Red Willow Learning Center

What Red Willow Learning Center does

Red Willow Learning Center, Inc. (also known as The Learning Center at Red Willow) is a 501(c)(3) nonprofit founded in 2010 and headquartered in Missoula, Montana. The organization delivers resilience-focused classes, workshops, and programs that combine mindfulness, yoga, meditation, breathwork, and related mind/body practices with modern neurological understanding of trauma and brain plasticity, branded internally as the Trauma Resiliency Model. It serves a diversified set of community segments in western Montana, with primary emphasis on veterans and active-duty military (via the Heroes Therapeutic Outreach Program, HTOP), individuals in recovery from substance use disorder (via the Mindful Recovery and Wellness program with the 4th D Club), incarcerated and justice-involved individuals (via Freedom on the Inside, FOTI, at the Missoula County Detention Facility), older adults, individuals with chronic pain, and professionals experiencing secondary traumatic stress.

The core offering is a curated catalog of more than 25 in-person and online classes and programs, taught by a network of 30+ instructors and supported by 25+ community sponsors and foundation partners. Distribution is hybrid: in-person classes are hosted at multiple partner locations across Missoula and Stevensville (including the Missoula Vet Center, 4th D Club, Iron Root Fitness, American Legion Post 94, and Cancer Support Community), live online sessions run over Zoom, and on-demand courses (notably Basics of Resilience) are delivered through the Thinkific learning platform. The technology stack is intentionally lightweight — WordPress website, Zoom, Thinkific, and standard payment processing — with no proprietary software product.

The revenue model combines individual course and class fees (subscriptions, session packs, and drop-in options with pricing from free up to $85/month), tax-deductible donations including a recurring Bedrock Donor program starting at $5/month, grants from charitable foundations supporting specific programs, and a small retail line of hand-blended herbal teas distributed through The Sweets Barn. Accessibility is core to the model: a sliding fee scale, scholarships, and free access through HTOP for veterans and first responders are explicitly designed to remove price as a barrier. Since founding, the organization reports having served more than 11,000 community members, with FOTI alone accounting for over 2,200 participant contacts inside the Missoula County Detention Facility.

Name

Red Willow Learning Center

Legal name

The Learning Center at Red Willow

Website

https://redwillowlearning.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Willow Learning Center is a Missoula, Montana-based 501(c)(3) nonprofit offering mindfulness, yoga, and resilience classes and workshops, primarily serving veterans, individuals in recovery, older adults, and trauma-exposed professionals across western Montana and online.

Ownership category

akta.pro rank

Product category

Mindfulness and Wellness Education

NAICS

Educational Support Services (611710), Professional and Management Development Training (61143), Educational Support Services (61171), Educational Support Services (6117)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Mindfulness education
• Trauma resilience programs
• Therapeutic yoga classes
• Veteran wellness services
• Mind-body workshops

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Course and Class Fees: Revenue from yoga, meditation, mindfulness, and resilience-building classes offered at various price points including monthly subscriptions, session packs, and drop-in options
2. Donations and Charitable Contributions: Tax-deductible donations from individuals supporting the scholarship program and general operations. Monthly recurring 'Bedrock Donor' program starting at $5/month
3. Foundation Grants: Grant funding from organizations including Foundation for Community Health, Max and Betty Swanson Foundation, and Trust for the Meditation Process supporting specific programs like Mindful Recovery and Veterans programs
4. Product Sales (Teas): Sales of hand-blended herbal teas (Crave Digestive Tea, Kapha Earth Balance Tea, Pitta Fire Balance Tea, Vata Air-Ether Balance Tea, Trinity All Dosha Chai, Turmeric Tea) through The Sweets Barn partner

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Red Willow Learning Center delivers a trauma-informed, evidence-based curriculum of resilience classes, workshops, and online programs combining mindfulness, yoga, breathwork, qigong, t'ai chi, SoulCollage, EFT, and Compassion-Focused Therapy. Programming is delivered in-person at partner community locations and online via live Zoom and self-paced Thinkific courses, with free access provided to veterans and first responders through the Heroes Therapeutic Outreach Program (HTOP).

