Fruit Security
Fruit Security GmbH is an Austrian manufacturer and installer of hail protection, rain/insect foil, and irrigation systems serving professional fruit growers, vineyards, and specialty crop producers across Europe and Australia, with adjacencies into car-park hail covers and solar carports.
- Company typePrivate
- Founded2004
- HeadquartersSankt Ruprecht An Der Raab, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Fruit Security does
Fruit Security GmbH is an Austrian agricultural-engineering manufacturer headquartered in St. Ruprecht/Raab, Styria, that designs, supplies, and installs crop-protection and irrigation systems for orchards, vineyards, specialty crops, and (as an adjacency) car-parking facilities. The company traces roughly 35 years of experience in hail-protection technology and self-positions as the leading hail-protection supplier in Europe. Its core product lines are the WIESEL System hail protection (including the Flat-Net variant), the Powerflex Foil System for rain, insect, frost, bird, and sun protection, the JACKET vineyard cover system, and integrated drip, multi-purpose, and fertigation irrigation with smart moisture-sensor and mobile-app controls. Technically, the products rest on proprietary constructions such as the Firstfix joint-screw load distribution at the highest net point, two-thread weaving hail nets, a flat-net architecture tested for wind speeds up to 100 km/h, and the Rootguard root-growth barrier with a 6-year guarantee.
The business operates a hybrid go-to-market combining direct sales from the Austrian headquarters, a dedicated Hamburg warehouse serving Northern Germany, and a network of more than 20 country-specific distribution partners spanning Austria, Germany, Italy, Switzerland, France, Spain, Portugal, the Netherlands, Belgium, the UK, Poland, Czechia, Slovakia, Hungary, Romania, Bulgaria, Croatia, Slovenia, Serbia, Bosnia & Herzegovina, Ukraine, Moldova, and Australia. Sub-brands extend the commercial surface: hagelschutz.com for car-park hail protection, wieselsolar.com for solar carports, and gartenschutz.com as a consumer e-commerce shop. The company is privately held by Managing Directors Rupert Matzer and Martin Pfeiffer, with no disclosed external funding or institutional ownership.
Revenue mechanics are built on engineered, custom-quoted project sales (hail nets, foil systems, irrigation installations, frost ovens) typically delivered under multi-year relationships, supplemented by recurring accessory and consumable sales (WIESEL foil clips, Winterfix storage systems, replacement foils and nets). Customers include professional fruit growers, wine estates, agricultural cooperatives, educational institutions, and agribusiness enterprises across Europe and selectively in Oceania. Pricing is not publicly disclosed; quotes are produced per project based on system type, coverage area, crop, and installation scope.
Fruit Security firmographics
Firmographics- Name
- Fruit Security
- Legal name
- Fruit Security GmbH
- Website
- https://www.fruitsecurity.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fruit Security GmbH is an Austrian manufacturer and installer of hail protection, rain/insect foil, and irrigation systems serving professional fruit growers, vineyards, and specialty crop producers across Europe and Australia, with adjacencies into car-park hail covers and solar carports.
- Ownership category
- akta.pro rank
Where Fruit Security is headquartered
LocationHeadquarters
- HQ city
- Sankt Ruprecht An Der Raab
- HQ country
- Austria
- HQ region
- Europe
Offices2 records
Markets served
Fruit Security business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Hail Protection Systems: Sale and installation of WIESEL hail protection nets and systems for orchards, vineyards, and special cultures. Includes Powerflex foil systems, flat-net systems, and accessories.
- Irrigation Systems: Drip irrigation, fertigation systems, multi-purpose irrigation, pump systems, filter systems, and control technology for agriculture.
- Accessories and Consumables: WIESEL foil clips, Winterfix systems, plaques, and replacement parts for maintenance and upgrades.
- Consulting Services: Expert consulting for hail protection, irrigation, and crop protection solutions tailored to customer needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Others | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels2 records
Fruit Security product offering
Product offeringCore offering
Fruit Security GmbH is an Austrian manufacturer and supplier of physical crop-protection and irrigation equipment, founded in 1989 and based in St. Ruprecht an der Raab. Its portfolio centres on hail nets and WIESEL System hail- and rain-protection installations, complemented by drip and multi-purpose irrigation, fertigation and intelligent irrigation controls, JACKET vineyard covers, insect and frost protection, ultrasonic bird deterrents, harvesting accessories and solar carports with integrated hail protection. The company supplies fruit growers, wine growers and specialty-crop farmers through direct sales in Austria and an international distributor network spanning Europe and Australia.
Product overview
Fruit Security provides a comprehensive portfolio of agricultural protection and irrigation systems, organized into four main categories: Systems for Fruit Growers, Systems for Wine Growers, Systems for Special Cultures, and Systems for Car Parking. The core product is the WIESEL System hail protection line, which includes the standard WIESEL System and the WIESEL System Flat-Net variant. These hail protection systems are complemented by the Powerflex Foil System for multi-purpose film applications (rain, insect, frost, and sun protection). Irrigation offerings include drip irrigation (Tropfbewässerung), multi-purpose irrigation (Mehrzweckberegnung), and fertigation systems with smart control capabilities. The company also offers frost protection solutions (WIESEL Frostofen/SPARK), vineyard-specific products (JACKET vineyard covers, vineyard posts), bird and wildlife deterrence, solar carports, and a garden protection e-commerce brand (GARTENSCHUTZ). The products are distributed through their own locations and a network of international partners across Europe and beyond.
