Altfield Asia
Altfield Asia is a Hong Kong-based exclusive regional distributor for over 30 international luxury interior design brands, supplying fabrics, wallcoverings, leathers, trimmings, lighting, furniture, and hardware to architects, interior designers, contractors, and developers across Hong Kong and Singapore.
- Company typePrivate
- Founded1982
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount—
- GTM typeB2B
- OfferingServices
What Altfield Asia does
Altfield Asia, operating under the legal entity Altfield Interiors, is a Hong Kong-headquartered distributor and exclusive Asia representative for more than 30 international luxury interior design brands. Founded in 1982 and headquartered at 1101 Nine Queen's Road Central with a showroom on-site, the company supplies fabrics, wallcoverings, leathers, trimmings, lighting, furniture, and hardware to architects, interior designers, contractors, and developers across the Asia-Pacific region, supported by a Singapore sales office. Its represented portfolio includes heritage houses such as Armani/Casa, Colefax & Fowler, Fox Linton, Jim Thompson, Loro Piana Interiors, Pierre Frey, Rubelli, and Weitzner, giving Altfield consolidated multi-brand access that no single competing trade supplier in the region replicates at equivalent scale.
The product offering spans five core categories: fabrics (velvets, mohairs, linens, silks, performance textiles such as Grand Mohair and Wilde); wallcoverings (grasscloths, silks, metal leaf, digital prints, and the proprietary Altfield LUXE line of hand-crafted gilded finishes); faux leathers replicating exotic textures such as shagreen and crocodile; lighting and furniture from brands including Porta Romana and Vaughan; and hardware (Rocky Mountain Hardware) and trimmings (Samuel & Sons). The business does not rely on proprietary technology; its competitive assets are contractual representation rights, local inventory of high-MOQ European textiles, and deep product knowledge. Japanese hand-painted screens (Byobu) are an additional specialty line.
Altfield monetizes through one-time, quote-based B2B sales of luxury interior materials at the trade level, with no disclosed subscription, licensing, or recurring revenue components. Go-to-market is enterprise field sales: senior sales representatives visit architects and designers in their offices, supported by a physical showroom, an email mailing list, a brand-and-product-filtered website catalog, and an online enquiry tool ('The Sourcing Sidekick'). Customer concentration is dispersed across many small and mid-sized design firms, with contractors and developers serving as a secondary, project-driven segment.
Altfield Asia firmographics
Firmographics- Name
- Altfield Asia
- Legal name
- Altfield Interiors
- Website
- https://altfield.com.hk
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Short description
- Altfield Asia is a Hong Kong-based exclusive regional distributor for over 30 international luxury interior design brands, supplying fabrics, wallcoverings, leathers, trimmings, lighting, furniture, and hardware to architects, interior designers, contractors, and developers across Hong Kong and Singapore.
- Ownership category
- akta.pro rank
Where Altfield Asia is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices2 records
Markets served
Altfield Asia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interior Design Materials Distribution: Altfield operates as a distributor and representative for international luxury interior design brands across Asia, selling wallcoverings, fabrics, faux leathers, trimmings, and related products to architects, interior designers, contractors, and developers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale distribution model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Altfield Asia product offering
Product offeringCore offering
Altfield Asia operates as a Hong Kong-based B2B distributor and authorized representative for over 30 international luxury interior design brands, supplying fabrics, wallcoverings, faux leathers, trimmings, furniture, lighting, and hardware to architects, interior designers, contractors, and developers across Asia. The company supports trade customers through a Central Hong Kong showroom, field sales executives, sample fulfillment, project quotations, and its own Altfield LUXE collection of artisanal hand-crafted wallcoverings.