Product overview

Red Willow Learning Center is a nonprofit organization offering a diverse portfolio of resilience-building programs and classes focused on mindfulness, yoga, meditation, and mind/body wellness practices. The organization operates as a single integrated platform of offerings including: core programs like Mindful Recovery and Wellness (in partnership with Fourth D Club) and the Heroes Therapeutic Outreach Program (HTOP) providing free services to veterans and first responders; hybrid in-person/online class delivery through Zoom; on-demand learning via Thinkific for the Basics of Resilience course; specialized yoga offerings (Veterans Yoga, Bitterroot Yoga for Veterans, Yoga for Healthy Aging); meditation and mindfulness classes; movement practices including Qigong, T'ai Chi Chih, and Mindful Movement for Persistent Pain; therapeutic programs like Workplace Resilience for Secondary Trauma and Compassion-Focused Therapy; creative arts (SoulCollage) and wellness offerings (acupuncture, EFT); and retail products (herbal teas). Programs are supported by sliding-scale pricing, scholarships, and the HTOP fee waiver program to ensure accessibility regardless of income.

Differentiator

Problem solved

Functional benefit

Brands

• Heroes Therapeutic Outreach Program (HTOP): A program providing free mind/body classes and workshops to veterans, active duty military personnel, their families and caregivers, and first responders.

Products and services

• Mindful Recovery and Wellness Mindfulness and yoga-based class supporting individuals in recovery from substance use disorder, aligned with Yoga for 12-Step Recovery (Y12SR) principles.
• Hybrid Mindful Recovery Hybrid in-person and online recovery class integrating mindfulness and yoga for the Y12SR recovery community.
• Heroes Therapeutic Outreach Program (HTOP) Free trauma-informed yoga, meditation, and resilience program for veterans and first responders, delivered in-person at Fort Missoula, Gold Star Manor, and online.
• Yoga for Veterans Yoga class specifically designed for veterans as part of the Heroes Therapeutic Outreach Program.
• Bitterroot Yoga for Veterans Variant of Yoga for Veterans serving the Bitterroot regional veteran community within HTOP.
• Meditation for Veterans Meditation class designed for veterans and offered free through HTOP.
• Restorative Yoga for Veterans Restorative yoga class designed for veterans as part of the Heroes Therapeutic Outreach Program.
• Yoga for Healthy Aging with Harriet Yoga class tailored for older adults to support healthy aging, mobility, and wellbeing.
• Miller Creek Labyrinth: Community Hours Community open hours at the Miller Creek Labyrinth for contemplative practice.
• Basics of Resilience (On-demand) Self-paced online course introducing foundational resilience practices.
• Workplace Resilience for Secondary Trauma Class designed to help professionals manage secondary trauma and build workplace resilience.
• Mindful Movement for Persistent Pain Mindful movement class designed to help individuals manage persistent chronic pain.
• Morning Yoga General morning yoga class for community members seeking a regular practice.
• Qigong for Seasonal Health Qigong class focused on supporting seasonal health and energy balance.
• T'ai Chi Chih for Balance and Fall Prevention T'ai Chi Chih class targeting balance improvement and fall prevention for older adults.
• SoulCollage SoulCollage workshop combining creativity and contemplative practice for self-reflection.
• Chronic Pain Management with Distal Point Acupuncture Class introducing distal point acupuncture as a complementary approach to chronic pain management.
• CFT in Practice: Compassion-Focused Therapy Applied Compassion-Focused Therapy class aimed at supporting self-compassion and emotional regulation practice.
• Back Care Yoga Therapeutic yoga class supporting back health and postural awareness.
• EFT for Pain Emotional Freedom Techniques (EFT) class focused on pain management and self-regulation.
• Mindfulness for Educators Mindfulness class designed to help educators manage stress and secondary trauma in the classroom.
• Reduce Stress - Restore Energy Stress-reduction class focused on restoring energy and self-regulation.

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Nine partnerships are on record, tiered core, secondary and minor.