Differentiator
Problem solved
Functional benefit
Brands
- WIESEL System: Innovative hail protection system for professional fruit growers, featuring unique flat-net construction and high safety standards.
- JACKET Weingartenabdeckung
- POWERFLEX Foil System
Products and services
- WIESEL System Hail Protection (WIESEL Hagelschutz) Engineered overhead netting/structure system that protects fruit crops from hail damage; designed for commercial fruit growers (apples, stone fruit, berries) and wine growers.
- WIESEL Flat-Net System (System Flachnetz) Flat, low-profile hail-protection netting that can be installed above crops without obstructing orchard operations; aimed at commercial orchards and vineyards.
- Powerflex Foil System (Powerflex Folie) Flexible rain-cover foil installation that shields crops from heavy rain damage; for fruit growers and wine growers protecting yield and quality.
- WIESEL Closed System (Insect Protection / Insektenschutz) Closed insect-proof netting system that protects crops from pest insects while preserving airflow and light; for fruit growers needing insect exclusion.
- Hail Nets (Hagelnetze) Knitted polyethylene hail nets supplied as standalone rolls/installation kits for crop-overhead hail protection; for orchard and vineyard operators.
- Drip Irrigation Systems (Tropfbewässerung) Engineered drip-irrigation systems that deliver water directly to crop root zones; for fruit growers, wine growers and specialty-crop farmers needing efficient water delivery.
- Multi-purpose Irrigation (Mehrzweck-Bewässerung) Versatile multi-purpose irrigation kits for orchards, vineyards and specialty crops, allowing different application modes (overhead/under-tree/drip) under one system.
- Fertigation Systems (Fertigation) Combined fertilisation and irrigation systems that dose fertiliser directly into the irrigation water; for fruit growers and wine growers optimising nutrient delivery.
- Intelligent Irrigation Control (Intelligente Bewässerungssteuerung) Electronic control systems that automate irrigation scheduling and operation based on sensor/probe inputs; for commercial growers wanting precision water management.
- JACKET Vineyard Cover (JACKET Weinbergabdeckung) Vineyard-specific cover system that protects grapevines from weather damage; designed for wine growers as a tailored JACKET configuration.
- WIESEL Frostofen Frost Heater Engineered frost-protection heating installation that protects orchards and vineyards from late-spring frost damage; for fruit growers and wine growers.
- SPARK Anti-Frost Pellet Oven Pellet-fuelled anti-frost heating unit providing automated frost protection for orchards and vineyards; for growers needing fuel-efficient frost mitigation.
- Ultrasonic Wildlife and Bird Deterrents Ultrasonic devices that deter wildlife and birds from damaging crops; for fruit growers, wine growers and specialty-crop farmers needing non-lethal bird/wildlife control.
- Weingartenpfähle (Vineyard Posts) Specialised trellising posts used to anchor vineyard protection and training systems; for wine growers installing or maintaining trellised vineyards.
- WIESEL Solar-Carport Dual-use carport structure combining solar power generation with integrated hail protection; designed for commercial car parks, dealerships and fleet operators.
- Car Parking Hail Protection (Parkplatz Hagelschutz) Hail-protection roofing installations over car parks to shield parked vehicles from hail damage; for municipal, commercial and fleet operators.
- Erntetechnik (Harvesting Technique) Specialised harvesting accessories and tools for fruit and crop harvesting operations; for fruit growers and specialty-crop farmers using harvesting systems compatible with Fruit Security installations.
Quantifiable outcome
- Frost protection up to -8°C with high water output between 45-50m³/h/Ha
- +3 more outcomes
Companies that use Fruit Security
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles4 records
Fruit Security technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Fruit Security partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core.
- Lanthaler AndreascoreZone representative for Vinschgau region in Italy.
- Landwirtschaftliche Bezugsgenossenschaft SalurncoreAgricultural cooperative distribution partner for Italy based in Salurn.
- Kurt Waldis GmbHcoreAuthorized distribution partner for Switzerland based in Romanshorn.
- Spinazze Group SpacoreMajor distribution partner for Italy based in Cimadolmo, Treviso.
- Khuen GmbHcoreDistribution partner for Italy.
- Weather Protection Systems B.V.coreAuthorized distribution partner for Netherlands and Belgium, handling local sales and customer support for Fruit Security products in the Benelux region.
- Jon KotullacoreZone representative for Northern Germany based in Hamburg with warehouse facilities for efficient distribution in the German market.
- Weinbau-Produkte Falk GmbHcoreDistribution partner for Germany based in Lauf, specializing in wine-growing products and customer support.
