Altfield Asia

What Altfield Asia does

Altfield Asia, operating under the legal entity Altfield Interiors, is a Hong Kong-headquartered distributor and exclusive Asia representative for more than 30 international luxury interior design brands. Founded in 1982 and headquartered at 1101 Nine Queen's Road Central with a showroom on-site, the company supplies fabrics, wallcoverings, leathers, trimmings, lighting, furniture, and hardware to architects, interior designers, contractors, and developers across the Asia-Pacific region, supported by a Singapore sales office. Its represented portfolio includes heritage houses such as Armani/Casa, Colefax & Fowler, Fox Linton, Jim Thompson, Loro Piana Interiors, Pierre Frey, Rubelli, and Weitzner, giving Altfield consolidated multi-brand access that no single competing trade supplier in the region replicates at equivalent scale.

The product offering spans five core categories: fabrics (velvets, mohairs, linens, silks, performance textiles such as Grand Mohair and Wilde); wallcoverings (grasscloths, silks, metal leaf, digital prints, and the proprietary Altfield LUXE line of hand-crafted gilded finishes); faux leathers replicating exotic textures such as shagreen and crocodile; lighting and furniture from brands including Porta Romana and Vaughan; and hardware (Rocky Mountain Hardware) and trimmings (Samuel & Sons). The business does not rely on proprietary technology; its competitive assets are contractual representation rights, local inventory of high-MOQ European textiles, and deep product knowledge. Japanese hand-painted screens (Byobu) are an additional specialty line.

Altfield monetizes through one-time, quote-based B2B sales of luxury interior materials at the trade level, with no disclosed subscription, licensing, or recurring revenue components. Go-to-market is enterprise field sales: senior sales representatives visit architects and designers in their offices, supported by a physical showroom, an email mailing list, a brand-and-product-filtered website catalog, and an online enquiry tool ('The Sourcing Sidekick'). Customer concentration is dispersed across many small and mid-sized design firms, with contractors and developers serving as a secondary, project-driven segment.

Name

Altfield Asia

Legal name

Altfield Interiors

Website

https://altfield.com.hk

Company type

Private

Founded year

1982

Operating status

Operating

Short description

Altfield Asia is a Hong Kong-based exclusive regional distributor for over 30 international luxury interior design brands, supplying fabrics, wallcoverings, leathers, trimmings, lighting, furniture, and hardware to architects, interior designers, contractors, and developers across Hong Kong and Singapore.

Ownership category

akta.pro rank

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interior Design Materials Distribution: Altfield operates as a distributor and representative for international luxury interior design brands across Asia, selling wallcoverings, fabrics, faux leathers, trimmings, and related products to architects, interior designers, contractors, and developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Altfield Asia operates as a Hong Kong-based B2B distributor and authorized representative for over 30 international luxury interior design brands, supplying fabrics, wallcoverings, faux leathers, trimmings, furniture, lighting, and hardware to architects, interior designers, contractors, and developers across Asia. The company supports trade customers through a Central Hong Kong showroom, field sales executives, sample fulfillment, project quotations, and its own Altfield LUXE collection of artisanal hand-crafted wallcoverings.

Product overview

Altfield Asia is a Hong Kong-based supplier and showroom for luxury interior design materials, operating as a distributor and representative for international brands. The product portfolio centers on five core categories: (1) Fabrics including velvets, mohairs, linens, silks, and performance textiles; (2) Wallcoverings encompassing grasscloths, silks, metal leaf, digital prints, and specialty textures; (3) Faux Leather materials replicating exotic textures; (4) Altfield LUXE, a proprietary artisanal collection of hand-crafted metallic and gilded wallcoverings; and (5) Japanese Screens (Byobu), hand-painted traditional folding screens. The company also represents over 25 international luxury interior brands including Colefax & Fowler, Fox Linton, Innovations, Giardini, Westbury Textiles, and Weitzner. Products are primarily targeted at architects, interior designers, contractors, and developers across Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Altfield LUXE: Artisanal luxury wallcovering surfaces collection featuring handcrafted metallic leaf, crackle, gilded, and textured finishes

Quantifiable outcome

• Products available in multiple colorways (e.g., Wilde fabric in 45 colourways, Shagreen in 10+ colourways)
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

29 partnerships are on record, tiered minor and core.

