What Allensbach Hochschule does

Allensbach Hochschule is a state-recognized private distance-learning university headquartered in Konstanz, Germany, on Lake Constance, and operated by European Education Group GmbH (registered in Freiburg im Breisgau). It delivers fully online Bachelor (B.A., 13 specializations), Master (M.A./M.Sc.), MBA, and continuing-education certificate programs in business administration, finance, management, psychology, and adjacent disciplines, targeting working professionals in Germany and Austria who study part-time without attendance requirements. The institution is accredited by the German Akkreditierungsrat, holds state recognition from the Baden-Württemberg Ministry of Science, Research and the Arts, and is ZFU-approved, with a two-week free trial offered on certificate modules and free extension of study duration available to enrolled students.

The operating model is a direct-to-consumer digital university. Students discover programs via a SEO-optimized website, content marketing, online info events and webinars, WhatsApp consultation, email, social channels (LinkedIn, Facebook, Instagram, XING), and affiliate networks (ADCELL, Belboon, Awin); applications are submitted through a dedicated online portal. Teaching and administration run on a third-party Online Campus platform (academyFIVE) with 12 annual exam dates, access to over 100,000 ebooks, and personal mentoring, supported by a HubSpot CRM/marketing automation stack and Microsoft Clarity behavioral analytics. Revenue is generated almost entirely from recurring tuition fees and continuing-education module fees, which are VAT-exempt and tax-deductible in Germany; there is no disclosed enterprise, B2B, or research-grant revenue stream.

Leadership comprises Chancellor/Managing Director Timo Keppler (also Managing Director of the parent company), Rector Prof. Dr. Patrick Rösler, and Prof. Dr. Sonja Keppler (Chair of the Examination Committee and program director for Bachelor Business Administration). The institution has accumulated consecutive Top-Weiterbildungsanbieter awards from Focus Business (2022–2025), a kununu Top Company 2026 award, multiple SZ-Institut category rankings, and the Digital Champions 2026 award in private university digital education.

Name

Allensbach Hochschule

Legal name

Allensbach Hochschule

Website

https://allensbach-hochschule.de

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Allensbach Hochschule is a state-recognized private distance-learning university in Konstanz, Germany, offering fully online Bachelor, Master, MBA, and certificate programs in business disciplines to working professionals in Germany and Austria through a direct-to-consumer digital model.

Ownership category

akta.pro rank

Product category

Higher Education (Distance Learning)

NAICS

Colleges, Universities, and Professional Schools (6113), Business and Secretarial Schools (61141)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Fully Online Universities (Online-First, Degree-Granting) (EDAHALAA)

akta.pro secondary industries

Online Graduate Schools (Master’s & Doctoral Programs) (EDAHALAD), Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA), Online/Hybrid Lifelong Learning Platforms & Open Enrollment Programs (EDAAAEAL)

Keywords

• Distance learning university
• Online bachelor programs
• Online master programs
• Continuing education certificates
• Business administration degrees

Headquarters

HQ city

Konstanz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Program Fees: Revenue generated from tuition fees for Bachelor, Master, MBA, and certificate programs. Programs are designed for part-time study while students remain employed. Fees are VAT-exempt and can be claimed as tax deductions (Werbungskosten/Sonderausgaben).
2. Continuing Education Certificates: Individual module enrollment for professional development, providing university certificates with ECTS credits. These modules can be taken independently or credited toward full degree programs.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Allensbach Hochschule delivers state-recognized, fully online distance-learning degree programs (Bachelor, Master, MBA) and individual continuing-education certificates in business-related disciplines such as management, finance, marketing, and business psychology. Programs are accredited by the German Akkreditierungsrat, approved by the ZFU, and designed for employed students with no attendance requirements. Delivery is 100% digital via the Online Campus platform, with 12 exam dates per year, access to over 100,000 ebooks, and personalized mentoring.

