Renew Therapeutic Riding Center

What Renew Therapeutic Riding Center does

Renew Therapeutic Riding Center is a 501(c)(3) nonprofit organization (EIN 90-0857463) founded in 2009 and headquartered on a 20-acre property at 5080 146th Avenue, Holland, Michigan, where it delivers equine-assisted services to individuals with physical, cognitive, and emotional needs across West Michigan. The organization's core service portfolio comprises Therapeutic Riding (PATH-certified adaptive horsemanship lessons at $240 per six-week session, with 2–6 riders per 45-minute lesson), Speech Therapy (hippotherapy delivered in partnership with Dr. Beth Macauley of Macauley Therapy Services, plus a $750 Summer Speech Camp for 12 participants per session), and a broad Renew Equine Assisted Learning (REAL) program suite covering Standing Watch (military/first responders), Renewing Trust (foster/adopted children), REAL: Strengthening the Team (corporate team building), Hoofbeats of Hope (grief support), Reading Wranglers, Mindfulness with Horses, and Silver Saddles (seniors 65+). Operations are anchored by a 21+ therapy horse herd, a state-of-the-art heated indoor arena completed in March 2020, and a fully accessible 24-stall barn completed in October 2024.

The organization is the only PATH International Premier Accredited therapeutic riding center in West Michigan, having achieved a 100% reaccreditation score in August 2025. Its go-to-market is community-led and event-driven: enrollment comes through family referrals, healthcare and special education provider relationships, school and disability services partnerships, and on-site farm tours and Wine & Cheese open houses, while major awareness and donor acquisition is driven by the annual Denim & Diamonds at the Derby gala (~250 guests), documentary screenings at Park Theater, monthly updates, and active Facebook/Instagram channels. Revenue is blended across session-based program fees, monthly Blue Ribbon donor pledges, corporate sponsorships and REAL bookings, foundation grants (notably a multi-year Community Foundation of Holland/Zeeland Youth Advisory Committee grant), individual donations, gala auctions, and merchandise through Homestead Tee.

Renew is led by Executive Director Melissa Conner (since 2013) with a board of 12 community directors and a paid staff of approximately 18–20 supported by a volunteer workforce that accounts for over 95% of all work hours. The organization is independently governed, with no parent company or private equity ownership, and serves Holland, Zeeland, Hamilton, and Allegan communities with a Christ-centered mission.

Name

Renew Therapeutic Riding Center

Legal name

Renew Therapeutic Riding Center

Website

https://renewtrc.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Renew Therapeutic Riding Center is a 501(c)(3) nonprofit in Holland, Michigan operating the only PATH International Premier Accredited therapeutic riding center in West Michigan, delivering adaptive riding, hippotherapy speech therapy, and equine-assisted learning programs across its 20-acre facility and 21+ therapy horses.

Ownership category

akta.pro rank

Product category

Equine-Assisted Therapy Services

NAICS

Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Horse Boarding, Livery & Stable Operations (AFAEAGAG)

akta.pro secondary industries

Equine Working Ranch & Trail Operations (non-tourism) (AFAEAGAL), Veterinary Rehabilitation, Sports Medicine & Physical Therapy Centers (HLAMACAK)

Keywords

• Equine assisted therapy
• Therapeutic riding lessons
• Hippotherapy speech therapy
• Adaptive horsemanship programs
• Equine assisted learning

Headquarters

HQ city

Holland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Therapeutic Riding Sessions: Six-week session-based lessons at $240 per session. Sessions run throughout the year with varying lengths (4-6 weeks per session). Payment due during first week of session.
2. Speech Therapy Programs: Summer Speech Camp at $750 per camper with 12 participants per session. Individual speech therapy sessions also offered.
3. Donations and Grants: Individual donations, monthly Blue Ribbon donor program, corporate sponsorships, and grant funding from foundations. Community Foundation of Holland/Zeeland multi-year grant support noted.
4. Corporate Team Building (REAL): Fee-based corporate team building programs offered on fourth Friday of each month. Provides experiential learning alongside horses.
5. Fundraising Events: Annual Denim & Diamonds at the Derby gala dinner and auction. Documentary screenings with ticket sales. Fall Festival and other community events.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels9 records

Core offering

Renew Therapeutic Riding Center delivers equine-assisted services on a 20-acre farm in Holland, Michigan, providing PATH-certified therapeutic riding lessons, hippotherapy-based speech therapy in partnership with a licensed SLP, and the REAL (Renew Equine Assisted Learning) program suite for military, first responders, foster children, and corporate teams. Programs serve riders of all ages and abilities using a herd of 21+ therapy horses across heated indoor arena and accessible 24-stall barn facilities.