- Agra d.o.ocoreAuthorized distribution partner for Croatia based in Cakovec, handling local sales and customer support.
- Szentpeteri TamascoreDistribution partner for Hungary and Western Romania based in Debrecen.
- Fruit Technology SRLcoreDistribution partner for Eastern Romania.
- Grad Projekt.plcoreAuthorized distribution partner for Poland based in Chynów.
- Nif Agro SuppliescoreDistribution partner for Ukraine based in Vinnitsa.
- THALER Hagelschutz Obst und WeinbaucoreDistribution partner for Eisacktal, Wipptal & Pustertal regions in Italy.
- Bertol ReinholdcoreDistribution partner for Tramin region in Italy.
- G.V. CROP PROTECTIONcoreAuthorized distribution partner for Australia based in Shepparton, Victoria.
- Filpack s.a.coreDistribution partner for France based in Vitrolles.
- RosSad d.o.o.coreDistribution partner for Slovenia based in Krsko.
- HortiSmart Solutions EOODcoreDistribution partner for Bulgaria based in Sofia.
- Vitalitifruct-Expo S.R.L.coreDistribution partner for Moldavia based in Chisinau.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fruit Security competitors and assessment
Company assessmentDirect peers
- Arrigoni S.p.A. Italian manufacturer of agrotextiles, hail nets, and shade nets for orchards and vineyards. Direct competitor to Fruit Security's WIESEL hail protection and Powerflex foil systems across European fruit and wine growing markets.
- Tenax Group: Global manufacturer of plastic nets and films for agriculture, including hail protection and crop covers. Overlaps directly with Fruit Security's core hail protection and vineyard cover offerings.
- Tessitura Trevigiana: Italian weaver of agricultural nets including hail nets and anti-insect netting. Direct competitor to Fruit Security in European orchard and vineyard protection.
- Polysack Plastic Industries: Israeli manufacturer of agricultural films and netting for crop protection, including hail, shade, and insect screens. Competes with Fruit Security in specialty crop protection films and nets.
Broad incumbents
- Ginegar Plastic Products: Established Israeli producer of agricultural films, nets, and covers with broad product portfolio across greenhouses, mulch, and crop protection. Overlaps with Fruit Security's Powerflex foil and specialty crop protection lines.
- RKW Group: German manufacturer of polyethylene films and nets including agricultural applications. A larger incumbent serving horticulture and agriculture across Europe, adjacent to Fruit Security's film-based protection products.
- Netafim: Global leader in drip and precision irrigation, with broad smart-irrigation and fertigation offerings. Directly comparable to Fruit Security's Tropfbewässerung drip irrigation and fertigation product lines.
- Rivulis Irrigation: Global micro-irrigation and drip irrigation provider with broad product portfolio and international footprint. Comparable to Fruit Security on irrigation systems for fruit growers and vineyards.
- Jain Irrigation Systems: Large Indian-headquartered irrigation and agricultural technology group offering drip irrigation, sprinklers, and integrated solutions. Comparable to Fruit Security's irrigation and fertigation portfolio across orchard and specialty crops.
Emerging players
- Huzhou Sinya Textile Co., Ltd. Chinese manufacturer of agricultural hail nets, shade nets, and anti-insect netting. A lower-cost emerging player whose standard-product SKUs compete with Fruit Security in export markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Fruit Security social profiles
Digital presenceFruit Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fruit Security leadership team
Management profileNumber of profiles
Profiles8 records
Fruit Security funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fruit Security M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fruit Security
What does Fruit Security do?
Fruit Security GmbH is an Austrian manufacturer and supplier of physical crop-protection and irrigation equipment, founded in 1989 and based in St. Ruprecht an der Raab. Its portfolio centres on hail nets and WIESEL System hail- and rain-protection installations, complemented by drip and multi-purpose irrigation, fertigation and intelligent irrigation controls, JACKET vineyard covers, insect and frost protection, ultrasonic bird deterrents, harvesting accessories and solar carports with integrated hail protection. The company supplies fruit growers, wine growers and specialty-crop farmers through direct sales in Austria and an international distributor network spanning Europe and Australia.
Is Fruit Security a public or private company?
Fruit Security is a private company. It is classified as unknown and is currently operating.
When was Fruit Security founded?
Fruit Security was founded in 2004. It employs 11 to 50 people.
Where is Fruit Security based?
Fruit Security is headquartered in Sankt Ruprecht An Der Raab, Austria, in the Europe region.
How does Fruit Security make money?
Four revenue lines are on record. Hail Protection Systems are the primary driver. The others are irrigation Systems, accessories and Consumables and consulting Services.
Who are Fruit Security's main competitors?
Direct peers on record are Arrigoni S.p.A., Tenax Group, Tessitura Trevigiana and Polysack Plastic Industries. Broad incumbents are Ginegar Plastic Products, RKW Group, Netafim, Rivulis Irrigation and Jain Irrigation Systems. Huzhou Sinya Textile Co., Ltd. is listed as an emerging player.
Does Fruit Security have an API?
No public API is recorded for Fruit Security.