Product overview

Allensbach Hochschule is a state-recognized private distance-learning university operated by European Education Group GmbH, offering a unified portfolio of online degree programs and continuing education certificates. The core offering consists of 13 Bachelor (B.A.) programs, 5 Master programs (M.A./M.Sc.), and an MBA in General Management (available in German compact, full German, and English formats), all delivered exclusively via distance learning without attendance requirements. Individual modules from these programs can be taken as standalone Hochschulzertifikat (university certificate) programs for targeted professional development. Students access the programs through an Online Campus portal (operated by academyFIVE) and an Online-Bewerberportal for applications. The institution's distance-learning model is ZFU-approved and supported by features such as 12 annual exam dates, 100,000+ ebooks, and personal academic advising.

Differentiator

Problem solved

Functional benefit

Products and services

• Bachelor-Fernstudium (B.A.) State-recognized undergraduate distance-learning Bachelor of Arts programs across 13 business specializations (e.g., Banking, Digital Business Management, Fashion Management, Wirtschaftspsychologie), delivered fully online with no attendance requirements and designed for working professionals.
• Master-Fernstudium (M.A. / M.Sc.) Graduate-level online distance-learning programs including Master Business Management (M.A.), Master Finance (M.Sc.), and Master Wirtschaftspädagogik (M.A.), offering advanced business and economics education for career advancement.
• MBA General Management (Fernstudium) Master of Business Administration program in General Management, offered in full-time, compact (12-month), and English-language formats, designed for professionals seeking leadership credentials.
• Hochschulzertifikat (Weiterbildung) Individual university certificate programs in specialized areas (e.g., Künstliche Intelligenz, Finanz- und Risikomanagement, HR Management und Psychologie, Marketing, Wirtschaftspädagogik), allowing targeted professional upskilling without completing a full degree; modules carry ECTS credits and can be credited toward full degree programs.

Quantifiable outcome

• Free extension of study duration available
• +2 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AKAD University: One of Germany's oldest private Fernstudium providers offering state-recognized Bachelor, Master, and MBA programs fully online. Closely comparable on delivery model, target audience (working professionals), and program portfolio in business disciplines.
• HFH Hamburger Fern-Hochschule: State-recognized private distance-learning university offering Bachelor and Master programs in business, health, and engineering. Directly comparable on online Fernstudium model, regulatory standing, and target audience of working professionals in Germany.
• Europäische Fernhochschule Hamburg: Private Fernhochschule with a similar state-recognized status and 100% online model. Comparable on program structure (Bachelor, Master, MBA), target audience (working professionals), and emphasis on flexibility and modular certificates.
• Wilhelm Büchner Hochschule: Private Fernhochschule offering fully online technical and business degrees to working professionals. Highly comparable on online-only delivery, ZFU approval, and target customer segment, with overlapping program offerings in business and engineering.
• APOLLON Hochschule: Private distance-learning university in Bremen focused on health, business, and social sciences with state recognition. Directly comparable on online-only Fernstudium model, ZFU approval, and target customer segment of working professionals seeking career advancement.

Broad incumbents

• FOM Hochschule: Germany's largest private university with a strong presence in berufsbegleitendes Studium (part-time study alongside work). Targets the same working professional segment with business and management focus, though with a stronger presence-based (rather than pure distance) format.
• IU Internationale Hochschule: Germany's largest private distance-learning university with extensive online Bachelor, Master, and MBA programs. Directly comparable business model and target audience of working professionals, but operates at significantly larger scale and broader portfolio.
• FernUniversität in Hagen: Germany's only state-funded distance-learning university, offering accredited degree programs fully online. Comparable on academic portfolio and Fernstudium model, but provides a public, lower-cost alternative to private providers like Allensbach.
• SRH Fernhochschule - The Mobile University: Part of the larger SRH group, offering fully online Bachelor and Master programs with state recognition. Comparable in delivery model and target audience, but with broader institutional backing and deeper research footprint.
• Hochschule Fresenius (online): Large private German university group offering online and hybrid Bachelor, Master, and MBA programs with strong business and psychology focus. Comparable on program portfolio and target audience, though with a broader mix of on-campus and online formats.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Allensbach_Univ
• YouTubeyoutube.com/watch?v=XUskmYawc34
• Facebookfacebook.com/allensbach.hochschule
• LinkedInlinkedin.com/company/allensbach-hochschule-konstanz
• Instagraminstagram.com/allensbachhochschule

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allensbach Hochschule