What Kellen Homes does

Kellen Homes Limited is a privately-owned UK housebuilder founded in 2020 and headquartered at Birchwood Park, Warrington. The company designs, develops and sells new-build residential properties across North West England, operating a multi-tenure model that covers private sale, shared ownership, affordable housing and Build to Rent through partnerships with registered providers, local authorities and institutional investors. Two developments are currently marketed directly to consumers — Mill Vale in Middleton and Hawks View in Castleton, Rochdale — offering 2, 3 and 4 bedroom houses at price points ranging from approximately £267,995 to £463,995. Buyer-assistance products (5% Deposit Match, Assisted Move, First Homes Scheme with Rochdale Borough Council) and the My Kellen customer portal sit alongside the core house-sales proposition.

Kellen builds primarily in timber frame, incorporating energy-efficient features as standard — LED lighting, smart heating controls, EV charging points, mains-powered smoke and CO2 detectors, Hyperoptic/BT broadband-ready infrastructure with CAT6 data points, and AEG integrated appliances in kitchens. Every home carries a 10-year LABC warranty, and the company is registered with CITB, ISOQAR, NHQB and the HBF. Construction is supported by an internal team of chartered town planners, land managers, highways and drainage engineers, and architectural designers led by a Land Director, Director of Planning, Head of Architecture and Planning Design, and a dedicated Head of Partnerships appointed in February 2026.

The commercial model rests on two parallel revenue streams: direct-to-consumer private sales (one-off licences on individual plots) and bulk tenures to institutional and public-sector partners. Anchor institutional customers include Sigma Capital Group (Build to Rent — Gorton, Bury 211 homes, Salford 168 homes, Bennett Street) and Great Places Housing Group (Stockport 200, Gorton, East Manchester Riverpark). First Choice Homes Oldham and multiple Local Authorities (Manchester, Salford, Bury, Stockport, Rochdale) round out the partnership base. Distribution is executed through kellenhomes.com, on-site show homes with sales consultants, and direct institutional sales. The company has delivered over 700 homes cumulatively and continues to expand its forward pipeline through 2026.

Name

Kellen Homes

Legal name

Kellen Homes Limited

Website

https://kellenhomes.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Kellen Homes is a privately-owned UK housebuilder founded in 2020, delivering 2–4 bedroom timber-frame new-build homes across the North West. It operates a multi-tenure model serving private buyers, Build to Rent investors, and registered providers via its Mill Vale and Hawks View developments.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Residential Land Development & Subdivision Homebuilding (Build-to-Sell Communities) (IMAFABAL)

akta.pro secondary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

Keywords

• Residential homebuilding
• New build homes
• Affordable housing
• Build to rent
• Shared ownership

Headquarters

HQ city

Risley

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Private Home Sales: Direct sales of new build 2, 3, and 4 bedroom houses to private buyers including first-time buyers, families, and individuals. Revenue generated through property sales at market prices ranging from approximately £267,995 to £463,995 depending on development and plot.
2. Multi-Tenure Development Partnerships: Revenue from partnerships with Build to Rent investors, Registered Providers, and Local Authorities to deliver affordable housing, shared ownership homes, and private rental properties. Includes bulk sales to institutional partners such as Sigma, Great Places Housing Group, and First Choice Homes Oldham.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kellen Homes builds and sells new build 2, 3, and 4 bedroom houses across the North West of England through named developments such as Mill Vale in Middleton and Hawks View in Castleton, Rochdale. The company also delivers affordable housing, shared ownership, and build-to-rent homes through partnerships with Registered Providers, Local Authorities, and institutional investors. Buyer-facing services include a 5% deposit match, assisted move, and the First Homes scheme, supported by a customer portal (My Kellen).

Product overview

Kellen Homes is a North West housebuilder offering new build residential properties through two main developments: Mill Vale in Middleton and Hawks View in Castleton, Rochdale. Both developments feature 2, 3, and 4 bedroom houses with various house types (The Cedar, The Rowan, The Laurel, The Hickory, The Bluebell, The Birch, The Rosewood, The Ash, The Lavender, The Teak, The Hazel, The Acacia, The Cypress, The Maple, The Olive, The Elder). The company supplements its core property sales with buyer incentives including a 5% Deposit Match program, Assisted Move scheme, and First Homes Scheme offering up to 30% discounts. Additional services include the My Kellen customer portal for managing home searches and appointments.