• Jane ChurchillminorChannel Partner/ Reseller/ DistributorAltfield represents Jane Churchill fabrics and wallcoverings in Asia.
• KiefferminorChannel Partner/ Reseller/ DistributorAltfield represents Kieffer, a luxury textile brand.
• LarsenminorChannel Partner/ Reseller/ DistributorAltfield represents Larsen, a prestigious fabric brand.
• WeitznercoreChannel Partner/ Reseller/ DistributorNew York-based Lori Weitzner has been internationally known for contributions to textiles and wallcoverings for over thirty years, creating materials that engage the senses.
• Armani/Casa TextilescoreChannel Partner/ Reseller/ DistributorAltfield represents Armani/Casa Textiles in the Asian market, offering luxury fabric collections for high-end interior design projects.
• Armani/Casa WallcoveringscoreChannel Partner/ Reseller/ DistributorAltfield represents Armani/Casa Wallcoverings, providing access to luxury wallcovering collections in Asia.
• Colefax & FowlercoreChannel Partner/ Reseller/ DistributorFounded in the 1930s, Colefax & Fowler is an English fabric and wallpaper brand admired for timelessness, subtle colours and sophisticated designs. Altfield represents this brand in Asia.
• Fox LintoncoreChannel Partner/ Reseller/ DistributorFox Linton Associates, founded by Mary Fox Linton in 1954, is renowned for hotel and spa design including One Aldwych in London and Carlisle Bay Antigua. Altfield represents this brand in Asia.
• Jim ThompsoncoreChannel Partner/ Reseller/ DistributorAltfield represents Jim Thompson, the renowned Thai silk and luxury textile brand, for the Asian market.
• Loro Piana InteriorscoreChannel Partner/ Reseller/ DistributorAltfield represents Loro Piana Interiors, the luxury Italian fabric and textile brand, in Asia.
• Pierre FreycoreChannel Partner/ Reseller/ DistributorAltfield represents Pierre Frey, the French luxury fabric and wallcovering house, in the Asian market.
• RubellicoreChannel Partner/ Reseller/ DistributorAltfield represents Rubelli, the historic Venetian textile company known for luxury fabrics and wallcoverings, in Asia.
• InnovationscoreChannel Partner/ Reseller/ DistributorFounded in 1975, Innovations is committed to forward-thinking design and creating wallcoverings that transform interiors, experimenting with new materials and design techniques.
• GiardinicoreChannel Partner/ Reseller/ DistributorEstablished in 2002, Giardini is an industry leader in textile wallcoverings manufactured in Italy, offering patterns and designs for various interior types.
• Westbury TextilescoreChannel Partner/ Reseller/ DistributorBased in Australia since 1986, Westbury Textiles supplies designer textiles woven and printed in the finest mills worldwide, including Belgian Linen, Embroidered Silk, and Mohair.
• BraquenieminorChannel Partner/ Reseller/ DistributorAltfield represents Braquenie, a prestigious French fabric and wallpaper brand.
• BrochierminorChannel Partner/ Reseller/ DistributorAltfield represents Brochier, a luxury textile brand.
• Manuel CanovasminorChannel Partner/ Reseller/ DistributorAltfield represents Manuel Canovas, a French luxury fabric and wallpaper brand.
• Maya RomanoffminorChannel Partner/ Reseller/ DistributorAltfield represents Maya Romanoff, known for artistic wallcovering designs.
• Moore & GilesminorChannel Partner/ Reseller/ DistributorAltfield represents Moore & Giles, a leather and fabric brand.
• No. 9 ThompsonminorChannel Partner/ Reseller/ DistributorAltfield represents No. 9 Thompson, a luxury textile collection.
• PollackminorChannel Partner/ Reseller/ DistributorAltfield represents Pollack, a contemporary fabric brand.
• Porta RomanaminorChannel Partner/ Reseller/ DistributorAltfield represents Porta Romana, a luxury lighting and furniture brand.
• Rocky Mountain HardwareminorChannel Partner/ Reseller/ DistributorAltfield represents Rocky Mountain Hardware, a luxury hardware brand.
• Samuel & SonsminorChannel Partner/ Reseller/ DistributorAltfield represents Samuel & Sons, known for luxury trimmings and passementerie.
• Studio ArtminorChannel Partner/ Reseller/ DistributorAltfield represents Studio Art, a leather and textile brand.
• The SignminorChannel Partner/ Reseller/ DistributorAltfield represents The Sign, a contemporary fabric and wallcovering brand.
• VaughancoreChannel Partner/ Reseller/ DistributorAltfield represents Vaughan, the British luxury lighting and fabric brand.
• AssemblageminorChannel Partner/ Reseller/ DistributorAltfield represents Assemblage, a fabric and wallcovering brand.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Donghia: US-based luxury interior furnishings distributor with Asia presence, now part of MillerKnoll. Distributes high-end textiles, furniture, lighting, and accessories to interior designers and architects — directly comparable to Altfield's B2B distribution model and curated brand portfolio.
• Holly Hunt: Luxury interior furnishings, textiles, and furniture distributor serving interior designers and architects globally. Similar trade-focused B2B model with curated luxury brand portfolio and showroom-driven sales.
• Perennials & Sutherland: Luxury performance textiles, trimmings, and rugs brand serving high-end residential and hospitality markets. Comparable on premium fabric and trim product categories that overlap with Altfield's distribution portfolio.
• Edelman Leather: Luxury leather supplier with global presence serving interior designers and architects. Directly comparable on the premium leather product category that Altfield distributes (e.g., via Moore & Giles).
• Hartmann & Forbes: Luxury natural wallcoverings and textiles producer serving high-end residential and commercial interior design markets. Comparable on the wallcovering product category that represents a core offering for Altfield.
• Pierre Frey: French luxury fabric and wallcovering brand with direct sales in some markets. Altfield represents Pierre Frey in Asia — same product categories, with a peer relationship that includes both partnership and overlap.
• Maya Romanoff: Luxury wallcovering brand known for artistic and innovative designs. Altfield represents Maya Romanoff in Asia — comparable on premium wallcovering category and able to compete for the same end customers.
• Materials Marketing: Luxury interior design products distributor (stone, tile, architectural surfaces) serving architects and designers. Comparable B2B distribution model for premium interior materials with an A&D sales focus.

Others

• Altfield London: UK-based sister company of Altfield Asia, distributing similar luxury interior design textiles, wallcoverings, and materials. Same operational model but serves a different geography (UK/Europe) rather than competing directly.

Broad incumbents

• Roche Bobois: French luxury furniture brand with extensive Asia presence through company-owned showrooms. Broader luxury interior design category with partial overlap on the high-end residential designer customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altfield Asia