Big Delicious Planet
Big Delicious Planet was a Chicago-based, woman-owned full-service catering company founded in 1994, serving weddings, corporate events, concerts, and private celebrations with produce from its on-site urban farm before closing in 2025.
- Company typePrivate
- Founded2012
- HeadquartersChicago Park, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Big Delicious Planet does
Big Delicious Planet was a Chicago-based, woman-owned full-service catering company founded in 1994 by Heidi Moorman Coudal. The company served weddings, corporate events, concert and touring engagements (including backstage catering for bands such as Aerosmith), and private celebrations across the Chicago market, operating for 31 years before closing in 2025.
The company's core operational differentiator was an on-site urban farm established in 2012 — described as Chicago's first caterer-operated urban farm — which produced 100+ varieties of organic produce for use in the catering kitchen. This vertical integration supported a sustainability positioning that earned the company a "Greenest Caterer in America" designation sustained from 2013 through 2026 and recurring editorial coverage in Domino, Time Out, Brides, and People magazines.
The business model was project-based event catering, with revenue generated per event through menu design, food preparation, staffing, and on-site service. The company employed between 11 and 50 staff and operated as a privately held, bootstrapped firm (Big Delicious Planet, Inc.) with no external funding rounds or disclosed investors.
Big Delicious Planet firmographics
Firmographics- Name
- Big Delicious Planet
- Legal name
- Big Delicious Planet, Inc.
- Website
- https://bigdeliciousplanet.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Closed
- Headcount range
- 11–50 employees
- Short description
- Big Delicious Planet was a Chicago-based, woman-owned full-service catering company founded in 1994, serving weddings, corporate events, concerts, and private celebrations with produce from its on-site urban farm before closing in 2025.
- Ownership category
- akta.pro rank
Big Delicious Planet industry classification
Industry- Product category
- Event Catering Services
- NAICS
- Caterers (722320), Food Crops Grown Under Cover (11141)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)
- akta.pro secondary industries
- Chef’s Table & Tasting Menu Restaurants (THAFACAG), Sustainable Agriculture & Food Systems (Fair Trade, Food Access, Regenerative) (BPAGALAD)
Keywords
Where Big Delicious Planet is headquartered
LocationHeadquarters
- HQ city
- Chicago Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Big Delicious Planet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Catering Services: Full-service catering for weddings, corporate events, special celebrations, and concerts. Services included menu planning, food preparation, service staff, and event execution.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Big Delicious Planet product offering
Product offeringCore offering
Big Delicious Planet was a full-service catering company providing menu planning, food preparation, service staff, and event execution for weddings, corporate events, special celebrations, concerts, and touring acts in Chicago. The company integrated an on-site urban farm—established in 2012 as Chicago's first caterer-operated urban farm—growing over 100 varieties of organic produce each season exclusively for its culinary program, with same-day harvest for kitchen preparation. The urban farm also served as a venue for private farm-to-table dinners.
Product overview
Big Delicious Planet was a Chicago-based catering company that operated from 1994 to 2025, providing catering services for weddings, corporate events, and celebrations. The company was known for its farm-to-table approach and operated an urban farm. The company has officially closed its catering operation as of 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Catering
- Corporate Event Catering
- Concert and Touring Catering
- Urban Farm Dinner Experiences
- Special Event Catering
Companies that use Big Delicious Planet
Customer profileSegments3 records
Ideal customer profiles3 records
Big Delicious Planet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Big Delicious Planet partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights3 records
Big Delicious Planet competitors and assessment
Company assessmentDirect peers
- Catering by Michael's: Chicago-based high-end off-premise caterer serving weddings, corporate events, and social occasions. Directly comparable to BDP on service mix, geography, and premium positioning.
- M Culinary Concepts: Event catering and culinary design company serving corporate and social events. Comparable to BDP in full-service event catering model and custom menu execution.
- Blue Plate: Chicago-based event catering and venue company serving weddings and corporate clients in the same metro as BDP. Direct competitor for premium Chicago event catering with overlapping customer base.
- Tasty Catering: Chicago-area corporate and event caterer offering drop-off and full-service catering. Comparable to BDP's corporate-event segment with overlapping Midwest geography.
- The Hearty Boys: Chicago event design and catering firm serving weddings and corporate clients. Comparable to BDP as a Chicago-based boutique event caterer competing for the same premium segment.
Broad incumbents
- Restaurant Associates: Large-scale U.S. hospitality and catering group serving corporate, cultural, and institutional clients. Overlaps with BDP on full-service corporate and special-event catering but operates at much greater scale and without a farm-integrated differentiator.
- Wolfgang Puck Catering: National celebrity-chef-driven event catering operation offering full-service catering for weddings, corporate, and high-profile events. Comparable to BDP as a premium event caterer but at vastly larger geographic and operational scale.
Emerging players
- Heirloom Event Catering: Farm-to-table and seasonal-event caterer emphasizing local sourcing. Comparable to BDP on the sustainable, locally sourced catering thesis, though with a smaller footprint.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Big Delicious Planet social profiles
Digital presenceBig Delicious Planet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Delicious Planet leadership team
Management profileNumber of profiles
Big Delicious Planet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Delicious Planet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Delicious Planet
What does Big Delicious Planet do?
Big Delicious Planet was a full-service catering company providing menu planning, food preparation, service staff, and event execution for weddings, corporate events, special celebrations, concerts, and touring acts in Chicago. The company integrated an on-site urban farm—established in 2012 as Chicago's first caterer-operated urban farm—growing over 100 varieties of organic produce each season exclusively for its culinary program, with same-day harvest for kitchen preparation. The urban farm also served as a venue for private farm-to-table dinners.
Is Big Delicious Planet a public or private company?
Big Delicious Planet is a private company. It is classified as founder individual operated bootstrapped and is currently closed.
When was Big Delicious Planet founded?
Big Delicious Planet was founded in 2012. It employs 11 to 50 people.
Where is Big Delicious Planet based?
Big Delicious Planet is headquartered in Chicago Park, United States, in the North America region.
How does Big Delicious Planet make money?
One revenue line is on record: catering Services.
Who are Big Delicious Planet's main competitors?
Direct peers on record are Catering by Michael's, M Culinary Concepts, Blue Plate, Tasty Catering and The Hearty Boys. Broad incumbents are Restaurant Associates and Wolfgang Puck Catering. Heirloom Event Catering is listed as an emerging player.
Does Big Delicious Planet have an API?
No public API is recorded for Big Delicious Planet.
What industry is Big Delicious Planet in?
Big Delicious Planet's product category is Event Catering Services. Its primary akta.pro industry code is THAJAGAK, Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals), with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722320 and its SIC code is 100.