Carvel Ice Cream Cookie Cake First-of-its-kind at grocery Carvel Ice Cream Cookie Cake combining vanilla ice cream sandwiches and chocolate chip cookie cakes with Carvel famous crunchies around the outside. SRP $19.99, serves up to 12 people.
• Disney Frozen 2 Ice Cream Cake Snowflake-themed Disney Frozen 2 special-edition ice cream cake featuring premium vanilla and chocolate ice cream, creamy whipped icing, and signature Carvel chocolate Crunchies. SRP $14.99, serves 6-8 people.
• Fudgie the Whale Ice Cream Cake (Publix Exclusive) Limited-time Fudgie the Whale-inspired ice cream cake exclusive to Publix retail locations, marking the first retail availability of the legacy Carvel product outside Carvel shoppes since its 1977 debut.

Quantifiable outcome

• Ice cream and frozen novelties category experiencing strong sales with dollar sales up 7% and 8% respectively as of early 2024.
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Carvel Franchisor SPV LLCcoreOEM/ Whitelabel/ Licensing PartnerCarvel Franchisor SPV LLC licenses the Carvel® brand (including Fudgie the Whale®, Cookie Puss®, Crunchies™, Game Ball®, Lil' Love®) to Rich Products Corporation for use on ice cream cake products distributed through retail grocery channels. This is the core brand partnership driving the I Love Ice Cream Cakes business.
• Mondelēz InternationalcoreOEM/ Whitelabel/ Licensing PartnerMondelēz International licenses OREO® brand trademarks (including the OREO® Design, Wafer Design, and signature Blue color) to Rich Products Corporation for use on ice cream cake products.
• The Hershey CompanycoreOEM/ Whitelabel/ Licensing PartnerREESE'S trademark and trade dress (including the Orange Color and Crown Design) are licensed for use on ice cream cake products. Hershey's chocolate syrup is also used as a finishing drizzle on multiple cake products.
• Hometown Food CompanycoreOEM/ Whitelabel/ Licensing PartnerHometown Food Company licenses the Funfetti® brand (a registered trademark) to Rich Products Corporation for ice cream cakes and in-store bakery products. This partnership includes the first and only Funfetti In-Store Bakery products on the market.
• Diageo plc (Baileys brand)minorOEM/ Whitelabel/ Licensing PartnerThe Baileys® brand (owned by Diageo plc) is licensed for use on non-alcoholic ice cream cake products. The Baileys Cream Ice Cream Cake combines Baileys-flavored ice cream with chocolate swirls and coffee-flavored icing, available nationwide at Walmart.
• The HEATH Bar (Hershey subsidiary)minorOEM/ Whitelabel/ Licensing PartnerThe HEATH Milk Chocolate English Toffee Bar brand is used in the HEATH Ice Cream Cake product featuring crushed HEATH bar pieces layered between vanilla ice cream, with chocolate whipped icing and HERSHEY'S chocolate syrup.
• DisneyminorOEM/ Whitelabel/ Licensing PartnerDisney licensed the Frozen 2 moniker for a special-edition ice cream cake in partnership with Carvel and Rich Products/I Love Ice Cream Cakes. The snowflake-themed cake featured premium vanilla and chocolate ice cream with signature Carvel crunchies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turkey Hill Dairy: Turkey Hill produces branded ice cream, frozen desserts, and ice cream cakes sold through grocery channels in the Eastern U.S., with comparable family-oriented branded positioning.
• Blue Bell Creameries: Blue Bell is a regional premium ice cream manufacturer offering branded ice cream cakes in grocery retail across the Southern and Southwestern U.S., with a comparable family-occasion branded positioning.
• Friendly's: Friendly's sells branded ice cream cakes through grocery retail and family restaurants, with a heritage family-occasion positioning that overlaps directly with I Love Ice Cream Cakes' family celebration use cases.
• Wells Enterprises (Blue Bunny): Wells Enterprises is one of the largest family-owned ice cream manufacturers in the U.S., producing branded ice cream cakes and frozen novelties under Blue Bunny and other labels sold through grocery retail — directly comparable to I Love Ice Cream Cakes' branded portfolio model.
• Graeter's: Graeter's manufactures premium branded ice cream and ice cream cakes distributed through grocery retail, with a premium indulgence positioning analogous to I Love Ice Cream Cakes' higher-tier SKUs like Baileys.

Emerging players

• Coolhaus: Coolhaus is a premium artisanal ice cream brand producing ice cream sandwiches, pints, and cakes sold through specialty grocery and DTC channels — an emerging premium indulgence competitor with overlapping product formats.

Broad incumbents

• Dairy Queen: Dairy Queen is famous for its ice cream cakes sold through its franchised restaurant network and increasingly through grocery retail, directly competing for the same celebration-occasion consumer.
• Baskin-Robbins: Baskin-Robbins sells branded ice cream cakes through its franchised shops and grocery channels, with comparable family celebration occasions and a wider flavor portfolio.
• Unilever (Ben & Jerry's, Breyers, Klondike): Unilever's ice cream division includes Klondike branded ice cream cakes and Klondike Cones, plus Ben & Jerry's pints and Breyers, making it a broad incumbent in the same retail grocery frozen dessert category.
• Nestlé USA (Dreyer's, Häagen-Dazs): Nestlé USA is the largest packaged ice cream manufacturer in North America through Dreyer's and Häagen-Dazs, producing branded ice cream cakes and frozen novelties at retail scale far exceeding I Love Ice Cream Cakes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/iloveicecreamcakes
• Instagraminstagram.com/loveicecreamcakes
• Pinterestpinterest.com/loveicecreamcakes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about I Love Ice Cream Cakes