Differentiator

Problem solved

Functional benefit

Products and services

• Mill Vale

Quantifiable outcome

• Travel time to Manchester city centre: approximately 13 minutes from Mills Hill station near Mill Vale
• +1 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered supporting and core.

• Landmark Information GroupsupportingTechnology or Integration · 1 January 2024Kellen Homes partnered with Landmark Information Group to trial pioneering BiodiversityCheck technology for rapid biodiversity net gain (BNG) assessment of potential development sites. Kellen Homes tested the tool on three sites and provided feedback for refinement, supporting compliance with UK Government's Environment Act BNG legislation.
• Great Places Housing GroupcoreStrategic or Co-development PartnerMajor partnership with Great Places Housing Group for delivering affordable housing and mixed-tenure developments. Projects include 200 new homes at Mirrlees Fields in Stockport, homes at Gorton in Manchester, and ongoing development partnerships across the North West.
• Sigma (Sigma Capital Group)coreStrategic or Co-development PartnerPartnership with Sigma Capital Group, a major build-to-rent operator, for delivering private rental sector homes. Kellen Homes has handed over hundreds of homes to Sigma including developments in Gorton (Mellands Park), Bennett Street Manchester, Bury (211 homes), and Salford (168 homes).
• First Choice Homes OldhamcoreStrategic or Co-development PartnerPartnership with First Choice Homes Oldham for delivering homes in the Oldham area, contributing to affordable housing targets in the borough.
• Rochdale Borough CouncilcoreStrategic or Co-development PartnerAssociation with Rochdale Borough Council for the First Homes scheme, offering 30% discounts on selected properties to eligible local buyers meeting criteria including local connection, key worker employment, and household income below £80,000.
• Manchester City CouncilcoreStrategic or Co-development PartnerPartnership with Manchester City Council for delivering homes at Bennett Street including a community centre, and developments in Gorton. Councillors celebrated completed homes and community centre handover.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wain Homes: Privately-owned regional housebuilder focused on the North West and North Wales, building 2-5 bedroom homes for private sale with similar mixed-tenure involvement. Highly comparable to Kellen in scale, geography, customer base and private-ownership status.
• Keepmoat Homes: One of the UK's largest privately-owned regional housebuilders with a strong North of England presence and significant affordable-housing delivery. Closely comparable to Kellen in regional focus, mixed-tenure model and reliance on partnerships with housing associations and BTR operators.
• Avant Homes: Private equity-backed regional housebuilder operating across the North of England and Midlands, delivering 2-5 bedroom family homes. Comparable to Kellen in regional private-housebuilder positioning, product mix and private capital structure.
• Anwyl Homes: Privately-owned regional housebuilder with developments in North Wales and the North West of England, offering 2-4 bedroom family homes. Comparable to Kellen in private ownership, North West/Welsh geography and family-home product.
• Harron Homes: Privately-owned regional housebuilder operating across Yorkshire and the North West, delivering family-focused new build homes. Comparable in scale, private ownership and regional mid-market positioning.

Broad incumbents

• Taylor Wimpey: FTSE 100 national housebuilder with multiple North West developments delivering family homes across price points. Comparable customer base and product, but with national footprint and substantially greater resources.
• Vistry Group: FTSE-listed national housebuilder formed via the Bovis/Countryside merger, operating a dual private-sale and Partnerships (affordable/BTR) model. Closest large-cap comparable to Kellen's mixed-tenure approach.
• Persimmon Homes: FTSE 100 national housebuilder with extensive North West operations and broad 2-5 bedroom product range. Overlaps with Kellen on customer, product and geography but operates at vastly greater scale and capital base.
• Bellway Homes: One of the UK's largest national housebuilders (FTSE-listed) with significant North West divisions delivering family homes. Comparable product offering and customer base, but at materially larger scale and national scope.
• Barratt Homes: FTSE 100 national housebuilder with strong North West divisions including Manchester-area developments. Comparable customer and product overlap but with national scale, integrated Partnerships division (affordable housing) and significantly larger landbank.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kellenhomes
• Facebookfacebook.com/kellenhomes
• LinkedInlinkedin.com/company/kellen-homes

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kellen Homes