Product overview

Renew Therapeutic Riding Center is a Premier Accredited therapeutic riding center offering a unified portfolio of equine-assisted services. The core offerings include Therapeutic Riding (adaptive horsemanship lessons) and Speech Therapy (hippotherapy), supplemented by the REAL (Renew Equine Assisted Learning) program suite featuring Standing Watch, Renewing Trust, REAL: Strengthening the Team, Hoofbeats of Hope, and Reading Wranglers. Seasonal offerings include Speech Camp, Interactive Vaulting Camp, Drill Team Camp, Silver Saddles, Pony Pals Camp, and Career Camp for summer programming. The center also offers community programs including Free Rein Friday, Hug A Horse events, and Mindfulness with Horses.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapeutic Riding PATH-certified adaptive horsemanship lessons that incorporate individual life goals into customized sessions, improving balance, muscle coordination, endurance, strength, and leadership/communication skills for individuals with disabilities. Offered in six-week sessions at $240 per session with 2-6 riders per 45-minute lesson.
• Speech Therapy (Hippotherapy) Hippotherapy-based speech and language therapy blending multi-dimensional horse movement with clinical speech-language pathology. Delivered by licensed SLP Dr. Beth Macauley (Macauley Therapy Services), serving children ages 4+ and adults with speech IEPs or recent SLP evaluations.
• Standing Watch (Military and First Responder Program)

Quantifiable outcome

• 87% improvement in confidence among participants
• +2 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

13 partnerships are on record, tiered core and minor.

• Macauley Therapy Services / Dr. Beth MacauleycoreStrategic or Co-development Partner · 1 January 2021Partnership since 2021 with licensed speech-language pathologist Dr. Beth Macauley to offer hippotherapy speech therapy services. Dr. Macauley has 32 years of SLP expertise and specialty certification in equine-assisted speech-language pathology. She was named 2026 Barbara Glasgow Therapist of the Year by American Hippotherapy Association.
• PATH InternationalcoreStrategic or Co-development PartnerPremier Accredited Center member - only PATH International accredited therapeutic riding center in West Michigan. Organization maintains highest standards through PATH certification requirements for instructors and center operations.
• Herrick District LibraryminorGTM or Marketing PartnerSupports Renew Reading Wranglers program. Hosts registration for the program and promotes reading with horses partnership.
• Holland Junior Welfare LeagueminorGTM or Marketing PartnerProvides funding for Renew Reading Wranglers program supporting young readers.
• Hope CollegeminorGTM or Marketing PartnerStudent volunteers from Hope College participate in programs and events.
• Western Theological SeminaryminorGTM or Marketing PartnerSeminary students participate in equine assisted learning experiences and summer internships.
• Western SeminaryminorGTM or Marketing PartnerSummer intern Sabine from Western Seminary serving at Renew in various program roles.
• OAISD futurePREP'dminorGTM or Marketing PartnerFourth and fifth grade students from OAISD learned about mission and toured property, developing accessibility solutions.
• Baker LoftsminorStrategic or Co-development PartnerVenue partner for Denim & Diamonds at the Derby signature fundraising gala event.
• Park TheaterminorStrategic or Co-development PartnerVenue for documentary screening events. Located at 248 S River Ave, Holland MI.
• Homestead TeeminorGTM or Marketing PartnerLocal apparel company partnered to sell Renew merchandise. Donates portion of every sale back to support the mission.
• Gilmore EventsminorStrategic or Co-development PartnerCollaboration partner for Denim & Diamonds at the Derby annual gala event.
• Dr. Steve PetersminorStrategic or Co-development PartnerRenowned neuroscientist and educator led immersive clinic on equine brain science combining live demonstrations and hands-on brain dissection.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• HorseAbility: PATH Premier Accredited therapeutic horsemanship center on Long Island, NY offering adaptive riding, hippotherapy, and equine-assisted learning — a comparable regional nonprofit serving similar disabilities and special populations.
• Saddle Up! Therapeutic Riding: PATH Accredited therapeutic riding center in Franklin, TN serving children and adults with disabilities — comparable mission, accreditation level, and nonprofit structure.
• Mane Stream: PATH Premier Accredited center in Oldwick, NJ providing equine-assisted therapy and adaptive riding, with a comparable mix of therapeutic riding, hippotherapy, and special programs serving similar participant populations.
• High Hopes Therapeutic Riding: PATH Premier Accredited therapeutic riding nonprofit in Old Lyme, CT providing equine-assisted services to people with disabilities and veterans — directly comparable in service mix and nonprofit structure to Renew.
• BraveHearts Equine Therapy: PATH Premier Accredited center in Woodstock, IL offering therapeutic riding and equine-assisted learning programs for veterans, children with disabilities, and at-risk youth — closely aligned with Renew's REAL and special programs.
• Strides Therapy: Equine-assisted therapy nonprofit in Tomball, TX offering hippotherapy, adaptive riding, and therapy services in partnership with licensed clinicians — comparable clinical-therapy hybrid model.
• National Center for Equine Facilitated Therapy: Equine-assisted therapy center in Woodside, CA providing therapeutic riding, hippotherapy, and mental health services — a comparable multi-program nonprofit with clinical therapy integration.
• Hearts & Horses Therapeutic Riding Center: PATH International Premier Accredited therapeutic riding center in Loveland, Colorado offering equine-assisted activities for individuals with disabilities, similar in mission and accreditation profile to Renew.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/renewtrc
• Instagraminstagram.com/renewtrc
• LinkedInlinkedin.com/company/renew-therapeutic-riding-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Renew Therapeutic Riding Center