• Missoula's 4th D ClubcoreStrategic or Co-development PartnerCollaborative partner on Mindful Recovery and Wellness program. Joint project providing mindfulness skills training for individuals in recovery from Substance Use Disorder. Also partners on Hybrid Mindful Recovery program offering both in-person and online options.
• Missoula Vet CentercoreStrategic or Co-development PartnerKey partner for Heroes Therapeutic Outreach Program (HTOP). Provides space for Meditation for Veterans and Restorative Yoga for Veterans classes. Veterans must register with Vet Center prior to program participation.
• American Legion Post 94secondaryStrategic or Co-development PartnerPartner location for veteran-only mind/body classes including Yoga for Veterans and Meditation for Veterans in the Stevensville/Bitterroot area.
• Freestone Climbing CentersecondaryStrategic or Co-development PartnerPartner location for veteran-only classes within the Heroes Therapeutic Outreach Program.
• Capital Family MortgageminorOthersProvides group space at 2305 Stephens, Missoula for in-person Yoga for Healthy Aging classes starting February 2, 2026.
• Cancer Support CommunityminorOthersProvides group space for in-person class offerings at their facility.
• ThinkificcoreTechnology or IntegrationPlatform partner for on-demand online courses. Powers the 'Basics of Resilience' and other online learning programs.
• Laying GroundworksecondaryStrategic or Co-development PartnerSister organization offering professional development programs. Bedrock donors may choose classes from both Red Willow Learning Center and Laying Groundwork.
• The Sweets BarnminorChannel Partner/ Reseller/ DistributorRetail partner selling Red Willow Learning Center hand-blended herbal teas including Crave Digestive Tea, Kapha Earth Balance Tea, Pitta Fire Balance Tea, Vata Air-Ether Balance Tea, Trinity All Dosha Chai, and Turmeric Tea.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Calm: Major commercial mindfulness and meditation app competing for the same consumer mindfulness audience as Red Willow's online and on-demand classes. Overlaps with Red Willow's general meditation, yoga, and resilience content, but lacks trauma-informed and community-based delivery.
• Headspace: Large commercial mindfulness and meditation platform offering guided meditation, sleep, and focus content. Competes with Red Willow's online courses (Thinkific) and general mindfulness offerings, but as a well-capitalized B2C/B2B subscription product rather than a community-based nonprofit.
• Spirit Rock Meditation Center: Established nonprofit mindfulness and insight meditation center in California offering MBSR-style programs, retreats, and teacher training. Comparable to Red Willow's mindfulness curriculum and Trauma Resiliency Model, though at much larger scale and broader scope.
• Insight Meditation Society: Long-established nonprofit offering Vipassana and MBSR-style meditation training, retreats, and teacher development. Operates the same mindfulness-based instruction category as Red Willow's guided meditation and resilience offerings, but as a much larger, multi-decade institution.

Direct peers

• Veterans Yoga Project: Nonprofit organization providing yoga and mindful movement training specifically to veterans, active military, and their families. Closely aligned with Red Willow's HTOP and Yoga for Veterans programs, serving the same trauma-affected veteran population with similar modalities.
• Mindful Schools: Nonprofit providing mindfulness training to educators and students in K-12 settings. Comparable to Red Willow's Mindfulness for Educators offering and similar trauma-resiliency curriculum adapted for institutional populations.
• Prison Yoga Project: Nonprofit bringing trauma-informed yoga and mindfulness to incarcerated and at-risk populations. Directly comparable to Red Willow's FOTI program at Missoula County Detention Facility, with similar mission and modality.
• Give Back Yoga Foundation: Nonprofit that directs yoga and mindfulness to underserved populations including veterans, incarcerated individuals, and trauma survivors. Directly comparable to Red Willow's Freedom on the Inside (FOTI) program and HTOP veteran services.
• Laying Groundwork: Sister nonprofit organization offering professional development programs with cross-affiliated Bedrock donor program. Operates adjacent to Red Willow's Workplace Resilience for Secondary Trauma and Mindfulness for Educators offerings, sharing audience and donor base.
• 4th D Club Missoula: Missoula-based recovery community center that is Red Willow's direct collaborative partner on the Mindful Recovery and Wellness program for individuals in recovery from Substance Use Disorder. Operates the same target segment with complementary services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheLearningCenterAtRedWillow
• Instagraminstagram.com/learningcenter_redwillow
• LinkedInlinkedin.com/company/red-willow-learning-center-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Willow Learning Center