What Caissa K12 does

Caissa K12 is a US professional services firm that helps K-12 public school districts stabilize and grow enrollment through performance-based student recruitment, retention, and chronic absenteeism campaigns. The firm (legal entity Caissa Public Strategy LLC) operates from Memphis, TN and Washington, DC, targeting traditional public school districts facing declining enrollment, competition from charter schools and voucher programs, and per-pupil funding pressure. Service offerings span student recruitment campaigns, no-show and chronic absenteeism campaigns, student retention outreach, secret shopper evaluations, parent engagement surveys, strategic communications, customer service and conflict resolution certifications, in-person training, keynote speeches, and an annual national K-12 parent survey product.

The firm's underlying 'technology' is largely a people-and-process stack: multichannel outreach combining live calls, text messages, emails, digital ads, ground teams, and door-to-door canvassing; proprietary engagement scripts tailored to K-12 families; secret shopper evaluation frameworks; and recurring national and state-level parent surveys that produce proprietary data on school choice trends. There is no disclosed software platform, AI capability, or patent portfolio.

The business model is hybrid. The flagship student recruitment service is priced on an outcome/performance basis: districts pay only when students actually enroll, shifting financial risk to Caissa K12 and aligning incentives. Adjacent services (retention, absenteeism, surveys, training, certifications, strategic communications, keynote speaking) are delivered as professional services on multi-year contracts. Go-to-market is sales-led enterprise field sales targeting superintendents, school boards, and communications officers, supplemented by the CEO's keynote circuit and inbound via the company website, podcast, and earned media coverage. The firm claims to have helped districts secure $57M in funding in 2024 and nearly $200M over five years, with named district relationships including Round Rock ISD, DeKalb County Schools, Little Rock, Orange County, Newark Public Schools ($277K contract), Indianapolis Public Schools, Paterson NJ, and Broward County.

Name

Caissa K12

Legal name

Caissa Public Strategy LLC

Website

https://caissak12.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Caissa K12 is a US professional services firm that runs performance-based student recruitment, retention, and chronic absenteeism campaigns for K-12 public school districts facing enrollment declines. Its multi-channel outreach, parent survey research, and training certifications are sold via multi-year contracts to superintendents and school boards across 20+ states.

Ownership category

akta.pro rank

Product category

K-12 Student Recruitment and Retention Services

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Communication & Family Engagement Platforms (Messaging, Portals, Translation) (EDAJAMAI)

akta.pro secondary industry

Test Prep & Exam Readiness (K–12) (EDAJALAC)

Keywords

• K-12 student recruitment
• School enrollment campaigns
• Chronic absenteeism services
• Parent engagement surveys
• Educational consulting services

Headquarters

HQ city

Memphis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Student Recruitment Campaigns: Performance-based student recruitment campaigns where Caissa K12 is only compensated when students actually enroll. This outcome-based model shifts financial risk from the district to Caissa K12.
2. Retention and Chronic Absenteeism Services: Services focused on retaining existing students and reducing chronic absenteeism, typically delivered as part of comprehensive district partnerships.
3. Professional Development Training: Customer service certifications and professional development training for school staff, including Conflict Resolution Specialist and Customer Service Specialist programs delivered in-person or online.
4. Research and Survey Services: Custom survey design, distribution, and analysis services for districts to understand parent perceptions and community trends.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Caissa K12 is a professional services firm that helps U.S. K-12 public school districts recruit and retain students through performance-based multi-channel campaigns (live calls, text, email, digital ads, ground teams, door-to-door canvassing). Core offerings include student recruitment, no-show reconnection, chronic absenteeism reduction, retention, secret shopper evaluations, parent engagement surveys, strategic communications, professional development training, research, and keynote speaking. The company only receives payment when students actually enroll, eliminating financial risk for partner districts.

Product overview

Caissa K12 is a K-12 student recruitment and retention firm operating as a campaign-services firm rather than a software platform. The core offering is a suite of performance-based student recruitment and retention services — Student Recruitment Campaigns, No-Show Campaigns, Chronic Absenteeism Campaigns, Student Retention Campaigns, Secret Shopper Evaluations, Parent Engagement Surveys, and Strategic Communications — supplemented by Research & Measurement services, Customer Service Certifications and In-Person Live Training modules, Keynote Speeches, an Annual National K-12 Parent Survey product, a Public Education Unfiltered Podcast, and the Champions of Excellence in Family Service Awards program. The company operates on a performance-based pricing model: if enrolled students do not materialize, the district does not pay.

