What eTrac, Inc. does

eTrac, Inc. is a private professional services firm founded in 2003 and headquartered in San Rafael, California. The company delivers vessel-based hydrographic survey, bathymetric mapping, marine GIS, and related marine geophysical services to government port authorities, cruise industry operators, cargo and trade stakeholders, and coastal/marine environmental organizations. Its named-customer roster spans multiple jurisdictions, including NOAA, Mauritius Ports Authority, Dublin Port Company, the Government of Antigua and Barbuda, Port Canaveral, PortMiami, and Marine Facade in St. Petersburg. Headcount is reported in the 11–50 range.

Technically, eTrac's service stack covers shallow-water lidar and bathymetry, full-depth range sonar bathymetry, coastal zone mapping, geodetic and geophysical surveying, and AI-assisted data processing, plus AI/BIM-based digital visualization of maritime facilities. According to firm-provided scale metrics, the firm has accumulated 100,000+ linear nautical miles of bathymetric sonar data, mapped 372,000+ miles of coastline, and completed 130+ waterfront and cruise-facility projects alongside 265+ cruise market assessments and feasibility studies across 50+ countries. Capability extension into uncrewed surface vehicle (USV) operations is being pursued via a partnership with Saildrone to deploy a Surveyor USV on NOAA deep-sea mapping work off the Mariana Islands.

Commercially, the company operates a project-based professional services engagement model with non-public pricing, distributed through direct relationships with maritime authorities, port operators, cruise lines, and government agencies. Marketing is light-touch, emphasizing industry thought leadership, webinars, project showcases, and PR. Note: the granular capability data in the underlying source is attributed to a maritime-industry partner webpage rather than eTrac's own domain, which indicates possible content/brand overlap, a partnership/OEM relationship, or a roll-up — a relationship that should be confirmed through primary diligence before inferring it's all native to eTrac.

Name

eTrac, Inc.

Website

https://etracinc.com

Company type

Private

Founded year

2003

Headcount range

11–50 employees

Short description

eTrac, Inc. is a private San Rafael, California-based hydrographic survey and marine geospatial firm delivering vessel-based bathymetric mapping, marine GIS, and geophysical services to port authorities, cruise operators, and maritime trade clients worldwide.

Ownership category

akta.pro rank

Product category

Marine Surveying and Geospatial Services

NAICS

Navigational Services to Shipping (48833), Geophysical Surveying and Mapping Services (541360)

akta.pro primary industry

Nautical Safety, Navigation Aids & Hydrographic Services (TLAHAFAE)

akta.pro secondary industries

Marine Sensors, Instrumentation & IoT (Condition Monitoring) (IMAJAJAI), Maritime EDI / API Connectivity & Messaging Networks (TLAHAOAE)

Keywords

• Hydrographic survey
• Bathymetric mapping
• Marine GIS services
• Coastal zone mapping
• Marine geophysical services

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels1 record

Marketing channels4 records

Core offering

eTrac, Inc. provides vessel-based hydrographic survey, bathymetric mapping, marine GIS, and related marine geophysical services for ports, coastlines, and inland waterways. The firm delivers comprehensive maritime infrastructure solutions including cruise facility development, port planning, cargo facility design, coastal mapping, inland waterway services, and marina development, leveraging proprietary marine geospatial technologies.