Product overview
Altfield Asia is a Hong Kong-based supplier and showroom for luxury interior design materials, operating as a distributor and representative for international brands. The product portfolio centers on five core categories: (1) Fabrics including velvets, mohairs, linens, silks, and performance textiles; (2) Wallcoverings encompassing grasscloths, silks, metal leaf, digital prints, and specialty textures; (3) Faux Leather materials replicating exotic textures; (4) Altfield LUXE, a proprietary artisanal collection of hand-crafted metallic and gilded wallcoverings; and (5) Japanese Screens (Byobu), hand-painted traditional folding screens. The company also represents over 25 international luxury interior brands including Colefax & Fowler, Fox Linton, Innovations, Giardini, Westbury Textiles, and Weitzner. Products are primarily targeted at architects, interior designers, contractors, and developers across Asia.
Differentiator
Problem solved
Functional benefit
Brands
- Altfield LUXE: Artisanal luxury wallcovering surfaces collection featuring handcrafted metallic leaf, crackle, gilded, and textured finishes
Quantifiable outcome
- Products available in multiple colorways (e.g., Wilde fabric in 45 colourways, Shagreen in 10+ colourways)
- +1 more outcomes
Companies that use Altfield Asia
Customer profileSegments4 records
Ideal customer profiles3 records
Altfield Asia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Altfield Asia partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered minor and core.
- Jane ChurchillminorAltfield represents Jane Churchill fabrics and wallcoverings in Asia.
- KiefferminorAltfield represents Kieffer, a luxury textile brand.
- LarsenminorAltfield represents Larsen, a prestigious fabric brand.
- WeitznercoreNew York-based Lori Weitzner has been internationally known for contributions to textiles and wallcoverings for over thirty years, creating materials that engage the senses.
- Armani/Casa TextilescoreAltfield represents Armani/Casa Textiles in the Asian market, offering luxury fabric collections for high-end interior design projects.
- Armani/Casa WallcoveringscoreAltfield represents Armani/Casa Wallcoverings, providing access to luxury wallcovering collections in Asia.
- Colefax & FowlercoreFounded in the 1930s, Colefax & Fowler is an English fabric and wallpaper brand admired for timelessness, subtle colours and sophisticated designs. Altfield represents this brand in Asia.
- Fox LintoncoreFox Linton Associates, founded by Mary Fox Linton in 1954, is renowned for hotel and spa design including One Aldwych in London and Carlisle Bay Antigua. Altfield represents this brand in Asia.
- Jim ThompsoncoreAltfield represents Jim Thompson, the renowned Thai silk and luxury textile brand, for the Asian market.
- Loro Piana InteriorscoreAltfield represents Loro Piana Interiors, the luxury Italian fabric and textile brand, in Asia.
- Pierre FreycoreAltfield represents Pierre Frey, the French luxury fabric and wallcovering house, in the Asian market.
- RubellicoreAltfield represents Rubelli, the historic Venetian textile company known for luxury fabrics and wallcoverings, in Asia.
- InnovationscoreFounded in 1975, Innovations is committed to forward-thinking design and creating wallcoverings that transform interiors, experimenting with new materials and design techniques.
- GiardinicoreEstablished in 2002, Giardini is an industry leader in textile wallcoverings manufactured in Italy, offering patterns and designs for various interior types.
- Westbury TextilescoreBased in Australia since 1986, Westbury Textiles supplies designer textiles woven and printed in the finest mills worldwide, including Belgian Linen, Embroidered Silk, and Mohair.
- BraquenieminorAltfield represents Braquenie, a prestigious French fabric and wallpaper brand.
- BrochierminorAltfield represents Brochier, a luxury textile brand.
- Manuel CanovasminorAltfield represents Manuel Canovas, a French luxury fabric and wallpaper brand.
- Maya RomanoffminorAltfield represents Maya Romanoff, known for artistic wallcovering designs.
- Moore & GilesminorAltfield represents Moore & Giles, a leather and fabric brand.
- No. 9 ThompsonminorAltfield represents No. 9 Thompson, a luxury textile collection.
- PollackminorAltfield represents Pollack, a contemporary fabric brand.
- Porta RomanaminorAltfield represents Porta Romana, a luxury lighting and furniture brand.