Differentiator

Problem solved

Functional benefit

Products and services

• Student Recruitment Campaigns Performance-based multi-channel recruitment campaigns using live calls, ground teams, digital ads, text messages, email blasts, door-to-door canvassing, and collateral mail pieces to attract and enroll new students in U.S. K-12 public school districts. Districts pay only when students actually enroll.
• No-Show Campaigns Outreach campaigns targeting enrolled students who did not show up for the school year, identifying barriers and reconnecting families with district resources to bring students back to class.
• Chronic Absenteeism Campaigns Multi-channel outreach campaigns (live calls, text messages, emails) using proprietary scripts and a dedicated care team to address chronic absenteeism drivers and improve attendance rates in K-12 public school districts.
• Student Retention Campaigns Political-campaign-style outreach to retain current students, using backpacks, pick-up/drop-off lines, and digital ads to communicate with parents and sustain enrollment numbers.
• Secret Shopper Evaluations Unbiased evaluation of district first impressions, communications, enrollment processes, websites, district reputation, and social media presence using trained reviewers posing as prospective parents.
• Parent Engagement Surveys Quantitative and qualitative survey of at least 400 parents/guardians conducted per AAPOR standards to gauge district perception, competition awareness, and improvement priorities.
• Strategic Communications Communication principles, strategies, and initiatives to help districts control their narrative, build community advocates, and guide messaging toward parents, students, media, and stakeholders.
• Customer Service Certifications Interactive role-playing and Gameology-based certifications for front office staff, teachers, and principals covering conflict resolution, customer service, and crisis communication, with group and district discounts available.
• In-Person Live Training On-site training sessions offered in formats including one-on-one intensive (up to 25 people), large group (up to 100), team training (up to 50), and district-wide sessions with unlimited participants.
• Research & Measurement Analysis of surveys and district reports using quantitative and qualitative methods to understand parent perceptions, identify trends, and inform strategic recruitment campaigns.
• Keynote Speeches Customized motivational keynote presentations by Brian J. Stephens on public education topics including 'Champions of Tomorrow,' 'Shaping the Future,' and 'Leveling the Playing Field.'
• National K-12 Parent Survey Annual national poll revealing parent opinions on school choice, vouchers, immigration, and attendance, along with state-specific surveys for Texas and Florida, used to inform recruitment and retention strategies.
• Public Education Unfiltered Podcast Podcast hosted by Brian J. Stephens covering real challenges in public education, featuring episodes on private school outcomes, teen brain development, and leadership topics; available on YouTube and podcast platforms.

Quantifiable outcome

• Helped public schools secure $57 million in funding in 2024 alone; nearly $200 million over 5 years
• +4 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SchoolMint: K-12 enrollment and enrollment-management platform used by districts for school choice, lottery, registration, and retention workflows. Directly comparable because both target K-12 enrollment outcomes for public school districts, though SchoolMint is delivered as software and Caissa K12 as performance-based professional services.
• K12 Insight: K-12 community engagement, surveys, and communications services firm for school districts. Closely comparable to Caissa K12's Parent Engagement Surveys and Strategic Communications services, targeting the same district-level buyer with survey-driven insights.
• SchoolStatus: K-12 family engagement and communication platform with attendance, messaging, and parent outreach. Operates in the same parent-communication and absenteeism-use-case space as Caissa K12's chronic absenteeism campaigns and strategic communications work.

Broad incumbents

• ParentSquare: Widely adopted K-12 district-wide communication and family engagement platform. Comparable as the incumbent software solution in the 'communication and family engagement' category that Caissa K12 also addresses through its professional-services channel.
• Finalsite: K-12 communications, websites, and enrollment-marketing platform used by districts for district branding and family outreach. Comparable to the strategic communications and marketing components of Caissa K12's recruitment campaigns.
• PowerSchool: Largest K-12 Student Information System and broader EdTech platform with enrollment, attendance, and family modules. Comparable as the broad incumbent whose enrollment and attendance data systems intersect with the operational workflows Caissa K12 drives outcomes against.
• Frontline Education: K-12 operations platform spanning HCM, student health, and professional development. Overlaps with Caissa K12's professional development and customer-service training offerings from a software-and-services angle in the same district accounts.

Regional players

• Studer Education: K-12 leadership and professional development coaching provider for districts. Comparable through the professional development / customer-service-certification layer of Caissa K12's offering, and a peer in the district-improvement services space.

Emerging players

• AllHere Education: AI-driven K-12 attendance and family engagement platform targeting chronic absenteeism. Comparable in the absenteeism-reduction use case and competes for the same district attendance budget Caissa K12's No-Show Campaigns target.

Others

• MGRM Pinellas (Student Recruitment Marketing): Includes regional student-recruitment marketing consultancies and district-run enrollment-marketing teams. Listed as ecosystem participants broadly comparable to Caissa K12's niche of dedicated student-recruitment services for public districts.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOqA8faa5PCqhNC-VDgwvgw
• Facebookfacebook.com/CaissaK12
• LinkedInlinkedin.com/company/caissa-k12
• Instagraminstagram.com/caissak12

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caissa K12