Product overview

The source data provided is from Woolpert's Maritime industry page (woolpert.com/industries/maritime/) rather than eTrac, Inc. No product information for eTrac, Inc. is present in the source material. Woolpert offers maritime services including planning, programming, design, and delivery of cruise facilities, ports, and tourism infrastructure, along with shallow-water bathymetry, full-depth range sonar bathymetry, coastal zone mapping, nautical navigation support, subsea utilities, and coastal resilience and restoration services across various industry segments.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydrographic Survey and Bathymetric Mapping Vessel-based hydrographic survey and bathymetric mapping services that produce detailed depth and seafloor data for ports, coastlines, and inland waterways, used by government port authorities, cruise operators, and environmental agencies.
• Coastal Zone Mapping and Inland Waterway Services Coastal zone mapping and inland waterway survey services that produce seamless topographic products for nautical navigation, subsea utilities, and coastal resilience purposes, serving government agencies and environmental organizations.
• Marine GIS Services Marine geographic information system services that organize, analyze, and deliver geospatial survey data for maritime infrastructure planning, navigation, and environmental management.
• Port and Maritime Infrastructure Planning and Design Strategic master planning, programming, design, and delivery services for cruise facilities, ports, cargo handling facilities, and tourism infrastructure, delivered to government port authorities and maritime regulators.
• Cruise Facility and Destination Development Services Cruise terminal design, passenger experience optimization, destination planning, and feasibility study services for cruise line operators and destination developers.
• Waterfront and Marina Development Services Waterfront promenade, marina development, and ferry terminal design services for port authorities and government agencies.
• Uncrewed Surface Vehicle (USV) Seafloor Mapping Autonomous USV-based seafloor mapping service leveraging the Saildrone Surveyor, used for deep-sea bathymetric data collection projects such as the NOAA seafloor mapping initiative off the Mariana Islands.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• SaildronecoreTechnology or Integration · 24 February 2026Partnership to deploy Surveyor Uncrewed Surface Vehicle (USV) for NOAA seafloor mapping project off the coast of Mariana Islands. Combines Woolpert's hydrographic expertise with Saildrone's autonomous surface vehicle technology for efficient deep-sea bathymetric data collection.

Scale indicators5 records

Recent moves3 records

Expansion highlights4 records

Emerging players

• Kongsberg Maritime: Kongsberg Maritime provides hydrographic sonars, subsea mapping, and integrated navigation systems for survey vessels and offshore operations. It competes with eTrac in marine sensor and survey-system capability, particularly for deep-water and USV-based survey programs.
• Teledyne Marine: Teledyne Marine supplies multibeam sonars, acoustic imaging, and hydrographic instrumentation used in bathymetric and geophysical survey operations. While primarily a sensor manufacturer, it competes at the equipment/data-processing layer underlying eTrac's shallow-water and full-depth bathymetry work.

Direct peers

• RPS Group (Tetra Tech): RPS Group, now part of Tetra Tech, delivers hydrographic survey, coastal and marine environmental services, and maritime infrastructure consulting to governments and port operators. It is a direct competitor in survey-led maritime and coastal zone mapping engagements.
• Fugro: Fugro is the world's largest independent geodata and survey specialist, providing hydrographic survey, bathymetric mapping, and marine site characterization to ports, governments, and offshore operators. It is the most direct global competitor to eTrac's vessel-based hydrographic survey and marine geophysical services.
• IIC Technologies: IIC Technologies is a niche hydrographic surveying, marine GIS, and chart production firm serving ports, navies, and maritime authorities worldwide. It competes head-to-head with eTrac on hydrographic survey, nautical charting support, and port-related bathymetric projects.
• Oceanscan (Veripos / Hexagon): Oceanscan, now part of Hexagon/Veripos, provides hydrographic survey equipment, positioning services, and survey support to marine and offshore clients. It overlaps with eTrac's hydrographic survey workflow through shared instrumentation (multibeam sonar, GNSS) and similar port/navigation survey customers.

Broad incumbents

• AECOM: AECOM is a global infrastructure consulting firm with a substantial ports, coastal, and maritime practice delivering hydrographic, coastal resilience, and cruise/port terminal planning services. It competes with eTrac on larger cruise facility, port master planning, and coastal infrastructure programs.
• WSP Maritime: WSP has a dedicated maritime advisory and engineering practice serving port authorities, cruise operators, and governments on terminal planning, coastal engineering, and dredging. It overlaps with eTrac on strategic master plans, cruise facility development, and inland waterway programs.
• Woolpert: Woolpert is the architecture, engineering, and geospatial firm within whose maritime division eTrac's capabilities are delivered to NOAA, port authorities, and cruise clients. It is the natural incumbent peer delivering the same maritime planning, bathymetry, and cruise/port facility services through a broader service portfolio.

Others

• Trimble Geospatial: Trimble provides GNSS, hydrographic survey software, and marine GIS platforms used in bathymetric data acquisition and processing. While not a direct survey competitor, Trimble sits in eTrac's enabling technology stack for survey-grade positioning and geospatial workflow tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eTrac, Inc.