- Rocky Mountain HardwareminorAltfield represents Rocky Mountain Hardware, a luxury hardware brand.
- Samuel & SonsminorAltfield represents Samuel & Sons, known for luxury trimmings and passementerie.
- Studio ArtminorAltfield represents Studio Art, a leather and textile brand.
- The SignminorAltfield represents The Sign, a contemporary fabric and wallcovering brand.
- VaughancoreAltfield represents Vaughan, the British luxury lighting and fabric brand.
- AssemblageminorAltfield represents Assemblage, a fabric and wallcovering brand.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Altfield Asia competitors and assessment
Company assessmentDirect peers
- Donghia: US-based luxury interior furnishings distributor with Asia presence, now part of MillerKnoll. Distributes high-end textiles, furniture, lighting, and accessories to interior designers and architects — directly comparable to Altfield's B2B distribution model and curated brand portfolio.
- Holly Hunt: Luxury interior furnishings, textiles, and furniture distributor serving interior designers and architects globally. Similar trade-focused B2B model with curated luxury brand portfolio and showroom-driven sales.
- Perennials & Sutherland: Luxury performance textiles, trimmings, and rugs brand serving high-end residential and hospitality markets. Comparable on premium fabric and trim product categories that overlap with Altfield's distribution portfolio.
- Edelman Leather: Luxury leather supplier with global presence serving interior designers and architects. Directly comparable on the premium leather product category that Altfield distributes (e.g., via Moore & Giles).
- Hartmann & Forbes: Luxury natural wallcoverings and textiles producer serving high-end residential and commercial interior design markets. Comparable on the wallcovering product category that represents a core offering for Altfield.
- Pierre Frey: French luxury fabric and wallcovering brand with direct sales in some markets. Altfield represents Pierre Frey in Asia — same product categories, with a peer relationship that includes both partnership and overlap.
- Maya Romanoff: Luxury wallcovering brand known for artistic and innovative designs. Altfield represents Maya Romanoff in Asia — comparable on premium wallcovering category and able to compete for the same end customers.
- Materials Marketing: Luxury interior design products distributor (stone, tile, architectural surfaces) serving architects and designers. Comparable B2B distribution model for premium interior materials with an A&D sales focus.
Others
- Altfield London: UK-based sister company of Altfield Asia, distributing similar luxury interior design textiles, wallcoverings, and materials. Same operational model but serves a different geography (UK/Europe) rather than competing directly.
Broad incumbents
- Roche Bobois: French luxury furniture brand with extensive Asia presence through company-owned showrooms. Broader luxury interior design category with partial overlap on the high-end residential designer customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Altfield Asia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Altfield Asia leadership team
Management profileNumber of profiles
Profiles1 record
Altfield Asia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Altfield Asia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Altfield Asia
What does Altfield Asia do?
Altfield Asia operates as a Hong Kong-based B2B distributor and authorized representative for over 30 international luxury interior design brands, supplying fabrics, wallcoverings, faux leathers, trimmings, furniture, lighting, and hardware to architects, interior designers, contractors, and developers across Asia. The company supports trade customers through a Central Hong Kong showroom, field sales executives, sample fulfillment, project quotations, and its own Altfield LUXE collection of artisanal hand-crafted wallcoverings.
Is Altfield Asia a public or private company?
Altfield Asia is a private company. It is classified as unknown and is currently operating.
When was Altfield Asia founded?
Altfield Asia was founded in 1982.
Where is Altfield Asia based?
Altfield Asia is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Altfield Asia make money?
One revenue line is on record: interior Design Materials Distribution.
Who are Altfield Asia's main competitors?
Direct peers on record are Donghia, Holly Hunt, Perennials & Sutherland, Edelman Leather, Hartmann & Forbes, Pierre Frey, Maya Romanoff and Materials Marketing. Altfield London is listed as an others. Roche Bobois is listed as a broad incumbent.
Does Altfield Asia have an API?
No public API is recorded for Altfield Asia.